Russell Isaacson

Filling meaningful gaps in merchants’ checkouts

Charlotte Metro7.9k followers
Zip Coex-Boostex-Klarna

I have broad and deep experience, spanning 20+ years, in a number of different industries, including software, banking, payments, retail, CPG, travel, telco, consumer electronics, media and entertainment.

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All of this enables me to view high-level customer challenges from a number of perspectives and use a consultative approach to identify solutions and opportunities for growth. At the moment, I’m focused on distributing disruptive fintech products. Developing strong, collaborative relationships with leaders is my key strength, and helps me add real value as a voice of reason and insight for my clients. Feel free to connect at co Gallup StrengthsFinder top 5: Learner, Strategic, Individualization, Intellection, Input Single-digit handicap always down to tee it up! - Embedded finance - eCommerce - Payments - Integrated marketing - Digital strategy - Data management - Partnerships - Client development - P&L ownership - Global team leadership

Career Timeline

JobSchool

GTM Index

  1. ZIPJOB
    1. Head of GTM Strategy and S…
      7M
    2. Head of Mid Market Sales
      10M
    3. Head of Mid & Large Market…
      10M
  2. BOLTJOB
    1. Strategic Growth
      9M
  3. BOOSTJOB
    1. VP, Embedded Insurance Cha…
      1Y 2M
  4. GENERAL ASSEMBLYJOB
    1. Instructor, Digital Mktg &…
      5Y 1M
  5. ALLYJOB
    1. Dir of BD, Retail & Automo…
      1Y 4M
  6. KLARNAJOB
    1. US Head of Fashion Retail
      6M
    2. Senior Commercial Mgr
      1Y 5M
  7. PROTECTED MEDIAJOB
    1. VP Sales
      8M
  8. KAYAKJOB
    1. BD, Americas, HotelsCombin…
      11M
  9. PROHASKA CONSULTINGJOB
    1. Head of Demand Development
      8M
  10. SOVRN HOLDINGS,JOB
    1. VP, Brand Partnerships
      1Y 4M

Time in market 11Y 3MOpen 3Closed 12Stints 15

gtmindex.io/p/russellisaacson

  1. Job: Boost — VP, Embedded Insurance Channel · 2022-02 – 2023-04 — • Developed robust pipeline of over 100 prospective channel partners spanning diverse industries reflecting Boost’s varied product portfolio, with projected gross written premium growth of 40% YoY. • Quarterbacked cross-functional efforts to stand up new distribution partners, inclusive of Engineering, Underwriting, Legal, Operations, and Customer Success. • Partnered with Marketing on brand development, product positioning, paid media investments and speaking at events, all of which doubled average monthly marketing qualified leads.
  2. Job: Klarna — Senior Commercial Manager · 2018-07 – 2019-12 — • Identified, negotiated, and acquired merchant partners in multiple retail categories. • Key signings included TOMS, MVMT, Journeys, Reebok, Clarks, Allbirds, Good American, Lunya and Mejuri. • Individually responsible for 40% of US incremental revenue in 2019 among a national team of 12.
  3. Job: KAYAK — Business Development, Americas, HotelsCombined.com · 2017 – 2017 — Developed new affiliate partnerships across the Americas, with a focus on the US and Canada, for the pre-Kayak acquired metasearch site, HotelsCombined.com.
  4. Job: Zip Co — Head of Mid Market Sales · 2025-02 – 2025-12 — Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centered products that bring customers and merchants together.
  5. Job: General Assembly — Instructor, Digital Marketing & CRM · 2017 – 2022-02 — Create and present customized workshop content in collaboration with GA corporate training designers for Enterprise clients with a focus on the Fortune 500 • Delivered a workshop on CRM and data management to L'Oreal's marketing finance team • Developed content on the digital media sales process via programmatic technology, including header bidding
  6. Job: Zip Co — Head of GTM Strategy and Sales Enablement · 2026-01 – present
  7. Job: Bolt — Strategic Growth · 2023-05 – 2024-02 — • Prospected against a portfolio of over 80 strategic retailers with annual eCommerce GMV > $100M. • Closed an Interbrand top 75 Best Global Brand and the first truly global luxury brand ever for Bolt. • Drove the enterprise sales process end-to-end, leading product demos, contract negotiations and SOW execution.
  8. Job: Protected Media — VP Sales · 2017-08 – 2018-04 — Led strategy, operations, business development, staff and market assessment for North America. Prospected and acquired new customers across the programmatic supply chain. Developed pipeline and marketing materials in support of a SaaS revenue model. Reported to the CEO and provided regular perspective on market conditions. Protected Media is an innovative cyber security solution for fighting online advertising fraud. By adding a protection layer to our clients’ every ad – display, mobile, or video – we provide our clients with critical real-time insights, raising competitiveness and profitability. Protected Media’s multilayered ad protection technology lets our clients pay only for real u…
  9. Job: Klarna — US Head of Fashion Retail · 2020-01 – 2020-07 — • Led the US go-to-market team for apparel and footwear merchant acquisition. • Contributed over 50% of the US Fashion Team’s incremental revenue during H1 2020. • Collaborated with merchant product and marketing teams to deliver successful partnership programs. • Appointed company representative for industry events, serving as keynote speaker and panelist.
  10. Job: Ally — Director of Business Development, Retail & Automotive · 2020-10 – 2022-02 — • Owned retail and auto verticals for Ally Lending, the POS financing arm of Ally Bank • Oversaw launch of partnership with Sezzle, estimated to deliver 50%+ of annual loan volume through eCommerce • Led the service lane lending partnership with Hendrick Automotive across 100+ dealers and collision centers
  11. Job: sovrn Holdings, Inc. — VP, Brand Partnerships · 2015-05 – 2016-09 — sovrn is committed to the success of independent publishers. We provide publishers with technology and data to improve their user experience, and we operate one of the largest ad exchanges in the world to help publishers monetize their content. We reach over 800 million unique readers worldwide every month, and Pixalate ranked us 1st on their Global Seller Trust Index. Reporting to the CEO, I built relationships with top brands and agencies to increase transparency in the digital media supply chain. By bringing brands closer to the right consumers at the right places and times through independent publishers, we help brands get more out of their media budgets - both in financial value and k…
  12. Job: Prohaska Consulting — Head of Demand Development · 2016-12 – 2017-08 — On behalf of publisher and technology vendor clients, generated new business across brands, agencies, trading desks and DSPs in the programmatic marketplace. Led a team of veteran data and media sellers as a player-coach, advising on best practices, tools and systems to exceed targets. Collaborated with Business Development to secure new clients and Operations to ensure program delivery.
  13. Job: Zip Co — Head of Mid & Large Market Sales · 2024-04 – 2025-02
  14. School: NYU Stern School of Business — MBA, General Management
  15. School: Wesleyan University — BA, Philosophy and Mathematics

Skills

B2B Marketing StrategyE-commerceOnline MarketingDigital StrategyOnline AdvertisingDigital MediaLead GenerationNew Business DevelopmentStrategic PartnershipsContract NegotiationTeam ManagementStrategyDigital MarketingSalesBusiness DevelopmentManagementCross-functional Team LeadershipProject ManagementPublic SpeakingMarketing

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