Nathan Guo
Building TikTok Beyond the App | Global Product Strategy, GTM, Operations & Monetization
TikTok
ex-AccentureI oversee global strategy, operations, and monetization for TikTok's Out of Phone product, guiding how the platform expands into physical environments and large-scale partner ecosystems.
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I specialize in international growth and product GTM, where I've built the operational infrastructure, tactical execution, and cross-cultural discipline needed to drive product adoption at scale across APAC, LATAM, EMEA, and North Prior to TikTok, I advised Fortune 500 companies on digital transformation and intelligent product/platform integrations. With experience spanning strategy, product operations, design and marketing, and engineering, I bring a multidisciplinary lens to high-impact execution. Always open to thoughtful conversations.
GTM Index
- TIKTOKJOB
- Global Lead, Monetization…3Y
Global Lead, Monetization Product, Operations & Strategic Partnerships
TikTok
Built and scaled TikTok Out of Phone (OOP) from a content distribution engine into a global ads platform, extending branded TikTok campaigns into real-world environments including digital billboards, retail media, cinemas, airports, restaurants, and connected venues to create a seamless omnichannel brand experience. Led global product strategy, monetization, partnerships, and operational scale across APAC, EMEA, LATAM, North America, driving adoption across 30+ markets.
- Lead, GTM6M
Lead, GTM / Growth Strategy & Partner Operations - North America
TikTok
Architected the infrastructure and content strategy behind TikTok Out of Phone, pivoting the platform from mobile-only to a fully integrated, multi-screen media network that captures audiences in both digital and physical spaces.
- Chief of Staff, Global Dis…1Y 7M
Chief of Staff, Global Distribution / Global Strategy & Projects
TikTok
International growth, GTM, and market adoption of ByteDance’s apps for consumers and enterprise.
- BYTEDANCEJOB
- Chief of Staff, Global Dis…1Y 7M
Chief of Staff, Global Distribution / Global Strategy & Projects
ByteDance
International growth, GTM, and market adoption of ByteDance’s apps for consumers and enterprise.
- ACCENTUREJOB
- Management Consultant, Ind…10M
Management Consultant, Industry X | Intelligent Products & Platforms
Accenture
GTM, Product Management, and Strategy for Multinational Enterprise IT Company, Ride-Share Autonomous Vehicle Startup, and Multinational Energy Company.
- Senior Management Consulti…1Y
Senior Management Consulting Analyst
Accenture
- Management Consulting Anal…1Y 2M
Management Consulting Analyst
Accenture
- Cloud Infrastructure Consu…11M
Cloud Infrastructure Consulting Summer Analyst
Accenture
- THE WHARTON SCHOOLJOB
- Research Assistant, Wharto…1Y 11M
Research Assistant, Wharton Market Forecasting
The Wharton School
Market Forecasting Research for Professor J. Scott Armstrong: https://marketing.wharton.upenn.edu/profile/jscott/
- TEDXPENNJOB
- Senior Advisor1Y 11M
Senior Advisor
TEDxPenn
- Dir of Mktg, Sales, & Publ…1Y 11M
Director of Marketing, Sales, & Public Relations
TEDxPenn
- Public Relations, Sales an…1Y 11M
Public Relations, Sales and Marketing Associate
TEDxPenn
- UNIVERSITY OF PENNSYLVANIA SCHOOL OF VETERINARY MEDICINEJOB
- Software Eng11M
Software Engineer
University of Pennsylvania School of Veterinary Medicine
- KNODEMYJOB
- Product Mgr11M
Product Manager
Knodemy Inc.
Led E2E product development of educational technology app to manage hackathon logistics and to connect grade-school students with professionals in their aspiring field.
- UNIVERSITY OF PENNSYLVANIAJOB
- Surgical Oncology Research…1Y 11M
Surgical Oncology Research Assistant, Breast Cancer - Guvakova Lab
University of Pennsylvania
Conducted research on the overexpression of VAV2 proteins and its role in predicting early signs of ductal carcinoma in-situ (DCIS). Investigated and studied the molecular mechanisms of breast cancer and the bio-markers of micro-invasive carcinomas.
- Research Assistant, BIOL 1…1Y 11M
Research Assistant, BIOL 101 & 102 Lab Curriculum Design - Robinson Lab
University of Pennsylvania
Developed & revamped lab experiments for Introductory Biology classes for 200+ students each semester.
- YAHOO!JOB
- Business Operations Summer…11M
Business Operations Summer Associate
Yahoo!
(Adap.tv / AOL Acquisition) Strategic Initiatives for Ad-Tech Ops Team
- Job: TikTok — Global Lead, Monetization Product, Operations & Strategic Partnerships · 2023-10 – present · 2y 10mo — Built and scaled TikTok Out of Phone (OOP) from a content distribution engine into a global ads platform, extending branded TikTok campaigns into real-world environments including digital billboards, retail media, cinemas, airports, restaurants, and connected venues to create a seamless omnichannel brand experience. Led global product strategy, monetization, partnerships, and operational scale across APAC, EMEA, LATAM, North America, driving adoption across 30+ markets.
- Job: TikTok — Lead, GTM / Growth Strategy & Partner Operations - North America · 2023-04 – 2023-10 · 6 mo — Architected the infrastructure and content strategy behind TikTok Out of Phone, pivoting the platform from mobile-only to a fully integrated, multi-screen media network that captures audiences in both digital and physical spaces.
- Job: ByteDance — Chief of Staff, Global Distribution / Global Strategy & Projects · 2021-09 – 2023-04 · 1y 7mo — International growth, GTM, and market adoption of ByteDance’s apps for consumers and enterprise.
- Job: TikTok — Chief of Staff, Global Distribution / Global Strategy & Projects · 2021-09 – 2023-04 · 1y 7mo — International growth, GTM, and market adoption of ByteDance’s apps for consumers and enterprise.
- Job: Accenture — Management Consultant, Industry X | Intelligent Products & Platforms · 2020-11 – 2021-09 · 10 mo — GTM, Product Management, and Strategy for Multinational Enterprise IT Company, Ride-Share Autonomous Vehicle Startup, and Multinational Energy Company.
- Job: The Wharton School — Research Assistant, Wharton Market Forecasting · 2017 – 2018 · 1y — Market Forecasting Research for Professor J. Scott Armstrong: https://marketing.wharton.upenn.edu/profile/jscott/
- Job: TEDxPenn — Senior Advisor · 2017 – 2018 · 1y
- Job: TEDxPenn — Director of Marketing, Sales, & Public Relations · 2016 – 2017 · 1y
- Job: TEDxPenn — Public Relations, Sales and Marketing Associate · 2015 – 2016 · 1y
- Job: Knodemy Inc. — Product Manager · 2016 – 2016 · 0 mo — Led E2E product development of educational technology app to manage hackathon logistics and to connect grade-school students with professionals in their aspiring field.
- Job: University of Pennsylvania — Surgical Oncology Research Assistant, Breast Cancer - Guvakova Lab · 2015 – 2016 · 1y — Conducted research on the overexpression of VAV2 proteins and its role in predicting early signs of ductal carcinoma in-situ (DCIS). Investigated and studied the molecular mechanisms of breast cancer and the bio-markers of micro-invasive carcinomas.
- Job: University of Pennsylvania — Research Assistant, BIOL 101 & 102 Lab Curriculum Design - Robinson Lab · 2014 – 2015 · 1y — Developed & revamped lab experiments for Introductory Biology classes for 200+ students each semester.
- Job: Yahoo! — Business Operations Summer Associate · 2015 – 2015 · 0 mo — (Adap.tv / AOL Acquisition) Strategic Initiatives for Ad-Tech Ops Team
- Job: Accenture — Management Consulting Analyst · 2018-09 – 2019-11 · 1y 2mo
- Job: Accenture — Cloud Infrastructure Consulting Summer Analyst · 2017 – 2017 · 0 mo
- Job: University of Pennsylvania School of Veterinary Medicine — Software Engineer · 2017 – 2017 · 0 mo
- Job: Accenture — Senior Management Consulting Analyst · 2019-11 – 2020-11 · 1y
- School: University of Pennsylvania — Bachelor's Degree, Computer Science & Cognitive Science, Computation and Cognition
- School: Harvard University — Master's Degree, Digital Media Design, Emphasis in Product Design / Human-Computer Interaction (HCI)
- School: KIPP King Collegiate High School — High School Diploma
Skills
Playbooks
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