Andrew Hatfield

Product & GTM Strategy for AI & Cloud | Technology Evangelist & Strategist

Deepstar Strategicex-Red HatKex-Kubernetes

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I've spent 30 years in tech - as a developer, systems engineer, solution architect, presales specialist, and product marketer. That path gave me something most specialists lack: the ability to see how technology decisions ripple through sales, marketing, and business outcomes.

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My career spans the major platform shifts: the rise of enterprise software, the cloud transformation, and now the AI revolution. At each stage, I've worked at the intersection of what's technically possible and what the market actually needs. What I've learned: The companies that win aren't the ones with the best technology. They're the ones that translate technology into differentiated value before competitors can copy Right now, that's the AI challenge. Every tech company is racing to add AI features. Most are building on the same foundation models, shipping similar capabilities, and wondering why differentiation is The winners will be those who build AI on proprietary data and unique workflows - creating advantages that compound over time instead of commoditizing overnight. Background: → Systems engineering at Dell, Red Hat, NetApp - 100K users, 60K devices, infrastructure at scale → Enterprise sales: $196M closed, $7M largest deal → Product marketing: 64B qualified pipeline, 15+ launches across cloud, infrastructure, and SaaS → Deep expertise in cloud computing, edge, AI transformation, and go-to-market strategy Recognition: Top 10 Global Product Marketing Consultant (Product Marketing Alliance). Speaker across North America, APAC, and Europe on cloud, AI, and product strategy. I'm always interested in conversations about how AI is reshaping cloud computing and what it takes to build technology that matters.