Perkin Kothari

India31.6k followers

PeopleStrong

I’m the kind of person who looks at chaos and thinks, How can I make this fun and profitable? Passionate about transforming sales and scaling GTM strategies, I work where AI, data, and operational brilliance collide (sounds fancy, but really, it’s just making the impossible look
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Curiosity isn’t just a trait it’s my daily caffeine. I unlearn outdated ideas faster than you can say ‘pipeline bottleneck’ and thrive on crafting creative, scalable systems that actually work. From turning ‘We’ve always done it this way’ into bold new strategies to connecting the dots no one even knew existed, I specialize in making growth look effortless (spoiler: it’s 💪 My Top 3 Superpowers that Drives Revenue Growth ~1️⃣ Turning Chaos into Clarity2️⃣ Building Scalable, Revenue-Generating Systems3️⃣ Maximizing Revenue at Every Stage of the Customer JourneyCore values? Innovation, cultural agility, and measurable impact because if it doesn’t move the needle, why are we even doing it? If you’re into solving big challenges, sparking fresh ideas, or need someone to explain why ‘manual lead routing’ is a crime, let’s talk! ~ 📧 com Who knows? We might just build something extraordinary or at least have a good laugh along the ✌️

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GTM Index

MAKEJOB
1. Automation Specialist
  2Y 5M
BOARDYJOB
1. VIP Connector
  2Y 5M
CMO ALLIANCEJOB
1. Member
  2Y 3M
HAMPTONJOB
1. Member
  2Y 5M
OPENAIJOB
1. Forum Member
  2Y 3M
AIROPSJOB
1. Content Eng
  1Y 4M
N8NJOB
1. n8n Expert
  2Y 5M
PEOPLESTRONGJOB
1. GTM Eng
  1Y 3M
2. Inbound and Outbound Mktg…
  2Y
3. Customer Lifecycle Marketer
  3Y 6M
4. Mktg Operations Mgr
  4Y 3M
SMARTLEADJOB
1. Smartlead Expert
  2Y 5M
CLAYJOB
1. Clay Expert Creator 🏅
  2Y 5M
CXLSCHOOL
1. Mktg, B2B Mktg
  3Y 9M
Y COMBINATORSCHOOL
1. Y Combinator
  4Y 7M
GROWTHX®SCHOOL
1. Growth Mktg, Advanced Grow…
  3Y 4M
GROWTHSCHOOLSCHOOL
1. Growth Hacking, Growth Hac…
  2Y 9M
PRODUCT MARKETING ALLIANCESCHOOL
1. Certification Program, PMM
  2M
MICASCHOOL
1. PG Program in Digital Mktg…
  1Y 11M
TAPMI SCHOOL OF BUSINESS, JAIPURSCHOOL
1. Master of Business Adminis…
  2Y 11M
MANIPAL UNIVERSITY JAIPURSCHOOL
1. Bachelor of Arts (Hons), E…
  3Y 11M
INDIA INTERNATIONAL SCHOOL JAIPURSCHOOL
1. 10+2, Commerce
  14Y 11M

Job: Make — Automation Specialist | No-Code Ops Architect · 2024-05 – present · 2y 3mo — Most teams wait for things to break before they fix them. I build invisible automation systems that see the break coming and reroute it pbefore it happens. If your CRM, Slack, inbox, and calendar are working together silently… there’s a good chance I’ve touched the flow. ⚙️ Automated complex multi-step workflows across HubSpot, Teams, Google Sheets, WhatsApp, Calendly, and CRMs using Make ~ reducing manual effort by 90% ⏱️ Saved 1000+ hours annually for sales, marketing, and CS teams by replacing repetitive tasks with seamless, error-proof automations. 🔁 Built real-time lead routing and enrichment flows between Webflow, Typeform, LinkedIn, and HubSpot — cutting lead response time from h…
Job: Boardy — VIP Connector · 2024-05 – present · 2y 3mo — Exploring the superpowers of Al intermixed with networking
Job: CMO Alliance — Member · 2024-07 – present · 2y 1mo — The CMO Alliance exists to create an exclusive centre of excellence for current (and aspiring) Chief Marketing Officers all over the world. Through intimate + exclusive small councils, peer-to-peer meetings, articles, podcasts, events, and reports, our mission is to provide CMOs with the content they need to grow their business, hit their targets, learn from other marketing leaders, and level themselves up - personally and professionally.
Job: Hampton — Member · 2024-05 – present · 2y 3mo
Job: OpenAI — Forum Member · 2024-07 – present · 2y 1mo — Invited to join the OpenAl Forum as an early member for contributions to Al in industry and academia. The group brings together experts to shape Al research, safety, and policy. Since joining, I've taught myself to build web apps using OpenAl's API across text, image and audio use cases.
Job: AirOps — Content Engineer · 2025-06 – present · 1y 2mo
Job: n8n — n8n Expert · 2024-05 – present · 2y 3mo — I don’t just automate workflows — I automate growth. If you’ve ever received a perfectly timed email, a demo invite within 10 seconds of filling a form, or a ‘how did they know?’ message… there’s a good chance my n8n bots were behind it. 🔮 Designed “if-you-blink-you-miss-it” automations that activate abandoned leads, resurrect cold contacts, and reassign missed demos — like a silent SDR that never sleeps. 🔒 Set up military-grade safety nets: rate limits, retries, data checks, fallback routes. 📈 Took a manual, inconsistent follow-up system and turned it into a predictable revenue-generating machine using n8n + first-party intent + Slack nudges. Result? 3x faster pipeline velocity. 🧪…
Job: PeopleStrong — Customer Lifecycle Marketer | Sales Operations Manager · 2023-04 – present · 3y 4mo — My focus has always been on building processes and systems that empower sales teams to sell faster, smarter, and better. Here’s how I’ve done it: • Pipeline Inaccuracy? Fixed. I automated pipeline updates to ensure forecasts are based on reality, not assumptions. • Lead Routing Delays? Not Anymore. Built automated lead routing mechanisms that reduced lead follow-up times from hours to minutes. • Quota Misses? Tackled with Insights. Developed data-driven performance analysis models to help reps hit their quotas consistently. • Sales Enablement Gaps? Closed. Centralized playbooks, battle cards, and training materials to ensure reps had everything they needed at their fingertips. • Deal V…
Job: Smartlead — Smartlead Expert | Cold Email Systems Architect · 2024-05 – present · 2y 3mo — Anyone can send cold emails. I build cold email machines that scale trust, not just volume. If your team is tired of hearing crickets, I can make your inbox a calendar again. 🎯 Built and executed cold outreach systems using Smartlead that generated high-intent meetings fueling consistent top-of-funnel growth for B2B SaaS. 🧠 Designed advanced multichannel sequences with hyper-personalized first lines, follow-ups, and retargeting logic achieving 80%+ open rates and 15%+ reply rates. 🧩 Segmented ICPs with dynamic variables and lead enrichment, enabling laser-focused messaging based on industry, persona, and buyer stage ~ no generic spray & pray. 🔄 Automated prospecting at scale with Sm…
Job: PeopleStrong — Inbound and Outbound Marketing Growth Specialist | HubSpot | Revenue Operations Manager (RevOps) · 2024-10 – present · 1y 10mo — Helping the organisation unlock revenue growth by breaking down silos between Marketing, Sales, and Customer Success. Here’s how I’ve done it: • Siloed Data? Unified. Built a single source of truth across teams, leading to more accurate forecasting and better decision-making. • Revenue Leakages? Stopped. Implemented processes to capture missed upsell, cross-sell, and renewal opportunities, turning them into revenue wins. • Churn? Reduced. Aligned post-sale engagement strategies with sales efforts to improve customer retention. • Forecasting Challenges? Solved. Built predictive models that integrated data from all revenue-driving teams to create more reliable revenue forecasts. • Tech S…
Job: Clay — Clay Expert Creator 🏅 · 2024-05 – present · 2y 3mo — Advanced Clay Architect | GTM Engineer | B2B Saas Sales Leader I help Startup Founders, RevOps and growth teams turn any outreach idea into a real, automated pipeline using Clay, n8n, Salesforce, and a decade of field-tested Al SaaS sales experience. What I actually do - Build intelligent Clay tables that combine hiring data, firmographics, tech stack intent, job posts, and CRM signals into action-ready lists - Connect 100+ enrichment sources (like RB2B, Ocean, Twain, OpenAl, Instantly, Smartlead, Snov, Crunchbase) into a single GTM system - Use n8n workflows, APIs, and Al agents to automate research, lead scoring, and outreach, replacing hours of manual GTM ops - Integrate with CRMs like…
Job: PeopleStrong — Marketing Operations Manager · 2022-07 – present · 4y 1mo — In my journey as a Marketing Operations Manager, I’ve helped organisation unlock hidden potential in their lead generation and campaign execution processes by solving key challenges like: • Turning Attribution Chaos into Clarity: Built multi-touch attribution models to identify what’s really driving revenue. The result? No more guesswork—just actionable insights. • Transforming Lead Quality Issues: Revamped lead scoring models to align marketing efforts with sales-ready leads. Outcome? Higher MQL-to-SQL conversions and better sales alignment. • Fixing the ‘Black Hole’ of Campaign ROI: Created real-time dashboards that revealed which campaigns generated real business impact, not vanity me…
Job: PeopleStrong — GTM Engineer · 2025-07 – present · 1y 1mo — At PeopleStrong (A Goldman Sachs Company), is a leading B2B SaaS player in the HR Tech space, I work at the intersection of Marketing Ops, Sales Ops, and RevOps, building systems that align teams, streamline processes, and drive predictable growth. My role? Think of me as the architect behind the scenes, designing and optimizing the HubSpot-driven GTM engine that enables our revenue teams to move fast, stay aligned, and win more.
School: MICA — PG Program in Digital Marketing & Communication, Digital Communication and Media/Multimedia · 2019 – 2020
School: Product Marketing Alliance — Certification Program, Product Marketing · 2022-07 – 2022-09
School: TAPMI School of Business, Jaipur — Master of Business Administration - MBA, Marketing · 2018 – 2020
School: Manipal University Jaipur — Bachelor of Arts (Hons), Economics · 2015 – 2018
School: India International School Jaipur — 10+2, Commerce · 2001 – 2015
School: CXL — Marketing, B2B Marketing · 2023-01 – present
School: Y Combinator · 2022-03 – present
School: GrowthX® — Growth Marketing, Advanced Growth Marketing · 2023-06 – present
School: GrowthSchool — Growth Hacking, Growth Hacking · 2024-01 – present

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ClaySmartleadHubSpotMakeOutbound MarketingOutbound SalesClaymationClay ModellingDatabasesData ModelingData MiningData CentersBig DataMartechABMAccount MarketingMarketing LeadershipMarketing leaderMarket AnalysisSales & Marketing LeadershipTeam LeadershipMarketing Campaign Management

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Perkin Kothari

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