Martin Sanado

AI GTM Leader | Now @AWS | Ex Google

Buenos Aires, Buenos Aires Province, Argentina4.8k followers

Amazon Web Services (AWS)

ex-Google

ex-SAP

10+ years building AI businesses in Latin America: from zero-to-one market entries to scaling teams and portfolios across multiple Currently: GenAI GTM Lead at AWS for the Southern Cone (Argentina, Chile, Paraguay, Uruguay).
More
I own the commercial strategy and execution for AWS's AI/ML portfolio across four markets, I build cross-functional teams, activate partner ecosystems, shape regional launch strategies, and engage C-level leaders on AI adoption, governance, and responsible Before that: -Accenture: Sr. Manager, Data & AI. Led a 60-person team delivering GenAI projects across the -Google (6 years): Grew from SMB Account Manager to the first Data Transformation Lead for enterprise clients across Spanish-speaking LATAM. Opened new markets from scratch (Chile, Perú), consistently exceeded targets (131% / 207% / 163%), earned Americas Sales Top Performer recognition four times, and was promoted three -SAP: Early career foundation in enterprise tech and I also taught AI for Business at IAE Business School and Marketing at ITBA, because I believe the biggest unlock for AI in LATAM is making it accessible beyond the technical Industrial Engineering, University of Buenos Aires. Based in Buenos Aires.

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

AMAZON WEB SERVICES (AWS)JOB
1. AI GTM Lead | South LATAM
  1Y 11M
ACCENTUREJOB
1. Sr. Mgr for Data & AI
  6M
GOOGLEJOB
1. Data & AI Lead
  1Y
2. Sr. Project Mgr
  1Y 6M
3. Sr. Account Executive
  1Y 2M
4. Account Executive
  1Y 7M
5. Account Mgr
  5M
ITBAJOB
1. Named Professor
  2Y 8M
LINIO GROUPJOB
1. Semi Sr. Analyst
  3M
SAPJOB
1. Jr. Analyst
  1Y 4M

Job: Google — Data & AI Lead | Large Customers Sales · 2023-05 – 2024-05 · 1y — Leading digital and data transformation initiatives for Google's premier clients in Spanish-speaking Latin America is at the core of my responsibilities. My primary focus is leading projects centered on Artificial Intelligence, Automation, Privacy, and Analytics. Key Responsibilities: • Identifying opportunities to enhance marketing, sales, and operational strategies for our clients by leveraging cutting-edge technology. • Devising a comprehensive strategy and roadmap to seamlessly integrate solutions that align with our client's goals. • Anticipating potential challenges that may arise during the implementation phase and proactively crafting contingency plans. •Managing multifaceted teams…
Job: SAP — Jr. Analyst | Enterprise Technology Sales · 2016-08 – 2017-12 · 1y 4mo — During my internship at SAP, I gained valuable experience in sales operations by supporting the sales team and analyzing performance metrics. I was responsible for managing the CRM database and preparing pipeline reports, which helped streamline operations. Additionally, I contributed to the 2017 Latin America services forecast plan, ensuring accurate sales executives quota reviews.
Job: Google — Account Executive | New Businesses & Startups · 2019-01 – 2020-08 · 1y 7mo — 🏆 FY 2019: 131% quota · LATAM Sales Top Performer Q3 2019 Owned the full sales cycle for high-potential new key accounts, building the business plans that would later support expansion into Andean markets, and getting promoted to Sr. Account Executive.
Job: Google — Sr. Account Executive | New Businesses & Startups · 2020-09 – 2021-11 · 1y 2mo — Full-cycle sales ownership for Google's most strategic High Potential accounts across 6 LATAM markets. 🏆 FY 2020: 207% quota · FY 2021: 163% quota 🏆 Americas Sales Top Performer: Q2, Q3, Q4 2020 • Multi-million USD in new business revenue • Business planning and long-term success strategy for strategic accounts • C-level influence and cross-departmental orchestration (marketing, tradeshows, research) • Expanded coverage from AR/UY/PY to add CL/CO/PE in Jan 2020
Job: Accenture — Sr. Manager for Data & AI | Strategy & Consulting · 2024-05 – 2024-11 · 6 mo — Led a 60+ person team (AI Engineers, Data Scientists, Data Engineers, and Project Managers) delivering AI and GenAI programs across the Americas for Accenture's Strategy & Consulting practice. Worked directly with CMOs, CDOs, CIOs, and business leaders to turn AI from pilot into production across Customer Experience, Marketing, Sales, and HR. Projects delivered: • GenAI-powered call centers: reduced customer waiting time and improved SLAs for FSI clients • Predictive customer experience: anticipating churn and service issues before they surface • NLP on social media signals to model customer behavior and intent • ML-driven incrementality and attribution for marketing investment decisions…
Job: Linio Group — Semi Sr. Analyst | Shipping & Logistics · 2018-04 – 2018-07 · 3 mo — In my role at Linio, I contributed to the logistics department by tracking shipments and analyzing carrier performance. I set delivery time goals using Machine Learning and worked closely with customer service and procurement teams to enhance shipping efficiency. My efforts focused on reducing failed delivery rates and improving overall logistics performance, ensuring customer satisfaction.
Job: Amazon Web Services (AWS) — AI GTM Lead | South LATAM · 2024-11 – present · 1y 9mo — Owner of AWS's commercial strategy for the full AI, GenAI, Agentic AI and ML portfolio across the Southern Cone: Argentina, Chile, Paraguay, and Uruguay. Portfolio scope includes Amazon Bedrock, SageMaker, Amazon Quick Suite, Amazon Kiro, Amazon Bedrock AgentCore, Anthropic Claude Cowork, Claude Code, and the broader AWS AI services stack. What I own: • Regional GTM strategy and execution across 4 countries, covering enterprise clients and key GenAI start ups in banking, retail, telco, agro, travel, energy, and public sector • C-level engagement (CEO, CIO, CTO, CDO): executive conversations on AI strategy, architecture, governance and business impact. • Partner ecosystem activation: SI par…
Job: Google — Account Manager | Small & Midsize Business · 2018-07 – 2018-12 · 5 mo — 🏆 HY 2018: 170% quota Digital marketing consultant for SMB portfolio investing in Google advertising. Led the launch of Google Shopping for small and midsize companies across Spanish-speaking LATAM — first-of-kind rollout in the region.
Job: ITBA — Named Professor | Digital Marketing · 2021-07 – 2024-03 · 2y 8mo — Named professor in the Digital Marketing course for students in the last year of their degree. In charge of dictating sales and marketing clases, creating and supervising practice works for all students that concludes in a pitch presentation, creating and evaluating final exams. Main topics of the course: •The digital marketing landscape. •Business model's. •Google Ads (Search, Display, Youtube, Discovery and App Campaigns). •Programmatic buying (DV360). •Implementing Google Campaigns. •Understanding how to measure online success. •Design media plans and justifying media budgets. •Psychology of sales and pricing. •Sales objection handling. •Creating effective presentations by storytelling
Job: Google — Sr. Project Manager | Data & AI | Large Customers Sales · 2021-11 – 2023-05 · 1y 6mo — In this dynamic role, I am dedicated to ensuring our top-tier clients receive the highest level of service and the most innovative solutions in the ever-evolving landscape of cloud, marketing, and technology across Argentina, Chile, and Peru. My responsibilities encompass a broad spectrum of strategic and technical aspects, including: • Crafting innovative solution architectures, with a primary focus on Machine Learning and Artificial Intelligence, to tackle technically complex projects. • Engaging in high-level discussions with C-level executives to understand and define business priorities. • Evaluating pilot projects to determine their success in alignment with client KPIs. • Managing…
School: University of Buenos Aires — BSc. & MSc. in Engineering, Industrial Engineering
School: Escuela Superior de Comercio Carlos Pellegrini — Bachelor of Commerce with Specialization in Accounting

Skills

AI StrategyEnterprise sales leadershipGo-to-Market StrategyCloud ComputingCloud ServicesGenerative AIMachine LearningDesign ThinkingDigital TransformationMarketing StrategyProduct ManagementBrandingDisplay AdvertisingCampaign ManagerMarketing AttributionAmazon Web Services (AWS)Artificial Intelligence (AI)Business DevelopmentSenior Stakeholder ManagementProduct Metrics & Analytics

Playbooks

No playbooks indexed for this profile yet.

Martin Sanado

Skills

Playbooks

More GTM Engineers