Sanjoy Dass
Regional Vice President, APAC, Trustonic | Sales Strategy | Technical Sales & Go-To-Market (Ex- Microsoft, Nokia, HMD, Lucent, Telstra, Nortel)
I work at the intersection of mobile technology, commercial strategy, and market access—helping operators, OEMs, and retailers across APAC build scalable, sustainable device financing businesses.
More
My background blends engineering with commercial leadership across India and the broader Asia-Pacific region. I’ve spent my career translating complex technology into market-ready solutions that drive growth and expand access. Before Trustonic, I worked with HMD Global, Microsoft, and Nokia—focusing on product strategy, go-to-market execution, and scaling smart device portfolios across diverse markets. Earlier, I co-founded ventures aimed at building consumer businesses in the Indian subcontinent, giving me a strong appreciation for both startup agility and enterprise scale. At Trustonic, I lead commercial strategy and solutions architecture across APAC. This is a region where smartphone adoption is growing rapidly, but traditional credit models often exclude large segments of the population. We address this gap by enabling partners to offer device financing to BNPL and mobile money customers—using intelligent, secure device controls to manage risk. What this unlocks: • Higher device sales • Broader customer reach • Reduced credit risk I’m particularly interested in conversations around: • Device financing & fintech innovation • Digital inclusion in emerging markets • Go-to-market strategy in APAC • Partnerships across the mobile ecosystem If you’re working through the commercial or technical complexities of device financing in Asia-Pacific, feel free to reach out—I’m always open to exchanging perspectives.
GTM Index
- TRUSTONICJOB
- Regional VP, APAC8M
Regional Vice President, APAC
Trustonic
- Commercial Dir1Y 10M
Commercial Director
Trustonic
- Solutions Architect, APAC3Y 5M
Solutions Architect, APAC
Trustonic
World leading trusted cybersecurity technology embedded into smart devices and connected vehicles
- Technical Consultant3M
Technical Consultant
Trustonic
- GAMSAJOB
- Co-Founder4Y 11M
Co-Founder
Gamsa
Gamsa builds international consumer businesses in the Indian sub continent market. We work with select international consumer brands providing expertise in Sales, Marketing, inbound and outbound logistics, Channel Development, Product development, Consumer insights, After Sales Service, Communications & PR, Finance & Compliance and Government relations. https://www.gamsa.in/ Suunto ( www.suunto.com ) is our first brand from Finland that boasts of an 85 year + legacy amongst passionate athletes from all over the world.
- IKIVA PRIVATE LIMITEDJOB
- Co-Founder3Y 7M
Co-Founder
iKiva Private Limited
Embarking on this new journey of Entrepreneurship. iKiva delivers smart products & solutions that leverage IoT technology and enhance wellbeing in a simple, reliable and universally accessible way. https://www.ikiva.io/
- HMD GLOBALJOB
- Dir, Product & Strategy, G…2Y
Director, Product & Strategy, GTM, India
HMD Global
- Dir, Product & Strategy, G…5M
Director, Product & Strategy, GTM. APAC & India at HMD Global
HMD Global
- Dir, Market Access-India5M
Director, Market Access-India
HMD Global
- Head of Market Access, India1Y
Head of Market Access, India
HMD Global
- MICROSOFTJOB
- Head of Technical Sales In…2Y 6M
Head of Technical Sales India
Microsoft
- NOKIAJOB
- Head of Technical Sales2Y 2M
Head of Technical Sales
Nokia
- Program Mgr1Y 1M
Program Manager
Nokia
In this role, as a SW Program Manager, I'm responsible for delivering High quality SW releases for 52.50+ & 50.31 In Market devices.
- Product Family Program Mgr1Y 8M
Product Family Program Manager
Nokia
In this position I was rresponsible for operational management and SW strategy execution for the Symbian devices in market products. .
- Project Mgr2Y 1M
Project Manager
Nokia
Managing CellMo (Cellular Modem) team which was responsible for delivering Cellmo SW includes Protocol, DSP and CoreSW for different HW families.
- SASKENJOB
- Solutions Architect @ Noki…6Y 1M
Solutions Architect @ Nokia RnD
Sasken
Protocol SW integrator and EGPRS responsible. Team leader for the Sasken personnel. (Requirement analysis, Implementation, Integration, interfacing with Component Factory, interfacing with operators for error fixing, interfacing with Type approval team for GCF testing, providing technical solutions.
- WIPROJOB
- Senior SW Eng1Y 1M
Senior SW Engineer
Wipro
As a senior SW engineer I was reponsible for Developing A PPP Simulator (PS) to test the PPP Implementation at GPRS stack for MS.
- MODI TELSTRA PVTJOB
- Switch Design Eng1Y 10M
Switch Design Engineer
Modi Telstra Pvt Ltd
As a switch design engineer, I was responsible of the following activities in Modi Telstra: - Monitoring existing Network capacity and utilization of Network. - Planning the expansion of various elements of Network. - Deploy network infrastructure for the new products. - Development of new features. - Co-ordination of IREG testing for National and - International roaming and involved in generating TAPOUT and process of TAPIN files in BSCS Billing System. I also worked in following projects: - Development of Rating Engine for Billing Based Prepaid Solution - Feasibility study for pre-installation & developmental requirements of IN (Intelligent Network) in Modi Telstra - Calcutta.
- TATA CONSULTANCY SERVICESJOB
- Ast. System Analyst1Y 4M
Ast. System Analyst
Tata Consultancy Services
I was part of ISDN team in TCS Nortel and worked in DMS-100 switch to enhance ISDN PRI feature set. Worked as a Designer. Responsibility included Analysis, Design, Implementation, Coding, Testing and Product Support for a particular module in DMS-100 switch.
- Job: Trustonic — Regional Vice President, APAC · 2026-02 – present · 6 mo
- Job: Trustonic — Commercial Director · 2024-03 – 2026-01 · 1y 10mo
- Job: Trustonic — Solutions Architect, APAC · 2021-09 – 2025-02 · 3y 5mo — World leading trusted cybersecurity technology embedded into smart devices and connected vehicles
- Job: Trustonic — Technical Consultant · 2021-05 – 2021-08 · 3 mo
- Job: Gamsa — Co-Founder · 2021-03 – 2026-02 · 4y 11mo — Gamsa builds international consumer businesses in the Indian sub continent market. We work with select international consumer brands providing expertise in Sales, Marketing, inbound and outbound logistics, Channel Development, Product development, Consumer insights, After Sales Service, Communications & PR, Finance & Compliance and Government relations. https://www.gamsa.in/ Suunto ( www.suunto.com ) is our first brand from Finland that boasts of an 85 year + legacy amongst passionate athletes from all over the world.
- Job: iKiva Private Limited — Co-Founder · 2020-08 – 2024-03 · 3y 7mo — Embarking on this new journey of Entrepreneurship. iKiva delivers smart products & solutions that leverage IoT technology and enhance wellbeing in a simple, reliable and universally accessible way. https://www.ikiva.io/
- Job: HMD Global — Director, Product & Strategy, GTM, India · 2018-07 – 2020-07 · 2y
- Job: HMD Global — Director, Product & Strategy, GTM. APAC & India at HMD Global · 2019-07 – 2019-12 · 5 mo
- Job: HMD Global — Director, Market Access-India · 2018-01 – 2018-06 · 5 mo
- Job: HMD Global — Head of Market Access, India · 2016-12 – 2017-12 · 1y
- Job: Microsoft — Head of Technical Sales India · 2014-05 – 2016-11 · 2y 6mo
- Job: Nokia — Head of Technical Sales · 2012-02 – 2014-04 · 2y 2mo
- Job: Nokia — Program Manager · 2010-12 – 2012-01 · 1y 1mo — In this role, as a SW Program Manager, I'm responsible for delivering High quality SW releases for 52.50+ & 50.31 In Market devices.
- Job: Nokia — Product Family Program Manager · 2009-03 – 2010-11 · 1y 8mo — In this position I was rresponsible for operational management and SW strategy execution for the Symbian devices in market products. .
- Job: Nokia — Project Manager · 2007-01 – 2009-02 · 2y 1mo — Managing CellMo (Cellular Modem) team which was responsible for delivering Cellmo SW includes Protocol, DSP and CoreSW for different HW families.
- Job: Sasken — Solutions Architect @ Nokia RnD · 2000-11 – 2006-12 · 6y 1mo — Protocol SW integrator and EGPRS responsible. Team leader for the Sasken personnel. (Requirement analysis, Implementation, Integration, interfacing with Component Factory, interfacing with operators for error fixing, interfacing with Type approval team for GCF testing, providing technical solutions.
- Job: Wipro — Senior SW Engineer · 1999-10 – 2000-11 · 1y 1mo — As a senior SW engineer I was reponsible for Developing A PPP Simulator (PS) to test the PPP Implementation at GPRS stack for MS.
- Job: Modi Telstra Pvt Ltd — Switch Design Engineer · 1997-11 – 1999-09 · 1y 10mo — As a switch design engineer, I was responsible of the following activities in Modi Telstra: - Monitoring existing Network capacity and utilization of Network. - Planning the expansion of various elements of Network. - Deploy network infrastructure for the new products. - Development of new features. - Co-ordination of IREG testing for National and - International roaming and involved in generating TAPOUT and process of TAPIN files in BSCS Billing System. I also worked in following projects: - Development of Rating Engine for Billing Based Prepaid Solution - Feasibility study for pre-installation & developmental requirements of IN (Intelligent Network) in Modi Telstra - Calcutta.
- Job: Tata Consultancy Services — Ast. System Analyst · 1996-07 – 1997-11 · 1y 4mo — I was part of ISDN team in TCS Nortel and worked in DMS-100 switch to enhance ISDN PRI feature set. Worked as a Designer. Responsibility included Analysis, Design, Implementation, Coding, Testing and Product Support for a particular module in DMS-100 switch.
- School: Indian Institute of Management, Bangalore — Executive General Management Program, General Management
- School: INSEAD — Executive Management, Business Strategy and Financial Acumen
- School: Tampere University of Technology, Finland — Master of Science - MS, Communication Engineering (Major: Networks & Protocols, Minor: Business Management, SW Engineering)
- School: Indian Institute of Engineering Science and Technology (IIEST), Shibpur — Bachelor of Engineering - BE, Electronics & Telecommunication
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
ex-SAP