Rachit Jain

Head of Partnerships | GTM Strategy, Commercial & Monetization Leader | Scaled WhatsApp to $80M+ @ Meta | xAdobe, VMware, HPE & IBM | SaaS, AdTech, Fintech & AI.

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Flam

ex-Hewlett-Packard

ex-Meta

I build and scale partner ecosystems that become a company’s primary growth engine. Over 15+ years at industry leaders like Meta, Adobe, and VMware, I've honed the ability to architect strategies that deliver exponential revenue.
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Most recently at Meta, I launched and scaled WhatsApp Business from zero to $80M+ ARR across MENA and India, building a 1,000+ partner network and a global GTM playbook adopted across markets. My Core Expertise: • GTM & Ecosystem Strategy • Strategic Partnerships, Defining the partnership vision and building frameworks for scalable growth. • Product-Led Monetization: Bridging product and business to launch and expand revenue-generating platforms. • Commercial Leadership: Negotiating strategic agreements and leading cross-functional teams to drive revenue and market share. • Global Playbook Development: Creating repeatable, company-wide GTM frameworks adopted across business units. Key Verticals: B2B SaaS | Consumer Platforms | AdTech & MarTech | FinTech & Payments

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GTM Index

FLAMJOB
1. Head GTM Strategy
  10M
METAJOB
1. Strategic Partnerships, Pr…
  3Y 6M
ADOBEJOB
1. Partnerships Lead
  1Y 11M
VMWAREJOB
1. Strategic Partnerships
  2Y 8M
HEWLETT-PACKARDJOB
1. Partnerships & Program Mgr
  2Y 10M
IBMJOB
1. Business Mgr
  3Y 10M
MATRIX CELLULARJOB
1. BD Executive
  6M

Job: Hewlett-Packard — Partnerships & Program Manager · 2014-10 – 2017-08 — Scaled a $20M+ revenue book with 8% YoY growth through partner-led expansion and strategic ecosystem initiatives. Launched HPE’s flagship eCommerce platform for emerging markets, activating digital GTMs for SMBs via localized strategies. Built and led an Inside Sales team to expand partner reach, drive enablement, and sustain pipeline growth. Accelerated product adoption across enterprise and public sector use cases through tech alliances, demand generation, and partner training programs.
Job: Meta — Strategic Partnerships, Product GTM, Monetization & Growth · 2022-03 – 2025-09 — Drove monetization, GTM strategy, and ecosystem growth for WhatsApp Business across India, South Asia, and MENA. Scaled product-led GTMs and regional playbooks, delivering 80% YoY revenue growth. Launched Meta’s WhatsApp ISV Program—onboarded 1,000+ partners and unlocked $20M+ ARR in Year 1. Built a 0→1 partner ecosystem across CPaaS and AdTech, accelerating innovation through API integrations, product embedding, and co-selling motions. Led cross-functional co-development of verticalized WhatsApp solutions and enabled adoption through data-driven GTMs, deep business enablement, and programmatic partner campaigns.
Job: Matrix Cellular — Business Development Executive · 2010-05 – 2010-11 — Drove B2B growth by building and leveraging partnerships with travel agencies to market international mobility and forex solutions to corporate clients across segments. Focused on expanding reach, driving adoption, and generating pipeline across enterprise and SME accounts.
Job: Flam — Head GTM Strategy · 2025-10 – present
Job: Adobe — Partnerships Lead · 2020-04 – 2022-03 — Scaled a $44M+ annual book with 23% YoY growth by driving partner-led expansion across key customer segments. Accelerated adoption of Adobe’s Creative, Document, and Marketing Clouds through co-selling with Microsoft and AWS, unlocking ecosystem-led growth. Built and led a high-performing channel team focused on pipeline generation, enablement, and multi-segment coverage. Boosted partner engagement through verticalized GTMs, programmatic campaigns, and localized motions.
Job: IBM — Business Manager · 2010-12 – 2014-10 — Managed and scaled a $2M portfolio with 14% YoY growth through strategic account development and partner-led expansion. Identified new channel plays and co-drove adoption with regional partners to grow IBM’s ecosystem footprint. Strengthened C-level engagement across key accounts, unlocking 25%+ growth through insight-led expansion and cross-sell strategies.
Job: VMware Inc. — Strategic Partnerships · 2017-08 – 2020-04 — Scaled partner-led revenue to $13M ARR with 40% YoY growth across enterprise, mid-market, and public sector. Strengthened alliances with ISVs and GSIs, driving 15% YoY pipeline growth and expanding footprint in priority markets. Led GTM enablement and demand generation across VMware’s cloud portfolio to accelerate product adoption through the ecosystem. Boosted co-selling impact by executing multi-partner GTMs through training, joint account planning, and strategic business development.
School: Amity Education Group — MBA, International Business & Marketing
School: Panjab University — Bachelors of Computers Application, Computer Science

Skills

Event ManagementStrategic CommunicationsIncentive ProgramsSales ProcessesEmerging TechnologiesStrategic ThinkingProduct StrategyTeam DevelopmentSales ManagementSoftware SalesSaaS SalesMid-MarketPartnership AgreementsStrategic PartnershipsPartner DevelopmentGen AICorporate Partnership DevelopmentStakeholder ManagementBusiness Alliance DevelopmentStrategic Partner Relationship Management

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Rachit Jain

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