Elisia Retsas
GTM: Growth, Operations, International Expansion | Think & Grow | Former VP, General Assembly, Asia Pacific
A go-to-market, operations and expansion Director with 15 years experience in technology companies across APAC, Europe and the US.
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I run regional P/Ls, help bring products to market, identify opportunities for international expansion or revenue growth, build and develop teams and run cross-functional programs and operations - covering B2C, B2B and B2G (Gov) customer segments. At Think & Grow I support technology companies globally with their international expansion into target markets across North America, UK, EU and Asia Pacific. My previous role was VP APAC with tech-education company, General Assembly (GA). Founded in New York, I joined GA in 2014 in Sydney (our second location around the world), developing, growing and expanding GA from its early stages as a startup in Australia and throughout Asia Pacific, through to our acquisition by the Adecco Group - one of the world's leading talent and technology advisory companies. I've also been first boots on ground for companies growing within the EU and the US in prop-tech and HR-tech, and was a Business and Franchising Solicitor for Australian business expanding their footprint.
GTM Index
- THINK & GROWJOB
- Growth Operator & Global H…2Y 2M
Growth Operator & Global Head of GTM Programs (incl. Global Passport)
Think & Grow
A team of GTM operators specializing in helping technology companies expand internationally. I lead both Think & Grow's expansion into the US as well as the Global Passport Program run partnership with AWS to help technology companies around the world to accelerate international expansion. Over 350 software customers have gone through the program to date across the Americas, APAC and EMEA.
- PRODUCT-LED ALLIANCEJOB
- Member3Y 3M
Member
Product-Led Alliance
The Product-Led Alliance exists to create a space to help individuals and organisations drive company-wide alignment around the product as the scalable, sustainable source of business growth.
- LIFTOFFJOB
- GTM & Growth Lead (US)2M
GTM & Growth Lead (US)
Liftoff
A SaaS marketplace platform shaking up the world of talent and opportunity matchmaking to make hiring human.
- GENERAL ASSEMBLYJOB
- VP, Asia Pacific10M
VP, Asia Pacific
General Assembly
Leading operations, growth and expansion across APAC with a focus on key locations in Australia and Singapore and expansion markets into Malaysia , Thailand and the Middle East. Covering B2C, B2B revenue streams, and expanding B2G public private partnerships my role included: • Early Stage Growth, Acquisition & Expansion Strategy for General Assembly across Asia Pacific • Go-to-Market Launch (including end-to-end Product & Program build, Product Marketing, Sales, Partnerships and Delivery) • Government & Enterprise Sales • Regional Team Leadership, Management, Development • Cross Functional Operations Management (overseeing local Sales, Marketing, Production & CX) and coordinating with glo…
- Senior Regional Dir, Austr…2Y 3M
Senior Regional Director, Australia
General Assembly
Operations, growth and expansion across Australia and into SEA (covering B2C, B2B, B2G).
- Regional Dir, Sydney2Y 2M
Regional Director, Sydney
General Assembly
Operations, growth and expansion across Sydney and Brisbane (covering B2C, B2B, B2G).
- Local Mktg Mgr1Y
Local Marketing Manager
General Assembly
• Drove audience growth, acquisition and lead generation. • Led go-to-market strategy for new product launches. • Oversaw programming and revenue for short-form tech-education product. • Managed local marketing partnerships and local digital marketing campaigns.
- Growth, Acquisition & Audi…1Y 6M
Growth, Acquisition & Audience Development Producer
General Assembly
Growth • Led audience growth and customer acquisition through targeted digital marketing campaigns, event and workshop programming, and partnerships. • Ran end-to-end production, from creative concept to messaging and launch. Education Product Management • Produced and launched short-form education products spanning numerous topics, including UX Design, Web Development, Data Science, Digital Marketing, iOS Development and Product Management. • Managed all aspects of product success, including content, instructor expert instructor recruitment, program quality, customer experience, marketing plan and execution, and sales revenue.
- UPPERKEYJOB
- Growth & Operations Mgr, E…1Y 5M
Growth & Operations Manager, Europe
UpperKey
Employee #2 at a fast growing Paris based realestate startup (https://www.theupperkey.com/) primarily focussed on property management for rental property owners & investors. Responsible for business operations and growth covering: • Marketing & Content Strategy - ad channel management • Pricing & Listing Strategy - occupancy & revenue management • Operations and Logistics Management - growth from 4 to 50 properties • Team Growth, Recruitment & Training - growth from 2 to 15 people in 1 year • Customer Experience & Onboarding - bookings, payments, comms • Inventory Acquisition & Fit-out - property supply side
- GROUP: FISH LA BOISSONNERIE, COSI, FREDDY'SJOB
- Team Lead6M
Team Lead
Group: Fish la Boissonnerie, Cosi, Freddy's
Led team operations in one of the city's busiest hospitality destinations in the 6th arrondissement. Gained hands-on experience in multi-venue operations under inspiring entrepreneurs who built a thriving hospitality business in the heart of Paris. TLDR: worked in a hospitality group, learned french from scratch.
- RICHARD SOLOMON COMMERCIAL LAWYERSJOB
- Commercial & Franchising S…1Y
Commercial & Franchising Solicitor
Richard Solomon Commercial Lawyers
Solicitor specialising in Franchising Law for small to medium Australian franchise systems and businesses, both franchisor and franchisee side.
- SOLOMON HUMBLE COMMERCIAL LAWYERSJOB
- Law Clerk / Paralegal5Y 11M
Law Clerk / Paralegal
Solomon Humble Commercial Lawyers
Specialising in Franchising Law for small to medium Australian franchises.
- Job: Think & Grow — Growth Operator & Global Head of GTM Programs (incl. Global Passport) · 2024-06 – present — A team of GTM operators specializing in helping technology companies expand internationally. I lead both Think & Grow's expansion into the US as well as the Global Passport Program run partnership with AWS to help technology companies around the world to accelerate international expansion. Over 350 software customers have gone through the program to date across the Americas, APAC and EMEA.
- Job: Product-Led Alliance — Member · 2023-05 – present — The Product-Led Alliance exists to create a space to help individuals and organisations drive company-wide alignment around the product as the scalable, sustainable source of business growth.
- Job: Liftoff — GTM & Growth Lead (US) · 2023-10 – 2023-12 — A SaaS marketplace platform shaking up the world of talent and opportunity matchmaking to make hiring human.
- Job: General Assembly — VP, Asia Pacific · 2021-06 – 2022-04 — Leading operations, growth and expansion across APAC with a focus on key locations in Australia and Singapore and expansion markets into Malaysia , Thailand and the Middle East. Covering B2C, B2B revenue streams, and expanding B2G public private partnerships my role included: • Early Stage Growth, Acquisition & Expansion Strategy for General Assembly across Asia Pacific • Go-to-Market Launch (including end-to-end Product & Program build, Product Marketing, Sales, Partnerships and Delivery) • Government & Enterprise Sales • Regional Team Leadership, Management, Development • Cross Functional Operations Management (overseeing local Sales, Marketing, Production & CX) and coordinating with glo…
- Job: General Assembly — Senior Regional Director, Australia · 2019-03 – 2021-06 — Operations, growth and expansion across Australia and into SEA (covering B2C, B2B, B2G).
- Job: General Assembly — Regional Director, Sydney · 2017-01 – 2019-03 — Operations, growth and expansion across Sydney and Brisbane (covering B2C, B2B, B2G).
- Job: General Assembly — Local Marketing Manager · 2016-01 – 2017-01 — • Drove audience growth, acquisition and lead generation. • Led go-to-market strategy for new product launches. • Oversaw programming and revenue for short-form tech-education product. • Managed local marketing partnerships and local digital marketing campaigns.
- Job: General Assembly — Growth, Acquisition & Audience Development Producer · 2014-07 – 2016-01 — Growth • Led audience growth and customer acquisition through targeted digital marketing campaigns, event and workshop programming, and partnerships. • Ran end-to-end production, from creative concept to messaging and launch. Education Product Management • Produced and launched short-form education products spanning numerous topics, including UX Design, Web Development, Data Science, Digital Marketing, iOS Development and Product Management. • Managed all aspects of product success, including content, instructor expert instructor recruitment, program quality, customer experience, marketing plan and execution, and sales revenue.
- Job: UpperKey — Growth & Operations Manager, Europe · 2012-07 – 2013-12 — Employee #2 at a fast growing Paris based realestate startup (https://www.theupperkey.com/) primarily focussed on property management for rental property owners & investors. Responsible for business operations and growth covering: • Marketing & Content Strategy - ad channel management • Pricing & Listing Strategy - occupancy & revenue management • Operations and Logistics Management - growth from 4 to 50 properties • Team Growth, Recruitment & Training - growth from 2 to 15 people in 1 year • Customer Experience & Onboarding - bookings, payments, comms • Inventory Acquisition & Fit-out - property supply side
- Job: Group: Fish la Boissonnerie, Cosi, Freddy's — Team Lead · 2011-12 – 2012-06 — Led team operations in one of the city's busiest hospitality destinations in the 6th arrondissement. Gained hands-on experience in multi-venue operations under inspiring entrepreneurs who built a thriving hospitality business in the heart of Paris. TLDR: worked in a hospitality group, learned french from scratch.
- Job: Richard Solomon Commercial Lawyers — Commercial & Franchising Solicitor · 2010-12 – 2011-12 — Solicitor specialising in Franchising Law for small to medium Australian franchise systems and businesses, both franchisor and franchisee side.
- Job: Solomon Humble Commercial Lawyers — Law Clerk / Paralegal · 2005 – 2010 — Specialising in Franchising Law for small to medium Australian franchises.
- School: Product Marketing Alliance
- School: General Assembly — User Experience Design
- School: General Assembly — Product Management
- School: Flinders University — Bachelor of Laws (LLB)
- School: General Assembly Sydney — Front End Web Development 10 Week Course
- School: General Assembly Sydney — Digital Marketing 10 Week Course
- School: University of Adelaide — Bachelor of Commerce (BCom), Corporate Finance & Management
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