Stephen Chu
GTM Leader @ Coupa / Advisor / Investor
Senior management professional with ~20 years in tech, extensive global experience incl.
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on-site work in 30 countries and 10 years in Asia, expertise working with Fortune 500 firms and cross-functional teams to drive measurable impact, and keen interest in Crypto, Web3, and AI/ML. UC Berkeley Engineer and Wharton/Lauder MBA/MA.
GTM Index
- COUPA SOFTWAREJOB
- VP, Scaled GTM1Y 7M
VP, Scaled GTM
Coupa Software
Lead Scaled GTM (Growth Marketing, Buyer Partnerships, Supplier Acquisition) to drive liquidity and network effects across Coupa's $2T B2B marketplace of buyers and suppliers.
- BUFFICORN VENTURESJOB
- Investor / Advisor3Y 7M
Investor / Advisor
Bufficorn Ventures
Investor and advisor for pre-seed / seed stage web3 projects linked to world’s largest web3 developer conference: ETHDenver
- ALUMNI VENTURESJOB
- Venture Scout3Y 7M
Venture Scout
Alumni Ventures
Advise high-potential startups in web3, AI, and beyond and source for venture investment with VC firm that has raised $1.2B+ and investment portfolio of 1,200+ companies.
- BRIDGE2 - SILICON VALLEY CATALYSTJOB
- Executive in Residence3Y 7M
Executive in Residence
Bridge2 - Silicon Valley Catalyst
Advisor for global innovation advisory firm focused on strategic services for companies and C-level executives, with focus on web2, web3, and AI
- SCOUTBEEJOB
- Head of GTM1Y 11M
Head of GTM
Scoutbee
Led GTM for 0 -> 1 B2B Procurement network + marketplace, working with Fortune 500 companies and partners; acquired by Coupa in Nov 2025
- TRACE MACHINAJOB
- GTM Advisor11M
GTM Advisor
Trace Machina
Support GTM efforts for NativeLink, a free + open-source Remote Build Execution + Remote Cache tool to supercharge complex workloads
- XMTP LABSJOB
- Head of Ecosystem11M
Head of Ecosystem
XMTP Labs
Head Ecosystem for Web3 Messaging Protocol, incl. Partnerships / BD, Partner Success / Growth, Marketing, and Safety & Trust at Series A startup (led by a16z)
- METAJOB
- Head of Product Partnershi…4Y 11M
Head of Product Partnerships, Messaging
Meta
Headed Product Partnerships for Meta's Messaging Family of Apps (Messenger, Instagram Direct, WhatsApp)
- RUTGERS UNIVERSITYJOB
- Big Data Advisory Board Me…1Y 11M
Big Data Advisory Board Member
Rutgers University
- SAMSUNG ELECTRONICSJOB
- Senior Dir - Strategic Par…2Y 11M
Senior Director - Strategic Partnerships (Content & Services)
Samsung Electronics
Responsible for U.S. Strategic Partnerships activities across Samsung Services; key activities incl. opportunity sourcing, contract negotiations, and technical integration
- Dir - Retail Strategy and…2Y 11M
Director - Retail Strategy and Operations
Samsung Electronics
Led team to source, scope, execute, and scale retail innovation initiatives partnering with Samsung’s largest global customers to drive incremental sales and establish regional organizations to internalize activities Drove change management for retail, creating methodologies, developing analytics with machine learning tools (incl. R, SPSS, and KNIME), defining KPIs, executing partner pilots, supporting systems integration (e.g., G-ERP, GSCM), and scaling globally
- Senior Mgr - Retail Strate…4Y 11M
Senior Manager - Retail Strategy and Operations
Samsung Electronics
Responsible for business operations, market development (building relationships with key influencers at partners and customers, executing at the point-of-sale), and strategic planning for mobile, TV, and DA. Multi-country role with on-site experience focusing on growth and turnaround in: US, Europe (UK, France, Germany, etc.), Asia (China, Thailand), Latin America (Brazil, Mexico, etc.), and CIS (Russia)
- Global Strategist1Y 11M
Global Strategist
Samsung Electronics
Corporate strategy and business development in the Chairman's office of Samsung Group
- Job: Coupa Software — VP, Scaled GTM · 2025 – present — Lead Scaled GTM (Growth Marketing, Buyer Partnerships, Supplier Acquisition) to drive liquidity and network effects across Coupa's $2T B2B marketplace of buyers and suppliers.
- Job: Bufficorn Ventures — Investor / Advisor · 2023 – present — Investor and advisor for pre-seed / seed stage web3 projects linked to world’s largest web3 developer conference: ETHDenver
- Job: Alumni Ventures — Venture Scout · 2023 – present — Advise high-potential startups in web3, AI, and beyond and source for venture investment with VC firm that has raised $1.2B+ and investment portfolio of 1,200+ companies.
- Job: Bridge2 - Silicon Valley Catalyst — Executive in Residence · 2023 – present — Advisor for global innovation advisory firm focused on strategic services for companies and C-level executives, with focus on web2, web3, and AI
- Job: Scoutbee — Head of GTM · 2024 – 2025 — Led GTM for 0 -> 1 B2B Procurement network + marketplace, working with Fortune 500 companies and partners; acquired by Coupa in Nov 2025
- Job: Trace Machina — GTM Advisor · 2024 – 2024 — Support GTM efforts for NativeLink, a free + open-source Remote Build Execution + Remote Cache tool to supercharge complex workloads
- Job: XMTP Labs — Head of Ecosystem · 2023 – 2023 — Head Ecosystem for Web3 Messaging Protocol, incl. Partnerships / BD, Partner Success / Growth, Marketing, and Safety & Trust at Series A startup (led by a16z)
- Job: Meta — Head of Product Partnerships, Messaging · 2019 – 2023 — Headed Product Partnerships for Meta's Messaging Family of Apps (Messenger, Instagram Direct, WhatsApp)
- Job: Rutgers University — Big Data Advisory Board Member · 2018 – 2019
- Job: Samsung Electronics — Senior Director - Strategic Partnerships (Content & Services) · 2017 – 2019 — Responsible for U.S. Strategic Partnerships activities across Samsung Services; key activities incl. opportunity sourcing, contract negotiations, and technical integration
- Job: Samsung Electronics — Director - Retail Strategy and Operations · 2015 – 2017 — Led team to source, scope, execute, and scale retail innovation initiatives partnering with Samsung’s largest global customers to drive incremental sales and establish regional organizations to internalize activities Drove change management for retail, creating methodologies, developing analytics with machine learning tools (incl. R, SPSS, and KNIME), defining KPIs, executing partner pilots, supporting systems integration (e.g., G-ERP, GSCM), and scaling globally
- Job: Samsung Electronics — Senior Manager - Retail Strategy and Operations · 2011 – 2015 — Responsible for business operations, market development (building relationships with key influencers at partners and customers, executing at the point-of-sale), and strategic planning for mobile, TV, and DA. Multi-country role with on-site experience focusing on growth and turnaround in: US, Europe (UK, France, Germany, etc.), Asia (China, Thailand), Latin America (Brazil, Mexico, etc.), and CIS (Russia)
- Job: Samsung Electronics — Global Strategist · 2010 – 2011 — Corporate strategy and business development in the Chairman's office of Samsung Group
- School: University of Pennsylvania - The Wharton School — MBA, Corporate Development
- School: University of California, Berkeley — Bachelor’s Degree, Electrical Engineering & Computer Science
- School: The Joseph Lauder Institute - University of Pennsylvania — MA, East Asia & Mandarin Chinese
- School: INSEAD — Wharton-INSEAD Exchange Participant
- School: Los Altos High School
Skills
Playbooks
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