Ryan Baldwin
COO, GTM/Product Strategy & Operations Executive
Stripe
ex-Adobe
ex-Amazon Web Services (AWS)Technology executive with 20+ years of global experience building and delivering at scale.
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I am passionate about developing high-performing teams, bringing simplicity to complex problems, identifying what’s most important for customers and the business, tying strategy to daily execution, and delivering operational excellence. An engineer by training, I’ve spent my career at the intersection of business and technology. I have held numerous leadership positions at leading technology companies such as Amazon, Oracle, and Cisco. At each company, I served as a driving force to determine the strategy and priorities for the business, deliver on a daily basis, execute with high standards, and iterate based on results and learnings. I have built mission critical strategy, operations, planning, and commercialization capabilities across GTM, Sales, Product, Engineering, Customer Success, Solution Architecture, Marketing, Data Center/Infrastructure, and Finance. My work transforms businesses by generating growth, accelerating achievement of objectives, and increasing operational efficiency. Specialties: Business transformation, executive leadership, strategic planning, GTM strategy, organizational design, sales operations, sales excellence, sales model and process, sales enablement, channel partners, customer success, revenue acceleration, cloud computing/IaaS/PaaS/SaaS, program management, workforce management, operations center of excellence, business intelligence
GTM Index
- STRIPEJOB
- Head of Global GTM Operati…9M
Head of Global GTM Operations and Planning
Stripe
- ADOBEJOB
- Senior Dir, Strategy and O…1Y 11M
Senior Director, Strategy and Operations Leader: Americas and Emerging Solutions
Adobe
Responsible for all strategy and operations functions for Americas and Emerging Solutions in Adobe's Customer Experience Orchestration business across the following teams: Strategic Accounts, Industries, Enterprise, Scale, Greenfield, Canada, Public Sector, Latin America, Product Specialists, Customer Success, Value Realization, Customer Experience, Deal Acceleration, GenAI GTM, Incubation, Renewals.
- AMAZON WEB SERVICES (AWS)JOB
- WW Leader: GTM Strategy an…7Y 11M
WW Leader: GTM Strategy and Revenue Operations
Amazon Web Services (AWS)
First employee and founder of GTM strategy, operations, and initiatives function for AWS. Grew the team from 1 to 80+ employees. Supported the GTM Specialist org to deliver accretive contribution to AWS revenue as AWS grew 400%+. Scaled Impact Across Organizations: Developed revenue, pipeline, and coverage strategies which drove cross-organization alignment and execution across AWS Sales and Product orgs. GTM Strategy: Defined organizational vision, segmentation, coverage model, goals/KPIs, field sales engagement model, and partner engagement model. Led annual strategy development (OP1/OP2). AI GTM: Collaborated across GTM and Sales organizations to define the GenAI customer journey, ide…
- CISCOJOB
- Senior Dir, SaaS Commercia…2Y 11M
Senior Director, SaaS Commercialization & Product Strategy
Cisco
SaaS Commercialization: Created SaaS commercial models to transition Cisco’s network, collaboration, security, and IoT businesses from traditional on-premises licensed models to cloud and subscription models. Focused on value proposition, offering structure, competitive positioning, pricing, P&L, and GTM. Developed product suites to drive differentiation, upsell, and cross-sell. Cloud Migration Offering: Developed cross-BU Flex Plan offering which provided customers with choice of on-premises or cloud deployment within a single subscription and encouraged migration to cloud. GTM: Created sales campaigns for Cisco sellers to target installed base customers for new SaaS offerings. Identifie…
- ORACLEJOB
- Dir-Cloud Strategy & Busin…5Y 11M
Director-Cloud Strategy & Business Operations (2010-2015)
Oracle
Growth Strategy / P&L: Created and drove growth plan to increase cloud revenue and grow operating margins. Plan approved by CEO and Board of Directors. Data Center & Cloud Infrastructure: Drove investments and expansions at Oracle and co-location data center facilities across Europe, Asia, and North America. Built models for revenue growth, customer retention, service scaling, CPU/core requirements, virtualization/oversubscription benefits, and data center power/space capacity. Managed data center capex and opex spend. Product Management: Developed value proposition, product scope, pricing, P&L, and launch plan for next generation IaaS offering. Deployed to majority of installed base with…
- Mgr, Cloud Strategy & Busi…2Y 11M
Manager, Cloud Strategy & Business Operations
Oracle
- FIDELITY INVESTMENTSJOB
- Private Equity Intern Asso…11M
Private Equity Intern Associate
Fidelity Investments
- ALCATEL-LUCENT, CAPGEMINI, TXUJOB
- Enterprise Network Eng2Y 11M
Enterprise Network Engineer / Consultant / Program Manager
Alcatel-Lucent, Capgemini, TXU Corp
Developed enterprise network solutions and delivered implementation for clients.
- BNSF RAILWAYJOB
- Enterprise Network Eng1Y 11M
Enterprise Network Engineer
BNSF Railway
Led proactive and real-time problem resolutions for mission critical network and telecom systems.
- Job: Stripe — Head of Global GTM Operations and Planning · 2026 – present · 7 mo
- Job: Adobe — Senior Director, Strategy and Operations Leader: Americas and Emerging Solutions · 2025 – 2026 · 1y — Responsible for all strategy and operations functions for Americas and Emerging Solutions in Adobe's Customer Experience Orchestration business across the following teams: Strategic Accounts, Industries, Enterprise, Scale, Greenfield, Canada, Public Sector, Latin America, Product Specialists, Customer Success, Value Realization, Customer Experience, Deal Acceleration, GenAI GTM, Incubation, Renewals.
- Job: Amazon Web Services (AWS) — WW Leader: GTM Strategy and Revenue Operations (RevOps) · 2017 – 2024 · 7y — First employee and founder of GTM strategy, operations, and initiatives function for AWS. Grew the team from 1 to 80+ employees. Supported the GTM Specialist org to deliver accretive contribution to AWS revenue as AWS grew 400%+. Scaled Impact Across Organizations: Developed revenue, pipeline, and coverage strategies which drove cross-organization alignment and execution across AWS Sales and Product orgs. GTM Strategy: Defined organizational vision, segmentation, coverage model, goals/KPIs, field sales engagement model, and partner engagement model. Led annual strategy development (OP1/OP2). AI GTM: Collaborated across GTM and Sales organizations to define the GenAI customer journey, ide…
- Job: Cisco — Senior Director, SaaS Commercialization & Product Strategy · 2015 – 2017 · 2y — SaaS Commercialization: Created SaaS commercial models to transition Cisco’s network, collaboration, security, and IoT businesses from traditional on-premises licensed models to cloud and subscription models. Focused on value proposition, offering structure, competitive positioning, pricing, P&L, and GTM. Developed product suites to drive differentiation, upsell, and cross-sell. Cloud Migration Offering: Developed cross-BU Flex Plan offering which provided customers with choice of on-premises or cloud deployment within a single subscription and encouraged migration to cloud. GTM: Created sales campaigns for Cisco sellers to target installed base customers for new SaaS offerings. Identifie…
- Job: Oracle — Director-Cloud Strategy & Business Operations (2010-2015) · 2010 – 2015 · 5y — Growth Strategy / P&L: Created and drove growth plan to increase cloud revenue and grow operating margins. Plan approved by CEO and Board of Directors. Data Center & Cloud Infrastructure: Drove investments and expansions at Oracle and co-location data center facilities across Europe, Asia, and North America. Built models for revenue growth, customer retention, service scaling, CPU/core requirements, virtualization/oversubscription benefits, and data center power/space capacity. Managed data center capex and opex spend. Product Management: Developed value proposition, product scope, pricing, P&L, and launch plan for next generation IaaS offering. Deployed to majority of installed base with…
- Job: Fidelity Investments — Private Equity Intern Associate · 2007 – 2007 · 0 mo
- Job: Alcatel-Lucent, Capgemini, TXU Corp — Enterprise Network Engineer / Consultant / Program Manager · 2004 – 2006 · 2y — Developed enterprise network solutions and delivered implementation for clients.
- Job: BNSF Railway — Enterprise Network Engineer · 2003 – 2004 · 1y — Led proactive and real-time problem resolutions for mission critical network and telecom systems.
- Job: Oracle — Manager, Cloud Strategy & Business Operations · 2008 – 2010 · 2y
- School: Harvard Business School — MBA
- School: University of Oklahoma — BS, Electrical Engineering
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