Shahab Tavakol Shoar

Growth Marketing Executive | Product Marketing | RWA Tokenization| GTM | Digital Assets | Web3 & Fintech

mTransformMex-meteors brandex-EXOLO

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I help fintech and digital asset companies commercialize complex technologies,from infrastructure to consumer-facing products.

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My expertise sits at the intersection of Growth Marketing, Product Marketing, Go-to-Market, and Commercial Strategy, translating complex financial and blockchain technologies into products people understand, trust, and adopt. I’ve worked across RWA tokenization, digital assets, digital banking, blockchain infrastructure, AI, and fintech, leading commercialization strategies, product positioning, GTM, institutional whitepapers, and ecosystem growth while partnering with Product, Engineering, Legal, Commercial, and executive leadership. I’m passionate about simplifying complexity and turning innovation into real-world adoption. I enjoy designing scalable workflows, leveraging AI and emerging technologies, and building lean, high-performing marketing, commercial, and business development organizations. I believe sustainable growth is achieved by combining customer insight, technology, data, and disciplined execution to deliver products that people understand, trust, and adopt Core Expertise • Growth Marketing • Product Marketing • Go-to-Market • Commercial Strategy • Digital Transformation • RWA Tokenization • Digital Assets • Blockchain • Fintech • Business Development • Strategic Partnerships