Beth Lambert

Austin2.8k followers

Salesforce

ex-IBM iX

ex-Tenerity

MBA-credentialed Enterprise Practice Leader and Go-To-Market (GTM) Executive with 15+ years of success driving revenue growth, architecting high-margin solution practices, and leading multi-disciplinary pre-sales teams across AI, Data Platforms, and Cloud Transformation.
More
Proven track record owning $20M+ practice portfolios, establishing co-sell partner ecosystems (Anthropic, Salesforce, Microsoft Azure, AWS), and partnering with C-suite stakeholders to originate and close complex enterprise transformations. Specialized in bridging cutting-edge agentic AI capability with commercial strategy to compress sales cycles, expand deal sizes, and scale global solution architecture CORE COMPETENCIESExecutive Practice Leadership & P&L Ownership — Practice build-out, team scaling, margin management, and $20M+ revenue portfolio Enterprise AI & Agentic GTM Strategy — Commercializing agentic workflows, multi-agent orchestration, RAG architectures, and enterprise AI Pre-Sales & Technical Discovery — C-suite advisory, executive briefings, deal structuring, RFP strategy, and value-based solution Strategic Alliances & Ecosystem Co-Selling — Co-developing high-yield GTM playbooks across Anthropic, Salesforce, AWS, GCP, and Azure AI Enablement & Operational Transformation — Designing enterprise-wide adoption frameworks, executive training programs, and practice WHAT SETS ME APART:Practitioner-Seller Track Record: Qualified $20M+ in pipeline growth, consistently exceeded quota targets 1M quota / 120% target achievement), and led value-selling enablement for technical Hands-On Engineering & Applied Data Science: Architecting and embedding frontier Agentic AI solutions, custom tools, and MCP (Model Context Protocol) integrations using Python, OpenAI SDKs, REST APIs, RAG, and multi-cloud AI platforms (AWS Bedrock, Azure AI, GCP). Trustworthy AI, Governance & Strategic Value: Driving enterprise design thinking and trusted AI frameworks ("Safe to Scale") to align business value, audit technical readiness, and enforce strict compliance, privacy, and security Forward Deployed Execution: Embedded directly with Fortune 500 engineering and GSI teams to deploy secure, production-grade workflows and reduce enterprise time-to-value given the first 90 📩 Connect or reach out: com

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

SALESFORCEJOB
1. Agentforce Forward Deploye…
  11M
2. Global AI Practice Team -…
  3M
IBM IXJOB
1. BTS - AI/GenAI GTM Lead
  11M
2. BTS - Associate Partner
  1Y 3M
TENERITYJOB
1. Head of Pre-Sales & Techni…
  11M
ADOBEJOB
1. Senior CX Solution Archite…
  3Y 1M
EPSILONJOB
1. Senior Dir, GTM & Partners…
  2Y 11M
2. Dir, Practice Lead
  2Y 2M
ORACLEJOB
1. Principal Consultant - Ora…
  2Y 8M
DXC TECHNOLOGYJOB
1. Global Corporate Mktg & Sa…
  1Y 6M
HILTON WORLDWIDEJOB
1. Global Corporate Digital M…
  1Y
AMERICAN EXPRESSJOB
1. Global Corporate Digital M…
  10M
DOUBLESNAPSJOB
1. Founder, Digital Mktg Cons…
  4Y

Job: Salesforce — Agentforce Forward Deployed Engineering - Global System Integrators · 2025-04 – 2026-03 · 11 mo — → Hands-On AI Architecture — Architected and implemented bespoke agentic solutions using Agentforce, Data 360, and Apex—unblocking complex technical deployments and compressing client time-to-value by 50% across a portfolio of 3-4 concurrent initiatives. → Fortune 500 Service Agent Architecture — Architected the end-to-end lifecycle—design, build, test, monitor, and reporting across pre-deployment scoping, live rollout, and post-deployment optimization—for an autonomous service agent supporting a Fortune 500 client's Tier 1 product; scaled the system from one language to eight, achieving a 30% case deflection rate and a 65% increase in CSAT. → GSI Middle Office Agent Middle Office Contrac…
Job: Salesforce — Global AI Practice Team - Engagement Lead · 2025-01 – 2025-04 · 3 mo — → Global AI Practice Engagement Lead — Led discovery, workshops, and feasibility assessments across NA FSI and all of Canada, building a multi-million-dollar deal pipeline within the first three months. → Pre-Deployment Scoping — Owned the pre-deployment phase: scoping technical requirements, gathering intricate lifecycle deliverables, and designing detailed architectural blueprints for autonomous agents. → Fortune 500 Executive Workshop — Led pre-discovery and the client AI workshop for a Global Fortune 500, resulting in executive investment in Agentforce Data 360 for first Sales Agent. Led the services proposal creation and client presentation.
Job: IBM iX — BTS - AI/GenAI GTM Lead · 2023-05 – 2024-04 · 11 mo — → New Product Line Launch — Executed a go-to-market strategy for a new product line, driving a 30% increase in revenue in its first year. → PoC-to-Production Execution — Led hands-on technical workshops guiding multi-entity clients through GenAI PoC planning, operational roadmapping, sprint sizing, and software architecture execution to move complex data proofs of concept into live production across 6+ enterprises, reducing average cycles by 40%. → GenAI Hackathon Leadership — Led a team in the IBM GenAI Hackathon to build a RAG system using Jupyter, Python, Chroma, and watsonx. → Enterprise Certifications — Earned a Top-Tier IBM Learning Badge with certifications in Enterprise Design Th…
Job: IBM iX — BTS - Associate Partner · 2023-01 – 2024-04 · 1y 3mo — → Go-to-Market Strategy — Developed and executed comprehensive go-to-market strategies across a variety of industries, delivering a 25% increase in annual sales revenue for the Communications sector. → Fortune 100 Customer Art of the Possible — Led a discovery engagement defining a value-driven service transformation for a Fortune 100 financial services call center, showcasing customer analytics, data, and journey optimization to drive first-call resolution, deflection, and CSAT while reducing average handle time. → Marketing Data & Intelligence Workshop — Led a discovery workshop across four lines of business at a Fortune 500 automotive marketplace and services company, securing budget,…
Job: Tenerity — Head of Pre-Sales & Technical GTM · 2022-02 – 2023-01 · 11 mo — → GTM Strategy & Enablement — Developed go-to-market strategy and bill of materials for customer success and sales teams, alongside industry-specific win plans and enterprise architecture blueprints. → Pre-Sales Architecture Leadership — Led a team of pre-sales technical architects serving as trusted advisors, compressing the deal lifecycle from 18 months to 3 months—an 83% reduction. → Customer Acquisition Programs — Partnered with product marketing, business development, and delivery to create customer acquisition strategies and programs that won new business. → Managed Services Packaging — Prepared and managed a higher-margin service package that drove increased platform adoption and…
Job: Adobe — Senior CX Solution Architect, Enterprise Advisory Lead · 2019-01 – 2022-02 · 3y 1mo — → Pre-Sales Solution Architecture — Served as pre-sales technical solution architect on large, complex enterprise sales, leading multi-solution architecture and implementation plans end to end. → Mega-Deal Leadership — Led multi-solution mega-deals that exceeded a $13M sales quota, achieving 120% of target across three consecutive years. → Client Discovery & Roadmapping — Led client discovery sessions, workshops, and scoping exercises, pricing, proposal development and translating requirements into multi-solution roadmaps and architecture plans. → Team Enablement & Governance — Chaired the proposal review committee and owned solution architect hiring, training, and onboarding. → Solutio…
Job: Epsilon — Senior Director, GTM & Partnerships · 2017-01 – 2019-12 · 2y 11mo — → GTM Selling Framework — Led the creation and rollout of a robust solution and service go-to-market selling framework spanning all major digital marketing partners—IBM, Adobe, Oracle, and SAP—for the Epsilon Digital Experience (DX) teams. → Value Selling Enablement — Designed and launched an innovative value-selling enablement program that trained Epsilon's Agency, Technology, and Digital Experience teams, driving significant results across the Tech and DX practices. → AI/ML Project Leadership — Led technical automation and ML initiatives, aligning technical teams and stakeholders to deliver predictive offer-recommendation engines against business objectives. → Internal Solution Advisor…
Job: Epsilon — Director, Practice Lead · 2014-11 – 2017-01 · 2y 2mo — → Account Growth — Spearheaded a multi-year, multi-million-dollar account with a Fortune 50 technology company, growing annual service revenue from $0 to $1.8M within the first six months and expanding across EMEA and APAC. → Revenue Generation — Generated $6.5M in annual Campaign & CRM services revenue by establishing core marketing, sales, and delivery materials in-region and through our Bangalore, India center of excellence. → Service Offerings — Developed data automation and machine-learning offerings that boosted sales productivity, compressing sales velocity from 8 months to 3 months and lifting revenue by 120%.
Job: Oracle — Principal Consultant - Oracle Marketing Cloud · 2012-02 – 2014-10 · 2y 8mo — → Served as principal customer advocate across 75+ enterprise clients — designed and facilitated a ten-week technical workshop series that earned a perfect 10/10 satisfaction score across every engagement. → Led technical account management across Oracle's B2B portfolio — applying deep product expertise to accelerate sales cycles, strengthen customer success outcomes, and drive measurable value realization across marketing, sales, and services functions. → Built and delivered external thought leadership at scale — creating online community content, webinars, and user conference presentations that increased platform adoption and positioned Oracle as a trusted partner in the enterprise mark…
Job: DXC Technology — Global Corporate Marketing & Sales Operations Manager · 2010-08 – 2012-02 · 1y 6mo — → Built and maintained accurate sales forecasting models and executive-level reporting dashboards — delivering daily pipeline visibility and strategic insights directly to C-suite leadership to support high-stakes commercial decisions. → Drove revenue growth through account-based marketing strategies grounded in deep account research and data analysis — translating market intelligence into targeted pursuit plans that expanded pipeline and accelerated deal velocity across key accounts. → Founded and scaled a Center of Excellence for automation and AI from the ground up — defining the hiring profile, building the team of automation developers and generative AI practitioners, and establishin…
Job: Hilton Worldwide — Global Corporate Digital Marketing Manager · 2009-07 – 2010-07 · 1y
Job: American Express — Global Corporate Digital Media & Online Community Manager · 2008-09 – 2009-07 · 10 mo
Job: Doublesnaps — Founder, Digital Marketing Consultancy · 2004-09 – 2008-09 · 4y
School: The University of Texas at Austin — BS, Biochemistry
School: St. Edward's University — MBA, Marketing

Skills

SalesforceAI Solution ArchitectureNeurologyDirector levelExecutive TeamSafe to ScaleAI EnablementWorkforce TransformationTalent ManagementEmployee ManagementInnovation ManagementPrompt EngineeringInnovation LeadershipExecutive BioperformanceCommercial P&L OwnershipOrganizational DesignForward-Deployed EngineeringEmployee Learning & DevelopmentCross-Functional Team BuildingExecutive Stakeholder ManagementChange Management

Playbooks

No playbooks indexed for this profile yet.

Beth Lambert

Skills

Playbooks

More GTM Engineers