Kory Holback
Strategic Customer Engagements @ AWS | Go to Market - Strategic Partnerships
Amazon Web Services (AWS)Senior leadership roles architecting and scaling global partnerships (ISV, G/SI, Reseller) for industry leaders including AWS, GE Digital, Salesforce, NetSuite, and Microsoft.
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Expert in negotiating complex multi-year GTM agreements, building partner programs from concept to scale, and leading cross-functional teams that transform partnerships into measurable revenue engines Specialties: Start Up & Fortune 100 Experience, Enterprise Software, SaaS, Channel Sales & Programs, Partner Recruitment, Partner Strategy, Global Partnerships, Partner Marketing, Partner Enablement, Partner Agreements, System Integrators, Reseller Models, Channel & Partner Program Management, IT & Business Strategy and Consulting, VARs, Agency partnerships, Business Development, GSI (Accenture, Deloitte), Strategic Partnerships, Partner Satisfaction, Technology Partnerships, Cross Functional Organizational Leadership, Partner Relationship Management, Business Process Outsourcing, Vendor Management, Compliance and Contract Management, PMP.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Strategic Customer Engagem…6Y 3M
Strategic Customer Engagements - Strategic Partnerships & Go to Market
Amazon Web Services (AWS)
Drive GTM deal strategy with ISVs, architecting and negotiating multi-year strategic collaboration frameworks that unlock incremental revenue growth and accelerate joint market expansion
- AUTOMATION ANYWHEREJOB
- Head of ISV & Technology A…9M
Head of ISV & Technology Alliances Go To Market and Sales
Automation Anywhere
Led strategic technology partnerships and solutions, driving rapid pipeline acceleration and revenue growth through integrated go-to-market execution with field sellers
- GE DIGITALJOB
- Senior Dir, Global Ecosyst…3Y 9M
Senior Director, Global Ecosystem & Channels - Programs & Strategy
GE Digital
Founded and launched GE Digital's Global Partner Program, building a multi-tiered ecosystem strategy from inception that established the foundation for a large-scale partner network spanning Global System Integrators, strategic technology partners, and Industrial Automation resellers.
- NETSUITE ORACLEJOB
- Global Strategic Alliances…1Y 1M
Global Strategic Alliances, ISV’s
NetSuite Oracle
- DATAGUISEJOB
- Dir, SI & Reseller Allianc…1Y 1M
Director, SI & Reseller Alliances & Business Development
Dataguise
Built Dataguise's partner GTM strategy and channel ecosystem from ground zero, establishing the startup's route-to-market foundation and defining partnership strategy, program structure, and enablement frameworks for data-centric security within Hadoop technologies.
- SALESFORCEJOB
- Dir, SI Alliance Ecosystem…1Y 11M
Director, SI Alliance Ecosystem Programs & Strategy
Salesforce
Led global reseller and referral programs for Salesforce's System Integrator and consulting partner ecosystem, managing a significant incentive budget that drove substantial partner-contributed annual contract value. Led System Integrator reseller program strategy and GTM development across EMEA, Japan, APAC, and US Public Sector.
- ORACLEJOB
- Mgr, Partner Mktg & Progra…1Y
Manager, Partner Marketing & Programs (RightNow Technologies, Acquired by Oracle)
Oracle
- MICROSOFTJOB
- Program Mgr, Microsoft Par…5Y 5M
Program Manager, Microsoft Partner Network & Enterprise Services
Microsoft
Managed North America operations for Microsoft Partner Network, a subscription-based program supporting 70,000+ partner members across program design, benefits structure, and operational frameworks.
- CISCOJOB
- Group Mgr Service Engagement4Y 4M
Group Manager Service Engagement / Sales Engineer
Cisco
Led professional services delivery team providing technical consulting and network deployment services to 500+ enterprise accounts nationwide
- Job: Amazon Web Services (AWS) — Strategic Customer Engagements - Strategic Partnerships & Go to Market · 2020-07 – present · 6y 1mo — Drive GTM deal strategy with ISVs, architecting and negotiating multi-year strategic collaboration frameworks that unlock incremental revenue growth and accelerate joint market expansion
- Job: Automation Anywhere — Head of ISV & Technology Alliances Go To Market and Sales · 2019-10 – 2020-07 · 9 mo — Led strategic technology partnerships and solutions, driving rapid pipeline acceleration and revenue growth through integrated go-to-market execution with field sellers
- Job: GE Digital — Senior Director, Global Ecosystem & Channels - Programs & Strategy · 2016-01 – 2019-10 · 3y 9mo — Founded and launched GE Digital's Global Partner Program, building a multi-tiered ecosystem strategy from inception that established the foundation for a large-scale partner network spanning Global System Integrators, strategic technology partners, and Industrial Automation resellers.
- Job: Dataguise — Director, SI & Reseller Alliances & Business Development · 2014-01 – 2015-02 · 1y 1mo — Built Dataguise's partner GTM strategy and channel ecosystem from ground zero, establishing the startup's route-to-market foundation and defining partnership strategy, program structure, and enablement frameworks for data-centric security within Hadoop technologies.
- Job: Salesforce — Director, SI Alliance Ecosystem Programs & Strategy · 2012-02 – 2014-01 · 1y 11mo — Led global reseller and referral programs for Salesforce's System Integrator and consulting partner ecosystem, managing a significant incentive budget that drove substantial partner-contributed annual contract value. Led System Integrator reseller program strategy and GTM development across EMEA, Japan, APAC, and US Public Sector.
- Job: Microsoft — Program Manager, Microsoft Partner Network & Enterprise Services · 2005-10 – 2011-03 · 5y 5mo — Managed North America operations for Microsoft Partner Network, a subscription-based program supporting 70,000+ partner members across program design, benefits structure, and operational frameworks.
- Job: Cisco — Group Manager Service Engagement / Sales Engineer · 1999-09 – 2004-01 · 4y 4mo — Led professional services delivery team providing technical consulting and network deployment services to 500+ enterprise accounts nationwide
- Job: Oracle — Manager, Partner Marketing & Programs (RightNow Technologies, Acquired by Oracle) · 2011-03 – 2012-03 · 1y
- Job: NetSuite Oracle — Global Strategic Alliances, ISV’s · 2015-01 – 2016-02 · 1y 1mo
- School: California Polytechnic State University-San Luis Obispo — Industrial Technology (Orfalea School of Business), Business Management
- School: GE Crotonville — Leadership
Skills
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