Ruqaiyah Jaffery
Managing Director, Global GTM Lead - Platform Ecosystems | Strategic Growth & AI Leader I Keynote Speaker I Salesforce, Google, SAP, BCG Alumna
AccentureI am an award-winning international sales leader and growth strategist with a career defined by building $500M+ revenue engines across the UK, Europe, MENA, and Asia Pacific.
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My professional pedigree was forged within the leadership tiers of the world’s most influential firms, including Salesforce, Google, SAP, Accenture and BCG. At the C-Suite level, my focus is on Commercial Value Creation. I specialise in bridging the gap between large-scale digital transformation and board-level P&L objectives. Holding an MBA and specialised AI credentials from Oxford and Cambridge, I'm a believer that real innovation isn't a technical shift - it’s a mindset. It's about building a business that is agile enough to thrive in change and strong enough to lead the way. Executive Mandates: Global Sales Leadership & P&L Ownership: Expert in engineering market-entry strategies and scalable GTM frameworks. I have a proven record of leading matrixed organizations of cross functional 120+ members to consistently outperform global performance benchmarks. AI-Led Revenue Growth: I focus on institutionalising AI across the sales lifecycle to drive market responsiveness and measurable ROI. I am passionate about making AI a practical commercial asset that empowers teams to operate at a higher strategic velocity. Sovereign & Enterprise Advisory: A trusted partner to Sovereign entities and CEO offices, I have led national-scale digital agendas and served as a global keynote voice for the both Salesforce and Google. Inclusive Culture & Empowering Others: I champion a culture of inclusivity and excellence with a personal mission to elevate women into leadership. I believe that a diverse, high-performance culture is the heart of commercial success, and I make it a priority to "lift others as I climb." Beyond the boardroom, when the laptop is closed, I am a very reluctant gym-goer and a deeply passionate artist. I truly believe that art allows you to breathe a different kind of happiness. Painting is where I recharge my creative energy; it’s a space where I practice looking at the world through a different lens.
GTM Index
- ACCENTUREJOB
- Managing Dir, Global GTM L…4M
Managing Director, Global GTM Lead for Platform Ecosystems
Accenture
Leading the Platforms agenda at Accenture, working with partners to grow and strengthen our ecosystem globally.
- UK and Ireland, GTM & Sale…3M
UK and Ireland, Go-To-Market & Sales Lead UKI - for Accenture AWS Business Group
Accenture
Strategic GTM: Owned the global GTM lead for the Accenture AWS Business Group (AABG), driving innovation and deal support for the firm's most critical cloud alliance.
- Global Head of Financial S…8M
Global Head of Financial Services - New Business & Campaign
Accenture
- Head of Mktg for Technolog…11M
Head of Marketing for Technology and Operations, UK and Ireland
Accenture
Market Impact: Engineered "Kaleidoscope," an award-winning flagship tech summit attracting 1,200+ attendees and 45 partners (Google, SAP, AWS), resulting in record-breaking lead generation.
- Dir, Accenture Digital Sal…7M
Director, Accenture Digital Sales Marketing Lead for EALA
Accenture
Regional Positioning: Directed the strategic brand positioning and sales for Accenture Digital across Europe, Africa, Latin America, and the Middle East to drive profitable growth.
- Global Mktg Mgr, Accenture…2Y 7M
Global Marketing Manager, Accenture Software - Accenture Technology
Accenture
Demand Generation: Delivered a 486% increase in marketing-generated leads and was recognized by Gartner for best-in-class campaign execution in the Consumer Goods sector.
- SALESFORCEJOB
- Regional VP, Sales - Enter…2Y 9M
Regional Vice President, Sales - Enterprise, Commercial, Platform & AI Solutions, UKI
Salesforce
- Agentic AI Orchestration: Led AE's on deals across all industries, sectors and deal sizes. - Regional Platform Governance: Directed high-performing teams to align Salesforce’s emerging technology stack with the complex, enterprise-scale needs of UKI customers, ensuring scalable and compliant solutions. - Sector-Defining Go-To-Market Strategy: Engineered and executed targeted market penetration strategies across multiple UK industry verticals, driving sustainable revenue growth and solidifying Salesforce’s position as a market leader. - Hyper-Growth Leadership: Exceeded targets and drove 150% year-over-year increase in 'Create & Close' revenue through aggressive, scalable GTM execution. -…
- Head of Solutions, Product…2Y
Head of Solutions, Product & Brand
Salesforce
- Revenue & Narrative Integration: Served as a strategic architect between Sales and Marketing functions, driving alignment that accelerated qualified lead generation and strengthened brand authority. - CEO Office Advisory: Provided trusted counsel directly to the CEO Office, shaping strategic brand positioning, high-impact executive messaging, and global content initiatives. - Global Thought Leadership: Gained recognition as a premier Global Keynote Speaker for World Tour London and Salesforce+ presenting to audiences of thousands and enhancing Salesforce’s global market presence.
- GOOGLEJOB
- Lead for Industry Sales &…1Y 1M
Lead for Industry Sales & Solutions EMEA
Google
- SAPJOB
- Dir and Head of New Busine…1Y 2M
Director and Head of New Business, Partners, Marketing, Digital
SAP
- THE BOSTON CONSULTING GROUPJOB
- Head of Brand Growth & Str…7M
Head of Brand Growth & Strategy
The Boston Consulting Group
Brand Reputation: Built the Middle East’s integrated marketing department from the ground up, launching the firm’s first CEO Forum to engage sovereign and enterprise leaders.
- Job: Accenture — Head of Marketing for Technology and Operations, UK and Ireland · 2018-09 – 2019-08 · 11 mo — Market Impact: Engineered "Kaleidoscope," an award-winning flagship tech summit attracting 1,200+ attendees and 45 partners (Google, SAP, AWS), resulting in record-breaking lead generation.
- Job: Accenture — Managing Director, Global GTM Lead for Platform Ecosystems · 2026-06 – present · 2 mo — Leading the Platforms agenda at Accenture, working with partners to grow and strengthen our ecosystem globally.
- Job: Accenture — Global Head of Financial Services - New Business & Campaign · 2019-08 – 2020-04 · 8 mo
- Job: Salesforce — Head of Solutions, Product & Brand · 2021-09 – 2023-09 · 2y — - Revenue & Narrative Integration: Served as a strategic architect between Sales and Marketing functions, driving alignment that accelerated qualified lead generation and strengthened brand authority. - CEO Office Advisory: Provided trusted counsel directly to the CEO Office, shaping strategic brand positioning, high-impact executive messaging, and global content initiatives. - Global Thought Leadership: Gained recognition as a premier Global Keynote Speaker for World Tour London and Salesforce+ presenting to audiences of thousands and enhancing Salesforce’s global market presence.
- Job: Accenture — Global Marketing Manager, Accenture Software - Accenture Technology · 2013-05 – 2015-12 · 2y 7mo — Demand Generation: Delivered a 486% increase in marketing-generated leads and was recognized by Gartner for best-in-class campaign execution in the Consumer Goods sector.
- Job: The Boston Consulting Group — Head of Brand Growth & Strategy · 2016-08 – 2017-03 · 7 mo — Brand Reputation: Built the Middle East’s integrated marketing department from the ground up, launching the firm’s first CEO Forum to engage sovereign and enterprise leaders.
- Job: Accenture — Director, Accenture Digital Sales Marketing Lead for EALA · 2015-12 – 2016-07 · 7 mo — Regional Positioning: Directed the strategic brand positioning and sales for Accenture Digital across Europe, Africa, Latin America, and the Middle East to drive profitable growth.
- Job: Google — Lead for Industry Sales & Solutions EMEA · 2020-08 – 2021-09 · 1y 1mo
- Job: Salesforce — Regional Vice President, Sales - Enterprise, Commercial, Platform & AI Solutions, UKI · 2023-09 – 2026-06 · 2y 9mo — - Agentic AI Orchestration: Led AE's on deals across all industries, sectors and deal sizes. - Regional Platform Governance: Directed high-performing teams to align Salesforce’s emerging technology stack with the complex, enterprise-scale needs of UKI customers, ensuring scalable and compliant solutions. - Sector-Defining Go-To-Market Strategy: Engineered and executed targeted market penetration strategies across multiple UK industry verticals, driving sustainable revenue growth and solidifying Salesforce’s position as a market leader. - Hyper-Growth Leadership: Exceeded targets and drove 150% year-over-year increase in 'Create & Close' revenue through aggressive, scalable GTM execution. -…
- Job: Accenture — UK and Ireland, Go-To-Market & Sales Lead UKI - for Accenture AWS Business Group · 2020-05 – 2020-08 · 3 mo — Strategic GTM: Owned the global GTM lead for the Accenture AWS Business Group (AABG), driving innovation and deal support for the firm's most critical cloud alliance.
- Job: SAP — Director and Head of New Business, Partners, Marketing, Digital · 2017-04 – 2018-06 · 1y 2mo
- School: University of Westminster — Master of Business Administration (MBA)
- School: University of Greenwich — BA (Hons) Sociology and Psychology
- School: University of Oxford — Artificial Intelligence Programme - Executive Education
- School: University of Cambridge — Artificial Intelligence - From Hype to Business Value - Executive Education
Skills
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Amazon Web Services (AWS)