Meenakshi Koul
Traceability | Channel Partner Loyalty | Rewards | GTM & Strategic Partnerships | Retail SaaS
Supply Chain Specialist focused on loyalty-led growth and end-to-end traceability through B2B enterprise SaaS solutions. I design and implement scalable programs that connect brands, partners, and consumers—enhancing transparency, trust, and engagement across the value chain.
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Skilled in integrating loyalty ecosystems with supply chain data to drive real-time visibility, combat counterfeiting, and unlock actionable insights. Experienced in program design, vendor alignment, and data-driven decision-making to optimize performance and customer retention. Passionate about building intelligent, tech-enabled supply chains that empower brands, elevate consumer experiences, and deliver measurable business impact.
GTM Index
- CONSULTANTJOB
- Supply Chain Specialist Co…7M
Supply Chain Specialist Consultant GTM
Consultant
- Supply Chain Specialist Co…7M
Supply Chain Specialist Consultant GTM
Consultant
- GENEFIEDJOB
- AVP2Y 2M
AVP | Alliance & Partnerships
Genefied
Building relationships with clients and strategising their supply chain needs by understanding in depth the specific supply chain whether it be - Retailer Loyalty, Distributor Loyalty, or Influencer Loyalty. Project Implementation onsite working with brands like Macho Hint, IFFCO, KEI Wires & Cables, Borosil and plenty otherFMCG/FMCD brands. Dealing every day with consumer brands and helping them in tackling their supply chain effectively with the help of our SaaS tool. Actively building the international strategic partnerships
- Brand Success Consultant3M
Brand Success Consultant
Genefied
Brand Acquisition | Influencer & Consumer Loyalty | Supply Chain | Anti- Counterfeiting | Digital Warranty Management | Pre sales | Alliance Partners Management
- INFINITI TECH SOLUTIONJOB
- Sales Specialist3Y
Sales Specialist
Infiniti Tech Solution
Brand building and Sales pipeline building. Requirement gathering, Lead generation, managing end to end sales cycle, managing agencies and building relationship with clientele.
- BOULT AUDIOJOB
- Project Mgr Mktg3M
Project Manager Marketing
Boult Audio
- LANCASTER UNIVERSITY MANAGEMENT SCHOOLJOB
- Ambassador1Y 2M
Ambassador
Lancaster University Management School
Student ambassador
- MINTFOXJOB
- Co-Founder & Business Deve…2Y 8M
Co-Founder & Business Developer & Sales
Mintfox
SALES/BUSINESS DEVELOPMENT/ ACTIVE NETWORKER • Lead Generation & Lead Handling. • Planned and directed strategy as per the customer segmentation. • Trained all incoming sales team members. • Contacted customers by phone and email in response to inquiries. • Promptly resolved all customer requests, questions and complaints. • Supported the sales team in writing proposals and closing contracts. • Built relationships with customers and the community to establish long-term business growth. • Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals. • Met all customer call guidelines including service levels, handle time and p…
- AMBIT SWITCHGEAR PVT.JOB
- Mktg Eng1Y 3M
Marketing Engineer
Ambit Switchgear Pvt. Ltd.
INSIDE SALES & PROJECT CO-ORDINATION • Managed a team of 3. • Delegating the work to the team accordingly. • E-tendering. • Maintaining project record on SAP MM module. • Internal handling of the projects once the Sales team has done their part by getting the PURCHASE ORDER. • Maintaining of files of each project and delegating it to the respective departments (Purchase, Costing and design) • Keeping a track of the material from the Purchase and Planning department, by maintaining the deadline of the project and conveying the same to the client end accordingly. • Handled projects of International projects as well. • Panels for hydro projects –HPP Mecamidi, Ksp Hydro…
- TED CONSULTINGJOB
- Product Expert1Y
Product Expert
TED Consulting
PRODUCT EXPERT/ CLIENT SERVICING • Developed and customized company website on Word Press. • Managed software (I Learn & I Campus) developed for schools and colleges specifically. • Acquired knowledge of Cloud Computing and Processes set up for the software. • Learnt about Open source systems. SaaS product. • Provided support to the clients and handhold on the software. • Attempted to fix the bugs raised by clients. • Maintained issue logs and documentation on the Client requirements.
- Job: Genefied — AVP | Alliance & Partnerships · 2023-10 – 2025-12 · 2y 2mo — Building relationships with clients and strategising their supply chain needs by understanding in depth the specific supply chain whether it be - Retailer Loyalty, Distributor Loyalty, or Influencer Loyalty. Project Implementation onsite working with brands like Macho Hint, IFFCO, KEI Wires & Cables, Borosil and plenty otherFMCG/FMCD brands. Dealing every day with consumer brands and helping them in tackling their supply chain effectively with the help of our SaaS tool. Actively building the international strategic partnerships
- Job: Genefied — Brand Success Consultant · 2023-06 – 2023-09 · 3 mo — Brand Acquisition | Influencer & Consumer Loyalty | Supply Chain | Anti- Counterfeiting | Digital Warranty Management | Pre sales | Alliance Partners Management
- Job: Infiniti Tech Solution — Sales Specialist · 2020-05 – 2023-05 · 3y — Brand building and Sales pipeline building. Requirement gathering, Lead generation, managing end to end sales cycle, managing agencies and building relationship with clientele.
- Job: Lancaster University Management School — Ambassador · 2018-11 – 2020-01 · 1y 2mo — Student ambassador
- Job: Mintfox — Co-Founder & Business Developer & Sales · 2016-01 – 2018-09 · 2y 8mo — SALES/BUSINESS DEVELOPMENT/ ACTIVE NETWORKER • Lead Generation & Lead Handling. • Planned and directed strategy as per the customer segmentation. • Trained all incoming sales team members. • Contacted customers by phone and email in response to inquiries. • Promptly resolved all customer requests, questions and complaints. • Supported the sales team in writing proposals and closing contracts. • Built relationships with customers and the community to establish long-term business growth. • Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals. • Met all customer call guidelines including service levels, handle time and p…
- Job: Ambit Switchgear Pvt. Ltd. — Marketing Engineer · 2015-05 – 2016-08 · 1y 3mo — INSIDE SALES & PROJECT CO-ORDINATION • Managed a team of 3. • Delegating the work to the team accordingly. • E-tendering. • Maintaining project record on SAP MM module. • Internal handling of the projects once the Sales team has done their part by getting the PURCHASE ORDER. • Maintaining of files of each project and delegating it to the respective departments (Purchase, Costing and design) • Keeping a track of the material from the Purchase and Planning department, by maintaining the deadline of the project and conveying the same to the client end accordingly. • Handled projects of International projects as well. • Panels for hydro projects –HPP Mecamidi, Ksp Hydro…
- Job: TED Consulting — Product Expert · 2013-09 – 2014-09 · 1y — PRODUCT EXPERT/ CLIENT SERVICING • Developed and customized company website on Word Press. • Managed software (I Learn & I Campus) developed for schools and colleges specifically. • Acquired knowledge of Cloud Computing and Processes set up for the software. • Learnt about Open source systems. SaaS product. • Provided support to the clients and handhold on the software. • Attempted to fix the bugs raised by clients. • Maintained issue logs and documentation on the Client requirements.
- Job: Boult Audio — Project Manager Marketing · 2020-08 – 2020-11 · 3 mo
- Job: Consultant — Supply Chain Specialist Consultant GTM · 2026-03 – present · 5 mo
- Job: Consultant — Supply Chain Specialist Consultant GTM · 2026-03 – present · 5 mo
- School: Lancaster University — Master of Science, Advance Marketing Management
- School: Dr. A.P.J. Abdul Kalam Technical University — Bachelor of Technology - BTech, Electrical Engineering
Skills
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