Abhinav Anand Srivastava
Technical Product Marketing, Product Management, Developer Relations, PLG and GTM strategy | Databases, Analytics, Agentic AI
Amazon Web Services (AWS)
ex-OracleI am a technical product marketing leader with a background in engineering and business.
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I've led GTM strategy and execution at large and small companies with high-impact product messaging & positioning, product launches, field enablement, product roadmap presentations, campaigns, competitive intelligence, partner product marketing, outbound product communications, etc.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Head of Technical PMM- Ama…1Y
Head of Technical Product Marketing- Amazon DynamoDB
Amazon Web Services (AWS)
Technical product marketing, competitive strategy, developer relations, GTM Strategy for DynamoDB and Agentic AI for AWS Databases.
- Technical PMM- AI databases11M
Technical Product Marketing- AI databases
Amazon Web Services (AWS)
Technical product marketing lead for AI databases, encompassing technologies such as RAG/vector search, GraphRAG, agentic AI.
- SINGLESTOREJOB
- Dir, Technical PMM2Y 4M
Director, Technical Product Marketing
SingleStore
Director of Technical Product Marketing Management for SingleStore Database with a focus on generative AI, RAG and vector search, etc. - Lead cross functional teams to plan and execute product launches. Own launch strategy, communications, messaging and field enablement - Lead outbound product communications around product roadmap to customers, to field and to marketing - Partner with field and demand generation support pipeline creation. - Evangelize + demonstrate product at marketing events, webinars, etc. - Competitive intelligence + product positioning, analyst RFIs, etc. SingleStore's mission is to empower the world’s developers, data scientists, and business leaders to leverage real-…
- ORACLEJOB
- Dir, NA GTM- Autonomous Da…1Y 1M
Director, NA GTM- Autonomous Database Cloud Services
Oracle
GTM strategy and execution to drive Autonomous Database business in the North America region. Product coverage: Relational database managed service (ATP), data warehouse managed service (ADW), JSON database managed service (AJD) and the included low-code app development platform service (Apex). In this role, I... A) Drive pipeline generation and bookings for ADB B) Field enablement and competitive deal strategies; Field conduit to product management to remove deal blockers C) Use data to conceptualize and drive new sales campaign execution (Leveraging pipeline, won/lost, consumption and install data)
- Principal PMM Dir- Oracle…1Y 8M
Principal Product Marketing Director- Oracle Database
Oracle
Product Marketing for Oracle Database: GTM strategy, messaging, differentiation, product launch (Oracle Database 21c), sales play development and field enablement. Led cross-functional converged database "tiger team" focused on GTM strategy and execution
- COGNIZANTJOB
- Associate Dir- Product and…4Y 10M
Associate Director- Product and Solutions Marketing- Digital Transformation
Cognizant
Marketed new digital products and solutions to Line of Business buyers (Data Science and Conversational AI) Led team that created and operated the DigitallyCognizant corporate blog (Inbound marketing, content marketing, digital marketing) Created a ground-breaking sales enablement program Corporate Strategy: Partnered with offering teams to refine and launch 10+ industry/ horizontal solutions Business development: Solution selling to clients in the Consumer (R,CG,T&H) and Manufacturing verticals.
- IBMJOB
- Product Portfolio Mktg - C…2Y 3M
Product Portfolio Marketing - Cloud Resiliency Services
IBM
Global Product Marketing lead for IBM's Cloud Resilience portfolio (Global Technology Services) - Lead the creation of marketing plans, routes to market plan, guidance - Define positioning, value proposition, external messaging, client facing marketing assets, creation of thought leadership - Lead sales enablement, content strategy based on buyer's journey stages - Lead/provide input for inbound and outbound social media marketing - Provide input to demand systems/ marketing campaign execution - Drive regional execution in building high quality pipeline Solution areas: Iaas/PaaS, cloud-based hosting and IT recovery solutions
- ADOBEJOB
- Mktg Mgr1Y 3M
Marketing Manager
Adobe
• Create and execute business marketing plan • Own and drive all Channel and Enterprise GTM strategy for Adobe’s Services business • Apply insights on customer pain points to develop compelling value propositions
- SINGTELJOB
- Global Mktg Mgr6M
Global Marketing Manager
SingTel
• Led Global Marketing for SingTel India reporting into HQ at Singapore. Worked with Country Director to develop and execute ROI optimizing Go-To-Market strategy Spearheaded funnel creation initiatives for SingTel’s India sales teams – lead generation, events, PR activities • Managed a 21 member vendor organization. Generated bids crossing $2,000,000. • Brought about substantial improvements in lead quality (66% reduction in rejection rate) and quantity (20% increase)
- CISCOJOB
- Software Quality Assurance…1Y 1M
Software Quality Assurance Engineer
Cisco
• Responsible for System Integration Testing of ASR1000, a next-gen mid-range Cisco router. Technologies covered: IPv6 and Broadband • Recipient of several awards including Cisco Achievement Program (CAP) Award for outstanding performance
- INFOSYSJOB
- Software Eng- Nortel2Y 5M
Software Engineer- Nortel
Infosys
• Technical Subject Matter Expertise: Networking- Data Routing & Switching (Cisco, Nortel certified) • Drove Nortel customers success and led team's adoption of knowledge management (KM) best practices. • Elevated to Senior Technical Prime and received Infosys Star Performer Award for "Consistently Delivering Customer Delight". Team bagged #1 award in KM at company level.
- Job: Amazon Web Services (AWS) — Head of Technical Product Marketing- Amazon DynamoDB · 2025-10 – present · 10 mo — Technical product marketing, competitive strategy, developer relations, GTM Strategy for DynamoDB and Agentic AI for AWS Databases.
- Job: Amazon Web Services (AWS) — Technical Product Marketing- AI databases · 2024-10 – 2025-09 · 11 mo — Technical product marketing lead for AI databases, encompassing technologies such as RAG/vector search, GraphRAG, agentic AI.
- Job: SingleStore — Director, Technical Product Marketing · 2022-03 – 2024-07 · 2y 4mo — Director of Technical Product Marketing Management for SingleStore Database with a focus on generative AI, RAG and vector search, etc. - Lead cross functional teams to plan and execute product launches. Own launch strategy, communications, messaging and field enablement - Lead outbound product communications around product roadmap to customers, to field and to marketing - Partner with field and demand generation support pipeline creation. - Evangelize + demonstrate product at marketing events, webinars, etc. - Competitive intelligence + product positioning, analyst RFIs, etc. SingleStore's mission is to empower the world’s developers, data scientists, and business leaders to leverage real-…
- Job: Oracle — Director, NA GTM- Autonomous Database Cloud Services · 2021-02 – 2022-03 · 1y 1mo — GTM strategy and execution to drive Autonomous Database business in the North America region. Product coverage: Relational database managed service (ATP), data warehouse managed service (ADW), JSON database managed service (AJD) and the included low-code app development platform service (Apex). In this role, I... A) Drive pipeline generation and bookings for ADB B) Field enablement and competitive deal strategies; Field conduit to product management to remove deal blockers C) Use data to conceptualize and drive new sales campaign execution (Leveraging pipeline, won/lost, consumption and install data)
- Job: Oracle — Principal Product Marketing Director- Oracle Database · 2019-06 – 2021-02 · 1y 8mo — Product Marketing for Oracle Database: GTM strategy, messaging, differentiation, product launch (Oracle Database 21c), sales play development and field enablement. Led cross-functional converged database "tiger team" focused on GTM strategy and execution
- Job: Cognizant — Associate Director- Product and Solutions Marketing- Digital Transformation · 2014-07 – 2019-05 · 4y 10mo — Marketed new digital products and solutions to Line of Business buyers (Data Science and Conversational AI) Led team that created and operated the DigitallyCognizant corporate blog (Inbound marketing, content marketing, digital marketing) Created a ground-breaking sales enablement program Corporate Strategy: Partnered with offering teams to refine and launch 10+ industry/ horizontal solutions Business development: Solution selling to clients in the Consumer (R,CG,T&H) and Manufacturing verticals.
- Job: IBM — Product Portfolio Marketing - Cloud Resiliency Services · 2012-03 – 2014-06 · 2y 3mo — Global Product Marketing lead for IBM's Cloud Resilience portfolio (Global Technology Services) - Lead the creation of marketing plans, routes to market plan, guidance - Define positioning, value proposition, external messaging, client facing marketing assets, creation of thought leadership - Lead sales enablement, content strategy based on buyer's journey stages - Lead/provide input for inbound and outbound social media marketing - Provide input to demand systems/ marketing campaign execution - Drive regional execution in building high quality pipeline Solution areas: Iaas/PaaS, cloud-based hosting and IT recovery solutions
- Job: Adobe — Marketing Manager · 2010-11 – 2012-02 · 1y 3mo — • Create and execute business marketing plan • Own and drive all Channel and Enterprise GTM strategy for Adobe’s Services business • Apply insights on customer pain points to develop compelling value propositions
- Job: SingTel — Global Marketing Manager · 2010-05 – 2010-11 · 6 mo — • Led Global Marketing for SingTel India reporting into HQ at Singapore. Worked with Country Director to develop and execute ROI optimizing Go-To-Market strategy Spearheaded funnel creation initiatives for SingTel’s India sales teams – lead generation, events, PR activities • Managed a 21 member vendor organization. Generated bids crossing $2,000,000. • Brought about substantial improvements in lead quality (66% reduction in rejection rate) and quantity (20% increase)
- Job: Cisco — Software Quality Assurance Engineer · 2007-05 – 2008-06 · 1y 1mo — • Responsible for System Integration Testing of ASR1000, a next-gen mid-range Cisco router. Technologies covered: IPv6 and Broadband • Recipient of several awards including Cisco Achievement Program (CAP) Award for outstanding performance
- Job: Infosys — Software Engineer- Nortel · 2004-11 – 2007-04 · 2y 5mo — • Technical Subject Matter Expertise: Networking- Data Routing & Switching (Cisco, Nortel certified) • Drove Nortel customers success and led team's adoption of knowledge management (KM) best practices. • Elevated to Senior Technical Prime and received Infosys Star Performer Award for "Consistently Delivering Customer Delight". Team bagged #1 award in KM at company level.
- School: Indian Institute of Management, Lucknow — Master of Business Administration - MBA, Business Administration and Management, General
- School: Army Institute of Technology (AIT), Pune — Bachelor of Engineering - BE, Engineering
- School: Army Public School Ahmedabad Cantonment — High School Diploma, Engineering Science
Skills
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