Phillip Swan
Product & GTM Strategy Advisor for PE-Backed and Growth-Stage Companies | 5x $1B+ Product Builder | $0 to $3.3B ARR at Microsoft in 3 years | $1.6B Exit | Founder & Managing Partner, Pi Partners
Most companies behind plan do not have a sales problem. They have a product and strategy problem that shows up in the revenue line: an offer the market will not pull, a roadmap disconnected from what buyers actually value, an AI initiative burning budget without returning a
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I fix I run Pi Partners, where I work with PE-backed and growth-stage companies ($15M to $300M) as a product and GTM strategy advisor. Engagements start with a structured diagnostic of your product, positioning, and revenue engine, move into strategy and offer engineering, and scale into fractional leadership (CPO, CSO, or CRO) when you need an operator in the seat. I speak the language sponsors are measured on: EV, ARR, contribution margin, EBITDA, and exit The AI credibility is not a bolt-on. I have co-founded enterprise AI ventures, hold inventor credit on 7 provisional patents in multi-agent governance and AI behavioral governance, and have taken AI products through procurement, security review, and board scrutiny. I know which AI investments create enterprise value and which are science projects, and I bring that judgment into every revenue The track record:▸ Built the Microsoft Mobile and Embedded business from $0 to 3B ARR at 97% contribution margin▸ Led Telogy Networks from $0 to $89M in 18 months and through its 6B acquisition by Texas Instruments▸ Turned 500+ customer interviews into the product strategy that took Exonome from pre-revenue to $20M ARR in 14 months▸ Re-engineered Coterie Insurance's offer and GTM: $125K/month to a $45M annualized run-rate in 8 months and a $50M Series B in 9 weeks▸ Generated $15M in 90 days for a critical-infrastructure cybersecurity platformI work best with founders, CEOs, and operating partners who want a seasoned product and strategy operator, not another consultant with a How to engage:Product Strategy · GTM Architecture · Growth Diagnostic & Roadmap · AI Strategy & Deployment · Fractional Leadership (CPO/CSO/CRO)If your product or your growth plan is the binding constraint, book a 15-minute fit call: com/phillip-swan/15-minute-consult
GTM Index
- PI PARTNERSJOB
- Managing Partner4Y 1M
Managing Partner
Pi Partners llc
A cohort of seasoned industry veterans who have all worked extensively together over the past 20+ years, and who have a track record of success in scaling technology companies. We come together as a pod to work collaboratively with your team to swarm your challenge. We bring stage-appropriate expertise, process, and technology to the table. Our expertise includes Customer Experience, Marketing, Sales, Product, and Engineering. We'll work with you to develop a customized growth strategy and tactics tailored to your specific needs and goals.
- SYMPHRAAIJOB
- Managing Partner10M
Managing Partner
SymphraAI
SymphraAI is an enterprise intelligence company focused on helping organizations understand how value is created, sustained, and put at risk across real operating conditions. Our platform is built on years of hands-on experience working inside complex enterprises across strategy, data, governance, risk, and execution. We did not set out to build another AI tool or analytics dashboard. We built what organizations need to make confident, defensible decisions in environments where assumptions are costly. The name Symphra reflects our belief that enterprise value is not created by any single function or technology. It emerges when strategy, people, processes, data, AI, governance, and risk op…
- SCOTTISH DEVELOPMENT INTERNATIONALJOB
- GlobalScot21Y 7M
GlobalScot
Scottish Development International
Pro bono support to Scottish companies looking to enter the North American market.
- IRIDIUSJOB
- Chief Product Officer & GTM1Y 4M
Chief Product Officer & GTM
Iridius
Applying billion-dollar business-building expertise to enterprise AI transformation. Leading product strategy and go-to-market execution for trusted AI solutions that move from pilot to production scale. Strategic Impact: ↳ Designed “solution factory” approach delivering enterprise AI implementations in days vs months ↳ Created frameworks enabling rapid scaling across Fortune 100 compliance requirements ↳ Developed modular AI architecture for systematic revenue growth across industry verticals ↳ Co-host “The Agentic Insider” podcast, establishing thought leadership in responsible AI at scale
- LINGOAIDJOB
- Chief Revenue Officer (CRO)1Y 5M
Chief Revenue Officer (CRO)
LingoAid
LingoAid is dedicated to being a powerful voice for those who cannot speak for themselves. Our purpose lies in a deep commitment to trustworthiness and reliability. We foster an organizational culture that invites our staff and clients to participate and provides ample reasons to feel proud of their association with us. LingoAid's specialty is real-time speech and text interpretation, VRI, OPI, translation, and localization.
- EXONOMEJOB
- Advisor1Y 11M
Advisor
Exonome
Advisor to a marketplace as a service focused on delivering compelling experiences to small business owners within at-risk communities and the customers they serve. Rapidly built offshore resources to build out the initial product and GTM strategy. Conducted over 500 interviews to refine the problem that we are solving and a powerful GTM strategy that has been proven to work multiple times. Developed and tested brand design, architecture, and narrative.
- CMO CONSULTING GROUPJOB
- Chief Revenue Officer (CRO)10Y 3M
Chief Revenue Officer (CRO)
CMO Consulting Group
* A senior partner of a 16-member $20MM boutique consultancy specializing in marketing strategy, planning, and execution in close partnership with MarTech experts. Recruited by T-Mobile USA's CEO to serve as the company's interim SVP of Marketing Brand & B2B Customer Acquisition. * Reduced T-Mobile OPEX by $9MM within 90-days of appointment, increased market share by 200-basis points, and exceeded quarterly revenue plan by 242%. * Secured over $5MM in revenue within the first 12-months by leveraging connections with TPG and Centerbridge to build credibility and derive value out of recent acquisitions enabling over 20-partners worth over $50MM in annual revenue. * Captured an immediate lift…
- COTERIEJOB
- Chief GTM Officer8M
Chief Go-To-Market Officer
Coterie
Coterie integrates insurance into platforms and processes that businesses, contractors, and gig workers already use, unlocking protection in minutes. Our tech-based approach to business insurance uses data-driven automation, providing accurate, affordable coverage – without the hassle.
- EFFICIENT ENERGY PARTNERSJOB
- Managing Partner3Y 6M
Managing Partner
Efficient Energy Partners
Co-founder of a rapid growth Oil & Gas and Consumer Package Goods (CPG) manufacturer, responsible for all Government, Energy & Consumer market sales and operations including logistics and OEM sales contracts. * Rapidly added over $50MM incremental ARR to topline revenue within 6-months by identifying the right industries to focus on sales efforts. * Captured committed paint and varnish manufacturing contracts worth $65MM in Year-1 growing to $365MM in Year-3 by developing senior partnerships and securing OEM contracts. * Partnered with private investors to raise capital for three additional location expansions.
- FORSTA,JOB
- Member of the Board2Y 11M
Member of the Board
Forsta, Inc
* Appointed by the Board as an independent board member to support a private B2B SaaS collaboration company's growth. Developed a go-to-market strategy by focusing on building out revenue through a changed approach.
- Job: Pi Partners llc — Managing Partner · 2022-07 – present — A cohort of seasoned industry veterans who have all worked extensively together over the past 20+ years, and who have a track record of success in scaling technology companies. We come together as a pod to work collaboratively with your team to swarm your challenge. We bring stage-appropriate expertise, process, and technology to the table. Our expertise includes Customer Experience, Marketing, Sales, Product, and Engineering. We'll work with you to develop a customized growth strategy and tactics tailored to your specific needs and goals.
- Job: SymphraAI — Managing Partner · 2025-10 – present — SymphraAI is an enterprise intelligence company focused on helping organizations understand how value is created, sustained, and put at risk across real operating conditions. Our platform is built on years of hands-on experience working inside complex enterprises across strategy, data, governance, risk, and execution. We did not set out to build another AI tool or analytics dashboard. We built what organizations need to make confident, defensible decisions in environments where assumptions are costly. The name Symphra reflects our belief that enterprise value is not created by any single function or technology. It emerges when strategy, people, processes, data, AI, governance, and risk op…
- Job: Scottish Development International — GlobalScot · 2005-01 – present — Pro bono support to Scottish companies looking to enter the North American market.
- Job: Iridius — Chief Product Officer & GTM · 2024-06 – 2025-10 — Applying billion-dollar business-building expertise to enterprise AI transformation. Leading product strategy and go-to-market execution for trusted AI solutions that move from pilot to production scale. Strategic Impact: ↳ Designed “solution factory” approach delivering enterprise AI implementations in days vs months ↳ Created frameworks enabling rapid scaling across Fortune 100 compliance requirements ↳ Developed modular AI architecture for systematic revenue growth across industry verticals ↳ Co-host “The Agentic Insider” podcast, establishing thought leadership in responsible AI at scale
- Job: LingoAid — Chief Revenue Officer (CRO) · 2023-09 – 2025-02 — LingoAid is dedicated to being a powerful voice for those who cannot speak for themselves. Our purpose lies in a deep commitment to trustworthiness and reliability. We foster an organizational culture that invites our staff and clients to participate and provides ample reasons to feel proud of their association with us. LingoAid's specialty is real-time speech and text interpretation, VRI, OPI, translation, and localization.
- Job: Exonome — Advisor · 2022-01 – 2023-12 — Advisor to a marketplace as a service focused on delivering compelling experiences to small business owners within at-risk communities and the customers they serve. Rapidly built offshore resources to build out the initial product and GTM strategy. Conducted over 500 interviews to refine the problem that we are solving and a powerful GTM strategy that has been proven to work multiple times. Developed and tested brand design, architecture, and narrative.
- Job: CMO Consulting Group — Chief Revenue Officer (CRO) · 2013-01 – 2023-04 — * A senior partner of a 16-member $20MM boutique consultancy specializing in marketing strategy, planning, and execution in close partnership with MarTech experts. Recruited by T-Mobile USA's CEO to serve as the company's interim SVP of Marketing Brand & B2B Customer Acquisition. * Reduced T-Mobile OPEX by $9MM within 90-days of appointment, increased market share by 200-basis points, and exceeded quarterly revenue plan by 242%. * Secured over $5MM in revenue within the first 12-months by leveraging connections with TPG and Centerbridge to build credibility and derive value out of recent acquisitions enabling over 20-partners worth over $50MM in annual revenue. * Captured an immediate lift…
- Job: Coterie — Chief Go-To-Market Officer · 2021-04 – 2021-12 — Coterie integrates insurance into platforms and processes that businesses, contractors, and gig workers already use, unlocking protection in minutes. Our tech-based approach to business insurance uses data-driven automation, providing accurate, affordable coverage – without the hassle.
- Job: Efficient Energy Partners — Managing Partner · 2017-01 – 2020-07 — Co-founder of a rapid growth Oil & Gas and Consumer Package Goods (CPG) manufacturer, responsible for all Government, Energy & Consumer market sales and operations including logistics and OEM sales contracts. * Rapidly added over $50MM incremental ARR to topline revenue within 6-months by identifying the right industries to focus on sales efforts. * Captured committed paint and varnish manufacturing contracts worth $65MM in Year-1 growing to $365MM in Year-3 by developing senior partnerships and securing OEM contracts. * Partnered with private investors to raise capital for three additional location expansions.
- Job: Forsta, Inc — Member of the Board · 2017-01 – 2019-12 — * Appointed by the Board as an independent board member to support a private B2B SaaS collaboration company's growth. Developed a go-to-market strategy by focusing on building out revenue through a changed approach.
- School: The University of Glasgow — B.Sc., Mathematics & Computer Science
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