Puneet Bhugra
APJC Sales & GTM Leader at AWS | Managed Services & Cloud Supoort Services | Scaling Cloud & AI Operations
Amazon Web Services (AWS)
ex-CiscoAPJC Sales & Go-To-Market Leader with 25+ years of experience building high-performing sales teams, driving enterprise revenue, and scaling Managed / Support Services businesses across ANZ, Singapore, and the broader APJC
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I specialise in leading frontline sales organisations to deliver high-margin Managed Services, cloud support portfolios, and AI-driven operational services solutions. With nearly a decade of sales leadership at AWS, I bring a proven track record of growing recurring services revenue, transforming complex services delivery into repeatable GTM models, and coaching teams to consistently achieve 28%+ YoY top-line Core Expertise:Managed Services & Support GTM: Direct experience structuring, positioning, and scaling high-value Managed Services, proactive support services solutions, and long-term recurring revenue models across enterprise accounts in Sales Leadership & Team Performance: Recruiting, coaching, and leading enterprise sales teams with a focus on disciplined pipeline management, quota execution, and rigorous deal qualification. AI Operations & Autonomous Services: Scaling GTM strategies for AI-driven operational solutions, helping clients automate complex IT lifecycles, mitigate risk, and maximize cloud Enterprise Cloud Adoption & P&L Ownership: Owning regional revenue accountability and partnering with CXO decision-makers to accelerate digital transformation through outcome-based service engagements.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Sales & GTM Leader, APJC1Y 11M
Sales & GTM Leader, APJC | Outcome-Driven Autonomous Services Solutions
Amazon Web Services (AWS)
- Spearheaded the APJC regional sales team, delivering 28%+ YoY revenue growth by aligning cloud-native agentic solutions within support services large-scale digital transformation and AI-readiness initiatives. - Direct Sales Team Leadership: Recruit, coach, and manage a high-performing team of regional sales specialists across APJC, driving disciplined pipeline execution, forecast accuracy, and quota attainment. - Sales Methodology & Rigor: Embed rigorous sales cadences and qualification frameworks to improve deal velocity, increase average contract values (ACVs), and optimise win rates across spectrum of accounts. - Led the strategic pivot from traditional Cloud Operations services to…
- Principal GTM & Sales Lead…2Y 6M
Principal GTM & Sales Leader (Managed Services) - ANZ, IN & JP
Amazon Web Services (AWS)
- Managed Services Portfolio Scaling: Owned the regional P&L and GTM strategy for cloud support and Managed Services, delivering 22% YoY revenue growth and building multi-million-dollar recurring revenue streams. - Recurring Revenue & Contract Structuring: Structured and closed long-term, outcome-based service level agreements (SLAs) and proactive support frameworks, transitioning traditional accounts into high-margin recurring service models.
- Principal Partner Sales Le…1Y 8M
Principal Partner Sales Leader - Industrial solutions (APJ)
Amazon Web Services (AWS)
- Global Business Leader2Y 1M
Global Business Leader | IoT | Intelligent Edge | Channels | System Integrators
Amazon Web Services (AWS)
- Head IoT, ML, Intelligent…1Y 8M
Head IoT, ML, Intelligent Edge Compute Services, Ecosystem - APAC at Amazon Web Services (AWS)
Amazon Web Services (AWS)
- CISCOJOB
- Regional Business Head - S…3Y 5M
Regional Business Head - Solutions and Services (Cloud/Hybrid - APAC)
Cisco
As a Growth & Business Incubation Leader at Cisco, drove strategic business development, digital transformation programs, and partner ecosystem expansion across the Asia Pacific and Japan (APJ) region. In this role, help in establishing new market for services led digital solutions from the ground up, built a multi-million-dollar sales pipeline, and directly delivered over $25M+ in services revenue. Key Highlights & Focus Areas - Revenue Growth & Market Incubation: Built market demand from scratch for enterprise solutions (Cloud, Software, Analytics, Mobility), managing a $25M+ sales funnel and executing high-value annuity agreements. - APJ Partner Ecosystem & GTM: Identified, recruited,…
- BD Mgr - Solutions and Ser…3Y 3M
Business Development Manager - Solutions and Services (Cloud/Hybrid)
Cisco
- Led consultative sales and business development for SaaS, Cloud, and Virtualization solutions across strategic accounts and Service Providers in APJC. - Generated $15M+ in services revenue by leveraging a hybrid model of direct sales and channel partner networks. - Spearheaded joint Go-To-Market (GTM) initiatives with strategic partners to accelerate market penetration and business scalability. - Orchestrated cross-functional teams to design, launch, and deliver complex hosted cloud solutions tailored to service provider requirements. - Standardized Cisco and partner delivery frameworks to guarantee seamless execution, customer success, and long-term engagement.
- Technical Mktg Eng (CCIE V…1Y 7M
Technical Marketing Engineer (CCIE Voice)
Cisco
Represented global business unit in the region, supporting large and complex deals by bringing in consulting and technology support. Worked with partner and accounts teams for customer and delivered executive engagements to evangelize new trends and solutions. Executed consultative engagements, workshops to educate Cisco and partner sales team to create opportunities surrounding new solutions. Offered SME expertise, to disrupt and win deals, where competition was incumbent. Represented Cisco in public conferences creating Cisco solutions awareness for customers and partners. Worked closely and supported partners for respective geographies including APJ, for delivery and pre-sales support.
- WIPROJOB
- Consultant4Y 6M
Consultant
Wipro
Countrywide lead for business development function for consulting and pre-sales engagements for software based solutions, with assignments covering both the end customer and partners. Focused on creating business opportunities for repeat sales through partner/OEM model. Managed technical teams for solution engineering and solution designing. Provided presales coverage for requirement analysis, traffic management for WAN, Voice channels, solution consultancy
- BAYTALKITEC PVT LTD (COMPUSHOP PVT LTD)JOB
- Technical Specialist1Y 3M
Technical Specialist
Baytalkitec Pvt Ltd (Compushop Pvt Ltd)
Deployment of voice solutions like Aspect dialers, IVR, ACD, Voice loggers like Nice. Pre/Post-sales support was the key responsibilities to Sales team across the country. Post deployment of Aspect solutions i.e. Dialer, ACD, IVR etc, provide solution administration training to all customers as part of project hand off. Consultancy and audit services were key responsibilities for customers, helping them identify best-suited technology and principal, for call centers
- DELHI CALL CENTERJOB
- Telecom Consultant1Y 4M
Telecom Consultant
Delhi Call Center
Prime responsibility included Traffic analysis, management and planning for current and future growth for Internet traffic, WAN link, Voice channels. To work on Cellit(Concerto/Aspect) Dialing solution, PRI's, Cisco routers, networking.
- Job: Amazon Web Services (AWS) — Sales & GTM Leader, APJC | Outcome-Driven Autonomous Services Solutions · 2024-11 – present · 1y 9mo — - Spearheaded the APJC regional sales team, delivering 28%+ YoY revenue growth by aligning cloud-native agentic solutions within support services large-scale digital transformation and AI-readiness initiatives. - Direct Sales Team Leadership: Recruit, coach, and manage a high-performing team of regional sales specialists across APJC, driving disciplined pipeline execution, forecast accuracy, and quota attainment. - Sales Methodology & Rigor: Embed rigorous sales cadences and qualification frameworks to improve deal velocity, increase average contract values (ACVs), and optimise win rates across spectrum of accounts. - Led the strategic pivot from traditional Cloud Operations services to…
- Job: Amazon Web Services (AWS) — Principal GTM & Sales Leader (Managed Services) - ANZ, IN & JP · 2022-05 – 2024-11 · 2y 6mo — - Managed Services Portfolio Scaling: Owned the regional P&L and GTM strategy for cloud support and Managed Services, delivering 22% YoY revenue growth and building multi-million-dollar recurring revenue streams. - Recurring Revenue & Contract Structuring: Structured and closed long-term, outcome-based service level agreements (SLAs) and proactive support frameworks, transitioning traditional accounts into high-margin recurring service models.
- Job: Amazon Web Services (AWS) — Principal Partner Sales Leader - Industrial solutions (APJ) · 2020-10 – 2022-06 · 1y 8mo
- Job: Amazon Web Services (AWS) — Global Business Leader | IoT | Intelligent Edge | Channels | System Integrators · 2018-09 – 2020-10 · 2y 1mo
- Job: Amazon Web Services (AWS) — Head IoT, ML, Intelligent Edge Compute Services, Ecosystem - APAC at Amazon Web Services (AWS) · 2017-01 – 2018-09 · 1y 8mo
- Job: Cisco — Regional Business Head - Solutions and Services (Cloud/Hybrid - APAC) · 2013-07 – 2016-12 · 3y 5mo — As a Growth & Business Incubation Leader at Cisco, drove strategic business development, digital transformation programs, and partner ecosystem expansion across the Asia Pacific and Japan (APJ) region. In this role, help in establishing new market for services led digital solutions from the ground up, built a multi-million-dollar sales pipeline, and directly delivered over $25M+ in services revenue. Key Highlights & Focus Areas - Revenue Growth & Market Incubation: Built market demand from scratch for enterprise solutions (Cloud, Software, Analytics, Mobility), managing a $25M+ sales funnel and executing high-value annuity agreements. - APJ Partner Ecosystem & GTM: Identified, recruited,…
- Job: Cisco — Business Development Manager - Solutions and Services (Cloud/Hybrid) · 2010-04 – 2013-07 · 3y 3mo — - Led consultative sales and business development for SaaS, Cloud, and Virtualization solutions across strategic accounts and Service Providers in APJC. - Generated $15M+ in services revenue by leveraging a hybrid model of direct sales and channel partner networks. - Spearheaded joint Go-To-Market (GTM) initiatives with strategic partners to accelerate market penetration and business scalability. - Orchestrated cross-functional teams to design, launch, and deliver complex hosted cloud solutions tailored to service provider requirements. - Standardized Cisco and partner delivery frameworks to guarantee seamless execution, customer success, and long-term engagement.
- Job: Cisco — Technical Marketing Engineer (CCIE Voice) · 2008-09 – 2010-04 · 1y 7mo — Represented global business unit in the region, supporting large and complex deals by bringing in consulting and technology support. Worked with partner and accounts teams for customer and delivered executive engagements to evangelize new trends and solutions. Executed consultative engagements, workshops to educate Cisco and partner sales team to create opportunities surrounding new solutions. Offered SME expertise, to disrupt and win deals, where competition was incumbent. Represented Cisco in public conferences creating Cisco solutions awareness for customers and partners. Worked closely and supported partners for respective geographies including APJ, for delivery and pre-sales support.
- Job: Wipro — Consultant · 2004-03 – 2008-09 · 4y 6mo — Countrywide lead for business development function for consulting and pre-sales engagements for software based solutions, with assignments covering both the end customer and partners. Focused on creating business opportunities for repeat sales through partner/OEM model. Managed technical teams for solution engineering and solution designing. Provided presales coverage for requirement analysis, traffic management for WAN, Voice channels, solution consultancy
- Job: Baytalkitec Pvt Ltd (Compushop Pvt Ltd) — Technical Specialist · 2002-12 – 2004-03 · 1y 3mo — Deployment of voice solutions like Aspect dialers, IVR, ACD, Voice loggers like Nice. Pre/Post-sales support was the key responsibilities to Sales team across the country. Post deployment of Aspect solutions i.e. Dialer, ACD, IVR etc, provide solution administration training to all customers as part of project hand off. Consultancy and audit services were key responsibilities for customers, helping them identify best-suited technology and principal, for call centers
- Job: Delhi Call Center — Telecom Consultant · 2001-08 – 2002-12 · 1y 4mo — Prime responsibility included Traffic analysis, management and planning for current and future growth for Internet traffic, WAN link, Voice channels. To work on Cellit(Concerto/Aspect) Dialing solution, PRI's, Cisco routers, networking.
- School: MIT Professional Education — Professional Certificate Program, Industry 4.0
- School: Symbiosis institute of Management Studies — PGDBA, Marketing Management
- School: Jiwaji University — Bach. Of Engg, Computers
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