Shahab Tavakol Shoar
Growth Marketing Executive | Product Marketing | RWA Tokenization| GTM | Digital Assets | Web3 & Fintech
I help fintech and digital asset companies commercialize complex technologies,from infrastructure to consumer-facing products.
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My expertise sits at the intersection of Growth Marketing, Product Marketing, Go-to-Market, and Commercial Strategy, translating complex financial and blockchain technologies into products people understand, trust, and adopt. I’ve worked across RWA tokenization, digital assets, digital banking, blockchain infrastructure, AI, and fintech, leading commercialization strategies, product positioning, GTM, institutional whitepapers, and ecosystem growth while partnering with Product, Engineering, Legal, Commercial, and executive leadership. I’m passionate about simplifying complexity and turning innovation into real-world adoption. I enjoy designing scalable workflows, leveraging AI and emerging technologies, and building lean, high-performing marketing, commercial, and business development organizations. I believe sustainable growth is achieved by combining customer insight, technology, data, and disciplined execution to deliver products that people understand, trust, and adopt Core Expertise • Growth Marketing • Product Marketing • Go-to-Market • Commercial Strategy • Digital Transformation • RWA Tokenization • Digital Assets • Blockchain • Fintech • Business Development • Strategic Partnerships
GTM Index
- CONFIDENTIALJOB
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor2Y 9M
GTM Advisor — Venture Capital (DIFC)
Confidential
-Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- GTM Advisor - Blockchain E…1M
GTM Advisor - Blockchain Ecosystem
Confidential
-Advising on go-to-market strategy for a Blockchain ecosystem (L2) entering an emerging regional market -Developed KPI framework covering user acquisition, activation, and trading volume targets Structured BD team model with performance-triggered incentives and volume-based milestones -Provided strategic input on partnership mix, community growth, and market entry sequencing Details available upon request.
- MTRANSFORMJOB
- Commercial Strategy & Grow…10M
Commercial Strategy & Growth Lead
mTransform
• Lead the commercialization and go-to-market strategy for an asset-backed tokenization ecosystem, defining the RWA framework, token model, and commercial architecture. • Lead the development of the ecosystem’s foundational whitepaper, establishing the product vision, institutional positioning, commercialization framework, governance model, and multi-jurisdiction regulatory approach. • Define the GTM and commercialization strategy for a gold- and silver-backed digital asset ecosystem, driving institutional and retail market readiness. • Direct product marketing, market positioning, and product–market fit across tokenization, digital assets, blockchain infrastructure, digital banking, and se…
- COLLABUTEJOB
- Chief Executive Officer1Y 4M
Chief Executive Officer
Collabute
Leading the vision, strategy, and execution of Collabute — the AI-powered startup and tech execution engine. I work at the intersection of technology, entrepreneurship, and community to help founders and businesses launch real products fast.
- ALPARIJOB
- PMM & GTM lead – MENA2Y 10M
Product Marketing & GTM lead – MENA
Alpari
• Drove organic growth through strategic product positioning, technical SEO, and niche content strategy, increasing high-intent traffic and customer acquisition across MENA. • Defined regional product marketing and go-to-market strategy based on customer insights, market intelligence, and behavioral analysis. • Developed acquisition, retention, and lifecycle growth strategies targeting high-value trading customers. • Designed the Introducing Broker (IB) partnership strategy and referral ecosystem to accelerate commercial growth and customer acquisition. • Shaped the payment infrastructure strategy by supporting crypto PSP integrations, improving funding experience and conversion. • Partnere…
- EXOLOJOB
- Global Mktg Lead1Y 2M
Global Marketing Lead
EXOLO
• Delivered 60%+ MoM user growth for 8 consecutive months across MENA, Turkey, and East Asia • Led end-to-end execution of regional and international event strategy — including WOW Summit (Dubai + Hong Kong), Gitex, Token2049, Blockchain Economy, and Crypto Expo • Planned and coordinated EXOLO’s presence in UAE, Turkey, Hong Kong, overseeing booth design, content strategy, panel topics, speaker prep, and IB activation • Drove performance across digital, organic, and offline channels — blending in-app growth, community campaigns, and high-impact event presence to fuel user acquisition and retention • Built the full GTM infrastructure: GA4, Notion, Looker dashboards, CRM automations, and KPI…
- KAZIVEJOB
- Co-Founder & CEO2Y 4M
Co-Founder & CEO
kazive
• Institutional Community Building: Spearheaded initiatives to build deep-rooted relationships with institutional stakeholders, fostering trust-based collaborations across hedge funds, prop firms, and trading institutions in the MENA and global markets. • Investor Relations: Built and nurtured a diversified investor base, combining institutional partners and HNW individuals through tailored reporting, strategic deal structuring, and market education. • Trading Desk Development: Formed and led a high-performance financial and crypto trading team, optimizing internal desk operations and execution workflows across multiple asset classes. • Quant & Blockchain Software Development: Oversaw the d…
- Product Mgr7M
Product Manager
kazive
- ENERGYCAPSULEJOB
- BD Mgr & Co- founder2Y
Business Development Manager & Co- founder
EnergyCapsule
🔹 Achievements: Spearheaded the rapid growth of Energy Capsules, making it the fastest-growing podcasting platform in 2017 within just 3 months. Successfully onboarded over 34.000 clients in a span of 6 months. Under my leadership, we achieved a user base of over 120.000 online users and sold 384.000 podcasting products in 18 months. 🔹 Responsibilities: Business Development: Concentrated on scaling up the business, ensuring we met our ambitious growth targets. Product Management: Led the product team for 6 months, focusing on creating a top-notch product that catered to the needs of our vast user base.
- Digital Mktg Mgr1Y
Digital Marketing Manager
EnergyCapsule
Digital Marketing Management: Orchestrated creative advertising campaigns that resonated with our target audience. Managed multiple social media marketing campaigns, leveraging platforms to maximize reach and engagement.
- PARTOWEBJOB
- BD Mgr1Y 6M
Business Development Manager
partoweb
Led B2B business development for e-commerce and digital service clients, closing key partnerships across industries. • Built the company’s custom CMS and CRM platforms from scratch to serve online shops and enterprise clients, improving delivery speed and client satisfaction. • Oversaw client onboarding, product customization, and ongoing support — streamlining workflows and enabling rapid website/app deployment for SMEs.
- Digital Mktg Specialist1Y 6M
Digital Marketing Specialist
partoweb
- METEORS BRANDJOB
- BD Mgr1Y 11M
Business Development Manager
meteors brand
My first experience in developing online business and marketing. Meteors brand is the first customized T-shirts online shop in Iran you can see our work at: https://www.facebook.com/meteor.brand/
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: meteors brand — Business Development Manager · 2013-01 – 2014-12 · 1y 11mo — My first experience in developing online business and marketing. Meteors brand is the first customized T-shirts online shop in Iran you can see our work at: https://www.facebook.com/meteor.brand/
- Job: Confidential — GTM Advisor - Blockchain Ecosystem · 2025-07 – 2025-08 · 1 mo — -Advising on go-to-market strategy for a Blockchain ecosystem (L2) entering an emerging regional market -Developed KPI framework covering user acquisition, activation, and trading volume targets Structured BD team model with performance-triggered incentives and volume-based milestones -Provided strategic input on partnership mix, community growth, and market entry sequencing Details available upon request.
- Job: EXOLO — Global Marketing Lead · 2023-02 – 2024-04 · 1y 2mo — • Delivered 60%+ MoM user growth for 8 consecutive months across MENA, Turkey, and East Asia • Led end-to-end execution of regional and international event strategy — including WOW Summit (Dubai + Hong Kong), Gitex, Token2049, Blockchain Economy, and Crypto Expo • Planned and coordinated EXOLO’s presence in UAE, Turkey, Hong Kong, overseeing booth design, content strategy, panel topics, speaker prep, and IB activation • Drove performance across digital, organic, and offline channels — blending in-app growth, community campaigns, and high-impact event presence to fuel user acquisition and retention • Built the full GTM infrastructure: GA4, Notion, Looker dashboards, CRM automations, and KPI…
- Job: Alpari — Product Marketing & GTM lead – MENA · 2023-01 – 2025-11 · 2y 10mo — • Drove organic growth through strategic product positioning, technical SEO, and niche content strategy, increasing high-intent traffic and customer acquisition across MENA. • Defined regional product marketing and go-to-market strategy based on customer insights, market intelligence, and behavioral analysis. • Developed acquisition, retention, and lifecycle growth strategies targeting high-value trading customers. • Designed the Introducing Broker (IB) partnership strategy and referral ecosystem to accelerate commercial growth and customer acquisition. • Shaped the payment infrastructure strategy by supporting crypto PSP integrations, improving funding experience and conversion. • Partnere…
- Job: partoweb — Business Development Manager · 2014-12 – 2016-06 · 1y 6mo — Led B2B business development for e-commerce and digital service clients, closing key partnerships across industries. • Built the company’s custom CMS and CRM platforms from scratch to serve online shops and enterprise clients, improving delivery speed and client satisfaction. • Oversaw client onboarding, product customization, and ongoing support — streamlining workflows and enabling rapid website/app deployment for SMEs.
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: Collabute — Chief Executive Officer · 2025-01 – 2026-05 · 1y 4mo — Leading the vision, strategy, and execution of Collabute — the AI-powered startup and tech execution engine. I work at the intersection of technology, entrepreneurship, and community to help founders and businesses launch real products fast.
- Job: partoweb — Digital Marketing Specialist · 2014-06 – 2015 · 7 mo
- Job: kazive — Co-Founder & CEO · 2020-09 – 2023-01 · 2y 4mo — • Institutional Community Building: Spearheaded initiatives to build deep-rooted relationships with institutional stakeholders, fostering trust-based collaborations across hedge funds, prop firms, and trading institutions in the MENA and global markets. • Investor Relations: Built and nurtured a diversified investor base, combining institutional partners and HNW individuals through tailored reporting, strategic deal structuring, and market education. • Trading Desk Development: Formed and led a high-performance financial and crypto trading team, optimizing internal desk operations and execution workflows across multiple asset classes. • Quant & Blockchain Software Development: Oversaw the d…
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: EnergyCapsule — Digital Marketing Manager · 2018-07 – 2019-07 · 1y — Digital Marketing Management: Orchestrated creative advertising campaigns that resonated with our target audience. Managed multiple social media marketing campaigns, leveraging platforms to maximize reach and engagement.
- Job: kazive — Product Manager · 2020-02 – 2020-09 · 7 mo
- Job: mTransform — Commercial Strategy & Growth Lead · 2025-12 – present · 8 mo — • Lead the commercialization and go-to-market strategy for an asset-backed tokenization ecosystem, defining the RWA framework, token model, and commercial architecture. • Lead the development of the ecosystem’s foundational whitepaper, establishing the product vision, institutional positioning, commercialization framework, governance model, and multi-jurisdiction regulatory approach. • Define the GTM and commercialization strategy for a gold- and silver-backed digital asset ecosystem, driving institutional and retail market readiness. • Direct product marketing, market positioning, and product–market fit across tokenization, digital assets, blockchain infrastructure, digital banking, and se…
- Job: Confidential — GTM Advisor — Venture Capital (DIFC) · 2024-01 – present · 2y 7mo — -Advising fintech venture capital initiatives on go-to-market strategy and regional market entry Supporting business development efforts aligned with governmental and institutional frameworks across the region -Providing strategic guidance on portfolio positioning, partnership structuring, and growth execution -Bridging private sector innovation with public sector priorities to unlock regional opportunity Details available upon request.
- Job: EnergyCapsule — Business Development Manager & Co- founder · 2017-12 – 2019-12 · 2y — 🔹 Achievements: Spearheaded the rapid growth of Energy Capsules, making it the fastest-growing podcasting platform in 2017 within just 3 months. Successfully onboarded over 34.000 clients in a span of 6 months. Under my leadership, we achieved a user base of over 120.000 online users and sold 384.000 podcasting products in 18 months. 🔹 Responsibilities: Business Development: Concentrated on scaling up the business, ensuring we met our ambitious growth targets. Product Management: Led the product team for 6 months, focusing on creating a top-notch product that catered to the needs of our vast user base.
- School: Islamic Azad University — Bachelor's degree, Mechanical Engineering
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