Shubhajit Saha
Enterprise SaaS & Software GTM Leader | Building Markets, Revenue & Strategic Partnerships Across India, APAC & Global Markets | 18+ Years
18+ years taking enterprise SaaS, PaaS, AdTech and digital platforms into markets that didn't fully exist yet — and building them to commercial scale.
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From zero to multi-million ARR across INSEA, APAC and the US — commercialising platforms across AI-powered data intelligence and analytics, global app distribution, white label technology and enterprise I've operated as a de facto business owner for new platform initiatives — defining GTM strategy from scratch, closing anchor customers, structuring pricing and partnerships, and validating revenue models before handing them to a scaled team. The categories I've worked in — AI driven mobile data analytics , app distribution, digital ecosystems — were early-stage when I entered them. What I bring: → Zero-to-one GTM: taking products from concept to first revenue to repeatable scale → Enterprise pipeline architecture: building and closing multi-million dollar pipelines across INSEA, APAC, and US markets → Strategic partnerships: technology, content, distribution, and channel ecosystems that accelerate adoption → Market creation: defining categories, building the narrative, and winning the first customers that make everything else possible If you're scaling a SaaS or digital platform into new markets — or building a GTM, partnerships, or enterprise sales function — let's connect.
GTM Index
- CONSULTANTJOB
- Platform GTM & Partnership…3Y 5M
Platform GTM & Partnerships Lead – Consulting Roles
Consultant
Over the last few years, I’ve led GTM and commercial strategy engagements, applying 12+ years of global SaaS and digital platform experience to help companies commercialize products, enter markets, and build revenue engines. My work focuses on product positioning, pipeline architecture, partnerships, and monetization frameworks rather than transactional sales execution. Recent work includes : •Currently leading go-to-market strategy for a US-based product marketing platform, shaping demand generation structure and early pipeline. •Designed market-entry strategy for a SaaS platform enabling SMBs with digital advertising tools. •Designed digital businesses(Youtube) on audience growth and e…
- Platform GTM & Partnership…3Y 5M
Platform GTM & Partnerships Lead – Consulting Roles
Consultant
Over the last few years, I’ve led GTM and commercial strategy engagements, applying 12+ years of global SaaS and digital platform experience to help companies commercialize products, enter markets, and build revenue engines. My work focuses on product positioning, pipeline architecture, partnerships, and monetization frameworks rather than transactional sales execution. Recent work includes : •Currently leading go-to-market strategy for a US-based product marketing platform, shaping demand generation structure and early pipeline. •Designed market-entry strategy for a SaaS platform enabling SMBs with digital advertising tools. •Designed digital businesses(Youtube) on audience growth and e…
- INDUS APPSTOREJOB
- Dir - Partnerships and Sal…1Y
Director - Partnerships and Sales IndusOS(PhonePe Group)
Indus Appstore
Indus App Bazaar is the worlds largest indigenous Mobile App Store and content discovery platform catering to millions of viewers across a wide spectrum of demographics. Indus app bazaar powered Samsung Galaxy Appstore in India and serves as an expanded distribution platform for publishers/developers across the globe and acts a bridge between developers, smartphone users and OEM"S. With millions of footfall and billions of apps downloaded, Indus App Bazaar provides publishers with multiple solution modules to engage with users. •Led GTM commercialization for a new SaaS platform capability on a mobile app ecosystem, designed to streamline app update workflows and create a loyalty and engage…
- UNITY TECHNOLOGIESJOB
- Business Mgr- Global markets2Y 1M
Business Manager- Global markets
Unity Technologies
Unity is a cross platform leading game engine globally encompassing a vast ecosystem of millions of developers creating content across gaming, augmented reality, virtual reality, entertainment, automation, etc. Leading business development and strategic partnerships across global markets for multiple Unity Verticals: 1) Unity Marketplace Partnerships: Owned and executed Unity asset store GTM partnership program across APAC to scale adoption of core platform capabilities for Unity’s 6-million-developer ecosystem. Built and activated strategic alliances with product and technology partners (SDKs, engines, middleware) to integrate, endorse, and commercialize solutions for global developers.…
- APP ANNIEJOB
- Business Head2Y 8M
Business Head
App Annie
- VSERV.COMJOB
- Senior Mgr - Platform and…2Y 1M
Senior Manager - Platform and Revenue
Vserv.com
•Conceptualized, developed and rolled out new platform for regional language app publishers and content creators for INSEA, later integrating it with Vserv AdTech platform. •Rolled out GTM plan, pricing structure and revenue-sharing agreements with publishers globally. •Drove platform-led growth through early ecosystem partnerships, onboarding scores of publishers and content providers across multiple languages, and integrating a new language hosting platform to accelerate monetization.
- HT MEDIAJOB
- Head-Enterprise Sales - Di…4Y 3M
Head-Enterprise Sales - Digital Advertising
HT Media Ltd
- SMS COUNTRY NETWORKSJOB
- Mobile Campaign Mgr1Y 2M
Mobile Campaign Manager
SMS country networks
- GMT-INDIAJOB
- Mgr Sales1Y 4M
Manager Sales
GMT-India
Provided solutions via products and services of our international affiliates which included: T-chai, Chute Gerdman, Play, Video mining, and Marins Lama, which consisted of products for both retail and BTL advertising. Introduced and sold products from overseas partner’s product portfolio in India. Activated new accounts, created deals, negotiated prices, and drew-up customer agreements. Planned and executed a Video Mining USA-Consumer Behavioral Study on shopper marketing in association with Future Group Big Bazaar; analyzed the project and posted the primary and secondary data collection including Video Mining, Samsung Mobile Handset India research. Created new relationships with companie…
- WPPJOB
- Key Accounts Mgr - Interac…1Y 10M
Key Accounts Manager - Interactive Solutions
WPP
One of the first movers in the arena of film branding ( Brand sponsorships for movies, TV Serials).Looked after the entire process from proposal to activation for brands who came on board. Also looked after retail branding and activation for our clients who wished to crate a market buzz for the same. Some of the biggest clients in FMCG, Insurance, Automobile collaborated with us for their entry into entertainment branding.
- ETVJOB
- Mktg Executive2Y
Marketing Executive
ETV
Looking after airtime sales of entire bouquet of ETV Network and representing to agencies like Rediffusion DY&R, Starcom, Madison. Besides airtime sales worked on special initiatives ( exclusive branding, on ground properties ) for some of the biggest brands in FMCG, Finance, Insurance .
- Job: WPP — Key Accounts Manager - Interactive Solutions · 2005-02 – 2006-12 · 1y 10mo — One of the first movers in the arena of film branding ( Brand sponsorships for movies, TV Serials).Looked after the entire process from proposal to activation for brands who came on board. Also looked after retail branding and activation for our clients who wished to crate a market buzz for the same. Some of the biggest clients in FMCG, Insurance, Automobile collaborated with us for their entry into entertainment branding.
- Job: HT Media Ltd — Head-Enterprise Sales - Digital Advertising · 2008-09 – 2012-12 · 4y 3mo
- Job: Consultant — Platform GTM & Partnerships Lead – Consulting Roles · 2023-05 – present · 3y 3mo — Over the last few years, I’ve led GTM and commercial strategy engagements, applying 12+ years of global SaaS and digital platform experience to help companies commercialize products, enter markets, and build revenue engines. My work focuses on product positioning, pipeline architecture, partnerships, and monetization frameworks rather than transactional sales execution. Recent work includes : •Currently leading go-to-market strategy for a US-based product marketing platform, shaping demand generation structure and early pipeline. •Designed market-entry strategy for a SaaS platform enabling SMBs with digital advertising tools. •Designed digital businesses(Youtube) on audience growth and e…
- Job: Consultant — Platform GTM & Partnerships Lead – Consulting Roles · 2023-05 – present · 3y 3mo — Over the last few years, I’ve led GTM and commercial strategy engagements, applying 12+ years of global SaaS and digital platform experience to help companies commercialize products, enter markets, and build revenue engines. My work focuses on product positioning, pipeline architecture, partnerships, and monetization frameworks rather than transactional sales execution. Recent work includes : •Currently leading go-to-market strategy for a US-based product marketing platform, shaping demand generation structure and early pipeline. •Designed market-entry strategy for a SaaS platform enabling SMBs with digital advertising tools. •Designed digital businesses(Youtube) on audience growth and e…
- Job: Vserv.com — Senior Manager - Platform and Revenue · 2013-01 – 2015-02 · 2y 1mo — •Conceptualized, developed and rolled out new platform for regional language app publishers and content creators for INSEA, later integrating it with Vserv AdTech platform. •Rolled out GTM plan, pricing structure and revenue-sharing agreements with publishers globally. •Drove platform-led growth through early ecosystem partnerships, onboarding scores of publishers and content providers across multiple languages, and integrating a new language hosting platform to accelerate monetization.
- Job: ETV — Marketing Executive · 2003-01 – 2005-01 · 2y — Looking after airtime sales of entire bouquet of ETV Network and representing to agencies like Rediffusion DY&R, Starcom, Madison. Besides airtime sales worked on special initiatives ( exclusive branding, on ground properties ) for some of the biggest brands in FMCG, Finance, Insurance .
- Job: Indus Appstore — Director - Partnerships and Sales IndusOS(PhonePe Group) · 2022-03 – 2023-03 · 1y — Indus App Bazaar is the worlds largest indigenous Mobile App Store and content discovery platform catering to millions of viewers across a wide spectrum of demographics. Indus app bazaar powered Samsung Galaxy Appstore in India and serves as an expanded distribution platform for publishers/developers across the globe and acts a bridge between developers, smartphone users and OEM"S. With millions of footfall and billions of apps downloaded, Indus App Bazaar provides publishers with multiple solution modules to engage with users. •Led GTM commercialization for a new SaaS platform capability on a mobile app ecosystem, designed to streamline app update workflows and create a loyalty and engage…
- Job: GMT-India — Manager Sales · 2007-01 – 2008-05 · 1y 4mo — Provided solutions via products and services of our international affiliates which included: T-chai, Chute Gerdman, Play, Video mining, and Marins Lama, which consisted of products for both retail and BTL advertising. Introduced and sold products from overseas partner’s product portfolio in India. Activated new accounts, created deals, negotiated prices, and drew-up customer agreements. Planned and executed a Video Mining USA-Consumer Behavioral Study on shopper marketing in association with Future Group Big Bazaar; analyzed the project and posted the primary and secondary data collection including Video Mining, Samsung Mobile Handset India research. Created new relationships with companie…
- Job: Unity Technologies — Business Manager- Global markets · 2018-02 – 2020-03 · 2y 1mo — Unity is a cross platform leading game engine globally encompassing a vast ecosystem of millions of developers creating content across gaming, augmented reality, virtual reality, entertainment, automation, etc. Leading business development and strategic partnerships across global markets for multiple Unity Verticals: 1) Unity Marketplace Partnerships: Owned and executed Unity asset store GTM partnership program across APAC to scale adoption of core platform capabilities for Unity’s 6-million-developer ecosystem. Built and activated strategic alliances with product and technology partners (SDKs, engines, middleware) to integrate, endorse, and commercialize solutions for global developers.…
- Job: App Annie — Business Head · 2015-05 – 2018-01 · 2y 8mo
- Job: SMS country networks — Mobile Campaign Manager · 2008-06 – 2009-08 · 1y 2mo
- School: K J Somaiya Institute of Management studies and research — PGDIB, International Business
- School: Savitribai Phule Pune University — Bachelor's degree, Economics, English
- School: ST Xaviers
Skills
Playbooks
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