Rasha El Assal

Partnering with public sector entities to scale AI with governance and cost controls | @Databricks | ex AWS, ex Salesforce

Databricksex-Hewlett-Packardex-Dell Technologies

“

With extensive experience in account management and business development, I focus on deeply understanding my customer's business and challenges and working backward to align the right technology solutions and programs that drive real business impact.

More

My approach is rooted in collaboration - I believe the best outcomes come from working closely with clients, in partnership, to uncover opportunities, solve complex problems, and identify the most efficient path to success I'm especially passionate about analytics and AI, particularly Generative AI, and the transformative potential it holds across industries. I partner with organisations to explore how these technologies can be applied strategically - whether it’s unlocking new revenue streams, improving operational efficiency, or gaining a sustainable competitive Driven by curiosity and a commitment to innovation and our joint success, I’m always looking for smarter, more effective ways to create value for customers and help them grow.