Schuyler Ford
Entrepreneur with 20+ yrs transforming traditional businesses into innovative, scalable models. I optimize how data is collected and used to drive smarter decisions, reduce risk, and create lasting competitive advantage.
I’m a outcome-driven professional with a comprehensive sales background in innovative disruptive technology. Multi startup success extensive experience overcoming startup scaling challenges & developing market growth strategy.
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Expertise sourcing new & existing business, building innovative vision, improving opportunity discovery. Successfully streamlined sales cycles, ensuring customer outcomes, & measurable value realization. Achievements managing sales strategy, data and processes: •Data Integrity and Quality: Built emphasizes on importance of maintaining clean and actionable datasets for reporting and forecasting. Consolidated multiple data repositories into a single trusted library of sales and marketing content. •Governance Frameworks: Headed governance frameworks development and implementation of sales tools. Reduced duplication and standard content lifecycle process. Reduced tool spend, produced operational efficiency and budget discipline. •Messaging Framework: Established simplified messaging framework with cross functional teams. Developed continuous evaluation and improvement GTM (Go-To-Market) processes driving scalability during company growth. •Performance and Productivity: Conducted status performance and productivity updates for CEO with recommended process optimization. Evaluation of new tools or systems to prioritize scalable solutions that align with strategic goals and budget constraints. •Onboarding Process: Transformed onboarding time for new hires. Reduced time to six months rebuilding educational process. Achieved with focused online sessions covering various topics such as industry needs, business trends, technology overview, and existing challenges. Recorded sessions and developed curriculum with certifications. •Communication Channels: Oversaw management of internal communication channels and collateral development across various business lines. Delivered information and content to customer-facing representatives and formalized messaging creation, modification, and delivery process. •Sales Revenue Metrics: Tacked key performance metrics on sales revenue and produced visual scorecards for senior management highlighting essential tasks. Conducted regular status meetings with the sale leadership to provide recommendations and updates on suggested, in-progress, and completed activities by regions and management. My focuses improved efficiency, scalability, and profitability of the solutions I supported. Send me a message or add me as a contact – I look forward to connecting with you.
GTM Index
- BUSINESS VALUE SELLINGJOB
- Data Insights GTM and Stra…3Y 8M
Data Insights GTM and Strategy Consultant
Business Value Selling
- Bilmar Consulting - Nation…10M
Bilmar Consulting - National Business Development Manager
Business Value Selling
SUSTAINABLE SOLUTIONS - We invest time in understanding our clients’ unique sustainability and profitability objectives, aligning our engineering solutions accordingly. With a dedicated team of engineers, designers, and project managers, we’re committed to delivering solutions that uphold your values and boost your bottom line.
- NetApp - Sales Strategy Tr…1Y 1M
NetApp - Sales Strategy Transformation Consultant
Business Value Selling
- Develop Go To Market revenue strategy for the Chief Revenue Officer, providing data-based insights into performance, market opportunities, and security & risk conditions. - Managed strategic initiative enabling sales and partners on industry trends, persona profiles, key challenges, and competitive alternatives. - Streamlined existing GTM programs improving product and service adoption and accelerate revenue targets by quantifying impact of solutions offerings. - Identified client maturity and capability shortening sales cycles. Increased qualified leads, improved prospect challenges, and targeted client needs to opportunity.
- Expanse - Mgr of GTM Sales…1Y
Expanse - Manager of GTM Sales Best Practice
Business Value Selling
Expanse, acquired by Palo Alto Networks - Owned Go-To-Market strategy and analytics, leveraging key metrics to make informed business decisions and optimize sales performance accountability. - Owned CRO sale productivity initiatives and reported performance recommendation to leadership.
- BARKLEY BITESJOB
- Founder1Y
Founder
Barkley Bites
Barkley Bites is a fresh pet food brand based in Dallas, Texas, offering handcrafted dog meals and treats made from rescued ingredients: cosmetically imperfect produce, daily trimmings, and market surplus sourced 1 to 3 days before expiry. The food is nutritionally safe, human-grade, free from synthetic additives and fillers, and made to order. What sets Barkley Bites apart is radical transparency. Customers know exactly what is in the bowl, where it came from, and why it matters for the dog and the planet. The brand is owner-led, warm, and community-rooted. Not corporate. Authenticity is baked in. Positioning: Farm-to-bowl meets food rescue. Premium freshness at a lower environmental cost.…
- CENTRAL MARKETJOB
- Customer Strategy and Busi…3Y
Customer Strategy and Business Sales Specialist
Central Market
Building continuity between customer journey and retail strategy. Enabling alignment between logistical goals and business objective supply chains product strategies. -Partner of the Month 3 times and within 5 months launching multiple promotional store events and products. -Drove store profitability planning and executing vendor demonstration and enablement activities.
- LACEWORKJOB
- VP of Sales Enablement6M
VP of Sales Enablement
Lacework
AI Cloud Cyber Security - Led global sales, customer success, and partnership operations, driving operational efficiency and maximizing revenue generation achieving $20M in annual TCV. - Built and managed a high-performance enablement team to ensure world-class execution through effective onboarding and training programs producing fully ramped sales organization in 6 months. - Managed the design, procurement, and ongoing function of business systems, including Go-To Sales and Market tooling, to enhance operational effectiveness reducing operational spend (COGS) budget 30%. - Acted as a primary business partner to the finance organization and Chief Financial Officer, driving forecasting, pro…
- MICRO FOCUSJOB
- Mgr of Sales Field Enablem…11M
Manager of Sales Field Enablement
Micro Focus
Value Steam Management - Application Lifecycle Management - Drove product organizational strategy and change management processes to maximize impact productivity while minimizing disruption to the business. - Oversaw sales operations processes, including process optimization, compensation planning, territory management, pricing models, contract structure, and revenue recognition.
- CLOUDERAJOB
- Global Dir Business Value…3Y 6M
Global Director Business Value Sales
Cloudera
- SPREDFAST (ACQUIRED BY KHOROS)JOB
- Mgr Business Solution Deve…10M
Manager Business Solution Development
Spredfast (Acquired by Khoros)
- MEDALLIAJOB
- WW Dir Business Value Acce…1Y 3M
WW Director Business Value Acceleration
Medallia
- Developed enablement programs and produced demand generation programs & tools.
- BMC SOFTWAREJOB
- Senior Business Value Coun…3Y 4M
Senior Business Value Counsultant
BMC Software
- Improved annual TCV by 65% creating business case and executive summaries. Established Go To Market requirements.
- Senior Global Sales Accoun…11M
Senior Global Sales Account Advisor
BMC Software
- Managed strategic client opportunities for global telecommunications clients. Built strong pipeline and expand complex opportunities with multiple stakeholders.
- Senior Solutions Consultant1Y 11M
Senior Solutions Consultant
BMC Software
- Created and executed technical planning and implementation with internal and external cross-functional team.
- Senior Global Sales Enable…2Y 1M
Senior Global Sales Enablement Manager
BMC Software
- Managed planning and enablement delivery to 900 plus technical and support team resources.
- Business Application Sales…3Y 7M
Business Application Sales Representative
BMC Software
- Achieved 124% of a $9.2M Quota managing LATAM, Caribbean and Canada territories.
- Job: BMC Software — Business Application Sales Representative · 2000-10 – 2004-05 — - Achieved 124% of a $9.2M Quota managing LATAM, Caribbean and Canada territories.
- Job: Lacework — VP of Sales Enablement · 2022-05 – 2022-11 — AI Cloud Cyber Security - Led global sales, customer success, and partnership operations, driving operational efficiency and maximizing revenue generation achieving $20M in annual TCV. - Built and managed a high-performance enablement team to ensure world-class execution through effective onboarding and training programs producing fully ramped sales organization in 6 months. - Managed the design, procurement, and ongoing function of business systems, including Go-To Sales and Market tooling, to enhance operational effectiveness reducing operational spend (COGS) budget 30%. - Acted as a primary business partner to the finance organization and Chief Financial Officer, driving forecasting, pro…
- Job: BMC Software — Senior Global Sales Account Advisor · 2008-06 – 2009-05 — - Managed strategic client opportunities for global telecommunications clients. Built strong pipeline and expand complex opportunities with multiple stakeholders.
- Job: Business Value Selling — Data Insights GTM and Strategy Consultant · 2022-12 – present
- Job: Micro Focus — Manager of Sales Field Enablement · 2021-06 – 2022-05 — Value Steam Management - Application Lifecycle Management - Drove product organizational strategy and change management processes to maximize impact productivity while minimizing disruption to the business. - Oversaw sales operations processes, including process optimization, compensation planning, territory management, pricing models, contract structure, and revenue recognition.
- Job: Business Value Selling — Expanse - Manager of GTM Sales Best Practice · 2019-03 – 2020-03 — Expanse, acquired by Palo Alto Networks - Owned Go-To-Market strategy and analytics, leveraging key metrics to make informed business decisions and optimize sales performance accountability. - Owned CRO sale productivity initiatives and reported performance recommendation to leadership.
- Job: Barkley Bites — Founder · 2025-08 – present — Barkley Bites is a fresh pet food brand based in Dallas, Texas, offering handcrafted dog meals and treats made from rescued ingredients: cosmetically imperfect produce, daily trimmings, and market surplus sourced 1 to 3 days before expiry. The food is nutritionally safe, human-grade, free from synthetic additives and fillers, and made to order. What sets Barkley Bites apart is radical transparency. Customers know exactly what is in the bowl, where it came from, and why it matters for the dog and the planet. The brand is owner-led, warm, and community-rooted. Not corporate. Authenticity is baked in. Positioning: Farm-to-bowl meets food rescue. Premium freshness at a lower environmental cost.…
- Job: Medallia — WW Director Business Value Acceleration · 2012-09 – 2013-12 — - Developed enablement programs and produced demand generation programs & tools.
- Job: Business Value Selling — Bilmar Consulting - National Business Development Manager · 2023-09 – 2024-07 — SUSTAINABLE SOLUTIONS - We invest time in understanding our clients’ unique sustainability and profitability objectives, aligning our engineering solutions accordingly. With a dedicated team of engineers, designers, and project managers, we’re committed to delivering solutions that uphold your values and boost your bottom line.
- Job: BMC Software — Senior Global Sales Enablement Manager · 2004-05 – 2006-06 — - Managed planning and enablement delivery to 900 plus technical and support team resources.
- Job: Cloudera — Global Director Business Value Sales · 2015-07 – 2019-01
- Job: BMC Software — Senior Business Value Counsultant · 2009-05 – 2012-09 — - Improved annual TCV by 65% creating business case and executive summaries. Established Go To Market requirements.
- Job: Business Value Selling — NetApp - Sales Strategy Transformation Consultant · 2020-04 – 2021-05 — - Develop Go To Market revenue strategy for the Chief Revenue Officer, providing data-based insights into performance, market opportunities, and security & risk conditions. - Managed strategic initiative enabling sales and partners on industry trends, persona profiles, key challenges, and competitive alternatives. - Streamlined existing GTM programs improving product and service adoption and accelerate revenue targets by quantifying impact of solutions offerings. - Identified client maturity and capability shortening sales cycles. Increased qualified leads, improved prospect challenges, and targeted client needs to opportunity.
- Job: Central Market — Customer Strategy and Business Sales Specialist · 2023-08 – present — Building continuity between customer journey and retail strategy. Enabling alignment between logistical goals and business objective supply chains product strategies. -Partner of the Month 3 times and within 5 months launching multiple promotional store events and products. -Drove store profitability planning and executing vendor demonstration and enablement activities.
- Job: Spredfast (Acquired by Khoros) — Manager Business Solution Development · 2014-01 – 2014-11
- Job: BMC Software — Senior Solutions Consultant · 2006-06 – 2008-05 — - Created and executed technical planning and implementation with internal and external cross-functional team.
- School: Principia College — Bachelor of Arts - BA, History (focus Communications / Sociology)
- School: Del Mar College — Real Estate, Real Estate
Skills
Playbooks
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