Sishir Sekaran
Principal GTM & Strategy | AWS | Cloud & Enterprise | Turning Customer Needs into Revenue Plays | Former Product Manager, Strategy Consultant, and Product Marketer
Amazon Web Services (AWS)Senior GTM and growth strategist with a background spanning tech, CPG, and consulting. Specializes in turning complex technical services into clear, actionable plays for field, partners, and customers.
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Known for structured thinking, cross-functional leadership, and building programs that accelerate adoption and revenue outcomes. Comfortable walking into unfamiliar rooms and bringing order, clarity, and narrative strength.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Senior GTM Specialist1Y 2M
Senior GTM Specialist
Amazon Web Services (AWS)
Go-to-Market Specialist for Aurora MySQL, RDS MySQL, and MariaDB.
- Senior PMM1Y 9M
Senior Product Marketing Manager
Amazon Web Services (AWS)
Product marketing for Amazon DynamoDB.
- Senior Product Mgr - Techn…1Y 11M
Senior Product Manager - Technical
Amazon Web Services (AWS)
Growth and Outbound marketing for Aurora.
- AMAZON LAB126JOB
- Senior Product Mgr - Techn…8M
Senior Product Manager - Technical
Amazon Lab126
- CONCENTRIXJOB
- Senior Consultant1Y 11M
Senior Consultant
Concentrix
• Defined field enablement strategy for a B2B2C SaaS product in the security space. Recommendations were adopted across multiple business units at client. • Created first ever personas and customer journey maps for a SaaS collaboration platform; learnings from study were used to execute website relaunch. • Crafted campaign strategy for coffee retailer’s new loyalty program; new campaign resulted in beating the first three months enrollment forecast by +18%.
- SCHWAN'S COMPANYJOB
- Mktg Mgr, Consumer Brands2Y 11M
Marketing Manager, Consumer Brands
Schwan's Company
• Managed the complete brand overhaul (positioning, targeting, packaging, campaign, and product line) to contemporize and reinvigorate Freschetta pizza. Market share grew 1.75x within 12 months of launch. • Led and managed the fastest growing channels in the company; secured distribution in Amazon, resulting in an additional +40 pts of growth for eCommerce channel. • Oversaw cross-category project to create customized retail-ready packages for Dollar channel customers; effort grew distribution by +30%, and sales velocities by +10-15%.
- LEAPFROGJOB
- Brand Mgr, Tablets and Rea…1Y 11M
Brand Manager, Tablets and Reading
LeapFrog
• Launched LeapPad 3, LeapFrog’s highest consumer-rated tablet; drove share gain of +4pts in the highly competitive kids’ tablet market and reversed decline in mid-tier segment. • Managed the launch of LeapPad Platinum; defined product requirements, negotiated final specifications, and crafted product positioning, messaging, targeting, and packaging strategy.
- QUIDSI INC., A SUBSIDIARY OF AMAZONJOB
- Associate Merchandising Di…1Y
Associate Merchandising Director, Core Essentials, Diapers.com (Amazon.com)
Quidsi Inc., a subsidiary of Amazon
• Oversaw the largest business segment within the company, growing it +21%. Managed $3 million advertising budget, led two direct reports, and delivered biweekly reporting to senior leadership. • Devised innovative promotions resulting in overall ROI increase from 1.7 to 4.2 and basket-size increase of +8%.
- UNILEVERJOB
- Associate Brand Mgr, Spreads1Y 7M
Associate Brand Manager, Spreads
Unilever
• Supported launch of “Crock Country” campaign; created print and digital campaign briefs and briefed agencies; evaluated and provided feedback on TV spots, resulting in higher than norm Awareness Index. • Led launch of Unilever’s first cooking platform in the Spreads category; creative concepts scored the highest in Purchase Interest and Brand Affinity vs. historical benchmarks.
- JOHNSON & JOHNSONJOB
- Associate Brand Mgr, Rogaine2Y 1M
Associate Brand Manager, Rogaine
Johnson & Johnson
• Led development of digital CRM strategy and implementation of program, resulting in industry-beating performance metrics and growth of +39%; dashboard developed for project was adopted company wide. • Managed cross-vehicle agency team to create New Year’s 2009 integrated marketing campaign, resulting in the highest ever promotional lift of +30%.
- TACO BELLJOB
- Mktg Intern11M
Marketing Intern
Taco Bell
• Crafted product positioning statement for the Salsa Verde Grilled Stuffed Burrito, used in all communications. • Developed a menu strategy that improved brand equity scores and enhanced profitability by $3 million.
- NOKIAJOB
- Product Mgr1Y 1M
Product Manager
Nokia
• Architected marketing plan to co-brand Nokia’s music-enabled phones with Verizon and target the Hispanic market in the U.S.; the initiative went on to generate revenue of $8 million in 2007. • Devised and executed business plan for Nokia’s first fully customized phone for Verizon; created feature specifications based on insights and inputs – sales surpassed target by +12%. • Crafted marketing presentations, POS and educational material to motivate sales and retail partners at Nokia roadshows, resulting in increased sales commitments of nearly 30%.
- BD Mgr, APAC & ANZ1Y 6M
Business Development Manager, APAC & ANZ
Nokia
• Led company’s venture into APAC and ANZ regions increasing business by +15% in year 1. • Introduced nine new phones to the regions, exceeded sales targets by +15-20% two years in a row. • Initiated workshops with customer executives, resulting in four new phones with sales of 2.5 million+ units.
- Technical Account Mgr2Y 8M
Technical Account Manager
Nokia
• Recruited and managed a team of four technical account managers in Mumbai, Singapore, and Sydney. • Chaired cross-functional steering committee to reduce product approval times at key customers worldwide; recommendations resulted in a reduction of average testing times by 25%.
- Job: Nokia — Business Development Manager, APAC & ANZ · 2004-02 – 2005-08 · 1y 6mo — • Led company’s venture into APAC and ANZ regions increasing business by +15% in year 1. • Introduced nine new phones to the regions, exceeded sales targets by +15-20% two years in a row. • Initiated workshops with customer executives, resulting in four new phones with sales of 2.5 million+ units.
- Job: Concentrix — Senior Consultant · 2019-05 – 2021-04 · 1y 11mo — • Defined field enablement strategy for a B2B2C SaaS product in the security space. Recommendations were adopted across multiple business units at client. • Created first ever personas and customer journey maps for a SaaS collaboration platform; learnings from study were used to execute website relaunch. • Crafted campaign strategy for coffee retailer’s new loyalty program; new campaign resulted in beating the first three months enrollment forecast by +18%.
- Job: LeapFrog — Brand Manager, Tablets and Reading · 2014-01 – 2015-12 · 1y 11mo — • Launched LeapPad 3, LeapFrog’s highest consumer-rated tablet; drove share gain of +4pts in the highly competitive kids’ tablet market and reversed decline in mid-tier segment. • Managed the launch of LeapPad Platinum; defined product requirements, negotiated final specifications, and crafted product positioning, messaging, targeting, and packaging strategy.
- Job: Amazon Web Services (AWS) — Senior Product Manager - Technical · 2021-12 – 2023-11 · 1y 11mo — Growth and Outbound marketing for Aurora.
- Job: Nokia — Product Manager · 2005-08 – 2006-09 · 1y 1mo — • Architected marketing plan to co-brand Nokia’s music-enabled phones with Verizon and target the Hispanic market in the U.S.; the initiative went on to generate revenue of $8 million in 2007. • Devised and executed business plan for Nokia’s first fully customized phone for Verizon; created feature specifications based on insights and inputs – sales surpassed target by +12%. • Crafted marketing presentations, POS and educational material to motivate sales and retail partners at Nokia roadshows, resulting in increased sales commitments of nearly 30%.
- Job: Amazon Web Services (AWS) — Senior GTM Specialist · 2025-08 – present · 1y — Go-to-Market Specialist for Aurora MySQL, RDS MySQL, and MariaDB.
- Job: Nokia — Technical Account Manager · 2001-06 – 2004-02 · 2y 8mo — • Recruited and managed a team of four technical account managers in Mumbai, Singapore, and Sydney. • Chaired cross-functional steering committee to reduce product approval times at key customers worldwide; recommendations resulted in a reduction of average testing times by 25%.
- Job: Amazon Web Services (AWS) — Senior Product Marketing Manager · 2023-11 – 2025-08 · 1y 9mo — Product marketing for Amazon DynamoDB.
- Job: Johnson & Johnson — Associate Brand Manager, Rogaine · 2008-04 – 2010-05 · 2y 1mo — • Led development of digital CRM strategy and implementation of program, resulting in industry-beating performance metrics and growth of +39%; dashboard developed for project was adopted company wide. • Managed cross-vehicle agency team to create New Year’s 2009 integrated marketing campaign, resulting in the highest ever promotional lift of +30%.
- Job: Amazon Lab126 — Senior Product Manager - Technical · 2021-04 – 2021-12 · 8 mo
- Job: Unilever — Associate Brand Manager, Spreads · 2010-05 – 2011-12 · 1y 7mo — • Supported launch of “Crock Country” campaign; created print and digital campaign briefs and briefed agencies; evaluated and provided feedback on TV spots, resulting in higher than norm Awareness Index. • Led launch of Unilever’s first cooking platform in the Spreads category; creative concepts scored the highest in Purchase Interest and Brand Affinity vs. historical benchmarks.
- Job: Quidsi Inc., a subsidiary of Amazon — Associate Merchandising Director, Core Essentials, Diapers.com (Amazon.com) · 2011-12 – 2012-12 · 1y — • Oversaw the largest business segment within the company, growing it +21%. Managed $3 million advertising budget, led two direct reports, and delivered biweekly reporting to senior leadership. • Devised innovative promotions resulting in overall ROI increase from 1.7 to 4.2 and basket-size increase of +8%.
- Job: Schwan's Company — Marketing Manager, Consumer Brands · 2016-01 – 2018-12 · 2y 11mo — • Managed the complete brand overhaul (positioning, targeting, packaging, campaign, and product line) to contemporize and reinvigorate Freschetta pizza. Market share grew 1.75x within 12 months of launch. • Led and managed the fastest growing channels in the company; secured distribution in Amazon, resulting in an additional +40 pts of growth for eCommerce channel. • Oversaw cross-category project to create customized retail-ready packages for Dollar channel customers; effort grew distribution by +30%, and sales velocities by +10-15%.
- Job: Taco Bell — Marketing Intern · 2007 – 2007 · 0 mo — • Crafted product positioning statement for the Salsa Verde Grilled Stuffed Burrito, used in all communications. • Developed a menu strategy that improved brand equity scores and enhanced profitability by $3 million.
- School: UCLA Anderson School of Management — MBA, Marketing
- School: Virginia Tech — MSEE, Electrical Engineering
- School: Birla Institute of Technology — BE, Electronics and Communication Engineering
Skills
Playbooks
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