Qianyi Shang
Experience in consumer electornics GTM, marketing consulting, and digital marketing|MSc Strategic Marketing Imperial College Business School
ex-AccentureGTM Index
- XIAOMI TECHNOLOGYJOB
- UAE TV GTM Specialist1Y 10M
UAE TV GTM Specialist
Xiaomi Technology
1. Dual-region Experience: Profound expertise in GTM strategy with operation experience in the UAE and headquarters international department; familiar with the full-link operation logic of cross-border products. 2. Outstanding Sales Performance: Proven track record in sales and business operation. Achieved a 25% YoY increase in sell-in volume for TV business in the UAE, with 25Q4 e-commerce promo performance exceeding targets. 3. Category Management Expertise: Skilled in end-to-end category management, precise PSI/DOS control, parallel-import crackdown and pricing monitoring; drove a 179% YoY surge in local activations. 4. New Product Launch Success: Independent experience in new prod…
- ACCENTUREJOB
- Assistant Mktg Consultant5M
Assistant Marketing Consultant
Accenture
Major project experience involved extended reality (XR), metaverse, e-commerce, and life science
- 美好社会咨询社 A BETTER COMMUNITY-ABCJOB
- Internal Digitalization Pr…3M
Internal Digitalization Project Consultant
美好社会咨询社 A Better Community-ABC
Major project experience involved RPA and product management
- BYTEDANCEJOB
- E-commerce Mktg Assistant3M
E-commerce Marketing Assistant
ByteDance
Major experience involved market positioning, campaign management, creative assets (H5, banners, etc.) design, and online traffic tracking
- SOAP CYCLINGJOB
- Mktg And Development Assis…4M
Marketing And Development Assistant
Soap Cycling
Major experience involved volunteer project management, Weibo official account marketing, and fundraising
- TAL EDUCATION GROUPJOB
- Online Mktg Assistant10M
Online Marketing Assistant
TAL Education Group
Major experience involved creative writing and WeChat official account marketing
- Job: Soap Cycling — Marketing And Development Assistant · 2021-02 – 2021-06 · 4 mo — Major experience involved volunteer project management, Weibo official account marketing, and fundraising
- Job: Accenture — Assistant Marketing Consultant · 2021-12 – 2022-05 · 5 mo — Major project experience involved extended reality (XR), metaverse, e-commerce, and life science
- Job: Xiaomi Technology — UAE TV GTM Specialist · 2024-12 – present · 1y 8mo — 1. Dual-region Experience: Profound expertise in GTM strategy with operation experience in the UAE and headquarters international department; familiar with the full-link operation logic of cross-border products. 2. Outstanding Sales Performance: Proven track record in sales and business operation. Achieved a 25% YoY increase in sell-in volume for TV business in the UAE, with 25Q4 e-commerce promo performance exceeding targets. 3. Category Management Expertise: Skilled in end-to-end category management, precise PSI/DOS control, parallel-import crackdown and pricing monitoring; drove a 179% YoY surge in local activations. 4. New Product Launch Success: Independent experience in new prod…
- Job: ByteDance — E-commerce Marketing Assistant · 2021-05 – 2021-08 · 3 mo — Major experience involved market positioning, campaign management, creative assets (H5, banners, etc.) design, and online traffic tracking
- Job: TAL Education Group — Online Marketing Assistant · 2019-08 – 2020-06 · 10 mo — Major experience involved creative writing and WeChat official account marketing
- Job: 美好社会咨询社 A Better Community-ABC — Internal Digitalization Project Consultant · 2021-09 – 2021-12 · 3 mo — Major project experience involved RPA and product management
- School: Imperial College Business School — Master's degree, Strategic Marketing
- School: Imperial College London — Master's degree, Marketing/Marketing Management, General
- School: The Chinese University of Hong Kong, Shenzhen 香港中文大学（深圳） — Bachelor of Arts - BA, Language Interpretation and Translation
Skills
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