Martin Sanado

AI GTM Leader | Now @AWS | Ex Google

Amazon Web Services (AWS)ex-Googleex-SAP

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10+ years building AI businesses in Latin America: from zero-to-one market entries to scaling teams and portfolios across multiple Currently: GenAI GTM Lead at AWS for the Southern Cone (Argentina, Chile, Paraguay, Uruguay).

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I own the commercial strategy and execution for AWS's AI/ML portfolio across four markets, I build cross-functional teams, activate partner ecosystems, shape regional launch strategies, and engage C-level leaders on AI adoption, governance, and responsible Before that: -Accenture: Sr. Manager, Data & AI. Led a 60-person team delivering GenAI projects across the -Google (6 years): Grew from SMB Account Manager to the first Data Transformation Lead for enterprise clients across Spanish-speaking LATAM. Opened new markets from scratch (Chile, Perú), consistently exceeded targets (131% / 207% / 163%), earned Americas Sales Top Performer recognition four times, and was promoted three -SAP: Early career foundation in enterprise tech and I also taught AI for Business at IAE Business School and Marketing at ITBA, because I believe the biggest unlock for AI in LATAM is making it accessible beyond the technical Industrial Engineering, University of Buenos Aires. Based in Buenos Aires.