Marc Medrano
Fractional GTM Builder for Enterprise SaaS Startups | 7x exits, 2 IPOs, 25 yrs scaling startups
I help Founders and Sales Leaders develop sustainable pipeline, resolve sales execution problems, and increase client retention and expansion.
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I am a Fractional VP of Sales with 25 years of experience driving success in sales, business development, account management, and customer success, particularly in early to mid-stage startups. Proficient in product-market fit, go-to-market strategy, organizational design, sales processes, and cross-functional alignment. My career highlights include contributing to seven acquisitions, two IPOs, and leading a revenue-focused team with an eight-figure quota. I am passionate about helping early-stage software companies build and scale their sales function—whether it’s getting to their first repeatable sales motion, closing more enterprise deals, or setting up the right sales process to hit their next growth milestone. For startups that aren’t ready for a full-time VP of Sales but need senior-level expertise, I step in as a fractional VP of Sales to accelerate revenue and build a foundation for long-term success.
GTM Index
- FRACTIONAL GTM PARTNERSJOB
- Fractional VP of Sales1Y 7M
Fractional VP of Sales
Fractional GTM Partners
- ALCHEMIST ACCELERATORJOB
- GTM Mentor and Advisor1Y
GTM Mentor and Advisor
Alchemist Accelerator
- RIPPLINGJOB
- Enterprise GTM Leader1Y 2M
Enterprise GTM Leader
Rippling
- WORKHUMANJOB
- VP, Sales West Region3Y 11M
Vice President, Sales West Region
Workhuman
- KENSHOOJOB
- Regional VP, West3Y 11M
Regional Vice President, West
Kenshoo
- SPARKCENTRALJOB
- VP, Enterprise Sales & Acc…2Y 11M
Vice President, Enterprise Sales & Account Management
Sparkcentral
- SPREDFASTJOB
- Regional VP, Sales4Y 11M
Regional Vice President, Sales
Spredfast
- DEMAND MEDIAJOB
- Dir of Sales & BD3Y 11M
Director of Sales & Business Development
Demand Media
- QUICKARROWJOB
- Account Management1Y 11M
Account Management
QuickArrow
- 360COMMERCEJOB
- Principal Project Mgr2Y 11M
Principal Project Manager
360Commerce
- Job: Kenshoo — Regional Vice President, West · 2017 – 2020
- Job: Fractional GTM Partners — Fractional VP of Sales · 2025-01 – present
- Job: Workhuman — Vice President, Sales West Region · 2020 – 2023
- Job: 360Commerce — Principal Project Manager · 2004 – 2006
- Job: Demand Media — Director of Sales & Business Development · 2007 – 2010
- Job: Rippling — Enterprise GTM Leader · 2024-01 – 2025-03
- Job: Alchemist Accelerator — GTM Mentor and Advisor · 2025-08 – present
- Job: QuickArrow — Account Management · 2006 – 2007
- Job: Sparkcentral — Vice President, Enterprise Sales & Account Management · 2015 – 2017
- Job: Spredfast — Regional Vice President, Sales · 2011 – 2015
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