Lori Richardson
Operator teaching company leaders + sales leaders how to rebuild or improve their B2B sales teams for our AI world. Tech, SaaS, Mfg, Distrib, Medical, Telecom, Bldg trades. Sales Coach, Harvard Biz School
PavilionAs a former teacher who intentionally entered B2B sales to create a better life for herself and her family, Lori rose from SDR and BDR roles into full-cycle sales and sales leadership, trained by companies including Apple and IBM, before launching her own sales strategy
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Today, Lori helps leaders stop relying on gut instinct and start using data to understand their sales reps, sales managers, processes, and pipeline so they can make better decisions, shorten sales cycles, and grow Her timely message: AI will not save a weak sales team. It will expose one. We work with CEOs who are currently frustrated with their sales team and know they could have stronger sellers and sales managers to hold reps accountable. Focus is on process, mindset, and the top 21 core sales competencies. Lori speaks on fixing sales and revenue issues. Energize your RKO or SKO and talk about the foundation of selling and teaches sales leaders how to inspire their teams. Today you need stronger TOP sellers to partner with AI for productivity gains and revenue growth. Let's look at your team and use data to improve it. Reach out! com/lori7You know that person who take lemons and turns them into lemonade? That's As a single parent at age 19 I left an abusive marriage and set out to build a great life for my family. With a degree in education (yea, I got out of high school at 16) I became a teacher of young children. But it didn't pay enough for me to raise my family. I'm one of the few women who INTENTIONALLY went into B2B sales to earn a "sky is the limit" living. Started at the bottom - in SDR and BDR roles, became a full-cycle rep and then into sales leadership over about 18 years. I was trained by Apple, IBM, and other top technology companies. Then I launched my own sales strategy firm to help sales teams succeed. I teach HR and sales leaders how to hire top sales talent (but am not a recruiter) We have a tried-and-true process to show company leaders data and insight about their existing sales reps, leaders, processes, and pipeline. You then make decisions based on data, not gut. Gut only works 50% of the time (or )Use data to shorten your sales cycle and grow SaaS / AI / tech / mfg / distribution / Financial Services / telecom / software #womensalespros #womeninsales #sales #assessment #seeitbeit "Never confuse sales activity with accomplishment"I have been involved in more than 100 sales projects, panels, events, recognition, + awards.
GTM Index
- WOMEN SALES EXPERTSJOB
- Founding Member, Women Sal…2Y 7M
Founding Member, Women Sales Experts
Women Sales Experts
- WOMEN SALES PROSJOB
- Podcast Host: Conversation…6Y
Podcast Host: Conversations with Women in Sales
Women Sales Pros
I took over hosting responsibility for this award-winning podcast after the passing of my colleague, Barbara Giamanco. We publish 1-3 new episodes each month and work to help inspire women to go into sales and be promoted into sales leadership AND we appreciate our male allies who listen and learn as well.
- WOMEN Sales Pros Founder,…14Y 2M
WOMEN Sales Pros Founder, President, Board Member
Women Sales Pros
WOMEN Sales Pros is dedicated to helping smart, savvy women get into B2B sales positions and sales leadership and to help companies find and develop great women sellers. We support ALL other groups, associations and events that raise up women and support more women in sales and sales leadership. We host an annual Sales Leader Summit called Rev it Up. Your company can host an event (ask me) We speak at conferences, industry events and corporations about how to get more women into sales We refer great women to companies looking for great women (and vice versa) We are working to change the face of business, one interaction at a time.
- SCORE MORE SALESJOB
- B2B Sales24Y 11M
B2B Sales / Revenue GTM AI Growth Trainer / Coach at Score More Sales
Score More Sales
You are a leader of a B2B company with a sales teams of 4-75 sellers challenged by the "NEW" GTM strategies using AI. You need to solve a revenue issues (esp. flat revenues, rep turnover, AI integration, CRM, sales pipeline, prospecting, strategic account planning) Your company has a mostly remote salesforce, and you are in manufacturing, tech, AI,dSaaS, Distribution, pedical Devices, Professional Services or telecom. You need help on: - sales hiring, onboarding, and sales process consulting - we start with data (sales team evaluation process) and use science and data to determine issues - help solve sales manager issues- sales leadership development / training / coaching - thought leader,…
- HARVARD BUSINESS SCHOOLJOB
- Sales Coach, MBA Entrepren…6Y 11M
Sales Coach, MBA Entrepreneurial Sales
Harvard Business School
Coaching HBS Entrepreneurial MBA students on the fundamentals of professional sales
- REVENUE ENABLEMENT SOCIETYJOB
- Founding Member10Y
Founding Member
Revenue Enablement Society
The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is do…
- SALES EDUCATION FOUNDATIONJOB
- Advisory Board Member6Y 6M
Advisory Board Member / Head of SEF Barb Giamanco Mem. Scholarship Fund Committee
Sales Education Foundation
The non-profit Sales Education Foundation has elevated the sales profession through college and university programs. SEF proudly partners with academic trailblazers and industry professionals to establish and support effective sales education around the world.
- LEGACY EXECUTIVE CLUBJOB
- Founding Board Member1Y 11M
Founding Board Member
Legacy Executive Club
I’m thrilled to be a founding board member with Legacy Executive Club - a selective community of exceptional executives and extraordinary people giving back, helping each other, and defining our next chapters with intention. Reach out if you'd like more info. check out legacy.vip
- VENDITIONJOB
- Advisor7Y 11M
Advisor
Vendition
Vendition is a Sales Apprenticeship program that gives you the training and experience needed to earn your first job in tech sales. Check it out at https://vendition.com/ and reach out if you have any questions. While apprenticeships are extremely popular in many countries, they haven’t been widely adopted in North America. Vendition is on a mission to bring Sales Apprenticeships to the United States and Canada and make our Sales Apprenticeship program the future of hiring Sales Development Representatives.
- THE OUTLIER PROJECTJOB
- Founding Member3Y 7M
Founding Member
The Outlier Project
The Outlier Project is a unique membership community for professional development (personal development IS professional development) and is for anyone who believes success is found by showing up differently. We are fond of saying, “anyone can be ordinary”. A special focus of The Outlier Project is to develop leaders who believe that companies and individuals alike succeed or fail based on the quality of the teams they build and the relationships they invest in. We call this having a “People Over Everything” mindset.
- PAVILIONJOB
- Chapter Lead Pavilion Phoe…1Y 4M
Chapter Lead Pavilion Phoenix Chapter
Pavilion
I’ve been really impressed with the people of Pavilion- a members-first community org full of peer support, connection, and learning in the GTM (go-to-market) space. After a few days snowed-in in New Orleans, I’d learned the Phoenix chapter - with so many amazing members- needed a re-start so Jen Spencer and I are here to make it happen. Check us out!
- Job: Women Sales Experts — Founding Member, Women Sales Experts · 2024-01 – present
- Job: Women Sales Pros — WOMEN Sales Pros Founder, President, Board Member · 2012-06 – present — WOMEN Sales Pros is dedicated to helping smart, savvy women get into B2B sales positions and sales leadership and to help companies find and develop great women sellers. We support ALL other groups, associations and events that raise up women and support more women in sales and sales leadership. We host an annual Sales Leader Summit called Rev it Up. Your company can host an event (ask me) We speak at conferences, industry events and corporations about how to get more women into sales We refer great women to companies looking for great women (and vice versa) We are working to change the face of business, one interaction at a time.
- Job: Score More Sales — B2B Sales / Revenue GTM AI Growth Trainer / Coach at Score More Sales · 2001-09 – present — You are a leader of a B2B company with a sales teams of 4-75 sellers challenged by the "NEW" GTM strategies using AI. You need to solve a revenue issues (esp. flat revenues, rep turnover, AI integration, CRM, sales pipeline, prospecting, strategic account planning) Your company has a mostly remote salesforce, and you are in manufacturing, tech, AI,dSaaS, Distribution, pedical Devices, Professional Services or telecom. You need help on: - sales hiring, onboarding, and sales process consulting - we start with data (sales team evaluation process) and use science and data to determine issues - help solve sales manager issues- sales leadership development / training / coaching - thought leader,…
- Job: Harvard Business School — Sales Coach, MBA Entrepreneurial Sales · 2019-09 – present — Coaching HBS Entrepreneurial MBA students on the fundamentals of professional sales
- Job: Revenue Enablement Society — Founding Member · 2016-08 – present — The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is do…
- Job: Sales Education Foundation — Advisory Board Member / Head of SEF Barb Giamanco Mem. Scholarship Fund Committee · 2020-02 – present — The non-profit Sales Education Foundation has elevated the sales profession through college and university programs. SEF proudly partners with academic trailblazers and industry professionals to establish and support effective sales education around the world.
- Job: Legacy Executive Club — Founding Board Member · 2024-09 – present — I’m thrilled to be a founding board member with Legacy Executive Club - a selective community of exceptional executives and extraordinary people giving back, helping each other, and defining our next chapters with intention. Reach out if you'd like more info. check out legacy.vip
- Job: Women Sales Pros — Podcast Host: Conversations with Women in Sales · 2020-08 – present — I took over hosting responsibility for this award-winning podcast after the passing of my colleague, Barbara Giamanco. We publish 1-3 new episodes each month and work to help inspire women to go into sales and be promoted into sales leadership AND we appreciate our male allies who listen and learn as well.
- Job: Vendition — Advisor · 2018-09 – present — Vendition is a Sales Apprenticeship program that gives you the training and experience needed to earn your first job in tech sales. Check it out at https://vendition.com/ and reach out if you have any questions. While apprenticeships are extremely popular in many countries, they haven’t been widely adopted in North America. Vendition is on a mission to bring Sales Apprenticeships to the United States and Canada and make our Sales Apprenticeship program the future of hiring Sales Development Representatives.
- Job: The Outlier Project — Founding Member · 2023-01 – present — The Outlier Project is a unique membership community for professional development (personal development IS professional development) and is for anyone who believes success is found by showing up differently. We are fond of saying, “anyone can be ordinary”. A special focus of The Outlier Project is to develop leaders who believe that companies and individuals alike succeed or fail based on the quality of the teams they build and the relationships they invest in. We call this having a “People Over Everything” mindset.
- Job: Pavilion — Chapter Lead Pavilion Phoenix Chapter · 2025-04 – present — I’ve been really impressed with the people of Pavilion- a members-first community org full of peer support, connection, and learning in the GTM (go-to-market) space. After a few days snowed-in in New Orleans, I’d learned the Phoenix chapter - with so many amazing members- needed a re-start so Jen Spencer and I are here to make it happen. Check us out!
- School: University of Washington — Business
- School: Seattle Central College — Associate of Arts and Sciences - AAS, Early Childhood Education and Teaching
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