Marc Medrano

Fractional GTM Builder for Enterprise SaaS Startups | 7x exits, 2 IPOs, 25 yrs scaling startups

Location n/a
Fractional GTM Partnersex-Kenshooex-Workhuman

I help Founders and Sales Leaders develop sustainable pipeline, resolve sales execution problems, and increase client retention and expansion.

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I am a Fractional VP of Sales with 25 years of experience driving success in sales, business development, account management, and customer success, particularly in early to mid-stage startups. Proficient in product-market fit, go-to-market strategy, organizational design, sales processes, and cross-functional alignment. My career highlights include contributing to seven acquisitions, two IPOs, and leading a revenue-focused team with an eight-figure quota. I am passionate about helping early-stage software companies build and scale their sales function—whether it’s getting to their first repeatable sales motion, closing more enterprise deals, or setting up the right sales process to hit their next growth milestone. For startups that aren’t ready for a full-time VP of Sales but need senior-level expertise, I step in as a fractional VP of Sales to accelerate revenue and build a foundation for long-term success.

Career TimelineNOW → PAST

GTM Index

  1. FRACTIONAL GTM PARTNERSJOB
    1. Fractional VP of Sales
      1Y 7M
  2. ALCHEMIST ACCELERATORJOB
    1. GTM Mentor and Advisor
      1Y
  3. RIPPLINGJOB
    1. Enterprise GTM Leader
      1Y 2M
  4. WORKHUMANJOB
    1. VP, Sales West Region
      3Y 11M
  5. KENSHOOJOB
    1. Regional VP, West
      3Y 11M
  6. SPARKCENTRALJOB
    1. VP, Enterprise Sales & Acc…
      2Y 11M
  7. SPREDFASTJOB
    1. Regional VP, Sales
      4Y 11M
  8. DEMAND MEDIAJOB
    1. Dir of Sales & BD
      3Y 11M
  9. QUICKARROWJOB
    1. Account Management
      1Y 11M
  10. 360COMMERCEJOB
    1. Principal Project Mgr
      2Y 11M

Time in market 22Y 7MOpen 2Closed 8Stints 10

gtmindex.io/p/marcmedrano

  1. Job: Kenshoo — Regional Vice President, West · 2017 – 2020
  2. Job: Fractional GTM Partners — Fractional VP of Sales · 2025-01 – present
  3. Job: Workhuman — Vice President, Sales West Region · 2020 – 2023
  4. Job: 360Commerce — Principal Project Manager · 2004 – 2006
  5. Job: Demand Media — Director of Sales & Business Development · 2007 – 2010
  6. Job: Rippling — Enterprise GTM Leader · 2024-01 – 2025-03
  7. Job: Alchemist Accelerator — GTM Mentor and Advisor · 2025-08 – present
  8. Job: QuickArrow — Account Management · 2006 – 2007
  9. Job: Sparkcentral — Vice President, Enterprise Sales & Account Management · 2015 – 2017
  10. Job: Spredfast — Regional Vice President, Sales · 2011 – 2015

Skills

SalesforceEnterprise SoftwareCloud ComputingStrategic PartnershipsProduct ManagementLead GenerationE-commerceProduct MarketingProfessional ServicesAnalyticsSales ManagementSolution SellingSaaSStart-upsAccount ManagementCRMSocial MediaSalesBusiness DevelopmentManagement

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