John V. Genovese
Head of Sales & GTM for Publishing, Digital Media, & Entertainment Holding Companies @ Amazon Web Services (AWS)
Amazon Web Services (AWS)*Opinions expressed here are my own* Experience ⬇️ Execution Delivery @ Big 4 Consulting + Startup Exit on the NYSE + Sales & Strategy @ Big 3 Cloud Provider --- Great growth organizations aren’t built on grit alone.
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They’re built on strategy, systems, and executive alignment. I’ve spent 20 years driving growth across enterprise technology, cloud modernization, and SaaS by combining my consulting foundation with operator-level GTM execution and a "Working Backwards" sales approach. Most media companies are sitting on decades of content and audience data but don’t know how to turn it into AI-driven revenue. I help them build the architecture and operating model to do Today, I lead Sales & Strategy at AWS for the world’s largest media holding companies, where I oversee revenue growth, P&L, and transformation programs across multi-brand portfolios. In both my consulting and private equity experience, I’ve partnered directly with CxOs to diagnose inefficiencies, pressure-test GTM strategies, and unlock hidden revenue through operational leverage. I now help CxOs at holding companies and digital media publishers align strategy, revenue, and product teams to build scalable growth systems. Bridging the worlds of technology and executive business leadership is a superpower that I've built my career around. I engage with technical teams while earning credibility with C-suite leaders, boards, and Everything I do ladders up to three strategic pillars: 1. Strategic Curiosity – how I hire, coach, and scale teams who ask the questions that matter. 2. Strategic Systems – how I design operating models and scalable motions that drive measurable value. 3. Strategic Alignment – how I build enduring partnerships with executives by understanding their world, not just selling into it. KEY SKILLS: 📌 High-Value Contract Negotiations ($500M+) 📌 Channel Sales | Strategic Partnerships 📌 Strategic Growth & Revenue Strategy 📌 Business + Technology Alignment 📌 Documented Systems Thinker 📌 Consultative Solution Selling 📌 OKRs & Strategy Consulting 📌 New Business Development 📌 Enterprise Cloud & AI 📌 New Market Penetration Fun facts: - Was a VIP Host at a nightclub in Atlantic City - Love board game nights with family and friends - Enjoy BJJ, trying to break 100 in golf, and paintball
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Head of Sales & GTM, Digit…2Y 7M
Head of Sales & GTM, Digital Media & Publishing North America
Amazon Web Services (AWS)
Lead AI-driven GTM transformation for AWS’s Media & Entertainment Holding Co. customers, advising C-suite leaders on AI commercialization, sales acceleration, and cloud-driven growth strategies. Act as an embedded GTM advisor for $B customer portfolio, driving transformation programs across revenue, tech, and product teams. Utilize agentic AI and data-driven sales methodologies to help enterprises scale their go-to-market (GTM) strategies and improve customer lifecycle value. Drive enterprise revenue optimization by aligning cloud & AI solutions with business goals, leveraging deep expertise in P&L management, operational excellence, and digital transformation. Apply my Strategic Alignm…
- Principal, Enterprise Clie…4Y 4M
Principal, Enterprise Client Partner
Amazon Web Services (AWS)
I lead a large and highly distributed sales and business development team focused on helping our customers achieve their business and growth goals with the breadth and depth of AWS's entire product and service portfolio.
- PIVOTAL SOFTWARE, INC. (NOW VMWARE)JOB
- Global Client Partner3Y 2M
Global Client Partner
Pivotal Software, Inc. (now VMware)
Pivotal helped change the way the world built software. Pivotal’s Cloud Native platform drove software innovation for many of the world’s most admired brands. With millions of developers in communities around the world, Pivotal technology touched billions of users every day. After shaping the software development culture of Silicon Valley's most valuable companies for over a decade (Google, Twitter, Ebay, etc.), Pivotal led a global technology movement transforming how the world built software. I led client facing teams that spun across multiple continents and cities to deliver measurable change to Fortune 50 enterprises. I contributed to bringing Pivotal public on the NYSE.
- PRIME PRODUCEJOB
- Dir, Partnerships6Y 3M
Director, Partnerships
Prime Produce
Prime Produce is a 100% volunteer, 501(c)3 not-for-profit based in New York City and the San Francisco Bay Area. We are a volunteer collective discovering fresh ways to cultivate altruism. Prime Produce also acts as an incubator for non-profit up-starts seeking to make a positive impact on the world. Specializing in qualifying and growing non-profit start ups within the Greater New York City Area. Some activities include: >Launching a donation platform that connects corporations and non-profits for mutual benefit >Outlining and rolling out non-profit growth strategies for partnership non-profits >Securing strategic relationships with corporate and private donors and qualified non-profits…
- EYJOB
- Mgr, Digital Strategy and…1Y 3M
Manager, Digital Strategy and Innovation Consulting
EY
Responsible for business development and practice growth within EY Digital. Within the first 10 months of employment, John competed in and won the highly distinguished Manager Sales Leadership Program competition at EY. Over this time John has: > Contributed to about $4.5 million in new revenue > Directly generated about $100K in 30 minutes by being a key presenter at a client's CIO Offsite > Developed multiple prototypes and solutions for his clients
- COGNIZANTJOB
- Mgr, Business and Strategy…2Y 7M
Manager, Business and Strategy Consulting
Cognizant
Cognizant's Business Consulting (CBC) Strategic Advisory Services provides a set of business and IT transformation consulting capabilities for top tier clients across a wide range of industries. Some activities included: > Developed portfolio of digital marketing collateral including landing pages for A/B testing, email marketing and ad campaigns by leveraging marketing automation tools > Manage team of 30 resources ranging from Senior Director to Senior Consultant to deliver standardized reporting and analytics project servicing seven lines of business for large commercial bank > Lead business development workshop for defining and implementing a digital intelligence product strategy road…
- PHILANTHRO PRODUCTIONSJOB
- Dir, New Ventures2Y
Director, New Ventures
Philanthro Productions
Philanthro is a 100% volunteer-based organization that prides itself on its core values of transparency, efficiency, and creativity. Beyond financially supporting charities, Philanthro's greatest contributions are building awareness, inciting action, and empowering change among current and future generations. Specialized in growing the Philanthro influence around the NYC area. Some activities included: >Raising over $30,000 in one night for select educational non-profit organization >Hosting parties and events for partnership non-profits >Forming and managing relationships with non-profits, 3rd party vendors, volunteers, venues and donors For more information on other Philanthro branches,…
- CAPCOJOB
- Management Consultant2Y 1M
Management Consultant
Capco
Specialized in the capital markets & development of emerging client strategy for growing client base. Some activities included: >Generated business for both capital markets and banking consulting teams >Counseled Senior Directors and C-level Executives during $6 million vendor selection >Created and rolled out Capco’s first Sales Training Curriculum >Specialized in CRM, RFPs, SOWs, SLAs, various capital markets & banking subjects. Top 20 National Retail Bank | Strategy, Operations, and Loyalty Rewards Consultant > Converted a $330 million credit card portfolio within a strict seven month timeline > Managed two work streams of six resources as part of a $1 billion retail bank acquisition >…
- HARRAH'S ENTERTAINMENTJOB
- VIP Host3Y 4M
VIP Host
Harrah's Entertainment
Managed weekend parties and events for selected customers Grew and maintained contact base of over 2500 clients, celebrities, and HNW individuals
- FOUR SPRINGS CAPITALJOB
- Managing Associate11M
Managing Associate
Four Springs Capital LLC
Energy Pipeline and Corporate Real Estate Private Equity Series 7 Licensed
- UNITED CAPITAL LENDERSJOB
- Senior Mortgage Loan Officer6M
Senior Mortgage Loan Officer
United Capital Lenders
- Job: Cognizant — Manager, Business and Strategy Consulting · 2012-09 – 2015-04 — Cognizant's Business Consulting (CBC) Strategic Advisory Services provides a set of business and IT transformation consulting capabilities for top tier clients across a wide range of industries. Some activities included: > Developed portfolio of digital marketing collateral including landing pages for A/B testing, email marketing and ad campaigns by leveraging marketing automation tools > Manage team of 30 resources ranging from Senior Director to Senior Consultant to deliver standardized reporting and analytics project servicing seven lines of business for large commercial bank > Lead business development workshop for defining and implementing a digital intelligence product strategy road…
- Job: Capco — Management Consultant · 2010-08 – 2012-09 — Specialized in the capital markets & development of emerging client strategy for growing client base. Some activities included: >Generated business for both capital markets and banking consulting teams >Counseled Senior Directors and C-level Executives during $6 million vendor selection >Created and rolled out Capco’s first Sales Training Curriculum >Specialized in CRM, RFPs, SOWs, SLAs, various capital markets & banking subjects. Top 20 National Retail Bank | Strategy, Operations, and Loyalty Rewards Consultant > Converted a $330 million credit card portfolio within a strict seven month timeline > Managed two work streams of six resources as part of a $1 billion retail bank acquisition >…
- Job: Amazon Web Services (AWS) — Head of Sales & GTM, Digital Media & Publishing North America · 2024-01 – present — Lead AI-driven GTM transformation for AWS’s Media & Entertainment Holding Co. customers, advising C-suite leaders on AI commercialization, sales acceleration, and cloud-driven growth strategies. Act as an embedded GTM advisor for $B customer portfolio, driving transformation programs across revenue, tech, and product teams. Utilize agentic AI and data-driven sales methodologies to help enterprises scale their go-to-market (GTM) strategies and improve customer lifecycle value. Drive enterprise revenue optimization by aligning cloud & AI solutions with business goals, leveraging deep expertise in P&L management, operational excellence, and digital transformation. Apply my Strategic Alignm…
- Job: Prime Produce — Director, Partnerships · 2011-11 – 2018-02 — Prime Produce is a 100% volunteer, 501(c)3 not-for-profit based in New York City and the San Francisco Bay Area. We are a volunteer collective discovering fresh ways to cultivate altruism. Prime Produce also acts as an incubator for non-profit up-starts seeking to make a positive impact on the world. Specializing in qualifying and growing non-profit start ups within the Greater New York City Area. Some activities include: >Launching a donation platform that connects corporations and non-profits for mutual benefit >Outlining and rolling out non-profit growth strategies for partnership non-profits >Securing strategic relationships with corporate and private donors and qualified non-profits…
- Job: Pivotal Software, Inc. (now VMware) — Global Client Partner · 2016-07 – 2019-09 — Pivotal helped change the way the world built software. Pivotal’s Cloud Native platform drove software innovation for many of the world’s most admired brands. With millions of developers in communities around the world, Pivotal technology touched billions of users every day. After shaping the software development culture of Silicon Valley's most valuable companies for over a decade (Google, Twitter, Ebay, etc.), Pivotal led a global technology movement transforming how the world built software. I led client facing teams that spun across multiple continents and cities to deliver measurable change to Fortune 50 enterprises. I contributed to bringing Pivotal public on the NYSE.
- Job: Harrah's Entertainment — VIP Host · 2007-09 – 2011-01 — Managed weekend parties and events for selected customers Grew and maintained contact base of over 2500 clients, celebrities, and HNW individuals
- Job: Philanthro Productions — Director, New Ventures · 2011-04 – 2013-04 — Philanthro is a 100% volunteer-based organization that prides itself on its core values of transparency, efficiency, and creativity. Beyond financially supporting charities, Philanthro's greatest contributions are building awareness, inciting action, and empowering change among current and future generations. Specialized in growing the Philanthro influence around the NYC area. Some activities included: >Raising over $30,000 in one night for select educational non-profit organization >Hosting parties and events for partnership non-profits >Forming and managing relationships with non-profits, 3rd party vendors, volunteers, venues and donors For more information on other Philanthro branches,…
- Job: Four Springs Capital LLC — Managing Associate · 2009-09 – 2010-08 — Energy Pipeline and Corporate Real Estate Private Equity Series 7 Licensed
- Job: EY — Manager, Digital Strategy and Innovation Consulting · 2015-04 – 2016-07 — Responsible for business development and practice growth within EY Digital. Within the first 10 months of employment, John competed in and won the highly distinguished Manager Sales Leadership Program competition at EY. Over this time John has: > Contributed to about $4.5 million in new revenue > Directly generated about $100K in 30 minutes by being a key presenter at a client's CIO Offsite > Developed multiple prototypes and solutions for his clients
- Job: Amazon Web Services (AWS) — Principal, Enterprise Client Partner · 2019-09 – 2024-01 — I lead a large and highly distributed sales and business development team focused on helping our customers achieve their business and growth goals with the breadth and depth of AWS's entire product and service portfolio.
- Job: United Capital Lenders — Senior Mortgage Loan Officer · 2008-12 – 2009-06
- School: Cornell University — Executive Programs in Blockchain & Cryptography and Executive Leadership
- School: Monmouth University — MBA
- School: Stockton University — Bachelor's, Business, Finance
- School: Middletown High School North — High School Diploma
Skills
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