Pranali Pradeep Pawar

GTM Engineer & Campaign Manager @ Bridgeline | Clay Operator | Growth Marketer | Outbound Automation, ICP Scoring & GTM Data Workflows | B2B SaaS Growth

Bridgelineex-Altair Globalex-Publicis Media

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I’m a GTM Engineer and Growth Marketer who builds the systems behind scalable demand generation: outbound workflows, ICP scoring models, lead enrichment programs, campaign automation, and full-funnel My work sits at the intersection of growth, RevOps, data, and automation.

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In my current role, I spend most of my time in Clay building prospecting workflows, enrichment waterfalls, cold outbound lists, and ICP scoring models that help sales and marketing teams prioritize the right accounts, improve lead quality, and move I bring 5+ years of experience across B2B SaaS, eCommerce, performance marketing, SEO, paid media, marketing operations, and web conversion. I’ve managed demand generation across SEM, SEO, email, LinkedIn Ads, nurture campaigns, landing pages, attribution, and CRM workflows, with hands-on experience across Clay, HubSpot, Salesforce, Salesloft, GA4, GTM, Google Ads, LinkedIn Campaign Manager, Tableau, Looker Studio, SQL, Webflow, and SEO What I’m strongest at:• Building Clay workflows for prospecting, enrichment, and outbound campaigns• Creating ICP scoring models using firmographic, technographic, persona, and intent signals• Turning messy lead data into clean, campaign-ready sales and marketing workflows• Connecting campaign performance to pipeline through GA4, HubSpot, Salesforce, and Tableau• Building growth systems across paid, organic, outbound, and nurture channels• Improving conversion paths through landing page optimization, SEO, CRO, and attributionI’ve worked across growth marketing, product marketing, campaign operations, web strategy, and analytics, but the common thread has always been the same: building repeatable systems that improve targeting, conversion, reporting, and revenue I’m especially interested in GTM Engineering, Growth Marketing, RevOps Automation, and Clay-heavy roles where I can build smarter outbound systems, improve data quality, automate manual workflows, and help revenue teams scale with better GTM infrastructure.