Muhammad Hanif Che Ariffin

Senior Trust & Safety Specialist | High-Priority Escalations | Fraud, Privacy & Regulatory Compliance | Risk Governance

SAPex-ByteDanceex-Maybank

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I am a Content Review & Compliance Specialist with 8+ years of experience driving trust & safety, compliance, and digital operations across leading global platforms including Bytedance, Google, Maybank, and PwC.

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My expertise lies in balancing policy enforcement with user protection, ensuring safe online environments while improving operational efficiency. At Bytedance, I managed large-scale moderation efforts, reviewing 10M+ digital content items annually with 98%+ accuracy, resolving high-risk cases within strict SLAs, and introducing SOPs and dashboards that reduced processing times by 15%. My work directly supported leadership in shaping compliance strategies and reduced harmful content exposure by 40%. Earlier in my career at Google Play, I focused on app compliance, reviewing hundreds of apps weekly and escalating fraudulent cases, while delivering risk insights that enhanced automation and improved review turnaround by 20%. My foundation in financial services with Maybank and PwC strengthened my skills in data analysis, reporting, and regulatory compliance, where I supported high-visibility campaigns, resolved card transaction disputes, and delivered compliance reporting with accuracy. I bring a mix of hands-on content moderation expertise, data-driven problem solving, and cross-functional collaboration with legal, policy, and compliance teams. Recognized with multiple performance awards, I am passionate about safeguarding user trust, optimizing workflows, and building stronger digital governance frameworks.