Neha V.

Brand Transformation | Consumer Growth Strategist GTM & Growth | Architecting revenue engines through Disruptive Marketing

Germany13.5k followers

Scaling up? I could be your answer.

ex-Welspun Group

ex-Freelanceers

I am a Global Brand Architect with a foundation in 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴. This dual perspective allows me to build brand systems that are both creatively soul-stirring and technically scalable.
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With over a decade of international experience—most notably at 𝗨𝗻𝗶𝗹𝗲𝘃𝗲𝗿—I specialize in Full-Funnel Brand Orchestration. I lead the entire brand narrative, ensuring a seamless story is told across traditional media, digital ecosystems, and social platforms to drive cultural relevance and commercial 🎯 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁:🌍 Unified Brand Narrative: I define the "North Star" identity and ensure it translates across every touchpoint—from high-impact global campaigns (like UEFA Euro 2024) to "always-on" social 📈 Performance-Led Branding: I treat brand equity as a financial lever. By integrating MMM and AI-driven dashboards, I’ve delivered 2M in incremental revenue and sustained double-digit 🎭 Cultural Architecture: I position brands within the global zeitgeist, identifying where a brand should "play" to build trust, community, and long-term market share (+6% 🛠 𝗖𝗼𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:🚀 Total Brand Management: Ownership of brand identity, governance, and multi-market GTM (UK, Europe, DACH, US, India - 25+ 🤝 Cross-Functional Leadership: Expert at aligning Product, Growth, and Creative teams behind a single, high-performance 🤖 MarTech Innovation: Leveraging my engineering roots to automate and optimize the marketing stack for high-velocity 📍 Germany | EU Work authorised | Open for relocation | Open for work travel📧 Let's comKeywords: Global Brand Management, Marketing Strategy, Brand Identity, GTM, Integrated Marketing, Consumer Strategy, Innovation, MarTech, Digital Transformation.

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SCALING UP? I COULD BE YOUR ANSWER.JOB
1. Growth & Disruptive GTM Sp…
  11M
WELSPUN GROUPJOB
1. Senior Lead, Global Brand…
  1Y
FREELANCER- SELF EMPLOYEDJOB
1. Global Strategy & Cultural…
  3M
UNILEVERJOB
1. Global Brand Mgr
  2Y
CONSULTINGJOB
1. Brand Strategist & Talent…
  9Y 1M

Job: Scaling up? I could be your answer. — Growth & Disruptive GTM Specialist · 2025-09 – present — • Developed a Cult-Marketing framework for a niche techno rave drink with a limited budget of €5k. • Architected growth with disruptive modelling: Neo-bank, legacy declining shoe brand, challenger health & wellness brand, a Dubai haggle culture mobile app. • Business Partner in GoVisaGermany, focusing on premium visa and immigration services. • Helped a women entrepreneur in achieving break-even and diversifying her co-working space. • Speaker at Freelancer Cafe for 'Find your Niche' framework. IP rights: Build Core | Narrow Focus | Prove Value.
Job: Welspun Group — Senior Lead, Global Brand & Narrative – Sintex BAPL, Welspun Group · 2024-09 – 2025-09 — 🚀 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝘃𝗶𝘃𝗮𝗹 & 𝗚𝗧𝗠: Defined Social-First Strategy and GTM Roadmap for multi-market expansion, ensuring narrative consistency across all platforms. 🔹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Executed launch campaigns resulting in a 12% brand awareness uplift within 6 months. 📈 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Designed Demand Gen and Brand Governance initiatives driving 33% qualified leads and 9% sales growth. 🤝 𝗠𝗮𝘁𝗿𝗶𝘅 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Partnered with sales, product, and insights teams to convert high-level strategy into measurable commercial outcomes. 🏗️ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Managed agencies, P&L budgets, and cross-functional t…
Job: Freelancer- Self employed — Global Strategy & Cultural Immersion · 2024-04 – 2024-07 — 🌏 Travel Break | 3 Months | Europe & Turkey ✈️ 🌍 𝗜𝗠𝗠𝗘𝗥𝗦𝗘𝗗 in diverse cultures across France, Switzerland, Italy, Croatia, Bosnia, Montenegro, Albania, Greece & Turkey 🤝 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗘𝗗 cross-cultural 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗲𝗺𝗽𝗮𝘁𝗵𝘆 & 𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝘀𝗸𝗶𝗹𝗹𝘀 through local interactions & immersive experiences 💡 𝗘𝗡𝗛𝗔𝗡𝗖𝗘𝗗 resilience, independence & creative thinking → 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝗯𝗹𝗲 𝘁𝗼 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 🌟 𝗚𝗔𝗜𝗡𝗘𝗗 global perspective & consumer understanding → 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝗯𝗹𝗲 𝘁𝗼 multi-market marketing & brand initiatives
Job: Unilever — Global Brand Manager · 2022-04 – 2024-04 — 🌍 𝗘𝘂𝗿𝗼𝗽𝗲 & 𝗗𝗔𝗖𝗛 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Led multi-market Brand Strategy across UK, Germany, and Europe, driving consistent portfolio growth through increased penetration. 🏆 𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗚𝗧𝗠: Delivered integrated GTM campaigns $1.4B across digital, retail, and social, resulting in 25% growth and recognized by Effies & Cannes Lions. ⚽ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Managed the UEFA Euro 2024 pan-European partnership, achieving a 14% brand equity uplift and 6% market share increase. 🤖 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 & 𝗔𝗜: Orchestrated AI-driven dashboards and MarTech stacks to enable real-time campaign optimization and predictive growth models. 💡 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗜𝗻�…
Job: Consulting — Brand Strategist & Talent Identity Lead · 2013-01 – 2022-02 — 🚀 𝗠𝘂𝗹𝘁𝗶-𝗦𝗲𝗰𝘁𝗼𝗿 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: Led multi-market brand launches and integrated campaigns for FMCG, lifestyle, and D2C brands, achieving 12–14% YoY ROI. 🔍 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Developed consumer insight frameworks, product positioning, and brand messaging strategies to drive market entry and growth. 🧠 𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: Leveraged backgrounds in Human Resources and Psychology to build consumer-centric brand systems and internal employer branding. 🏗️ 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗦𝘆𝘀𝘁𝗲𝗺𝘀: Built robust brand architectures aligned with commercial objectives, organizational development, and emerging market trends. 🤝 𝗧𝗮𝗹𝗲𝗻𝘁 & 𝗜𝗱𝗲𝗻…
School: Aston — 🎓 MBA, Marketing & International Strategy
School: University of Mumbai — Bachelor of Engineering (B.E.), Computer Engineering

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Consumer BrandingBusiness GrowthBrand CommunicationBrand DevelopmentInternational MarketingCampaign DevelopmentBrand ArchitectureIntegrated MarketingGTMBrand StrategyMarketing StrategyContent MarketingGo-to-Market StrategyCampaign ROI OptimisationConsumer InsightProduct DevelopmentCommunicationDigital MarketingAI Content Strategy / StorytellingMarket Research & Analysis

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Neha V.

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