Shoaib Raza
I build outbound engines that put your offer in front of 100K decision makers | GTM Engineer @ Otto Results | Clay · Claude Code
ex-ClayI am a GTM Engineer who turns fragmented tools and workflows into a single, connected revenue engine for B2B companies.
More
From list building and enrichment with tools like Apollo and Clay to CRM integration and multi-channel outreach, I design systems that help teams reliably find, engage, and convert the right accounts at scale. My work sits at the intersection of data, automation, and AI, using platforms like Supabase, APIs, and LLM-powered workflows to remove manual busywork from GTM operations. I enjoy mapping real business problems like low reply rates, poor lead quality, or messy pipelines into structured data models, experiments, and automations that are easy for sales and marketing teams to understand and run with. Recently, my focus has been on building outbound systems for niche verticals such as home services and veterinary practices, where highly targeted lists and thoughtful sequencing can create a strong pipeline with relatively small, high-intent markets. I like working closely with founders and revenue leaders who want to test new GTM motions quickly, learn from the data, and then scale what works with confidence.
GTM Index
- OTTO OUTBOUNDJOB
- GTM Eng1Y 1M
GTM Engineer
Otto Outbound
→ Design and implement automated outbound sales workflows using n8n, Clay, and a modern GTM tech stack to streamline lead generation and qualification processes → Build and optimise multi-channel outbound campaigns integrating email, LinkedIn, and other platforms to maximise pipeline generation → Develop custom automation solutions and integrations to enhance sales team efficiency and improve conversion rates across the funnel → Collaborate with sales and marketing teams to architect scalable GTM systems that support revenue growth objectives
- BISE LAHORESCHOOL
- Bachelor's degree, Busines…5Y 2M
Bachelor's degree, Business/Commerce, General
Bise Lahore
- Intermediate, Business/Com…2Y 2M
Intermediate, Business/Commerce, General
Bise Lahore
- CLAYJOB
- Clay Expert1Y 2M
Clay Expert
Clay
→ Served as the primary Clay specialist, building complex data enrichment and research workflows for the sales and marketing teams → Created automated systems for prospect identification, company research, and contact discovery using Clay's suite of data providers → Designed scalable Clay tables and workflows that enabled personalized outreach at volume while maintaining high data quality → Trained team members on Clay best practices and developed documentation for repeatable processes and templates
- MUHAMMAD LABSJOB
- GTM Expert1M
GTM Expert
Muhammad Labs LTD
- INBOXKITJOB
- Partner0M
Partner
Inboxkit
Helping teams scale cold email with bulletproof infrastructure. InboxKit is the only Google Cloud Partner in the cold email space - 95% inbox placement when the industry average is 27%. Got questions about deliverability? DM me or use my link: https://www.linkedin.com/redir/suspicious-page?url=https%3A%2F%2Fwww%2einboxkit%2ecom%2F%3Faff%3DLQNoTlUFHuws
- PEAK UPLIFT DIGITALJOB
- Outbound Sales Specialist9M
Outbound Sales Specialist | Jr. GTM Engineer
Peak Uplift Digital
→ Executed targeted cold email campaigns using Clay for data enrichment and prospect research, generating qualified opportunities for the sales pipeline → Built and maintained automated outbound workflows to systematically reach and engage ideal customer profiles across multiple channels → Conducted prospect research and list building using Clay's data providers to identify high-fit accounts and decision-makers → Analysed campaign performance metrics and iteratively optimised messaging, targeting, and sequencing to improve response and conversion rates
- ROVERPASSJOB
- GTM Eng5M
GTM Engineer
RoverPass
→ Engineered end-to-end outbound GTM systems and workflows to automate prospecting, enrichment, and outreach processes → Designed and implemented Clay-based data operations for account research, signal tracking, and personalisation at scale → Built custom integrations between CRM, outbound tools, and data sources to create a unified GTM tech infrastructure → Optimised existing sales processes through automation, reducing manual work and improving team productivity
- WEEZLYJOB
- Clay Expert4M
Clay Expert
Weezly
→ Served as the primary Clay specialist, building complex data enrichment and research workflows for the sales and marketing teams → Created automated systems for prospect identification, company research, and contact discovery using Clay's suite of data providers → Designed scalable Clay tables and workflows that enabled personalized outreach at volume while maintaining high data quality → Trained team members on Clay best practices and developed documentation for repeatable processes and templates
- NEX OPERATIONSJOB
- Field Support Supervisor2Y 1M
Field Support Supervisor | Customer Service | Team Management | Chat & Email Support
Nex Operations
- Field Support Specialist1Y 10M
Field Support Specialist | Customer Service | Chat & Email Support |
Nex Operations
Led a team of agents to enhance customer satisfaction through effective leadership. Introduced customer service policies via Zendesk and SAP, elevating the overall experience. Ensured uniform and efficient customer support across regions through coordinated team efforts. Exceeded customer expectations by promptly addressing inquiries via chat, email, and phone. Maintained precise customer communication records using Outlook and Microsoft 365
- EMERJ LIMITEDJOB
- Project Mgr2Y
Project Manager | Lead Generation | Proposal Management | Client Management | Lead Team of BD
Emerj Limited
Developing and maintaining strong relationships with clients to ensure project satisfaction. Collaborating with clients to define project objectives, deliverables, and timelines. Providing regular updates on project progress, addressing client concerns, and managing expectations. Creating compelling proposals that effectively communicate project value and address client needs. Ensuring proposals are accurate, well-structured, and aligned with company standards. Delivering persuasive presentations to clients to secure new business. Assigning team members and resources to projects based on skills and availability. Identifying, assessing, and mitigating potential risks to project success. Over…
- MINDBRIDGEJOB
- Customer Service Support S…1Y
Customer Service Support Specialist | Rider Support | CRM Management | Order Management
Mindbridge
Delivered exceptional customer support across live chat, email, and phone channels, catering to the Middle East market. Ensured swift resolution of rider concerns, upholding safety and client contentment. Effectively communicate with clients in Urdu and English languages. Collaborated closely with the Rider Support team, contributing to the refinement of support procedures.
- Job: Clay — Clay Expert · 2025-01 – 2026-03 · 1y 2mo — → Served as the primary Clay specialist, building complex data enrichment and research workflows for the sales and marketing teams → Created automated systems for prospect identification, company research, and contact discovery using Clay's suite of data providers → Designed scalable Clay tables and workflows that enabled personalized outreach at volume while maintaining high data quality → Trained team members on Clay best practices and developed documentation for repeatable processes and templates
- Job: RoverPass — GTM Engineer · 2025-04 – 2025-09 · 5 mo — → Engineered end-to-end outbound GTM systems and workflows to automate prospecting, enrichment, and outreach processes → Designed and implemented Clay-based data operations for account research, signal tracking, and personalisation at scale → Built custom integrations between CRM, outbound tools, and data sources to create a unified GTM tech infrastructure → Optimised existing sales processes through automation, reducing manual work and improving team productivity
- Job: Muhammad Labs LTD — GTM Expert · 2026-01 – 2026-02 · 1 mo
- Job: Nex Operations — Field Support Supervisor | Customer Service | Team Management | Chat & Email Support · 2022-12 – 2025-01 · 2y 1mo
- Job: Emerj Limited — Project Manager | Lead Generation | Proposal Management | Client Management | Lead Team of BD · 2022-11 – 2024-11 · 2y — Developing and maintaining strong relationships with clients to ensure project satisfaction. Collaborating with clients to define project objectives, deliverables, and timelines. Providing regular updates on project progress, addressing client concerns, and managing expectations. Creating compelling proposals that effectively communicate project value and address client needs. Ensuring proposals are accurate, well-structured, and aligned with company standards. Delivering persuasive presentations to clients to secure new business. Assigning team members and resources to projects based on skills and availability. Identifying, assessing, and mitigating potential risks to project success. Over…
- Job: Weezly — Clay Expert · 2025-01 – 2025-05 · 4 mo — → Served as the primary Clay specialist, building complex data enrichment and research workflows for the sales and marketing teams → Created automated systems for prospect identification, company research, and contact discovery using Clay's suite of data providers → Designed scalable Clay tables and workflows that enabled personalized outreach at volume while maintaining high data quality → Trained team members on Clay best practices and developed documentation for repeatable processes and templates
- Job: Peak Uplift Digital — Outbound Sales Specialist | Jr. GTM Engineer · 2025-02 – 2025-11 · 9 mo — → Executed targeted cold email campaigns using Clay for data enrichment and prospect research, generating qualified opportunities for the sales pipeline → Built and maintained automated outbound workflows to systematically reach and engage ideal customer profiles across multiple channels → Conducted prospect research and list building using Clay's data providers to identify high-fit accounts and decision-makers → Analysed campaign performance metrics and iteratively optimised messaging, targeting, and sequencing to improve response and conversion rates
- Job: Inboxkit — Partner · 2026-01 – 2026-01 · 0 mo — Helping teams scale cold email with bulletproof infrastructure. InboxKit is the only Google Cloud Partner in the cold email space - 95% inbox placement when the industry average is 27%. Got questions about deliverability? DM me or use my link: https://www.linkedin.com/redir/suspicious-page?url=https%3A%2F%2Fwww%2einboxkit%2ecom%2F%3Faff%3DLQNoTlUFHuws
- Job: Mindbridge — Customer Service Support Specialist | Rider Support | CRM Management | Order Management · 2020-11 – 2021-11 · 1y — Delivered exceptional customer support across live chat, email, and phone channels, catering to the Middle East market. Ensured swift resolution of rider concerns, upholding safety and client contentment. Effectively communicate with clients in Urdu and English languages. Collaborated closely with the Rider Support team, contributing to the refinement of support procedures.
- Job: Nex Operations — Field Support Specialist | Customer Service | Chat & Email Support | · 2021-11 – 2023-09 · 1y 10mo — Led a team of agents to enhance customer satisfaction through effective leadership. Introduced customer service policies via Zendesk and SAP, elevating the overall experience. Ensured uniform and efficient customer support across regions through coordinated team efforts. Exceeded customer expectations by promptly addressing inquiries via chat, email, and phone. Maintained precise customer communication records using Outlook and Microsoft 365
- Job: Otto Outbound — GTM Engineer · 2025-09 – present · 11 mo — → Design and implement automated outbound sales workflows using n8n, Clay, and a modern GTM tech stack to streamline lead generation and qualification processes → Build and optimise multi-channel outbound campaigns integrating email, LinkedIn, and other platforms to maximise pipeline generation → Develop custom automation solutions and integrations to enhance sales team efficiency and improve conversion rates across the funnel → Collaborate with sales and marketing teams to architect scalable GTM systems that support revenue growth objectives
- School: Bise Lahore — Bachelor's degree, Business/Commerce, General · 2025-03 – 2030-05
- School: Bise Lahore — Intermediate, Business/Commerce, General · 2017-01 – 2019-03
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Anirudh GuptaTaught 1,100+ Business Owners How to Build AI Outbound Systems | Ex-Instantly.ai
IntentLedSales
ex-Instantly.ai - Andrew MewbornFounder @ Distribute.so | GTM @ Clay
DistributeTex-Taplio
- Adnan Thajammul Hussain MannaCareer Coach, Head of GTM | Founder @ localcontact.ai | Clients from JP Morgan, Tesla, Capgemini, Mercedes, Renault, EY, Microsoft, Google | Helped build 3 Clay alternatives
LocalContact.ai
- Elric LegloireBuilding scalable outbound systems for GTM teams | GTM Engineer for outbound teams | Advisor | Solopreneur
Outbound Kitchen Podcast
ex-Amplemarket
