Peter Graves ☁
GTM Lead - Building @ Cognition in ANZ | Devin + Windsurf
Cognition☁ Growth-oriented enterprise sales leader with 20+ years experience in SaaS, software development, digital media and consulting industries across ANZ and APAC region.
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☁ Experience managing, scaling and enabling high-growth sales teams with a focus on customer success, high-performance culture, embedding process and having fun. ☁ Comfortable building and executing go-to-market strategies for emerging technology with a focus on rapid process iteration and data-driven decision making. ☁ Enjoy coaching and mentoring Account Executives and Sales Leaders with an emphasis on mindset, goal setting and executional excellence. ☁ Familiar working in a fast paced environment and managing change across multiple stakeholder groups (internal, customer & partners). Specialties: Enterprise Sales, Sales Management, Coaching, Complex Solution Sales, Digital Media, Internet Technologies, SaaS & Cloud Software, Sales Management, Sales Strategy & Planning.
GTM Index
- XA NETWORKJOB
- Member2M
Member
XA Network
The network that empowers tech leaders to shape the future. https://xanetwork.co/.
- COGNITIONJOB
- GTM Lead3M
GTM Lead
Cognition
Cognition is an applied AI lab building reasoning-first AI teammates. We were founded on a simple conviction: AI has reached the point where it can do real engineering work — not just suggest code snippets, but autonomously plan, implement, debug, and deploy entire features from start to finish. Devin is the world's first fully autonomous AI software engineer. Unlike copilots that autocomplete lines or chatbots that answer questions, Devin operates as an independent teammate — it takes a task description, spins up its own environment, writes and tests code across multiple files, uses the terminal and browser, and iterates until the job is done. It doesn't wait for you to tab-accept; it shi…
- UIPATHJOB
- Area VP1Y 6M
Area Vice President
UiPath
- Regional VP - Sales APJ1Y 7M
Regional Vice President - Sales APJ
UiPath
- SALESFORCEJOB
- Regional VP - Enterprise,…3Y 2M
Regional Vice President - Enterprise, Salesforce Marketing Cloud
Salesforce
- Regional Sales Dir - Enter…6Y 8M
Regional Sales Director - Enterprise Accounts - Marketing Cloud
Salesforce
Salesforce is the Customer Success Platform. It’s the only platform that puts the customer in the center of marketing, sales, commerce, and service to create one connected customer experience across all touchpoints with a brand. For marketing, it means Salesforce helps marketers do what matters most: drive pipeline, product sales, and their company’s bottom line. Salesforce is the unquestioned leader in CRM market share according to Gartner and IDC. This is good news for marketers. It means that they finally have the tools to tie marketing metrics directly to sales, commerce, and service outcomes.
- NEON STINGRAYJOB
- Head of Sales1Y 8M
Head of Sales
Neon Stingray
Neon Stingray specialises in developing next generation Connected Entertainment applications for multiple platforms. My focus was building a specialist practice that helps media companies and brands understand and profit from the emerging trends of transactional and subscription media services, enterprise search, media discovery and recommendations, online video and multi-screen experiences (web, mobile & Connected TV).
- BRIGHTCOVEJOB
- Regional Sales Dir1Y 1M
Regional Sales Director
Brightcove
Helped to establish Brightcove's position as a leading online video platform in the ANZ region. Responsible for all sales/business development activities in the region and worked closely with regional and global teams on the development of the market entry strategy. Within 12 months we were able to triple our customer base and secure business with many leading businesses and media companies.
- DIFFERENTJOB
- Sales/Account Mgr2Y 7M
Sales/Account Manager
Different
Different was the largest Customer Experience Design firm in Australia. I was responsible for managing new business and strategic client relationships and also a part of the local management team. During my time at the company the business grew rapidly and secured many high profile projects with leading brands/organisations. I worked closely with many of the largest companies in Australia to introduce the concept of Experience Design and work with them to help create more customer focussed products and services. Service offering included Customer Experience Research, Experience Strategy & Experience Design across digital, interpersonal and physical products and services.
- FROST & SULLIVANJOB
- Sales Mgr4Y 11M
Sales Manager
Frost & Sullivan
Frost & Sullivan is an international research and consulting company. I ran Sales & Account Management for their Information and Communication Technology business in Australia and New Zealand. Coverage areas included; Digital Media Next Generation Networks Enterprise Communications Network Security Contact Centres Enterprise Applications Wireless / Mobile Communications Broadband Typical projects included Market Intelligence Market/Business Planning Opportunity Assessment Market Segmentation End-user research Partner / Alliance Intelligence
- INTERLOGIC PLACEMENTSJOB
- Resourcing Consultant2Y 11M
Resourcing Consultant
Interlogic Placements
- Job: XA Network — Member · 2026-06 – present — The network that empowers tech leaders to shape the future. https://xanetwork.co/.
- Job: Brightcove — Regional Sales Director · 2010-08 – 2011-09 — Helped to establish Brightcove's position as a leading online video platform in the ANZ region. Responsible for all sales/business development activities in the region and worked closely with regional and global teams on the development of the market entry strategy. Within 12 months we were able to triple our customer base and secure business with many leading businesses and media companies.
- Job: UiPath — Area Vice President · 2024-11 – 2026-05
- Job: UiPath — Regional Vice President - Sales APJ · 2023-04 – 2024-11
- Job: Frost & Sullivan — Sales Manager · 2003-02 – 2008-01 — Frost & Sullivan is an international research and consulting company. I ran Sales & Account Management for their Information and Communication Technology business in Australia and New Zealand. Coverage areas included; Digital Media Next Generation Networks Enterprise Communications Network Security Contact Centres Enterprise Applications Wireless / Mobile Communications Broadband Typical projects included Market Intelligence Market/Business Planning Opportunity Assessment Market Segmentation End-user research Partner / Alliance Intelligence
- Job: Salesforce — Regional Vice President - Enterprise, Salesforce Marketing Cloud · 2020-02 – 2023-04
- Job: Interlogic Placements — Resourcing Consultant · 2001 – 2003
- Job: Cognition — GTM Lead · 2026-05 – present — Cognition is an applied AI lab building reasoning-first AI teammates. We were founded on a simple conviction: AI has reached the point where it can do real engineering work — not just suggest code snippets, but autonomously plan, implement, debug, and deploy entire features from start to finish. Devin is the world's first fully autonomous AI software engineer. Unlike copilots that autocomplete lines or chatbots that answer questions, Devin operates as an independent teammate — it takes a task description, spins up its own environment, writes and tests code across multiple files, uses the terminal and browser, and iterates until the job is done. It doesn't wait for you to tab-accept; it shi…
- Job: Neon Stingray — Head of Sales · 2011-10 – 2013-06 — Neon Stingray specialises in developing next generation Connected Entertainment applications for multiple platforms. My focus was building a specialist practice that helps media companies and brands understand and profit from the emerging trends of transactional and subscription media services, enterprise search, media discovery and recommendations, online video and multi-screen experiences (web, mobile & Connected TV).
- Job: Different — Sales/Account Manager · 2008-01 – 2010-08 — Different was the largest Customer Experience Design firm in Australia. I was responsible for managing new business and strategic client relationships and also a part of the local management team. During my time at the company the business grew rapidly and secured many high profile projects with leading brands/organisations. I worked closely with many of the largest companies in Australia to introduce the concept of Experience Design and work with them to help create more customer focussed products and services. Service offering included Customer Experience Research, Experience Strategy & Experience Design across digital, interpersonal and physical products and services.
- Job: Salesforce — Regional Sales Director - Enterprise Accounts - Marketing Cloud · 2013-06 – 2020-02 — Salesforce is the Customer Success Platform. It’s the only platform that puts the customer in the center of marketing, sales, commerce, and service to create one connected customer experience across all touchpoints with a brand. For marketing, it means Salesforce helps marketers do what matters most: drive pipeline, product sales, and their company’s bottom line. Salesforce is the unquestioned leader in CRM market share according to Gartner and IDC. This is good news for marketers. It means that they finally have the tools to tie marketing metrics directly to sales, commerce, and service outcomes.
- School: UNSW — Grad Dip, Commerce
- School: UNSW — BA, Media & Communications
- School: Barker College
Skills
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