Hayden Sherriff
GTM Lead - Majors Accounts at Cognition
CognitionI am an energetic, driven person who loves to be given a challenge. I have proven leadership and communication skills, involving organizing, managing and training sales teams.
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My most valuable strengths are my ease in communication with others, exceptional relationship building skills and persistence. I am loyal hard working and very determined, with a positive can do attitude, which I feel is an asset to any organization. I have always been passionate about sales and account management and see both industries as very people orientated, competitive and fast paced. My goal is to add value to any job I am working on and to broaden my knowledge and skills in these areas.
GTM Index
- COGNITIONJOB
- GTM Lead - Strategic Accou…3M
GTM Lead - Strategic Accounts
Cognition
- UIPATHJOB
- Regional VP, ANZ Enterprise1Y 4M
Regional Vice President, ANZ Enterprise
UiPath
- Strategic Account Executive1Y 11M
Strategic Account Executive
UiPath
- Senior Enterprise Sales Ex…1Y 11M
Senior Enterprise Sales Executive
UiPath
- Enterprise Sales Executive11M
Enterprise Sales Executive
UiPath
- Commercial Sales Executive6M
Commercial Sales Executive
UiPath
- TREND MICROJOB
- NSW1Y 6M
NSW / QLD Enterprise Account Manager
Trend Micro
- QLD Account Mgr2Y 10M
QLD Account Manager
Trend Micro
- LIVING THE DREAMJOB
- Adventurer4M
Adventurer
Living the Dream
Adventurer : "a person who enjoys or seeks adventure". I took 5 months off to reflect and recharge the batteries whilst traveling through South and Central America in search of amazing surf, unique cultural experiences and all round good times. I was unsure how to portray this on LinkedIn but one comment explains everything "Living the Dream".
- DELL TECHNOLOGIESJOB
- BD Mgr VIC2Y 3M
Business Development Manager VIC
Dell Technologies
My role at EMC² is to help customers overcome their IT challenges by providing them with the latest market leading technology innovations in Cloud, IT Infrastructure, Data Protection & Availability, Virtualization, Application Development & Big Data. EMC² is a Federation of four Market Leading Organisations; EMC², VMware, Pivotal and RSA.
- BD Mgr WA1Y 2M
Business Development Manager WA
Dell Technologies
- ACCOLADE WINESJOB
- Area Mgr Sydney CBD - East…1Y 3M
Area Manager Sydney CBD - Eastern Suburbs
Accolade Wines
Position Summary: Maintain strong relationships with key on and off-premise clients within the Sydney CBD and Eastern Suburbs, whilst driving sales and developing new business. Key Accountabilities: - Exceed budgeted sales targets and distributions - Identifying market opportunities to build sales and profitability - Negotiate business agreements and commercial initiatives - Creation and activation of promotional plans - CRM and Salesforce customer maintenance
- GORDON & GOTCHJOB
- Key Account Executive2Y
Key Account Executive
Gordon & Gotch
Position Summary: Responsible for the day-to-day and ongoing business relationships of Gordon and Gotch's key retailers. Ensuring effective communication and information flow occurs between Gordon and Gotch, retail customers and publishers. Key Accountabilities: -Maintaining close contact with assigned retailer groups to build strong relationship and gather information regarding future plans. - Manage publisher expectations for magazine ranging within the National Accounts. - Presenting for and supporting Gordon and Gotch publishers in retail range reviews, highlighting current market trends and missed opportunities. -Managing day to day queries and requirements of key retail accounts. - D…
- THE SMART GROUP, OPTUSJOB
- Sales and Mktg Team Mgr1Y 11M
Sales and Marketing Team Manager
The Smart Group, Optus
Managing and leadership of a team of 10 sales reps. New business development. Training new sales reps in sales and tech. Goal setting and monitoring team sales targets Door to door sales. Broadband, Mobile and Home Phone packages. Turf allocation. Achievements: Top Sales Rookie, The Smart Group, Optus Channel, Sydney Top Team Manager, The Smart Group, Optus Channel, Sydney
- Job: Cognition — GTM Lead - Strategic Accounts · 2026-05 – present
- Job: UiPath — Commercial Sales Executive · 2019-07 – 2020-01
- Job: Living the Dream — Adventurer · 2016-04 – 2016-08 — Adventurer : "a person who enjoys or seeks adventure". I took 5 months off to reflect and recharge the batteries whilst traveling through South and Central America in search of amazing surf, unique cultural experiences and all round good times. I was unsure how to portray this on LinkedIn but one comment explains everything "Living the Dream".
- Job: Dell Technologies — Business Development Manager VIC · 2014-01 – 2016-04 — My role at EMC² is to help customers overcome their IT challenges by providing them with the latest market leading technology innovations in Cloud, IT Infrastructure, Data Protection & Availability, Virtualization, Application Development & Big Data. EMC² is a Federation of four Market Leading Organisations; EMC², VMware, Pivotal and RSA.
- Job: The Smart Group, Optus — Sales and Marketing Team Manager · 2009 – 2010 — Managing and leadership of a team of 10 sales reps. New business development. Training new sales reps in sales and tech. Goal setting and monitoring team sales targets Door to door sales. Broadband, Mobile and Home Phone packages. Turf allocation. Achievements: Top Sales Rookie, The Smart Group, Optus Channel, Sydney Top Team Manager, The Smart Group, Optus Channel, Sydney
- Job: Accolade Wines — Area Manager Sydney CBD - Eastern Suburbs · 2012-06 – 2013-09 — Position Summary: Maintain strong relationships with key on and off-premise clients within the Sydney CBD and Eastern Suburbs, whilst driving sales and developing new business. Key Accountabilities: - Exceed budgeted sales targets and distributions - Identifying market opportunities to build sales and profitability - Negotiate business agreements and commercial initiatives - Creation and activation of promotional plans - CRM and Salesforce customer maintenance
- Job: UiPath — Strategic Account Executive · 2023-01 – 2024-12
- Job: UiPath — Enterprise Sales Executive · 2020-01 – 2020-12
- Job: UiPath — Senior Enterprise Sales Executive · 2021-01 – 2022-12
- Job: Gordon & Gotch — Key Account Executive · 2010-06 – 2012-06 — Position Summary: Responsible for the day-to-day and ongoing business relationships of Gordon and Gotch's key retailers. Ensuring effective communication and information flow occurs between Gordon and Gotch, retail customers and publishers. Key Accountabilities: -Maintaining close contact with assigned retailer groups to build strong relationship and gather information regarding future plans. - Manage publisher expectations for magazine ranging within the National Accounts. - Presenting for and supporting Gordon and Gotch publishers in retail range reviews, highlighting current market trends and missed opportunities. -Managing day to day queries and requirements of key retail accounts. - D…
- Job: Trend Micro — QLD Account Manager · 2016-09 – 2019-07
- Job: Dell Technologies — Business Development Manager WA · 2013-10 – 2014-12
- Job: Trend Micro — NSW / QLD Enterprise Account Manager · 2018-01 – 2019-07
- Job: UiPath — Regional Vice President, ANZ Enterprise · 2025-01 – 2026-05
- School: University of Otago — BCom, BCApSc, Marketing, Design
- School: Mount Aspiring College
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