Satvik L.
Engineering Predictable Revenue For B2B Growth | Head of GTM Engineering
Over the past half-decade, I've helped multiple startups generate over a million dollars in revenue. It started in 2018 when I launched my first business in college and failed.
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Then failed again. Those failures taught me more about how revenue actually works than any job ever could. Eventually, I got a job as a Demand Generation Lead at Recruiterflow and built B2B demand engines from scratch. That's where I figured out that revenue is an engineering problem. GTM Engineering is about building a buyer intelligence layer on top of buying signals so your outreach reaches the right person at the exact moment they're most likely to buy. I've spent the last few years building these systems for B2B companies & I write about everything I learn along the way. I'll see you around in the timeline. ✌️ Satvik
GTM Index
- REVFIRSTJOB
- Partner1Y 9M
Partner
Revfirst
- REVGENIUSJOB
- Member1Y 9M
Member
RevGenius
- CLAYJOB
- Certified Expert1Y 9M
Certified Expert
Clay
- TROOPR LABSJOB
- Head GTM Eng6M
Head GTM Engineering
Troopr Labs
- REFOLD AIJOB
- GTM Consultant10M
GTM Consultant
Refold AI
- UPLIANCE.AIJOB
- GTM Consultant1Y
GTM Consultant
upliance.ai
- FRONTROWJOB
- Performance Mktg11M
Performance Marketing
FrontRow
At FrontRow, I was responsible for performance-led growth and here is how I helped FrontRow scale their business to 4 crores revenue per month. - Handled 2 Crores of monthly budget in ad-spend, generating revenue of 4 Crores monthly. - Successfully launched Republic Day Sale to 3,600 Orders generating revenue of 1 million in 3 days. - Implemented A/B experiments across different courses, improving the overall website conversion rate by 1.5%. - Used ABO & CBO campaigns effectively to reduce marketing costs with an increase in revenue/leads. - Launched Performance max campaigns to build TOFU audiences & re-target using different marketing channels. - Optimised YouTube campaigns using keyword…
- MANIPAL INSTITUTE OF TECHNOLOGYSCHOOL
- Master's Degree, Computer…2Y
Master's Degree, Computer Science
Manipal Institute of Technology
- NAMASTE PANDAJOB
- Founder2Y 2M
Founder
Namaste Panda
About Business: • Launched a branded toys and games E-Commerce website. • Successfully scaled business to 100 orders per day with a total revenue of 4.5 million in sales. • Performed a market research and understood the potential market with low competition. • Learned and applied Facebook, Google and YouTube ads and generated 40,000 unique visitors a month which generated an average return on ads spend(ROAS) equal to 10. • Acquired data of millions of visitors and performed a data analysis which helped in targeting the right audience on social media. • Researched about the trending products and discovered a winning niche and audience. • Developed a brand strategy with good understanding o…
- NORTHERN TRUSTJOB
- Analyst1Y 4M
Analyst
Northern Trust
• Being a part of foreign exchange team in the investment operations outsourcing. I’ve gained experience in working along with the broker, investment manager and custody. • Worked on manual confirmation with brokers in financial instruments such as foreign exchange, non-deliverable forwards, fx-swaps and fixed deposits. • Understood the working of a trade lifecycle with starting from matching, confirming and settlement of trades and then posting it in the back office
- MANIPAL UNIVERSITYSCHOOL
- Bachelor's of Business Adm…3Y 11M
Bachelor's of Business Administration, Digital Marketing
Manipal University
- THE LAUGHING BUDDHAJOB
- Mktg Intern2M
Marketing Intern
The Laughing Buddha
- GREEN FIELDS SCHOOL - INDIASCHOOL
- Senior Secondary School, M…2Y 11M
Senior Secondary School, Mathematics and Computer applications
Green Fields School - India
- LUCKNOW PUBLIC SCHOOLSCHOOL
- High School, Science2Y 11M
High School, Science
Lucknow Public School
- Job: Namaste Panda — Founder · 2019-06 – 2021-08 · 2y 2mo — About Business: • Launched a branded toys and games E-Commerce website. • Successfully scaled business to 100 orders per day with a total revenue of 4.5 million in sales. • Performed a market research and understood the potential market with low competition. • Learned and applied Facebook, Google and YouTube ads and generated 40,000 unique visitors a month which generated an average return on ads spend(ROAS) equal to 10. • Acquired data of millions of visitors and performed a data analysis which helped in targeting the right audience on social media. • Researched about the trending products and discovered a winning niche and audience. • Developed a brand strategy with good understanding o…
- Job: The Laughing Buddha — Marketing Intern · 2019-01 – 2019-03 · 2 mo
- Job: Revfirst — Partner · 2025-01 – present · 1y 7mo
- Job: Refold AI — GTM Consultant · 2025-01 – 2025-11 · 10 mo
- Job: Northern Trust — Analyst · 2020-03 – 2021-07 · 1y 4mo — • Being a part of foreign exchange team in the investment operations outsourcing. I’ve gained experience in working along with the broker, investment manager and custody. • Worked on manual confirmation with brokers in financial instruments such as foreign exchange, non-deliverable forwards, fx-swaps and fixed deposits. • Understood the working of a trade lifecycle with starting from matching, confirming and settlement of trades and then posting it in the back office
- Job: upliance.ai — GTM Consultant · 2024-04 – 2025-04 · 1y
- Job: RevGenius — Member · 2025-01 – present · 1y 7mo
- Job: Clay — Certified Expert · 2025-01 – present · 1y 7mo
- Job: FrontRow — Performance Marketing · 2021-11 – 2022-10 · 11 mo — At FrontRow, I was responsible for performance-led growth and here is how I helped FrontRow scale their business to 4 crores revenue per month. - Handled 2 Crores of monthly budget in ad-spend, generating revenue of 4 Crores monthly. - Successfully launched Republic Day Sale to 3,600 Orders generating revenue of 1 million in 3 days. - Implemented A/B experiments across different courses, improving the overall website conversion rate by 1.5%. - Used ABO & CBO campaigns effectively to reduce marketing costs with an increase in revenue/leads. - Launched Performance max campaigns to build TOFU audiences & re-target using different marketing channels. - Optimised YouTube campaigns using keyword…
- Job: Troopr Labs — Head GTM Engineering · 2026-04 – present · 4 mo
- School: Manipal Institute of Technology — Master's Degree, Computer Science · 2020-06 – 2022-06
- School: Manipal University — Bachelor's of Business Administration, Digital Marketing · 2016 – 2019
- School: Green Fields School - India — Senior Secondary School, Mathematics and Computer applications · 2013 – 2015
- School: Lucknow Public School — High School, Science · 2011 – 2013
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