Shreya Kothari Sawala
AI-First Marketing Leader | Go-To-Market & Growth | Turning Events, Content & AI into Revenue
I’m an AI-first marketer with a decade of experience building and scaling go-to-market engines across SaaS, fintech, edtech, and event technology.
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I work at the intersection of brand, product, and revenue, using customer insight, storytelling, and experimentation to shape strategy, launches, and sustainable growth. On LinkedIn, I explore how modern marketing teams can use events, content, and AI to design more thoughtful, human experiences while still delivering ambitious commercial outcomes.
GTM Index
- ROZIE SYNOPSISJOB
- Mktg1Y 7M
Marketing
Rozie Synopsis
Rozie Synopsis is every event organizer’s key to unlocking the full potential of their event’s content. This AI-powered platform captures, summarizes, and distributes key insights from events - transforming every session into takeaways that drive engagement, attract sponsors, and extend the value of the event beyond the final session.
- ROZIEAIJOB
- Mktg3Y 5M
Marketing
RozieAI
At RozieAI, our mission is to empower organizations to deliver personalized human experiences at scale by leveraging AI. We specialize in nurturing brand loyalty and maximizing the lifetime value of customers through experience design. We apply artificial intelligence and behavioral science principles to deliver a smarter, kinder future for customer experience. We help our customers accelerate the delivery of AI-enabled experiences.
- PRODUCT MARKETING ALLIANCEJOB
- Ambassador6Y 3M
Ambassador
Product Marketing Alliance
Act as a community builder and advocate for the global product marketing community. Support PMA initiatives, events, and content programs, connect members with resources and peers, and share on-the-ground perspectives from working in product marketing and GTM leadership.
- FINTURIJOB
- PMM Lead (Founding Team)1Y 11M
Product Marketing Lead (Founding Team)
Finturi
Joined as an early team member to build the marketing and product marketing function from scratch for a fintech startup using AI and blockchain for SME financing. Defined positioning, messaging, and ICPs; led product launches and sales enablement; and built the content, events, and partnerships that supported fundraising and customer acquisition.
- PMM Lead (Founding Team)1Y 2M
Product Marketing Lead (Founding Team)
Finturi
- SEMANSYS TECHNOLOGIESJOB
- Mktg Lead11M
Marketing Lead
Semansys Technologies
Led marketing and rebranding for a long-standing financial reporting and business monitoring software company. Refreshed narrative and visual identity post-acquisition, aligned channels and content with the new strategy, and laid the foundations for an in-house marketing function.
- PRODUCT SCHOOLJOB
- Featured Speaker0M
Featured Speaker
Product School
Featured speaker in a webinar on things to do before launching a new product.
- UPGRAD.COMJOB
- Program Mgr - GTM focused1Y 8M
Program Manager - Go-To-Market focused
UpGrad.com
Owned go-to-market for multiple online education programs in partnership with leading universities. Worked across research, positioning, pricing, and launch planning, collaborating with sales, content, and academic teams to drive enrollment and learner success. I worked on strategizing, researching, launching, and growing multiple EdTech programs.
- TOPPRJOB
- Business Analyst7M
Business Analyst
Toppr
Supported sales operations and email marketing for an edtech company focused on personalized learning. Used data and experimentation to improve conversion across the funnel and inform campaign strategy.
- SCHLUMBERGERJOB
- Field Eng1Y 10M
Field Engineer
Schlumberger
Schlumberger is the leading provider of technology and services to the energy industry across the world. I led wireline projects for leading clients.
- Junior Field Eng11M
Junior Field Engineer
Schlumberger
Schlumberger is the leading provider of technology and services to the energy industry across the world.
- Job: Rozie Synopsis — Marketing · 2025-01 – present — Rozie Synopsis is every event organizer’s key to unlocking the full potential of their event’s content. This AI-powered platform captures, summarizes, and distributes key insights from events - transforming every session into takeaways that drive engagement, attract sponsors, and extend the value of the event beyond the final session.
- Job: RozieAI — Marketing · 2023-03 – present — At RozieAI, our mission is to empower organizations to deliver personalized human experiences at scale by leveraging AI. We specialize in nurturing brand loyalty and maximizing the lifetime value of customers through experience design. We apply artificial intelligence and behavioral science principles to deliver a smarter, kinder future for customer experience. We help our customers accelerate the delivery of AI-enabled experiences.
- Job: Product Marketing Alliance — Ambassador · 2020-05 – present — Act as a community builder and advocate for the global product marketing community. Support PMA initiatives, events, and content programs, connect members with resources and peers, and share on-the-ground perspectives from working in product marketing and GTM leadership.
- Job: Finturi — Product Marketing Lead (Founding Team) · 2019-12 – 2021-11 — Joined as an early team member to build the marketing and product marketing function from scratch for a fintech startup using AI and blockchain for SME financing. Defined positioning, messaging, and ICPs; led product launches and sales enablement; and built the content, events, and partnerships that supported fundraising and customer acquisition.
- Job: Finturi — Product Marketing Lead (Founding Team) · 2018-09 – 2019-11
- Job: Semansys Technologies — Marketing Lead · 2020-01 – 2020-12 — Led marketing and rebranding for a long-standing financial reporting and business monitoring software company. Refreshed narrative and visual identity post-acquisition, aligned channels and content with the new strategy, and laid the foundations for an in-house marketing function.
- Job: Product School — Featured Speaker · 2019-07 – 2019-07 — Featured speaker in a webinar on things to do before launching a new product.
- Job: UpGrad.com — Program Manager - Go-To-Market focused · 2016-05 – 2018-01 — Owned go-to-market for multiple online education programs in partnership with leading universities. Worked across research, positioning, pricing, and launch planning, collaborating with sales, content, and academic teams to drive enrollment and learner success. I worked on strategizing, researching, launching, and growing multiple EdTech programs.
- Job: Toppr — Business Analyst · 2015-08 – 2016-03 — Supported sales operations and email marketing for an edtech company focused on personalized learning. Used data and experimentation to improve conversion across the funnel and inform campaign strategy.
- Job: Schlumberger — Field Engineer · 2013-09 – 2015-07 — Schlumberger is the leading provider of technology and services to the energy industry across the world. I led wireline projects for leading clients.
- Job: Schlumberger — Junior Field Engineer · 2012-10 – 2013-09 — Schlumberger is the leading provider of technology and services to the energy industry across the world.
- School: Indian Institute of Technology, Guwahati — B-tech, Civil Engineering
Skills
Playbooks
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