Shambhavi Dubey
Airtel | Ex-Cognizant | IIM Raipur MBA’22 | Audencia, France
Highly experienced professional with 6 years of experience across Marketing, GTM Strategy, Product Management, and Data driven Business Strategy. Proven expertise in driving growth, enhancing operational efficiency, and improving financial performance.
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Skilled at leveraging analytical acumen and leadership abilities to manage cross-functional teams and deliver measurable business outcomes.
GTM Index
- BHARTI AIRTELJOB
- Lead - GTM Strategy,Airtel…1Y 9M
Lead - GTM Strategy,Airtel Digital TV
Bharti Airtel
Key Highlights: 1. Received "Airtel Ace Award" for driving successful digital vendor acquisition project 2. Won "Excellence Award – Changemaker Category" for digitization and GTM planning of the online vendor onboarding process
- COGNIZANTJOB
- Senior Business Analyst -…2Y 8M
Senior Business Analyst - Digital Experience
Cognizant
Key Highlights: Recognised for 5 consecutive RFP wins; received appreciation from clients managers and senior leadership for stakeholder management and delivery impact
- ANUBHUTI - AN EXPERIENCEJOB
- Digital Mktg Strategy2M
Digital Marketing Strategy
Anubhuti - An Experience
- Amplified user engagement on Instagram by 25%, aligning with a customer-centric strategy - Implemented an enhanced Go-to-Market (GTM) plan and successfully launched LinkedIn - Forged strategic partnerships with 3 hotels & 2 exhibition stores, achieving a substantial 35% increase in sales - Orchestrated the 'Face of Anubhuti' campaign, collaborating with 10 influencers enhancing brand visibility
- STATIQJOB
- Market Research & Social M…1M
Market Research & Social Media Marketing
Statiq
- Conducted market research to identify gaps in the B2C sector, specifically among EV-owners, gathering insights into their perceptions and concerns about Electric Vehicles. - Strategically devised a comprehensive product marketing roadmap for Statiq App & Chargers - Nurtured organic user growth across social handles, realizing a remarkable 15% surge in LinkedIn engagement - Collaborated on 'Mission 600,' driving an outstanding 185% increase in customer reviews on app and play store.
- OUTLOOK PUBLISHING (INDIA) PVT.JOB
- Sales And Market Analysis0M
Sales And Market Analysis
Outlook Publishing (India) Pvt. Ltd.
- NETWORK BULLSJOB
- Sales And Mktg1M
Sales And Marketing
Network Bulls
•Worked on launching new product- Network Bulls.online & negotiated with 55 customers to generate insights •Conducted a market analysis on 250 individuals to understand target audience & customer awareness •Based on the research conceptualised GTM Strategy & identified branding elements to escalate sales •Handled the sales challenges proactively to enhance the reach & made 25 conversions
- HOUSEITTJOB
- Brand Associate (Live Proj…0M
Brand Associate (Live Project)
HouseItt
•Conceptualised Strategies to get more clients onboard •Worked on increasing Brand Engagement and association of HouseItt
- TIWARI TUTORIALS - INDIAJOB
- Center & Product Growth Mgr1Y 11M
Center & Product Growth Manager
Tiwari Tutorials - India
•Worked on product vision & strategy, facilitated 150+students, fostered a team of 10 teachers & 11 skilled personnel •Evaluated the market & revamped student onboarding process, demonstrating an increase from 50 to 100 students per section; Strengthened the marketing procedure with a new positioning technique •Formalized Plan of Action, improving overall ratings & ranking; Among top 10 for JEE preparation in Lucknow •Pioneered the modus operandi to enhance digital engagements, increasing the footfall in the centre by 40% My job helped me to be more adaptable, receptive & helped me understand the importance of communication and teamwork in the functioning of an organisation. It acted as a…
- TATA COMMUNICATIONSJOB
- Summer Internship1M
Summer Internship
Tata Communications
•Learned the Basics of WiMAX OSI Model & its Implementation within the organisation •Collaborated with a team of 10 to gather customer insights, facilitating final service delivery to the customer
- NASA - NATIONAL AERONAUTICS AND SPACE ADMINISTRATIONJOB
- Team Member, CanSat Compet…11M
Team Member, CanSat Competition 2015-16
NASA - National Aeronautics and Space Administration
The American Aeronautical Society's annual student design- build- launch competition for space related topics. •Member Electronics Team of Team Astral. •Contributed to design the power management system of the CanSat, a 500gms payload deployed from a rocket, gliding hectically through the atmosphere and acquiring the scientific data during the descent. •International Rank- 4th among 72 teams from 10+ countries. National Rank- 1st in Europe and Asia.
- Job: Statiq — Market Research & Social Media Marketing · 2021-04 – 2021-05 · 1 mo — - Conducted market research to identify gaps in the B2C sector, specifically among EV-owners, gathering insights into their perceptions and concerns about Electric Vehicles. - Strategically devised a comprehensive product marketing roadmap for Statiq App & Chargers - Nurtured organic user growth across social handles, realizing a remarkable 15% surge in LinkedIn engagement - Collaborated on 'Mission 600,' driving an outstanding 185% increase in customer reviews on app and play store.
- Job: Tiwari Tutorials - India — Center & Product Growth Manager · 2018-06 – 2020-05 · 1y 11mo — •Worked on product vision & strategy, facilitated 150+students, fostered a team of 10 teachers & 11 skilled personnel •Evaluated the market & revamped student onboarding process, demonstrating an increase from 50 to 100 students per section; Strengthened the marketing procedure with a new positioning technique •Formalized Plan of Action, improving overall ratings & ranking; Among top 10 for JEE preparation in Lucknow •Pioneered the modus operandi to enhance digital engagements, increasing the footfall in the centre by 40% My job helped me to be more adaptable, receptive & helped me understand the importance of communication and teamwork in the functioning of an organisation. It acted as a…
- Job: NASA - National Aeronautics and Space Administration — Team Member, CanSat Competition 2015-16 · 2015-08 – 2016-07 · 11 mo — The American Aeronautical Society's annual student design- build- launch competition for space related topics. •Member Electronics Team of Team Astral. •Contributed to design the power management system of the CanSat, a 500gms payload deployed from a rocket, gliding hectically through the atmosphere and acquiring the scientific data during the descent. •International Rank- 4th among 72 teams from 10+ countries. National Rank- 1st in Europe and Asia.
- Job: Outlook Publishing (India) Pvt. Ltd. — Sales And Market Analysis · 2020-11 – 2020-11 · 0 mo
- Job: Cognizant — Senior Business Analyst - Digital Experience · 2022-05 – 2025-01 · 2y 8mo — Key Highlights: Recognised for 5 consecutive RFP wins; received appreciation from clients managers and senior leadership for stakeholder management and delivery impact
- Job: Tata Communications — Summer Internship · 2017-05 – 2017-06 · 1 mo — •Learned the Basics of WiMAX OSI Model & its Implementation within the organisation •Collaborated with a team of 10 to gather customer insights, facilitating final service delivery to the customer
- Job: Network Bulls — Sales And Marketing · 2020-05 – 2020-06 · 1 mo — •Worked on launching new product- Network Bulls.online & negotiated with 55 customers to generate insights •Conducted a market analysis on 250 individuals to understand target audience & customer awareness •Based on the research conceptualised GTM Strategy & identified branding elements to escalate sales •Handled the sales challenges proactively to enhance the reach & made 25 conversions
- Job: Bharti Airtel — Lead - GTM Strategy,Airtel Digital TV · 2025-01 – present · 1y 7mo — Key Highlights: 1. Received "Airtel Ace Award" for driving successful digital vendor acquisition project 2. Won "Excellence Award – Changemaker Category" for digitization and GTM planning of the online vendor onboarding process
- Job: HouseItt — Brand Associate (Live Project) · 2020-06 – 2020-06 · 0 mo — •Conceptualised Strategies to get more clients onboard •Worked on increasing Brand Engagement and association of HouseItt
- Job: Anubhuti - An Experience — Digital Marketing Strategy · 2021-08 – 2021-10 · 2 mo — - Amplified user engagement on Instagram by 25%, aligning with a customer-centric strategy - Implemented an enhanced Go-to-Market (GTM) plan and successfully launched LinkedIn - Forged strategic partnerships with 3 hotels & 2 exhibition stores, achieving a substantial 35% increase in sales - Orchestrated the 'Face of Anubhuti' campaign, collaborating with 10 influencers enhancing brand visibility
- School: Indian Institute of Management Raipur — Master of Business Administration - MBA
- School: Audencia — Master of Business Administration - MBA
- School: University of Petroleum and Energy Studies — Bachelor of Technology - BTech
- School: Dalimss Sunbeam School - India — Higher Secondary, PCM
Skills
Playbooks
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