Alex Moss

GTM Leader | Building Revenue for Media, Entertainment & Frontier Tech | Creative & Studio Partnerships | Founder

London7.1k followers
SL8TEex-PubMaticex-Xposition

I'm a GTM and commercial growth leader with 15+ years scaling revenue across entertainment, AdTech, and emerging technology.

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Co-Founder at SL8TE - a brand-entertainment integration platform that connects global brands and agency partners with a curated slate of 15–20 prestige independent films per Before that: VP Sales EMEA at YouAppi (10x revenue in two years, 4th fastest-growing in the Deloitte TechFast 500 EMEA), Head of Video GTM Sales at PubMatic (Nasdaq: PUBM), and Business Development Director at Visible Measures (acquired by illumin, Nasdaq: ILLM) - where I built three separate UK markets from zero to $1M+ My GTM expertise:Proven 0→1 and 0→scale GTM operator. I’ve built repeatable commercial motion in early-stage environments, carried quota, and closed enterprise deals where the path to revenue had to be created, not inherited. AI-enabled, I use AI tools across research, outbound, account prep, client solutions, and follow-up to move faster and create more commercial leverage. Above all, I'm highly adaptable and generalist. What I've built at SL8TE:The Curated Brand Studio - a formal co-development partnership with XYZ Films, the independent studio behind Netflix Originals Havoc (Tom Hardy) and Stowaway (Anna Kendrick), with a library of 200+ films produced, sold, or distributed since 2009. Brands enter at the script stage, gaining genuine creative influence over narrative, character, world-building, and production design - not retrofitted in post. SL8TE uses a data-backed scoring system to match brands to stories across content alignment, audience overlap, production viability, and commercial opportunity. Why now? - Entry into major studio productions is structurally broken: only 5% of projects get greenlit, budgets are committed upfront, and creative control is surrendered with no guarantee the film ever gets made. Prestige independent film (from studios such as XYZ Films) are the most undervalued brand investment in media. I've spent the last two years building the infrastructure to change What I love doing:Senior commercial or full-cycle sales/bd roles - where founder-level thinking, entertainment industry credibility, and a track record of building GTM from zero are genuinely valued. I'm particularly drawn to companies at the intersection of media, creator economy, AI, and brand - where the commercial challenge is as interesting as the product.

Career Timeline

JobSchool

GTM Index

  1. SL8TEJOB
    1. Co-Founder | GTM Sales Lead
      2Y 9M
  2. XPOSITIONJOB
    1. GTM B2B Sales Specialist
      5Y 8M
  3. YOUAPPIJOB
    1. VP Sales EMEA
      2Y 1M
  4. PUBMATICJOB
    1. Head of Video GTM Sales EMEA
      1Y 4M
  5. VISIBLE MEASURESJOB
    1. Dir of BD
      5Y 1M

Time in market 17Y 2MOpen 4Closed 4Stints 8

gtmindex.io/p/alexjmoss

  1. Job: PubMatic — Head of Video GTM Sales EMEA · 2014-09 – 2016-01 · 1y 4mo
  2. Job: SL8TE — Co-Founder | GTM Sales Lead · 2024-01 – present · 2y 7mo — Brand-entertainment platform connecting global brands with independent film production at script development stage via AI-driven workflows. •  Architected the Curated Brand Studio - a formal brand-integration partnership with XYZ Films (Netflix Originals Havoc, Stowaway; 200+ films produced/distributed) •  Built a $1M+ sales pipeline within 6 months, targeting VPs and CXOs at Fortune 500 luxury, retail, fashion, and entertainment brands •  Validated product-market fit through 30+ brand proposals and 50+ creative industry partnerships •  Developed commercial strategy for pitch to global streamers and studio distribution partners •  Leveraged AI-driven workflows to accelerate platform product…
  3. Job: Xposition — Go-To-Market B2B Sales Specialist | Start-ups & Scale-ups · 2018-04 – 2023-12 · 5y 8mo — Boutique GTM consultancy; grew to six-figure client revenue by partnering with seed-to-Series A startups across HealthTech, AdTech, HR Tech, and MarTech. •  Delivered full GTM plans and playbooks achieving 100% of target KPIs/OKRs across multiple clients •  Drove 50–200% pipeline growth per client through commercial development and product marketing strategy •  Shortened sales cycles by 25–50% via improved GTM processes and ICP refinement within two quarters •  Consistently sourced enterprise accounts worth $250K+ ARR; clients include Koa Health and multiple AdTech startups
  4. Job: YouAppi — VP Sales EMEA | UK Country Manager · 2016-02 – 2018-03 · 2y 1mo
  5. Job: Visible Measures — Director of Business Development · 2009-08 – 2014-09 · 5y 1mo — •  First UK hire; built revenue from zero to $1M+ annual run rate in a nascent digital video analytics market •  Won blue-chip clients including Unilever, P&G, Ford, GM, and Diageo •  Contributed to company-wide 20x revenue growth during tenure; successfully navigated two full product pivots
  6. School: CIM | The Chartered Institute of Marketing — DipM
  7. School: Thames Valley University — DipM, Chartered Institute of Marketing Diploma
  8. School: University of Portsmouth — BA(HONS), Economics

Skills

SaaS SalesCreativity and InnovationStart-up VenturesBrand PartnershipsGTMWeb3BudgetingSales StrategyRevOpsSales Pipeline ManagementConsultative SellingSales ProcessesStart-up ConsultingSales OperationsPlatform as a Service (PAAS)Artificial Intelligence (AI)Business Intelligence (BI)Cross-functional Team LeadershipSalesSoftware as a Service (SaaS)

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