Davender (Dave) Bassi
B2B GTM, Growth & Marketing Leader | Ex-Founder | Ex-SEMrush, Sky, Intersport
15 years building GTM engines and driving revenue across Berlin, London, LA, and Amsterdam. I bridge the gap between high-level commercial strategy and hands-on operational
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I combine the experience of a former founder and CMO with the hands-on execution of an interim operator. I don't deliver abstract strategy papers. Instead, I work directly inside your tools to build the CRM systems, automation tracks, and lead pipelines your team actually Core Expertise as a Freelance Operator:• HubSpot & CRM Architecture: Designing and restructuring complex HubSpot setups, data flows, and automated lead-routing to eliminate funnel • Marketing Automation & Demand Gen: Building high-converting engines across Inbound, Outbound, and Paid Social (LinkedIn Ads, Outbound Campaigns, Funnel Optimisation), localising GTM strategies, and aligning Marketing with • Interim Leadership & Partnerships: Leading cross-functional teams of up to 15, managing international reseller networks, and scaling DACH & UK Let’s connect or talk GTM.
GTM Index
- WORKFREELANCEJOB
- Freelance Senior Operator…4M
Freelance Senior Operator (HubSpot, CRM & GTM)
Workfreelance
Operational support and interim management for B2B companies, SaaS startups, and corporates. Focused on the technical implementation and scaling of commercial infrastructures. Key areas of focus: • Audit, setup, and migration of CRM systems (HubSpot, Attio, Salesforce) • Building automated inbound and outbound engines (Clay, Apollo, Lemlist) • Performance marketing campaigns and lead generation (LinkedIn Ads, Google Ads)
- LEWIS J. ADVERTISINGJOB
- Freelance Senior Operator…4M
Freelance Senior Operator (HubSpot, CRM & GTM)
Lewis J. Advertising
Operational support and interim management for B2B companies, SaaS startups, and corporates. Focused on the technical implementation and scaling of commercial infrastructures. Key areas of focus: • Audit, setup, and migration of CRM systems (HubSpot, Attio, Salesforce) • Building automated inbound and outbound engines (Clay, Apollo, Lemlist) • Performance marketing campaigns and lead generation (LinkedIn Ads, Google Ads)
- HYBRIDCREATIVEPROJOB
- Freelance Senior Operator…4M
Freelance Senior Operator (HubSpot, CRM & GTM)
Hybridcreativepro
Operational support and interim management for B2B companies, SaaS startups, and corporates. Focused on the technical implementation and scaling of commercial infrastructures. Key areas of focus: • Audit, setup, and migration of CRM systems (HubSpot, Attio, Salesforce) • Building automated inbound and outbound engines (Clay, Apollo, Lemlist) • Performance marketing campaigns and lead generation (LinkedIn Ads, Google Ads)
- KINETICJOB
- Founder1Y 4M
Founder
Kinetic
Co-founded a B2B SaaS platform. Created the full-funnel GTM strategy, building the initial outbound sales engine while leading customer acquisition and market validation.
- INTERSPORT MARKETING SERVICESJOB
- Head of Mktg3Y 8M
Head of Marketing
INTERSPORT Marketing Services
Directed the commercial positioning and strategy for the entire Intersport Marketing Services business unit. Setup lead generation models and spearheaded the B2B event/exhibition strategy to drive qualified pipeline.
- KLEIDERLYJOB
- Co-Founder & COO4Y 7M
Co-Founder & COO
Kleiderly
Led commercial operations for a climate-tech materials startup. Secured strategic pilot projects with major global brands including H&M and IKEA, and represented the company across national media outlets (Forbes, FAZ, Höhle der Löwen).
- SEMRUSHJOB
- Growth Dir DACH11M
Growth Director DACH
Semrush
Led SEMrush’s DACH growth and market development on the ground. Expanded paid subscription adoption among mid-market accounts and helped build the agency ecosystem, converting key agencies into high-value multiplier partners.
- HRS GROUPJOB
- Head of Mktg Payment Solut…3M
Head of Marketing Payment Solution
HRS Group
- CONICHIJOB
- Head Of Mktg1Y 3M
Head Of Marketing
conichi
- STORY TERRACEJOB
- Managing Dir (Europe)1Y
Managing Director (Europe)
Story Terrace
Story Terrace’s mission is to capture everyone’s life story in beautiful books to capture the memories and pass it on from generation to generation. MyStoryStarter is our online platform that allows customers to invite friends & family to create a fully automated, user content generated, hardcover book that gets delivered straight to their doorstep. Responsibilities: - Managing marketing, sales, and operations in Europe and setting up the service in the US - Reporting directly to the founder & CEO - P&L responsibility - 8 direct reports - Set up marketing automation via HubSpot - Responsible for day-to-day operations & sales - Improving & managing the production process & reducing costs -…
- Dir of Mktg, Sales & Opera…1Y 1M
Director of Marketing, Sales & Operations
Story Terrace
Responsible for: - Increasing inbound leads & generating exposure - Optimisation of analytics and reporting - Managed Adwords, Facebook Ads, Remarketing, Display, on-site optimisation - 3 direct reports - Offline activity with newspaper partnerships, PR, events, startup competitions
- ENNOVATORS.COMJOB
- Senior Digital Mktg Mgr1Y 2M
Senior Digital Marketing Manager | E-Commerce
Ennovators.com
- Responsible for developing the Northern European market with a large focus on the DACH region with P&L responsibilities - Four direct reports, every digital channel was managed in-house within the team - Proven track record of increasing YoY sales by 50%, doubling email subscriber list from 9,000 to 19,000, launching a facebook page and reaching 4,000 fans after 2 months, start organically ranking on 1st page for a large number of products and overtaking Amazon - Managing large marketing budgets for entire market with tight COS% targets - Ensure the growth of the brand by maximizing performance of the entire Online Marketing Mix, including Paid Search/PPC, Retargeting, Display, E-Mail Mar…
- Job: Workfreelance — Freelance Senior Operator (HubSpot, CRM & GTM) · 2026-06 – present · 2 mo — Operational support and interim management for B2B companies, SaaS startups, and corporates. Focused on the technical implementation and scaling of commercial infrastructures. Key areas of focus: • Audit, setup, and migration of CRM systems (HubSpot, Attio, Salesforce) • Building automated inbound and outbound engines (Clay, Apollo, Lemlist) • Performance marketing campaigns and lead generation (LinkedIn Ads, Google Ads)
- Job: Lewis J. Advertising — Freelance Senior Operator (HubSpot, CRM & GTM) · 2026-06 – present · 2 mo — Operational support and interim management for B2B companies, SaaS startups, and corporates. Focused on the technical implementation and scaling of commercial infrastructures. Key areas of focus: • Audit, setup, and migration of CRM systems (HubSpot, Attio, Salesforce) • Building automated inbound and outbound engines (Clay, Apollo, Lemlist) • Performance marketing campaigns and lead generation (LinkedIn Ads, Google Ads)
- Job: Hybridcreativepro — Freelance Senior Operator (HubSpot, CRM & GTM) · 2026-06 – present · 2 mo — Operational support and interim management for B2B companies, SaaS startups, and corporates. Focused on the technical implementation and scaling of commercial infrastructures. Key areas of focus: • Audit, setup, and migration of CRM systems (HubSpot, Attio, Salesforce) • Building automated inbound and outbound engines (Clay, Apollo, Lemlist) • Performance marketing campaigns and lead generation (LinkedIn Ads, Google Ads)
- Job: Kinetic — Founder · 2025-01 – 2026-05 · 1y 4mo — Co-founded a B2B SaaS platform. Created the full-funnel GTM strategy, building the initial outbound sales engine while leading customer acquisition and market validation.
- Job: INTERSPORT Marketing Services — Head of Marketing · 2021-01 – 2024-09 · 3y 8mo — Directed the commercial positioning and strategy for the entire Intersport Marketing Services business unit. Setup lead generation models and spearheaded the B2B event/exhibition strategy to drive qualified pipeline.
- Job: Kleiderly — Co-Founder & COO · 2019-07 – 2024-02 · 4y 7mo — Led commercial operations for a climate-tech materials startup. Secured strategic pilot projects with major global brands including H&M and IKEA, and represented the company across national media outlets (Forbes, FAZ, Höhle der Löwen).
- Job: Semrush — Growth Director DACH · 2020-01 – 2020-12 · 11 mo — Led SEMrush’s DACH growth and market development on the ground. Expanded paid subscription adoption among mid-market accounts and helped build the agency ecosystem, converting key agencies into high-value multiplier partners.
- Job: HRS Group — Head of Marketing Payment Solution · 2019-09 – 2019-12 · 3 mo
- Job: conichi — Head Of Marketing · 2018-06 – 2019-09 · 1y 3mo
- Job: Story Terrace — Managing Director (Europe) · 2017-05 – 2018-05 · 1y — Story Terrace’s mission is to capture everyone’s life story in beautiful books to capture the memories and pass it on from generation to generation. MyStoryStarter is our online platform that allows customers to invite friends & family to create a fully automated, user content generated, hardcover book that gets delivered straight to their doorstep. Responsibilities: - Managing marketing, sales, and operations in Europe and setting up the service in the US - Reporting directly to the founder & CEO - P&L responsibility - 8 direct reports - Set up marketing automation via HubSpot - Responsible for day-to-day operations & sales - Improving & managing the production process & reducing costs -…
- Job: Story Terrace — Director of Marketing, Sales & Operations · 2016-03 – 2017-04 · 1y 1mo — Responsible for: - Increasing inbound leads & generating exposure - Optimisation of analytics and reporting - Managed Adwords, Facebook Ads, Remarketing, Display, on-site optimisation - 3 direct reports - Offline activity with newspaper partnerships, PR, events, startup competitions
- Job: Ennovators.com — Senior Digital Marketing Manager | E-Commerce · 2014-11 – 2016-01 · 1y 2mo — - Responsible for developing the Northern European market with a large focus on the DACH region with P&L responsibilities - Four direct reports, every digital channel was managed in-house within the team - Proven track record of increasing YoY sales by 50%, doubling email subscriber list from 9,000 to 19,000, launching a facebook page and reaching 4,000 fans after 2 months, start organically ranking on 1st page for a large number of products and overtaking Amazon - Managing large marketing budgets for entire market with tight COS% targets - Ensure the growth of the brand by maximizing performance of the entire Online Marketing Mix, including Paid Search/PPC, Retargeting, Display, E-Mail Mar…
- School: University of Lincoln — MSc, International Business
- School: University of Lincoln — BA(Hons), Business and Marketing
- School: Europa Fachakademie (Hanover, Germany) — gepr. Betriebswirt/ qual. Business Management, Event-, Trade-, and Congress Management
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