Shannon Plumb
⚡Helping women reclaim their instincts • Revenue Strategist & Leadership Coach • Head of Community at Women in Sales • Techstars Top 1% Mentor
Email: comYou're doing everything right.
More
And it still feels like you're performing instead of leading. If that sentence just landed somewhere in your chest, keep Something is in the way. It might be the toxic environment you finally left that took your instincts with it when you walked out the door. It might be the company you've been scaling that is starting to feel like it's running you instead of the other way around. It might be years of carrying the entire sales motion yourself, and now you need to build a team around something you have never had to explain out You're not broken. You're just too close to see I started as a professional ballerina, where I learned that presence, pattern recognition, and reading what's unspoken matter as much as technical execution. Those skills followed me into 25 years of revenue leadership, three acquisitions, and $100M+ generated. I've built the playbook. I've also been the leader who finally threw it The work is simple to describe and hard to find. I become part of your team. I ask the questions you need to hear, see what you're too close to see, and help you navigate high-stakes conversations before they happen. No frameworks handed over and forgotten. Just clarity, fast, and something concrete to do with it. "My business has taken a full 180 in 10 weeks working with Shannon." "Shannon has an elite ability to diagnose patterns with precision and offer actionable solutions on the spot. Having her to bounce ideas off has been invaluable." "Shannon perfectly balances strategic vision with hands-on execution, becoming not just an advisor but a valued team member who consistently delivers on "My clients stop second-guessing themselves. They lead with a clarity their teams can feel. And they build something that actually reflects who they I work with leaders who are:↳ Exhausted from performing leadership instead of embodying it↳ Founders transitioning out of carrying the entire sales motion↳ Recovering from toxic environments and ready to trust themselves again↳ Ready for someone who will challenge them, not just validate themFree strategy session. No pitch. No pressure. Just an honest conversation about where you are and what is in the way. You will leave with clarity you did not have Book yours: com/purladvisors
GTM Index
- PURL ADVISORSJOB
- Chief Executive Officer2Y 6M
Chief Executive Officer
Purl Advisors
⚡️Leading the Authentic Leader revolution⚡️ What I do: • Guide leaders to succeed authentically without compromising who they are • Transform fear-based business practices into relationship-driven approaches • Normalize human-centered leadership in a tactics-obsessed world • Create systematic approaches for leaders who want to go from good to great and great to amazing Client Transformations: 📣 "My business has taken a full 180 in 10 weeks working with Shannon." 📣 "She was able to quickly empathize with us over our fear of being like 'used-car salesmen' and help us sell authentically while maintaining our values." 📣 "Shannon provides emotional support throughout my founder journey whil…
- TECHSTARSJOB
- All-Star Mentor (Top 1% Re…3Y 7M
All-Star Mentor (Top 1% Recognition)
Techstars
Recognized as All-Star Mentor (top 1% of Techstars mentors globally) for exceptional guidance to startup founders. I mentor entrepreneurs through critical scaling decisions and authentic leadership challenges. Work focuses on helping founders stay true to their vision while adapting to rapid growth demands, manage investor pressure without compromising values, and build teams that reflect their authentic leadership style. This direct advisory experience with high-growth startups provides real-time insights that enhance my coaching methodology. I am honored to work with the amazing Founders in Boulder, CO, Denver, CO's Workforce Development Program, and The Ohio State University's Columbu…
- Program Operations Associa…4M
Program Operations Associate I Startup Ecosystem Catalyst
Techstars
Managed operations for startup accelerator cohort of 11 companies, providing front-row seat to daily founder coaching and venture capital ecosystem. Weekly exposure to authentic leadership challenges faced by growth company founders - from managing investor pressure while staying true to company values to scaling teams without losing culture. This immersive experience deepens my understanding of the exact leadership struggles my coaching clients navigate.
- SOFTWARE FINDERJOB
- Head of Sales2M
Head of Sales
Software Finder
- WOMEN IN SALESJOB
- Head of Community6M
Head of Community
Women in Sales
Leading community strategy and a key member for Women in Sales team which represents 40,000+ member women + their supporters in revenue roles. Drive partnerships, content amplification, and engagement. Serve as an external representative of the organization. Design and execute community programming, events, and initiatives that create genuine connection and career acceleration for women in sales leadership.
- Executive Member3Y 7M
Executive Member
Women in Sales
Women in Sales is focused on elevating, empowering, and promoting women within the sales profession. To realize this vision and create more equitable sales teams in the future, we recognize that everyone needs to be part of the conversation and contribute towards the progress. Through facilitating conversations and sharing resources focused on enabling sales professionals, we can help mold the future of sales to be more inclusive.
- Head of Events1Y 7M
Head of Events
Women in Sales
Leading global event strategy for high-performing women in sales and sales leadership. I curate speakers, design transformational experiences, and facilitate leadership panels for sales executives worldwide. Key responsibilities: • Plan and host events globally (in-person and virtual) for women sales leaders and their teams • Curate executive speakers and facilitate panels • Create unique networking experiences that foster authentic professional connections • Lead wellness integration (yoga/mindfulness) for high-pressure sales environments
- FRACTIONALS UNITEDJOB
- Member3Y 2M
Member
Fractionals United
Active member of leading community for senior fractional leaders. Engaging with C-suite fractional executives on leadership challenges, business development, and authentic leadership approaches in flexible work models.
- Advisory Board Member6M
Advisory Board Member
Fractionals United
Strategic advisor to CEO on leadership and organizational strategy for premier fractional executive community. Provided counsel on scaling operations, leadership development, and community engagement strategies.
- REVENUE FUNNELJOB
- Ecosystem Partner10M
Ecosystem Partner — GTM Strategy/CRO
Revenue Funnel
Revenue Funnel is the creator of Symbiotic I/O - The Connective Tissue of Modern GTM. We partner with B2B tech and services companies to design, activate, and optimize their go-to-market strategies turning chaos into clarity and helping teams build a consistent pipeline without bloated headcount or wasted spend. Through a mix of strategic frameworks, hands-on execution, and deep buyer journey insight, we drive transformation that sticks.
- DEXTEGOJOB
- GTM Advisory Board Member…2Y 3M
Go-to-Market Advisory Board Member & Investor
Dextego
Strategic advisor and investor for AI-powered sales coaching platform serving enterprise B2B teams. Providing expertise across product development, go-to-market strategy, talent acquisition, and market positioning. Key contributions: • Go-to-market strategy and product development guidance • Marketing and positioning strategy for enterprise sales market • Active prospect introductions and market advocacy • Keynote speaker at Dextego '25: "The Power of Impactful Storytelling" Advising a fast-growing sales technology company provides direct insights into the authentic leadership challenges faced by scaling B2B organizations.
- PAVILIONJOB
- Executive Member1Y 9M
Executive Member
Pavilion
Active member of elite go-to-market leadership community, contributing insights on authentic leadership and sustainable growth strategies.
- WOMEN SALES EXPERTSJOB
- Board of Directors/Foundin…1Y 7M
Board of Directors/Founding Member
Women Sales Experts
Women Sales Experts (WSE) is a nonprofit membership community created by and for entrepreneurial women in B2B sales. As a Founding Member, I collaborate with a trusted circle of women who lead sales consulting, training, and advisory businesses. Together we share insights, referrals, and growth strategies. WSE actively engages with companies that sell into sales organizations, helping them gain visibility and connect with the right audiences through collaboration, education, and authentic partnerships. • 2025-2026 Membership Committee Chair • 2026 WSE Annual Conference Cohort Committee Member
- UNIVERSITY OF COLORADO BOULDERJOB
- Lecturer Coach7M
Lecturer Coach
University of Colorado Boulder
Leeds School of Business, University of Colorado Boulder BUSM 4010 - Business Minor Capstone Coaching Business Minor students through capstone entrepreneurial business plan development course. Drawing on 20+ years building and scaling multiple ventures from startup to acquisition to help students translate business principles into actionable plans while developing professionalism and practical founder skills for their entrepreneurial journeys.
- Job: Purl Advisors — Chief Executive Officer · 2024-02 – present — ⚡️Leading the Authentic Leader revolution⚡️ What I do: • Guide leaders to succeed authentically without compromising who they are • Transform fear-based business practices into relationship-driven approaches • Normalize human-centered leadership in a tactics-obsessed world • Create systematic approaches for leaders who want to go from good to great and great to amazing Client Transformations: 📣 "My business has taken a full 180 in 10 weeks working with Shannon." 📣 "She was able to quickly empathize with us over our fear of being like 'used-car salesmen' and help us sell authentically while maintaining our values." 📣 "Shannon provides emotional support throughout my founder journey whil…
- Job: Techstars — All-Star Mentor (Top 1% Recognition) · 2023-01 – present — Recognized as All-Star Mentor (top 1% of Techstars mentors globally) for exceptional guidance to startup founders. I mentor entrepreneurs through critical scaling decisions and authentic leadership challenges. Work focuses on helping founders stay true to their vision while adapting to rapid growth demands, manage investor pressure without compromising values, and build teams that reflect their authentic leadership style. This direct advisory experience with high-growth startups provides real-time insights that enhance my coaching methodology. I am honored to work with the amazing Founders in Boulder, CO, Denver, CO's Workforce Development Program, and The Ohio State University's Columbu…
- Job: Software Finder — Head of Sales · 2026-06 – present
- Job: Women in Sales — Head of Events · 2024-07 – 2026-02 — Leading global event strategy for high-performing women in sales and sales leadership. I curate speakers, design transformational experiences, and facilitate leadership panels for sales executives worldwide. Key responsibilities: • Plan and host events globally (in-person and virtual) for women sales leaders and their teams • Curate executive speakers and facilitate panels • Create unique networking experiences that foster authentic professional connections • Lead wellness integration (yoga/mindfulness) for high-pressure sales environments
- Job: Fractionals United — Member · 2023-06 – present — Active member of leading community for senior fractional leaders. Engaging with C-suite fractional executives on leadership challenges, business development, and authentic leadership approaches in flexible work models.
- Job: Women in Sales — Executive Member · 2023-01 – present — Women in Sales is focused on elevating, empowering, and promoting women within the sales profession. To realize this vision and create more equitable sales teams in the future, we recognize that everyone needs to be part of the conversation and contribute towards the progress. Through facilitating conversations and sharing resources focused on enabling sales professionals, we can help mold the future of sales to be more inclusive.
- Job: Women in Sales — Head of Community · 2026-02 – present — Leading community strategy and a key member for Women in Sales team which represents 40,000+ member women + their supporters in revenue roles. Drive partnerships, content amplification, and engagement. Serve as an external representative of the organization. Design and execute community programming, events, and initiatives that create genuine connection and career acceleration for women in sales leadership.
- Job: Techstars — Program Operations Associate I Startup Ecosystem Catalyst · 2025-02 – 2025-06 — Managed operations for startup accelerator cohort of 11 companies, providing front-row seat to daily founder coaching and venture capital ecosystem. Weekly exposure to authentic leadership challenges faced by growth company founders - from managing investor pressure while staying true to company values to scaling teams without losing culture. This immersive experience deepens my understanding of the exact leadership struggles my coaching clients navigate.
- Job: Revenue Funnel — Ecosystem Partner — GTM Strategy/CRO · 2025-10 – present — Revenue Funnel is the creator of Symbiotic I/O - The Connective Tissue of Modern GTM. We partner with B2B tech and services companies to design, activate, and optimize their go-to-market strategies turning chaos into clarity and helping teams build a consistent pipeline without bloated headcount or wasted spend. Through a mix of strategic frameworks, hands-on execution, and deep buyer journey insight, we drive transformation that sticks.
- Job: Dextego — Go-to-Market Advisory Board Member & Investor · 2024-05 – present — Strategic advisor and investor for AI-powered sales coaching platform serving enterprise B2B teams. Providing expertise across product development, go-to-market strategy, talent acquisition, and market positioning. Key contributions: • Go-to-market strategy and product development guidance • Marketing and positioning strategy for enterprise sales market • Active prospect introductions and market advocacy • Keynote speaker at Dextego '25: "The Power of Impactful Storytelling" Advising a fast-growing sales technology company provides direct insights into the authentic leadership challenges faced by scaling B2B organizations.
- Job: Pavilion — Executive Member · 2024-11 – present — Active member of elite go-to-market leadership community, contributing insights on authentic leadership and sustainable growth strategies.
- Job: Fractionals United — Advisory Board Member · 2024-09 – 2025-03 — Strategic advisor to CEO on leadership and organizational strategy for premier fractional executive community. Provided counsel on scaling operations, leadership development, and community engagement strategies.
- Job: Women Sales Experts — Board of Directors/Founding Member · 2025-01 – present — Women Sales Experts (WSE) is a nonprofit membership community created by and for entrepreneurial women in B2B sales. As a Founding Member, I collaborate with a trusted circle of women who lead sales consulting, training, and advisory businesses. Together we share insights, referrals, and growth strategies. WSE actively engages with companies that sell into sales organizations, helping them gain visibility and connect with the right audiences through collaboration, education, and authentic partnerships. • 2025-2026 Membership Committee Chair • 2026 WSE Annual Conference Cohort Committee Member
- Job: University of Colorado Boulder — Lecturer Coach · 2026-01 – present — Leeds School of Business, University of Colorado Boulder BUSM 4010 - Business Minor Capstone Coaching Business Minor students through capstone entrepreneurial business plan development course. Drawing on 20+ years building and scaling multiple ventures from startup to acquisition to help students translate business principles into actionable plans while developing professionalism and practical founder skills for their entrepreneurial journeys.
- School: The Ohio State University — Bachelor of Science, Design
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Lori RichardsonOperator teaching company leaders + sales leaders how to rebuild or improve their B2B sales teams for our AI world. Tech, SaaS, Mfg, Distrib, Medical, Telecom, Bldg trades. Sales Coach, Harvard Biz School
Pavilion - Hannah AjikawoYour Dream GTM Execution Partner | Founder of Symbiotic-IO - Find A Vetted Fractional Consultant | Proud 🏳️🌈 Mummy | ENTJ
Revenue Funnel
ex-Sistas In Sales
- Jake ReniGTM Operating Partner | CEOs and VC/PE firms partner with us to build predictable GTM engines | Bridge the GTM Gap™
Techstars
ex-Tiled
- Viktor HatfaludiOpen to AE, AM, and GTM Enablement roles in tech (B2B & B2D) | 2x Founding AE | 12-year background in mid-market & enterprise sales | 3 years of GTM consulting | Willing to relocate within EuropePavilion
ex-Revenueramp.io
