Sara Kleiman
All things AI | GTM | Enablement | Marketing
ex-Amazon Web Services (AWS)
ex-XeroxWith a professional history characterized by strong commitment to effective leadership and innovation, I've cultivated a diverse skill set and accumulated valuable experience in terms of empowering teams to achieve remarkable outcomes.
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From managing marketing programs for a wide range of services to revolutionizing sales enablement strategies, I've consistently played a crucial role in driving business growth and market expansion. Over the course of my career, I have excelled in crafting comprehensive marketing strategies, overseeing successful product launches, and executing impactful sales enablement programs. With my ability to inspire and lead teams towards common goals, I've managed to transform communication channels, boost seller confidence, and significantly increase close rates for business opportunities. These were all made possible through my persistence in fostering coherence and pursuing excellence across all undertakings. With proven competence in driving success through innovative strategies and effective team leadership, I am poised to make a substantial impact in the growth trajectory of any organization. Let's connect and uncover new opportunities to drive transformative change together.
GTM Index
- AUTOMATION ANYWHEREJOB
- Senior Dir, GTM Enablement1Y 1M
Senior Director, GTM Enablement
Automation Anywhere
Lead global GTM enablement team and strategy to drive sales productivity, accelerate ramp, and equip direct and partner teams to win in a rapidly evolving enterprise AI and automation market. - Revamped end-o-end onboarding, reducing sales ramp time - Launched sales and technical learning paths to certify 100+ priority partners on agentic AI. - Owns enablement tech and AI roadmap, including call intelligence and agentic pipe maturation initiatives. - Builds high-impact sales training, messaging, and enablement content aligned to corporate GTM strategy. - Collaborates cross-functionally with Sales, Product Marketing, Revenue Operations, and Strategy to align field execution with business pri…
- AI-POWERED WOMENJOB
- Chapter Founder and Lead3M
Chapter Founder and Lead
AI-Powered Women
- AMAZON WEB SERVICES (AWS)JOB
- Foundational Mktg Programs…1Y
Foundational Marketing Programs, Product Marketing
Amazon Web Services (AWS)
Created new organization brings together scalable marketing programs, program management, copywriting and copyediting to provide strategic support for the product marketing and product management communities. Focus on optimizing and scaling marketing activities across the product lifecycle. - Implement data-driven strategies to optimize go-to-market activities, marketing efficiency, resulting in substantial improvements in operational impact for 300+ launches. - Introduce automation and generative AI to increase the speed at which marketing deliverables are produced and product launches executed. - Streamline copywriting and editing processes, significantly reducing turnaround times from we…
- Head of Self-Service Mktg…2Y
Head of Self-Service Marketing - PMM Integrated Messaging, Communications, & Operations
Amazon Web Services (AWS)
As the Head of Self-Service Marketing for Product Marketing Programs, I am responsible for leading a team of program managers and content strategists in ensuring the availability of foundational-level marketing support for more than 230 AWS services. This support encompasses various aspects such as product launches, brand messaging, pricing schemes, naming, events, social media engagement, branding, sales enablement, and other marketing activities. Significant accomplishments include: • Played a key role in achieving an average CSAT rating of 4.7 out of 5 by introducing benchmarking and metrics and tracking systems for more effective monitoring of deliverable utilization and quality. • I…
- PMM Lead - Field enablemen…2Y
Product Marketing Lead - Field enablement, AWS Data and Machine Learning
Amazon Web Services (AWS)
As the Product Marketing Lead for Enablement, Data, and AI/ML, I provided leadership and guidance to multiple initiatives aimed at enhancing seller capabilities in customer interactions. My focus was mainly on AI/ML technologies and AWS for Data narrative. In addition, I also conducted metrics-based assessments to track the success of our sales enablement program. Significant accomplishments included: • Revolutionized communication for nearly 30K customer-facing employees by implementing a cross-functional strategy, which allowed them to convey the value of Data and AI/ML far more effectively. • Boosted the percentage of sellers who are confident to talk to customers about ML solutions f…
- SALESFORCEJOB
- Business Enablement Partne…2Y 11M
Business Enablement Partner, Commerce Cloud & Retail and Consumer Goods
Salesforce
As the Business Enablement Partner for Commerce Cloud and Retail and Consumer Goods (RCG), I was tasked with the development and rollout of a results-based training program. This program aimed to support the attainment of business objectives in collaboration with senior sales leadership and cross-functional teams. Significant accomplishments include: • Completed the delivery of 484 hours of enablement training across almost 90 programs for more than 300 account executives in FY 2020, which registered a CSAT rating of 4.5 out of 5. • Led the development and implementation of enablement strategies that align with the overarching GTM strategy to ensure coherence and consistent effectiveness…
- Business Enablement Partne…1Y 11M
Business Enablement Partner, Commerce Cloud
Salesforce
- PEOPLEFLUENTJOB
- Mgr, Sales Enablement & GTM1Y 11M
Manager, Sales Enablement & Go-To-Market
PeopleFluent
As the Manager of Sales Enablement and Go-To-Market, I led the development and adoption of global enablement and GTM strategies for enhancing the effectiveness of field sales teams in facilitating the sale of cloud computing solutions to Fortune 500 companies within the human capital management space. Moreover, I also coordinated the establishment, training, and operations management of sales enablement teams. Significant accomplishments include: • Introduced modern sales tools, alongside live, virtual, and self-paced courses, which helped optimize sales onboarding training "boot camp, " promote continuous learning, and bolster field readiness. • Streamlined qualification and sales proce…
- DELL TECHNOLOGIESJOB
- Global Solutions Sales Ena…3Y 11M
Global Solutions Sales Enablement Manager
Dell Technologies
- XEROXJOB
- Product & Solutions Mktg M…5Y 11M
Product & Solutions Marketing Manager/Post Sale Services Marketing Manager
Xerox
- Mktg Intern11M
Marketing Intern
Xerox
- DAIMLER CHRYSLERJOB
- District Sales Mgr1Y 11M
District Sales Manager
Daimler Chrysler
- Job: Amazon Web Services (AWS) — Product Marketing Lead - Field enablement, AWS Data and Machine Learning · 2020-09 – 2022-09 · 2y — As the Product Marketing Lead for Enablement, Data, and AI/ML, I provided leadership and guidance to multiple initiatives aimed at enhancing seller capabilities in customer interactions. My focus was mainly on AI/ML technologies and AWS for Data narrative. In addition, I also conducted metrics-based assessments to track the success of our sales enablement program. Significant accomplishments included: • Revolutionized communication for nearly 30K customer-facing employees by implementing a cross-functional strategy, which allowed them to convey the value of Data and AI/ML far more effectively. • Boosted the percentage of sellers who are confident to talk to customers about ML solutions f…
- Job: Amazon Web Services (AWS) — Head of Self-Service Marketing - PMM Integrated Messaging, Communications, & Operations · 2022-09 – 2024-09 · 2y — As the Head of Self-Service Marketing for Product Marketing Programs, I am responsible for leading a team of program managers and content strategists in ensuring the availability of foundational-level marketing support for more than 230 AWS services. This support encompasses various aspects such as product launches, brand messaging, pricing schemes, naming, events, social media engagement, branding, sales enablement, and other marketing activities. Significant accomplishments include: • Played a key role in achieving an average CSAT rating of 4.7 out of 5 by introducing benchmarking and metrics and tracking systems for more effective monitoring of deliverable utilization and quality. • I…
- Job: Xerox — Marketing Intern · 2006 – 2006 · 0 mo
- Job: Xerox — Product & Solutions Marketing Manager/Post Sale Services Marketing Manager · 2008 – 2013 · 5y
- Job: Salesforce — Business Enablement Partner, Commerce Cloud · 2017 – 2018 · 1y
- Job: Daimler Chrysler — District Sales Manager · 2007 – 2008 · 1y
- Job: Salesforce — Business Enablement Partner, Commerce Cloud & Retail and Consumer Goods · 2018 – 2020 · 2y — As the Business Enablement Partner for Commerce Cloud and Retail and Consumer Goods (RCG), I was tasked with the development and rollout of a results-based training program. This program aimed to support the attainment of business objectives in collaboration with senior sales leadership and cross-functional teams. Significant accomplishments include: • Completed the delivery of 484 hours of enablement training across almost 90 programs for more than 300 account executives in FY 2020, which registered a CSAT rating of 4.5 out of 5. • Led the development and implementation of enablement strategies that align with the overarching GTM strategy to ensure coherence and consistent effectiveness…
- Job: Automation Anywhere — Senior Director, GTM Enablement · 2025-09 – present · 11 mo — Lead global GTM enablement team and strategy to drive sales productivity, accelerate ramp, and equip direct and partner teams to win in a rapidly evolving enterprise AI and automation market. - Revamped end-o-end onboarding, reducing sales ramp time - Launched sales and technical learning paths to certify 100+ priority partners on agentic AI. - Owns enablement tech and AI roadmap, including call intelligence and agentic pipe maturation initiatives. - Builds high-impact sales training, messaging, and enablement content aligned to corporate GTM strategy. - Collaborates cross-functionally with Sales, Product Marketing, Revenue Operations, and Strategy to align field execution with business pri…
- Job: Amazon Web Services (AWS) — Foundational Marketing Programs, Product Marketing · 2024-09 – 2025-09 · 1y — Created new organization brings together scalable marketing programs, program management, copywriting and copyediting to provide strategic support for the product marketing and product management communities. Focus on optimizing and scaling marketing activities across the product lifecycle. - Implement data-driven strategies to optimize go-to-market activities, marketing efficiency, resulting in substantial improvements in operational impact for 300+ launches. - Introduce automation and generative AI to increase the speed at which marketing deliverables are produced and product launches executed. - Streamline copywriting and editing processes, significantly reducing turnaround times from we…
- Job: PeopleFluent — Manager, Sales Enablement & Go-To-Market · 2016 – 2017 · 1y — As the Manager of Sales Enablement and Go-To-Market, I led the development and adoption of global enablement and GTM strategies for enhancing the effectiveness of field sales teams in facilitating the sale of cloud computing solutions to Fortune 500 companies within the human capital management space. Moreover, I also coordinated the establishment, training, and operations management of sales enablement teams. Significant accomplishments include: • Introduced modern sales tools, alongside live, virtual, and self-paced courses, which helped optimize sales onboarding training "boot camp, " promote continuous learning, and bolster field readiness. • Streamlined qualification and sales proce…
- Job: Dell Technologies — Global Solutions Sales Enablement Manager · 2013 – 2016 · 3y
- Job: AI-Powered Women — Chapter Founder and Lead · 2026-07 – present · 1 mo
- School: University of Toronto - University College — B.A., Political Science, American Studies, and English
- School: Pepperdine University — MBA, Marketing
- School: University of Oxford — Study Abroad, English- poetry
- School: Harvard Extension School — Professional Development Program Certificate, Emotional Intelligence in Leadership
- School: Harvard Business School — Organizational Leadership - Leadership & Management Learning Track Certificate
Skills
Playbooks
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