Jason Nichols

AI GTM Lead, Generative Media | Google Cloud

New York6.7k followers
Googleex-Linqiaex-NYU Stern Consulting Corps - Council of Fashion Designers of America (CFDA)

I’m a senior enterprise sales executive with a proven track record of driving exceptional revenue at both global platforms like Meta and Google, and fast-moving AI-driven SaaS startups in emerging tech industries where hustle and grit

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I’ve led high-impact international partnerships with Fortune 500 brands, launched global new products, and scaled GTM strategies across complex B2B cycles. But I’ve also built pipelines from scratch—like at Linqia, where I opened doors, earned trust, and closed seven-figure deals without a household name behind I blend strategic selling with a hands-on, hunter mindset—comfortable leading C-suite conversations or rolling up my sleeves to break into new industries and accounts. I thrive under pressure and am at my most creative when the road to success has yet to be paved. Lately, I’ve been deeply focused on the AI space, where I see massive potential to bridge technical innovation with real business What I bring:• 15+ years driving B2B sales leadership across tech, auto, retail, CPG, e-commerce, and professional services industries • Enterprise sales expertise across both inbound and outbound motions• Global GTM leadership, consultative strategy, and a sharp POV on brand + growth• MBA, creative team leader, and equal parts EQ + IQ• Deep knowledge of AI, SaaS, and next-gen B2B infrastructureI thrive where strategy meets execution—and where there’s room to turn vision into revenue.

Career Timeline

JobSchool

GTM Index

  1. GOOGLEJOB
    1. AI GTM Lead, Generative Me…
      4M
    2. Account Executive
      1Y 11M
  2. METAJOB
    1. Senior Client Partner & Gl…
      3Y
    2. Client Partner
      3Y 2M
  3. LINQIAJOB
    1. Dir of Sales | East Coast
      4M
    2. Lead Brand Partner
      2Y 11M
  4. UNILEVERJOB
    1. Associate Brand Mgr
      1Y 8M
  5. NYU STERN CONSULTING CORPS - COUNCIL OF FASHION DESIGNERS OF AMERICA (CFDA)JOB
    1. MBA Project Consultant
      3M
  6. JOHNSON & JOHNSONJOB
    1. MBA Brand Management Summe…
      3M
  7. L'ORÉALJOB
    1. MBA Project Consultant
      3M
  8. ALIVE MAGAZINEJOB
    1. Account Executive
      2Y
    2. Mktg Mgr
      5M
    3. Mktg & Events Coordinator
      8M
  9. TWIST ST. LOUISJOB
    1. Junior Account Executive
      1Y

Time in market 19Y 9MOpen 7Closed 13Stints 20

gtmindex.io/p/jasontnichols

  1. Job: Linqia — Lead Brand Partner · 2016-11 – 2019-10 · 2y 11mo — • Spearheaded strategic partnerships with tier 1 clients, significantly boosting company visibility within creator ecosystem. • Achieved an impressive 200% sales target exceedance over multiple years. • Earned recognition as the top seller in the company, highlighting strong negotiation skills. • Cultivated long-term relationships with major brands & agencies such as Anheuser-Busch InBev, Publicis, and Danone.
  2. Job: NYU Stern Consulting Corps - Council of Fashion Designers of America (CFDA) — MBA Project Consultant | CFDA Fashion Incubator Program · 2012-09 – 2012-12 · 3 mo — • Consulted with a high-end NYC jewelry business to refine its vision and identify growth opportunities. • Conducted comprehensive quantitative and qualitative research to analyze market challenges and opportunities. • Developed a 5-year business expansion plan and investor pitch deck, enhancing strategic direction and funding potential.
  3. Job: Google — AI GTM Lead, Generative Media | Google Cloud · 2026-06 – present · 2 mo
  4. Job: Johnson & Johnson — MBA Brand Management Summer Associate · 2012-06 – 2012-09 · 3 mo — • Conducted comprehensive data analysis on specialty bath and anti-itch treatment categories to inform marketing strategies. • Developed an integrated marketing plan for AVEENO® aimed at expanding product usage and enhancing brand loyalty. • Created targeted marketing initiatives for the new Eczema Therapy™ platform, focusing on key demographics including Hispanic and African-American consumers.
  5. Job: Unilever — Associate Brand Manager · 2013-04 – 2014-12 · 1y 8mo
  6. Job: ALIVE Magazine — Marketing & Events Coordinator · 2008-02 – 2008-10 · 8 mo — • Coordinated and executed numerous high-profile events, enhancing brand visibility and engagement. • Cultivated strong vendor relationships, ensuring seamless event operations and successful partnerships. • Acted as the primary media contact for Saint Louis Fashion Week, managing press conferences and media engagements for designers & celebrities.
  7. Job: Google — Account Executive | Large Customer Sales · 2014-12 – 2016-11 · 1y 11mo — • Led Google's enterprise and advertising partnership with several lines of business across AT&T, enhancing B2B strategies. • Managed senior client relationships, optimizing media investments across search, YouTube, and programmatic channels. • Supported successful launch of Cricket Wireless brand, driving significant market engagement and brand visibility.
  8. Job: Meta — Client Partner | Global Business Group · 2020-03 – 2023-05 · 3y 2mo — • Spearheaded strategic partnerships with top US automotive brands, enhancing business growth through innovative media & technology solutions. • Fostered relationships with C-level executives, delivering tailored strategies that accelerated the adoption of Meta's advertising & enterprise capabilities. • Conducted expert training sessions on GenAI, creative strategy, business messaging, and advanced measurement techniques, empowering clients to maximize Meta's ecosystem.
  9. Job: Meta — Senior Client Partner & Global Account Lead | Global Business Group · 2023-05 – 2026-05 · 3y — • Promoted to lead one of Meta's top 25 global enterprise partnerships ($X00M/yr), driving strategic growth and performance through coordinated strategy, cross-functional collaboration, and stakeholder management. • Spearheaded negotiations and contract settlements for annual enterprise Joint Business Plan, ensuring aligned goals and maximized business outcomes. • Developed and executed global Go-To-Market strategies across dozens of markets, leveraging Meta's media and enterprise solutions to drive client growth and adoption. • Partnered with Global, Regional, and Local CMOs to deliver tailored solutions, managed global projects to progress client's business objectives, and ensured seamles…
  10. Job: Linqia — Director of Sales | East Coast · 2019-10 – 2020-02 · 4 mo — • Promoted to Director of Sales for the East Coast division at Linqia, overseeing quarterly revenue goals. • Led the expansion of the sales organization through strategic hiring, training, and mentoring of new sales personnel. • Advocated for team priorities with leadership while facilitating cross-departmental collaboration with Sales Ops, Client Success, Marketing, and Product.
  11. Job: ALIVE Magazine — Account Executive · 2009-05 – 2011-05 · 2y — • Managed a diverse portfolio of over 100 clients, including major corporations and local businesses. • Consistently surpassed monthly sales targets for print and digital advertising. • Collaborated with internal graphic teams to execute effective advertising campaigns tailored to client needs.
  12. Job: L'Oréal — MBA Project Consultant | L’Oreal · 2012-02 – 2012-05 · 3 mo — • Collaborated with a team to develop a mobile marketing strategy for Kiehl's, enhancing consumer engagement. • Recommended tactics to increase in-store traffic through cross-channel interactions and CRM integration. • Contributed to a 4-month project with NYU Stern’s Luxury & Retail Consulting Corps, focusing on digital sales growth.
  13. Job: Twist St. Louis — Junior Account Executive · 2007-01 – 2008-01 · 1y — • Supported account leads in executing successful project launches and comprehensive PR & marketing campaigns. • Played a pivotal role in event planning and PR project management, enhancing brand visibility. • Assisted the CEO in new business development through market research, proposal writing, and client pitches.
  14. Job: ALIVE Magazine — Marketing Manager · 2008-11 – 2009-04 · 5 mo — • Oversaw the planning and execution of ALIVE's signature and custom client events, enhancing sponsor integration. • Collaborated with Account Executives to identify new revenue sources, boosting client engagement and market segmentation. • Managed event budgets and conducted profitability analyses, ensuring financial success for the department. • Developed integrated marketing programs across print, digital, and social platforms, significantly elevating client visibility.
  15. School: New York University - Leonard N. Stern School of Business — Master of Business Administration (MBA)
  16. School: London Business School — Master of Business Administration (MBA)
  17. School: Washington University in St. Louis — Bachelor of Arts (B.A.), Double Major - Psychology and Women & Gender Studies
  18. School: The University of Queensland — Bachelor of Arts (B.A.)
  19. School: Sidwell Friends School — High School Diploma
  20. School: School Year Abroad (SYA) — High School Diploma

Skills

P&L ManagementSearch AdvertisingProgrammatic AdvertisingVideo AdvertisingClient DevelopmentBrand MarketingInfluencer MarketingSales GrowthCreative Problem SolvingThought LeadershipGlobal MobilityContract NegotiationMessagingSocial Media AdvertisingPublic RelationsEvent PlanningPlanning Budgeting & ForecastingPublic SpeakingTeam LeadershipArtificial Intelligence (AI)

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