Sanjay Dubey

Founder at AIGTMChannel >Aligning your GTM to 2X Revenue with Strategy, AI & Channels

Bengaluru5.7k followers

AIGTMChannel

ex-SID Global Solutions

ex-E42.ai

Most B2B founders building AI products burn 18 months trying to sell direct before realizing channel was always the answer. I fix that.
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Fractional AI GTM operator: partner economics, alliance structuring, sub-reseller motion for Today, I help businesses scale revenue by turning alliances into revenue engines. I've built GTM strategies with Hyperscaler partners like AWS, GCP and Azure, led multi-partner co-sell motions worth $MM+, and launched AI-led solutions across BFSI, SaaS, and digital From bootstrapping the AWS alliance to revamping channel strategies across startups and large companies, I've spent my career connecting dots—between ISVs and GSIs, products and markets, ideas and An IIM Bangalore alum and a certified cloud + AI practitioner, I thrive on crafting joint value propositions that move deals If you're building partnerships, exploring AI-led GTM, or just want to talk tech alliances - let's connect

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AIGTMCHANNELJOB
1. Founder & AI GTM Operator
  1Y 2M
SID GLOBAL SOLUTIONSJOB
1. Dir - Customer Partnership…
  1Y 5M
E42.AIJOB
1. Dir - Alliances - OEMs, GS…
  6M
CIEL HRJOB
1. Head - AI Led MSP - Allian…
  11M
MERINO CONSULTING SERVICESJOB
1. Head - BizDev & Alliances…
  1Y 5M
CONSULTANTJOB
1. Entrepreneur - GTM Strateg…
  1Y 2M
2. Entrepreneur - GTM Strateg…
  1Y 2M
HAPPIEST MINDS TECHNOLOGIESJOB
1. Senior BD Mgr - IP Led Sol…
  3Y 6M
MARKELYTICS SOLUTIONSJOB
1. Dir - Strategic Mobile All…
  1Y 1M
TYROO MEDIAJOB
1. Lead - Mobile Publisher Al…
  8M
ADIQUITY - GLOBAL MOBILE ADS PLATFORMJOB
1. BD Mgr
  1Y 3M

Job: AIGTMChannel — Founder & AI GTM Operator · 2025-08 – present · 1y — Fractional AI GTM operator for B2B founders. Channel was always the answer. What I do: - AI Channel Strategy — partner economics, ICP mapping, 90-day activation - Partner Program Design — zero to 10 revenue partners via PAR Framework - Fractional GTM — 10-20 hrs/month before you hire a VP of Alliances Who I work with: - AI infra & vertical SaaS founders (Seed to Series B) - Services firms building hyperscaler co-sell motion - PE-backed B2B companies restructuring channel economics Background: - 20 yrs Multi-Channel alliances — AWS, GCP, Azure, Oracle, Confluent, Infor, ISVs, GSIs, VARs - Ex-Director of Alliances, SID Global Solutions - IIM Bangalore Book a fit call → aigtmchannel.com
Job: SID Global Solutions — Director - Customer Partnership - India & Middle East · 2024-04 – 2025-09 · 1y 5mo — SID Global Solutions is a Digital Transformation Partner for fortune 500 companies, I am leading the Strategic Alliances function • Initiated the AWS Alliance and created GTM comprising AI/ML-led Use cases for Enterprise customers in BFSI • Engaged the AWS Marketplace team to monetize our AP/I Aggregator product – SAMi on the AWS Marketplace • Given additional responsibility to set up the Confluent Kafka Alliance, acquired and signed up strategic partnership • Grew the Confluent Alliance with joint GTM and Co-sell pipeline targeting BFSI customers on Data streaming usecases • Generated Multi MM $ Pipeline by Up/ cross co-sell to the new Fintech logos and top 2 Banking accounts with AWS…
Job: E42.ai — Director - Alliances - OEMs, GSIs, ISVs & VARs · 2023-09 – 2024-03 · 6 mo — E42 is the world’s leading Natural Language Processing- based AI platform driving enterprise cognition across processes. Our No Code AI Platform can be used to create multifunctional cognitive agents that automate complex people and process-centric functions towards time, energy, resource, and cost optimization. I led the Channel Strategy to help acquire and grow key partners and enabling them to solve business use cases at scale  Revamped the ISV, GSI and Sell Channel strategy to scale our sell with and sell through models  Engaged AWS, Azure and Oracle on their marketplace partnership for our AI automation product  Acquired leading ISV/ GSIs along with large Resell partners via craft…
Job: CIEL HR — Head - AI Led MSP - Alliances · 2022-10 – 2023-09 · 11 mo — Ciel HR (Ma Foi Group) is among the largest end to end HR/Staffing Technology companies with over 30 years of pioneering legacy in the HR Services space. I lead the CielHR's AI led Managed IT Services Business Unit, it offers significant optimization in the IT Operations with cost savings  Created the Go to Market plan with unique positioning of the new MSP to differentiate from the crowded MSP market  Engaged RPA technical partner (UIPath) & Generative AI partner to reduce competitive costs by 10-15% for the customers  Acquired Domain Delivery partners for Cybersecurity, Testing, Industry 4.0 and AIML to build support practices
Job: Merino Consulting Services — Head - BizDev & Alliances - US at Merino Consulting Services Inc. · 2021-07 – 2022-12 · 1y 5mo — Merino Consulting Services is a leading ERP Systems Integrator, one of the largest Infor ERP partners globally with proprietary IPs. I lead the business development, strategic partnerships and account growth for the Americas region.  Revamped the OEM Alliance with Infor to leverage multiple million dollar deals comprising support services & SaaS  Handled and grew the largest Account by over 40% via new deal wins and Co-sell initiatives  Closed deals exceeding target (Incl. Account, New Sales and Partner revenues) utilizing rigorous negotiation, point communications and proposition orchestration  Grew the top SI Partner and Customer accounts in the US via devising improved delivery, TAT…
Job: Consultant — Entrepreneur - GTM Strategy Consulting · 2020-04 – 2021-06 · 1y 2mo —  Acquired 3 clients into Data Analytics (Sweden), Global Competency Centers and AI Computervision (India)  Created their GTM strategy and helped start partner motions with hyperscalers & ISV, GSI Partners  Created their key partner sales collateral incl customer pitch deck, trained their teams on business communication skills * Global Innovation Center consultant for Retail (in collaboration with Revvx Accelerator)
Job: Consultant — Entrepreneur - GTM Strategy Consulting · 2020-04 – 2021-06 · 1y 2mo —  Acquired 3 clients into Data Analytics (Sweden), Global Competency Centers and AI Computervision (India)  Created their GTM strategy and helped start partner motions with hyperscalers & ISV, GSI Partners  Created their key partner sales collateral incl customer pitch deck, trained their teams on business communication skills * Global Innovation Center consultant for Retail (in collaboration with Revvx Accelerator)
Job: Happiest Minds Technologies — Senior Business Development Manager - IP Led Solutions - Strategic Alliances · 2016-09 – 2020-03 · 3y 6mo — Happiest Minds is a next generation digital transformation, infrastructure, security and product engineering services company with 100+ customers, 1500+ people across 16 locations. I lead the AWS Alliance along with Business Development & Channel Partnerships for IP Led Solutions based on Internet of Things, Artificial Intelligence, Machine learning, Big Data Analytics  AWS Alliance - Led and grew AWS IoT Alliance (as an additional mandate) in the US and APAC owning partner led revenues via Joint GTM’s with our new solutions, Migrations, Account Mapping & Leads.  Direct+Channel Sales - Grew IP led Solutions BU revenues via Direct Sales, Alliance led Co-Sales & Channel Partner led sales…
Job: Markelytics Solutions — Director - Strategic Mobile Alliances · 2015-08 – 2016-09 · 1y 1mo — Markelytics (a part of Tokyo Stock Exchange listed Cross-Marketing Inc.). is a leading global Market Research company providing end-to-end market research solutions, it has a worldwide presence to facilitate real market intelligence using latest methodology, best-in-class research techniques and cost-effective measures for world’s leading research professionals and companies I am leading strategic mobile alliances, business development and Mobile Market Research product management to create a mobile panel with diverse mobile audience/app traffic owners world-wide to build the most innovative Mobile Consumer Panel & Platform for Market Research via : - ZippyREVs : India's first micro surve…
Job: Tyroo Media — Lead - Mobile Publisher Alliances · 2014-12 – 2015-08 · 8 mo — Tyroo is a part of SVG Media Group, the company is leading Global Mobile User Acquisition and Monetization Platform. We run Native technology platforms that enable Consumers to discover products and services. Our Partners use our products to offer Native experience and understand behavior of audiences in emerging markets; we are leader in monetization on commerce-oriented actions. I led/grew global mobile publisher/affiliate partnerships, CPA biz & promoted Tyroo Native Ads platform among top app developers  Identified and partnered with top CPI affiliates globally increasing the total daily installs by over 30% in Q1  Onboarded top 25 targeted Mobile publisher partners  Achieved 15-20…
Job: AdIQuity - Global Mobile Ads Platform — Business Development Manager · 2013-09 – 2014-12 · 1y 3mo — AdIQuity is a Global Mobile Ads Platform handling more than 16 billion ad requests per month and Asia's first Real Time Bidding (RTB) Exchange for Mobile Ads allowing publishers and media buyers to engage in real time bidding model for mobile ad traffic I grew global Partnerships with Mobile App Developers/Publishers/SSP's, supported Developer Marketing Programs and Business Development for Adiquity Mediation product & AdsNvelope ( Ad SDK wrapper)
School: Indian Institute of Management Bangalore — General Management Program, General Management
School: Amity University — Diploma in Management, International Business
School: Doctor Ram Manohar Lohia Awadh University — B.Com, Commerce
School: Kendriya Vidyalaya — Intermediate, Commerce

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Strategic AlliancesKey Account GrowthChannel SalesMobile MarketingMobile CommerceNew Business DevelopmentInternational MarketingBusiness AnalysisManagement ConsultingE-commercealliancesMobile ad networksMarketing ManagementBusiness AlliancesTeam ManagementMarket ResearchPeople managementManagementStart-upsBusiness Development

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Sanjay Dubey

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