Hila Lauterbach
The 10X Go-To-Marketer | Chief Fixer Officer helping founder-led startups accelerate GTM from vision to repeatable revenue -> Strategy, Execution, Traction | 3X Founder | $0 to $400M+ ARR | Keynote Speaker | 3X Top PMM
Hello! I'm Hila, a Silicon Valley-based Co-Founder of 10X GTM consulting, an Advisory Board Member at StageOne VC and Klue, and the Ecosystem Development Lead at Femigrants (connecting immigrant women founders to VCs that prioritize women-led
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) I'm a 3X Top 100 Product Marketing Influencer and best-selling featured author of "Product Marketing Wisdom". I have extensive experience leading and building high-performing go-to-market teams in global tech startups and enterprises with triple-digit million-dollar ARRs. Collaborating with CEOs and cross-functional teams, I lead every step of the product's marketing journey, from positioning, messaging, competitive intelligence and win loss analysis, sales enablement, VOC, VOS, product prioritization, and marketing communications through the GTM to product launch. My work has consistently delivered exceptional results, including 12x ROI for AI Martech portfolio products and Fintech products, and significant increases in customer lifetime value. I am passionate about the intersection of technology and business and how the two can optimize customer needs and commercial outcomes. For the past 15+ years, I have gained wide-ranging expertise across product marketing, marketing, sales, partnerships and business development. I have an outstanding record of growing demand generation and customer base and introducing innovative, revenue-generating initiatives. I arrived in the S. from Israel's thriving startup scene, where I was a co-founder and founding team member of 3 startups. Leveraging my strong entrepreneurial mindset, I combine my extensive industry and product knowledge with a strong business acumen. At 10X GTM, I help companies optimize their go-to-market strategies and accelerate growth, while at Stageone VC, I specialize in GTM for portfolio companies and due diligence. Above all, I am a people person. I build and maintain win-win partnerships and have managed global SaaS B2B transactions and accounts for leading channel partners and customers, including AWS, Salesforce, Google, Oracle, VMware, PayPal, Philips, CheckPoint, Microsoft, McKinsey & Company, and more. I am a high performer who thrives under pressure and is committed to achieving excellence. I love leading teams, taking the initiative, and driving projects forward, often beyond the initial scope. I appreciate working with the latest technologies in fast-paced project environments and am driven by the challenge of creative problem-solving in highly competitive markets. Let’s meet 👋
GTM Index
- PRODUCT MARKETING ALLIANCEJOB
- Ambassador & 3X Top-100 PM…6Y 7M
Ambassador & 3X Top-100 PMM Influencer
Product Marketing Alliance
Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their mission is very simple: to promote and elevate the role of product marketing. I was nominated to Top 100 PMM Influencers list of 2022.
- FEMIGRANTS FOUNDATIONJOB
- Lead of Startup Network De…1Y 6M
Lead of Startup Network Development
Femigrants Foundation
Driving ecosystem development for immigrant and women founders in tech. Spearheading strategic partnerships with Fortune 500 companies, VCs, and startup accelerators to create meaningful opportunities for diverse founders. * Building bridges between immigrant founders and top-tier investors * Curating exclusive founder-investor networking programs * Developing mentorship initiatives for women in tech * Leading Femigrants Annual Forum partnership with Microsoft Silicon Valley Committed to increasing the representation of immigrant women in leadership, allocating more investments to women's technology-led companies, and fostering a more inclusive startup ecosystem.
- STAGEONE VENTURESJOB
- GTM Expert1Y 7M
GTM Expert
StageOne Ventures
As a Nexus GTM Expert at StageOne Ventures, a top-tier Israeli venture capital firm, I partner closely with the fund on commercial due diligence processes, evaluating GTM strategy, market positioning, and growth potential across prospective investments. I also work hands-on with portfolio companies and founders to shape and execute go-to-market strategies - from positioning and sales motion design to customer acquisition, revenue operations, and scaling execution. Through Nexus, I provide strategic guidance to founders and operators across StageOne’s portfolio and broader network, while contributing to the growth of Israel’s technology ecosystem and staying deeply connected to emerging tr…
- KLUEJOB
- Advisor3Y 6M
Advisor
Klue
- 10X GTMJOB
- Co-Founder2Y 4M
Co-Founder
10x GTM
I lead GTM and Product Marketing consulting and fractional executive services - helping B2B SaaS companies scale to multimillion-dollar ARR through repeatable, execution-driven go-to-market systems. We partner with founders and executive teams (Series A–C & Enterprise) to design and execute high-conversion GTM strategies - rooted in founder conviction, buyer urgency, and operational excellence. Our model: your GTM arm, delivered through focused projects or fractional leadership, from strategy to execution Services / Areas of Expertise: * GTM Strategy & Execution - designing end-to-end GTM systems from ICP and buyer journeys to revenue execution * Market & Competitive Research - market a…
- SCORPIONJOB
- VP PMM3Y 11M
Vice President Product Marketing
Scorpion
As VP of Product Marketing at Scorpion, a world leader in AI MarTech solutions for Healthcare, Home Services, and Legal firms, I led the award-winning RevenueMAX AI-powered product portfolio GTM strategy and launch, delivering 12x ROI through strategic pricing optimization. I built and scaled the product marketing team from 3 to 10 members while establishing comprehensive sales enablement and win-loss programs that significantly improved sales velocity and win rates. I created a new revenue stream by developing an AI-powered marketing solution (product and service) in partnership with ServiceTitan (IPO—NASDAQ). I created pricing and packaging, GTM strategies, and a channel plan that gener…
- SPOTONJOB
- Senior Dir of PMM1Y 2M
Senior Director of Product Marketing / Head of Department
SpotOn
As Sr. Director of Product Marketing and the company’s first product marketing hire, I founded the department and hired and built a high-performing team of 15 Product Marketers. I’ve Established and led the entire function and org readiness through exponential company growth, supporting the company through an x12.5 growth in employees and a $3.6B valuation (we secured $900 million in venture capital funding). I’ve Driven a substantial part of the company’s ARR and oversaw the full product management lifecycle, including executing the GTM roadmap to launch and facilitating sales enablement, Competitive Intelligence insights, and extraordinary growth.
- Dir of PMM1Y 7M
Director of Product Marketing / Head of Department
SpotOn
- ALLCLOUDJOB
- Global Mktg and Alliance Dir1Y 5M
Global Marketing and Alliance Director
AllCloud
In this role I influenced and set corporate marketing strategy, led and executed strategies across the EMEA. I managed tier-one global enterprise partner accounts, developing and executing partnership strategies with companies including AWS, Salesforce, Oracle and VMware. In addition, I directed the successful execution of dozens of promotional, global B2B events. Of note, in 2019, I boosted revenue growth from events, delivered growth in marketing qualified leads (MQL) for events and decreased customer acquisition cost (CAC), within 6 months. Moreover, I consistently exceed key performance metrics and demonstrated a strong ability to align marketing programs to ROI metrics.
- TFRESHJOB
- Co-Founder and CEO1Y 6M
Co-Founder and CEO
tFresh
- CAREEBIZ - NOW: DUETO.IOJOB
- VP of PMM / Founding Team2Y 5M
VP of Product Marketing / Founding Team
careebiz - Now: Dueto.io
In this job I singlehandedly established and led the company’s Product Marketing, Marketing, Sales & Business Development functions as part of the original company founding team. My responsibilities included Overseeing product pricing, positioning, messaging, competitive intelligence, and sales enablement. Directing marketing strategy development and implementation including creating the GTM strategy. I also managed marketing accounts for global customers including PayPal, Philips, Oracle, Fiverr and Asus. In addition, I created and led the Sales Operation, responsible for growing demand generation, acquiring 50 major customers, creating first revenue stream in total annual revenue.
- Job: tFresh — Co-Founder and CEO · 2017-02 – 2018-08
- Job: Product Marketing Alliance — Ambassador & 3X Top-100 PMM Influencer · 2020-01 – present — Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their mission is very simple: to promote and elevate the role of product marketing. I was nominated to Top 100 PMM Influencers list of 2022.
- Job: Femigrants Foundation — Lead of Startup Network Development · 2025-02 – present — Driving ecosystem development for immigrant and women founders in tech. Spearheading strategic partnerships with Fortune 500 companies, VCs, and startup accelerators to create meaningful opportunities for diverse founders. * Building bridges between immigrant founders and top-tier investors * Curating exclusive founder-investor networking programs * Developing mentorship initiatives for women in tech * Leading Femigrants Annual Forum partnership with Microsoft Silicon Valley Committed to increasing the representation of immigrant women in leadership, allocating more investments to women's technology-led companies, and fostering a more inclusive startup ecosystem.
- Job: SpotOn — Senior Director of Product Marketing / Head of Department · 2021-09 – 2022-11 — As Sr. Director of Product Marketing and the company’s first product marketing hire, I founded the department and hired and built a high-performing team of 15 Product Marketers. I’ve Established and led the entire function and org readiness through exponential company growth, supporting the company through an x12.5 growth in employees and a $3.6B valuation (we secured $900 million in venture capital funding). I’ve Driven a substantial part of the company’s ARR and oversaw the full product management lifecycle, including executing the GTM roadmap to launch and facilitating sales enablement, Competitive Intelligence insights, and extraordinary growth.
- Job: StageOne Ventures — GTM Expert · 2025-01 – present — As a Nexus GTM Expert at StageOne Ventures, a top-tier Israeli venture capital firm, I partner closely with the fund on commercial due diligence processes, evaluating GTM strategy, market positioning, and growth potential across prospective investments. I also work hands-on with portfolio companies and founders to shape and execute go-to-market strategies - from positioning and sales motion design to customer acquisition, revenue operations, and scaling execution. Through Nexus, I provide strategic guidance to founders and operators across StageOne’s portfolio and broader network, while contributing to the growth of Israel’s technology ecosystem and staying deeply connected to emerging tr…
- Job: AllCloud — Global Marketing and Alliance Director · 2018-08 – 2020-01 — In this role I influenced and set corporate marketing strategy, led and executed strategies across the EMEA. I managed tier-one global enterprise partner accounts, developing and executing partnership strategies with companies including AWS, Salesforce, Oracle and VMware. In addition, I directed the successful execution of dozens of promotional, global B2B events. Of note, in 2019, I boosted revenue growth from events, delivered growth in marketing qualified leads (MQL) for events and decreased customer acquisition cost (CAC), within 6 months. Moreover, I consistently exceed key performance metrics and demonstrated a strong ability to align marketing programs to ROI metrics.
- Job: Klue — Advisor · 2023-02 – present
- Job: careebiz - Now: Dueto.io — VP of Product Marketing / Founding Team · 2016-01 – 2018-06 — In this job I singlehandedly established and led the company’s Product Marketing, Marketing, Sales & Business Development functions as part of the original company founding team. My responsibilities included Overseeing product pricing, positioning, messaging, competitive intelligence, and sales enablement. Directing marketing strategy development and implementation including creating the GTM strategy. I also managed marketing accounts for global customers including PayPal, Philips, Oracle, Fiverr and Asus. In addition, I created and led the Sales Operation, responsible for growing demand generation, acquiring 50 major customers, creating first revenue stream in total annual revenue.
- Job: SpotOn — Director of Product Marketing / Head of Department · 2020-02 – 2021-09
- Job: Scorpion — Vice President Product Marketing · 2022 – 2025 — As VP of Product Marketing at Scorpion, a world leader in AI MarTech solutions for Healthcare, Home Services, and Legal firms, I led the award-winning RevenueMAX AI-powered product portfolio GTM strategy and launch, delivering 12x ROI through strategic pricing optimization. I built and scaled the product marketing team from 3 to 10 members while establishing comprehensive sales enablement and win-loss programs that significantly improved sales velocity and win rates. I created a new revenue stream by developing an AI-powered marketing solution (product and service) in partnership with ServiceTitan (IPO—NASDAQ). I created pricing and packaging, GTM strategies, and a channel plan that gener…
- Job: 10x GTM — Co-Founder · 2024-04 – present — I lead GTM and Product Marketing consulting and fractional executive services - helping B2B SaaS companies scale to multimillion-dollar ARR through repeatable, execution-driven go-to-market systems. We partner with founders and executive teams (Series A–C & Enterprise) to design and execute high-conversion GTM strategies - rooted in founder conviction, buyer urgency, and operational excellence. Our model: your GTM arm, delivered through focused projects or fractional leadership, from strategy to execution Services / Areas of Expertise: * GTM Strategy & Execution - designing end-to-end GTM systems from ICP and buyer journeys to revenue execution * Market & Competitive Research - market a…
- School: Tel Aviv University - Coller School of Management — Executive Master of Business Administration (EMBA)
- School: Tel Aviv University — Bachelor of Laws - LLB, Law
- School: Tel Aviv University — Bachelor of Arts - BA, Philosophy
- School: Product Marketing Alliance
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