Saad Tanwir (ST) سعد تنوير

​Senior Commercial Strategy & Transformation Leader | Product & Trade Marketing, Revenue Growth Management, GTM & Category Strategy, D2C eCommerce | Driving Market Share Growth for Global Tech & FMCG Brands

Samsung Electronicsex-UnileverAex-Air University Cultural Society (AUCS)

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​As a senior strategy and transformation leader with core expertise in Revenue Growth Management (RGM), GTM, Product and Trade Marketing.

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I have 13 years of experience at industry giants like Samsung Electronics and Unilever, I specialize in turning business challenges into market share gains and sustainable ​I currently lead a team of 16 superstars, managing a $400M+ business and a $65M+ trade promotional budget to drive both topline and bottom-line results. I work closely with global & MENA HQ (Dubai) on product launches & new innovations. I’m excited to drive digital transformation via digital retail platforms & smart ​My expertise lies in a few key areas:● ​Strategic GTM & Product Marketing:I have a track record of successfully spearheading market share recovery 4% gain), launching new products, and expanding portfolios to drive high-value models (+13% growth ● ​Commercial Strategy & P&L Management:From designing pricing architecture with competitive heat maps to redesigning margin structures for distributors and retailers, I thrive on optimizing profitability. My shift from a promo-heavy strategy to an EDLP model yielded a 7x sales ● ​Team Leadership & Transformation:I'm passionate about building and mentoring high-performing teams. I've led initiatives that automated incentive calculations, reducing lead times from 30 to 10 days, and developed programs that increased promoter scores by over ​I am particularly excited about the future of retail and am keen to leverage my experience to drive digital transformation through smart retailing platforms, aligning with ambitious frameworks like Saudi Vision ​I'm always open to connecting with fellow leaders in the tech, retail, and strategy spaces. Let's 🎯 Core Specialities:• Revenue Growth Management (RGM)• Trade and customer marketing• Category strategy• Channel/Retail GTM planning• System based retail management• Account management• In-store visibility & Planograming• Merchandizing audit• Product portfolio & pricing management• Traditional trade • White space expansion