Jason Nichols
AI GTM Lead, Generative Media | Google Cloud
GoogleI’m a senior enterprise sales executive with a proven track record of driving exceptional revenue at both global platforms like Meta and Google, and fast-moving AI-driven SaaS startups in emerging tech industries where hustle and grit
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I’ve led high-impact international partnerships with Fortune 500 brands, launched global new products, and scaled GTM strategies across complex B2B cycles. But I’ve also built pipelines from scratch—like at Linqia, where I opened doors, earned trust, and closed seven-figure deals without a household name behind I blend strategic selling with a hands-on, hunter mindset—comfortable leading C-suite conversations or rolling up my sleeves to break into new industries and accounts. I thrive under pressure and am at my most creative when the road to success has yet to be paved. Lately, I’ve been deeply focused on the AI space, where I see massive potential to bridge technical innovation with real business What I bring:• 15+ years driving B2B sales leadership across tech, auto, retail, CPG, e-commerce, and professional services industries • Enterprise sales expertise across both inbound and outbound motions• Global GTM leadership, consultative strategy, and a sharp POV on brand + growth• MBA, creative team leader, and equal parts EQ + IQ• Deep knowledge of AI, SaaS, and next-gen B2B infrastructureI thrive where strategy meets execution—and where there’s room to turn vision into revenue.
GTM Index
- GOOGLEJOB
- AI GTM Lead, Generative Me…4M
AI GTM Lead, Generative Media | Google Cloud
Google
- Account Executive1Y 11M
Account Executive | Large Customer Sales
Google
• Led Google's enterprise and advertising partnership with several lines of business across AT&T, enhancing B2B strategies. • Managed senior client relationships, optimizing media investments across search, YouTube, and programmatic channels. • Supported successful launch of Cricket Wireless brand, driving significant market engagement and brand visibility.
- METAJOB
- Senior Client Partner & Gl…3Y
Senior Client Partner & Global Account Lead | Global Business Group
Meta
• Promoted to lead one of Meta's top 25 global enterprise partnerships ($X00M/yr), driving strategic growth and performance through coordinated strategy, cross-functional collaboration, and stakeholder management. • Spearheaded negotiations and contract settlements for annual enterprise Joint Business Plan, ensuring aligned goals and maximized business outcomes. • Developed and executed global Go-To-Market strategies across dozens of markets, leveraging Meta's media and enterprise solutions to drive client growth and adoption. • Partnered with Global, Regional, and Local CMOs to deliver tailored solutions, managed global projects to progress client's business objectives, and ensured seamles…
- Client Partner3Y 2M
Client Partner | Global Business Group
Meta
• Spearheaded strategic partnerships with top US automotive brands, enhancing business growth through innovative media & technology solutions. • Fostered relationships with C-level executives, delivering tailored strategies that accelerated the adoption of Meta's advertising & enterprise capabilities. • Conducted expert training sessions on GenAI, creative strategy, business messaging, and advanced measurement techniques, empowering clients to maximize Meta's ecosystem.
- LINQIAJOB
- Dir of Sales | East Coast4M
Director of Sales | East Coast
Linqia
• Promoted to Director of Sales for the East Coast division at Linqia, overseeing quarterly revenue goals. • Led the expansion of the sales organization through strategic hiring, training, and mentoring of new sales personnel. • Advocated for team priorities with leadership while facilitating cross-departmental collaboration with Sales Ops, Client Success, Marketing, and Product.
- Lead Brand Partner2Y 11M
Lead Brand Partner
Linqia
• Spearheaded strategic partnerships with tier 1 clients, significantly boosting company visibility within creator ecosystem. • Achieved an impressive 200% sales target exceedance over multiple years. • Earned recognition as the top seller in the company, highlighting strong negotiation skills. • Cultivated long-term relationships with major brands & agencies such as Anheuser-Busch InBev, Publicis, and Danone.
- UNILEVERJOB
- Associate Brand Mgr1Y 8M
Associate Brand Manager
Unilever
- NYU STERN CONSULTING CORPS - COUNCIL OF FASHION DESIGNERS OF AMERICA (CFDA)JOB
- MBA Project Consultant3M
MBA Project Consultant | CFDA Fashion Incubator Program
NYU Stern Consulting Corps - Council of Fashion Designers of America (CFDA)
• Consulted with a high-end NYC jewelry business to refine its vision and identify growth opportunities. • Conducted comprehensive quantitative and qualitative research to analyze market challenges and opportunities. • Developed a 5-year business expansion plan and investor pitch deck, enhancing strategic direction and funding potential.
- JOHNSON & JOHNSONJOB
- MBA Brand Management Summe…3M
MBA Brand Management Summer Associate
Johnson & Johnson
• Conducted comprehensive data analysis on specialty bath and anti-itch treatment categories to inform marketing strategies. • Developed an integrated marketing plan for AVEENO® aimed at expanding product usage and enhancing brand loyalty. • Created targeted marketing initiatives for the new Eczema Therapy™ platform, focusing on key demographics including Hispanic and African-American consumers.
- L'ORÉALJOB
- MBA Project Consultant3M
MBA Project Consultant | L’Oreal
L'Oréal
• Collaborated with a team to develop a mobile marketing strategy for Kiehl's, enhancing consumer engagement. • Recommended tactics to increase in-store traffic through cross-channel interactions and CRM integration. • Contributed to a 4-month project with NYU Stern’s Luxury & Retail Consulting Corps, focusing on digital sales growth.
- ALIVE MAGAZINEJOB
- Account Executive2Y
Account Executive
ALIVE Magazine
• Managed a diverse portfolio of over 100 clients, including major corporations and local businesses. • Consistently surpassed monthly sales targets for print and digital advertising. • Collaborated with internal graphic teams to execute effective advertising campaigns tailored to client needs.
- Mktg Mgr5M
Marketing Manager
ALIVE Magazine
• Oversaw the planning and execution of ALIVE's signature and custom client events, enhancing sponsor integration. • Collaborated with Account Executives to identify new revenue sources, boosting client engagement and market segmentation. • Managed event budgets and conducted profitability analyses, ensuring financial success for the department. • Developed integrated marketing programs across print, digital, and social platforms, significantly elevating client visibility.
- Mktg & Events Coordinator8M
Marketing & Events Coordinator
ALIVE Magazine
• Coordinated and executed numerous high-profile events, enhancing brand visibility and engagement. • Cultivated strong vendor relationships, ensuring seamless event operations and successful partnerships. • Acted as the primary media contact for Saint Louis Fashion Week, managing press conferences and media engagements for designers & celebrities.
- TWIST ST. LOUISJOB
- Junior Account Executive1Y
Junior Account Executive
Twist St. Louis
• Supported account leads in executing successful project launches and comprehensive PR & marketing campaigns. • Played a pivotal role in event planning and PR project management, enhancing brand visibility. • Assisted the CEO in new business development through market research, proposal writing, and client pitches.
- Job: Linqia — Lead Brand Partner · 2016-11 – 2019-10 · 2y 11mo — • Spearheaded strategic partnerships with tier 1 clients, significantly boosting company visibility within creator ecosystem. • Achieved an impressive 200% sales target exceedance over multiple years. • Earned recognition as the top seller in the company, highlighting strong negotiation skills. • Cultivated long-term relationships with major brands & agencies such as Anheuser-Busch InBev, Publicis, and Danone.
- Job: NYU Stern Consulting Corps - Council of Fashion Designers of America (CFDA) — MBA Project Consultant | CFDA Fashion Incubator Program · 2012-09 – 2012-12 · 3 mo — • Consulted with a high-end NYC jewelry business to refine its vision and identify growth opportunities. • Conducted comprehensive quantitative and qualitative research to analyze market challenges and opportunities. • Developed a 5-year business expansion plan and investor pitch deck, enhancing strategic direction and funding potential.
- Job: Google — AI GTM Lead, Generative Media | Google Cloud · 2026-06 – present · 2 mo
- Job: Johnson & Johnson — MBA Brand Management Summer Associate · 2012-06 – 2012-09 · 3 mo — • Conducted comprehensive data analysis on specialty bath and anti-itch treatment categories to inform marketing strategies. • Developed an integrated marketing plan for AVEENO® aimed at expanding product usage and enhancing brand loyalty. • Created targeted marketing initiatives for the new Eczema Therapy™ platform, focusing on key demographics including Hispanic and African-American consumers.
- Job: Unilever — Associate Brand Manager · 2013-04 – 2014-12 · 1y 8mo
- Job: ALIVE Magazine — Marketing & Events Coordinator · 2008-02 – 2008-10 · 8 mo — • Coordinated and executed numerous high-profile events, enhancing brand visibility and engagement. • Cultivated strong vendor relationships, ensuring seamless event operations and successful partnerships. • Acted as the primary media contact for Saint Louis Fashion Week, managing press conferences and media engagements for designers & celebrities.
- Job: Google — Account Executive | Large Customer Sales · 2014-12 – 2016-11 · 1y 11mo — • Led Google's enterprise and advertising partnership with several lines of business across AT&T, enhancing B2B strategies. • Managed senior client relationships, optimizing media investments across search, YouTube, and programmatic channels. • Supported successful launch of Cricket Wireless brand, driving significant market engagement and brand visibility.
- Job: Meta — Client Partner | Global Business Group · 2020-03 – 2023-05 · 3y 2mo — • Spearheaded strategic partnerships with top US automotive brands, enhancing business growth through innovative media & technology solutions. • Fostered relationships with C-level executives, delivering tailored strategies that accelerated the adoption of Meta's advertising & enterprise capabilities. • Conducted expert training sessions on GenAI, creative strategy, business messaging, and advanced measurement techniques, empowering clients to maximize Meta's ecosystem.
- Job: Meta — Senior Client Partner & Global Account Lead | Global Business Group · 2023-05 – 2026-05 · 3y — • Promoted to lead one of Meta's top 25 global enterprise partnerships ($X00M/yr), driving strategic growth and performance through coordinated strategy, cross-functional collaboration, and stakeholder management. • Spearheaded negotiations and contract settlements for annual enterprise Joint Business Plan, ensuring aligned goals and maximized business outcomes. • Developed and executed global Go-To-Market strategies across dozens of markets, leveraging Meta's media and enterprise solutions to drive client growth and adoption. • Partnered with Global, Regional, and Local CMOs to deliver tailored solutions, managed global projects to progress client's business objectives, and ensured seamles…
- Job: Linqia — Director of Sales | East Coast · 2019-10 – 2020-02 · 4 mo — • Promoted to Director of Sales for the East Coast division at Linqia, overseeing quarterly revenue goals. • Led the expansion of the sales organization through strategic hiring, training, and mentoring of new sales personnel. • Advocated for team priorities with leadership while facilitating cross-departmental collaboration with Sales Ops, Client Success, Marketing, and Product.
- Job: ALIVE Magazine — Account Executive · 2009-05 – 2011-05 · 2y — • Managed a diverse portfolio of over 100 clients, including major corporations and local businesses. • Consistently surpassed monthly sales targets for print and digital advertising. • Collaborated with internal graphic teams to execute effective advertising campaigns tailored to client needs.
- Job: L'Oréal — MBA Project Consultant | L’Oreal · 2012-02 – 2012-05 · 3 mo — • Collaborated with a team to develop a mobile marketing strategy for Kiehl's, enhancing consumer engagement. • Recommended tactics to increase in-store traffic through cross-channel interactions and CRM integration. • Contributed to a 4-month project with NYU Stern’s Luxury & Retail Consulting Corps, focusing on digital sales growth.
- Job: Twist St. Louis — Junior Account Executive · 2007-01 – 2008-01 · 1y — • Supported account leads in executing successful project launches and comprehensive PR & marketing campaigns. • Played a pivotal role in event planning and PR project management, enhancing brand visibility. • Assisted the CEO in new business development through market research, proposal writing, and client pitches.
- Job: ALIVE Magazine — Marketing Manager · 2008-11 – 2009-04 · 5 mo — • Oversaw the planning and execution of ALIVE's signature and custom client events, enhancing sponsor integration. • Collaborated with Account Executives to identify new revenue sources, boosting client engagement and market segmentation. • Managed event budgets and conducted profitability analyses, ensuring financial success for the department. • Developed integrated marketing programs across print, digital, and social platforms, significantly elevating client visibility.
- School: New York University - Leonard N. Stern School of Business — Master of Business Administration (MBA)
- School: London Business School — Master of Business Administration (MBA)
- School: Washington University in St. Louis — Bachelor of Arts (B.A.), Double Major - Psychology and Women & Gender Studies
- School: The University of Queensland — Bachelor of Arts (B.A.)
- School: Sidwell Friends School — High School Diploma
- School: School Year Abroad (SYA) — High School Diploma
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