Ryan Dennis

Sales & Business Development Executive | Turning Blocked Monetization, Operator Friction & Financial Chaos into Scalable Revenue

Fountain Hills, Arizona, United States2.9k followers

Preczn Inc

ex-Capriza

ex-Spredfast (Acquired by Khoros)

I join companies at key inflection points to simplify complexity, strengthen operations, and unlock new revenue opportunities.
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For nearly 20 years, I’ve helped senior executives turn technology into measurable business outcomes by removing friction, clarifying workflows, and accelerating how revenue moves through their organization. Vertical SaaS platforms often struggle with manual billing, disconnected payments, and fragmented financial data that slow ARR and strain operators. I help teams translate this complexity into clear, profitable workflows by accelerating monetization, reducing leakage, and improving financial efficiency. Partnering with product, finance, and operations leaders, I quantify ROI and reveal the revenue hidden inside existing processes, resulting in faster cash flow, cleaner operations, and higher margins. At Preczn, I work directly with vertical SaaS teams to uncover where revenue is trapped and build the business case for automating onboarding, billing, payments, and collections. My goal is to make the complex simple and increase the speed of how money moves through their business.

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GTM Index

PRECZNJOB
1. Head of Sales & GTM
  1Y 7M
EPSILONJOB
1. VP Sales and BD
  7Y 11M
SESSIONM (ACQUIRED BY MASTERCARD)JOB
1. Sr. Dir Regional Sales
  2Y 11M
CAPRIZAJOB
1. Sr. Regional Sales Mgr
  2Y 11M
SPREDFAST (ACQUIRED BY KHOROS)JOB
1. Sr. Regional Sales Mgr
  2Y 11M
NEOLANE (ACQUIRED BY ADOBE)JOB
1. Regional Sales Mgr
  1Y 11M
UNICA (ACQUIRED BY IBM)JOB
1. Regional Sales Mgr
  5Y 11M

Job: Capriza — Sr. Regional Sales Manager · 2014 – 2016 — Joining Capriza at an early stage, I introduced senior executives to our innovative mobile-first SaaS platform, transforming legacy processes into streamlined, agile workflows. Partnering with the product team, I identified market gaps, refined our messaging, and evolved the platform's functionality. My strategic leadership in go-to-market planning ensured measurable improvements in operational efficiency and enterprise agility. Key areas of expertise: • Digital Transformation & Workflow Optimization • Mobile-First Enterprise SaaS Solutions • Operational Efficiency & Cost Reduction • Strategic Executive Engagement
Job: Spredfast (Acquired by Khoros) — Sr. Regional Sales Manager · 2012 – 2014 — As one of Spredfast’s early remote hires, I guided enterprise adoption of strategic social media solutions, transforming brand interactions into measurable business results. Collaborating closely with product teams, I identified key functionality gaps and shaped solutions to align precisely with executive-level needs. My consultative approach positioned social media as a strategic business asset, enhancing brand visibility and customer loyalty. Key areas of expertise: • Social Media Monetization • Strategic Marketing Integration • Customer Engagement Strategies • Digital & Social Media Innovation
Job: Unica (Acquired by IBM) — Regional Sales Manager · 2006 – 2011 — At Unica, I partnered closely with marketing executives to strategically transform their operations using advanced campaign management and marketing automation solutions. I focused on simplifying complex marketing processes, delivering personalized customer experiences, and maximizing marketing effectiveness. Through executive-level relationships and a consultative sales approach, I ensured that solutions aligned closely with strategic business objectives. Key areas of expertise: • Enterprise Campaign Management • Marketing Automation & Personalization • Data-Driven Marketing Strategies • Customer Segmentation & Targeting
Job: Preczn Inc — Head of Sales & GTM · 2025 – present — I help vertical SaaS teams eliminate the financial and operational friction that slows revenue and prevents scale. By translating complex billing, payment, and workflow challenges into clear monetization strategies, I enable operators to accelerate cash flow, reduce leakage, and improve financial efficiency. My work centers on quantifying ROI and showing teams where revenue is trapped inside existing processes. Key areas of expertise: • Vertical SaaS Monetization Strategy • Financial Workflow Automation • Revenue Leakage Reduction • Billing, Payments & Collections Optimization • Pricing, Packaging & Value Positioning • Executive Advisory & ROI Modeling
Job: Epsilon — Vice President Sales and Business Development · 2018 – 2025 — I help senior marketing leaders harness the intersection of MarTech and AdTech, creating unified omnichannel identities to unlock their customer data's full potential. By translating complex solutions into clear strategies, I enable brands to seamlessly engage customers, optimize first-party data, and drive measurable revenue growth. As a trusted advisor, I build executive relationships that directly connect technology to tangible outcomes: improved loyalty, efficiency, and profitability. Key areas of expertise: • Strategic Business Development • Data-Driven Marketing & Personalization • Identity & Loyalty Solutions • First-Party Data Optimization
Job: SessionM (Acquired by MasterCard) — Sr. Director Regional Sales · 2016 – 2018 — Recruited during SessionM’s early market expansion, I accelerated enterprise adoption of identity management, CDP, and loyalty solutions. Collaborating closely with product leadership, I provided strategic insights that shaped our messaging and enhanced product capabilities. I also led go-to-market strategies, turning fragmented customer data into clear, actionable insights that significantly improved customer engagement and lifetime value. Key areas of expertise: • Enterprise Adoption of CDPs & Identity Solutions • Customer Loyalty & Retention Strategies • Data-Driven Customer Insights • Strategic Executive Relationships
Job: Neolane (Acquired by Adobe) — Regional Sales Manager · 2011 – 2012 — As part of Neolane’s initial remote sales team, I introduced omni-channel email and campaign management solutions to senior marketing executives. Collaborating directly with product leadership, I refined messaging, identified product gaps, and enhanced automation capabilities. Through executive-level strategic selling, my role drove adoption and significantly improved customer engagement and overall marketing effectiveness. Key areas of expertise: • Omni-Channel Email & Campaign Management • Advanced Personalization & Automation • Customer Loyalty & Retention Strategies • Strategic Executive Engagement
School: MEDDIC Academy
School: University of Arizona — International Marketing and Finance

Skills

MakeMEDDIC Sales MethodologyEnterprise SoftwareMulti-channel MarketingNew Business DevelopmentSolution SellingB2B MarketingDemand GenerationE-commerceBusiness IntelligenceDirect SalesBusiness AnalysisBig DataArtificial Intelligence (AI)SaaSSalesCRMTerritory Startup & TurnaroundStart-upsMarketingEntrepreneurship

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Ryan Dennis

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