Padmaja (Paddy) Singh, MBA
Chief of Staff - GTM Strategy & Execution | Ex-Google,Deloitte
F5Experienced sales strategy and operations leader with over 20 years across the S.
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and APAC, driving go-to-market execution, revenue growth, and business transformation for SaaS and cloud-based organizations. I excel in strategic planning, territory design, pipeline optimization, and partner program launches that have delivered measurable gains—including robust YoY growth and faster sales cycles. I bring a unique blend of commercial and HR expertise, with a background in talent management, DEI, and org design from roles at Google, Deloitte, GE, Zulily. Known for blending data-driven insights with scalable processes, I thrive in building systems that align people, performance, and strategy to unlock growth. I’m passionate about building systems that scale, simplifying complexity, and driving sustainable revenue outcomes through data-driven, customer-centric thinking.
GTM Index
- F5JOB
- Chief of Staff1Y 1M
Chief of Staff
F5
Lead strategic initiatives across the organization, aligning executive priorities with operational execution to drive impactful business outcomes. Spearhead cross-functional collaboration, driving alignment between cross-geographical leadership to ensure the successful delivery of high-priority projects that support key organizational goals. Orchestrate strategic planning and execution efforts, enhancing operational efficiency, streamlining decision-making processes, and accelerating the achievement of company objectives. Partner with executive leadership to identify and implement strategic opportunities, enabling scalable growth and optimizing organizational performance across multipl…
- Principal - GTM Strategy &…2Y 4M
Principal - GTM Strategy & Execution
F5
Lead high-impact GTM programs across APAC, including AI-led initiatives, Tech Refresh, and SaaS acceleration strategies to drive predictable revenue growth. Champion adoption of the LAER (Land, Adopt, Expand, Renew) sales model across the customer lifecycle—enhancing deal progression, boosting renewal velocity by 60%, and enabling smooth product migrations. Build scalable, repeatable sales motions aligned with evolving customer needs and business priorities; improve pipeline health and increase seller productivity. Partner with regional leadership to align GTM execution with strategic priorities, unlocking new cross-sell opportunities and deepening account penetration.
- Global Sales Strategy & Op…1Y 8M
Global Sales Strategy & Operations - Saas Products
F5
Designed and operationalized global sales execution frameworks for SaaS and Cloud products, collaborating with Customer Success, Sales, Renewals, Product, Finance, and Analytics. Defined and managed operating rhythm for the Cloud Sales business, including forecast reviews, strategic planning cycles, risk mitigation, and performance measurement. Acted as a strategic advisor to global sales leadership—driving resource alignment, quota and territory planning. Adopted CRM workflows from hardware to SaaS using LAER principles, reducing pipeline leakage and increasing sales visibility.
- Global Co-Chair F5's Women…2Y
Global Co-Chair F5's Women's Inclusion Group
F5
- Global Business Operations…2Y 10M
Global Business Operations Manager - Strategic Initiatives (Solutions Engineering)
F5
Managed operational cadence for the global Solutions Engineering (SE) organization, leading forecast reviews, hiring ops, and planning sessions across regions. Launched global sales enablement programs, including the annual field conference attended by 1,500+ employees across multiple geographies. Introduced structured hiring and DEI practices that improved candidate quality and increased diverse applicant pool by 30%. Supported the VP of Solutions Engineering as Chief of Staff—bridging strategy, operations, and communication across global teams. Led transformation of internal operating models to align with evolving GTM motions and SaaS business priorities. Designed the Associate Solut…
- NORTHWEST GIRLCHOIRJOB
- Member, Racial Equity Comm…1Y 11M
Member, Racial Equity Committee
Northwest Girlchoir
- ZULILYJOB
- HRBP Leader - Technology,…1Y 6M
HRBP Leader - Technology, Marketing and Operations
zulily
Designed and Implemented Compensation modeling and Job leveling for Tech employees Built efficiencies in HR and Business operations to ensure better employee engagement scores Designed HRIS system transitions
- FROGJOB
- Studio HR Head1Y 2M
Studio HR Head
frog
Led HR functions for the studio, overseeing talent strategy, employee retention, global mobility, and recruitment initiatives. Designed and implemented a creative-centric performance management framework tailored to designers and technologists. Enhanced employee engagement and clarified growth paths, contributing to improved retention in a highly competitive talent market.
- PG SINGH CONSULTINGJOB
- Founder and Principal Cons…2Y 11M
Founder and Principal Consultant
PG Singh Consulting
Consulted on compensation frameworks, organizational design, rewards and recognition programs, and HRIS system selection and evaluation. Authored strategic HR content and contributed articles to PayScale, Business Insider, and Forbes, establishing thought leadership. Supported diverse clients across startups and established businesses in technology, nonprofit, and consulting industries to improve talent management and communication effectiveness.
- PATHJOB
- Global HR Programs Leader8M
Global HR Programs Leader
PATH
- DELOITTEJOB
- HR Business Partner10M
HR Business Partner / HR Generalist
Deloitte
- GOOGLEJOB
- Career Development Mgr - J…10M
Career Development Manager - Japan and Asia Pacific
Google
- HR Business Partner and Ca…3Y 3M
HR Business Partner and Career Development Program Manager
Google
- GE CAPITALJOB
- Employee Relations Mgr2Y 11M
Employee Relations Manager / HR Business Partner
GE Capital
- Job: F5 — Chief of Staff · 2025-09 – present · 11 mo — Lead strategic initiatives across the organization, aligning executive priorities with operational execution to drive impactful business outcomes. Spearhead cross-functional collaboration, driving alignment between cross-geographical leadership to ensure the successful delivery of high-priority projects that support key organizational goals. Orchestrate strategic planning and execution efforts, enhancing operational efficiency, streamlining decision-making processes, and accelerating the achievement of company objectives. Partner with executive leadership to identify and implement strategic opportunities, enabling scalable growth and optimizing organizational performance across multipl…
- Job: F5 — Principal - GTM Strategy & Execution · 2023-06 – 2025-10 · 2y 4mo — Lead high-impact GTM programs across APAC, including AI-led initiatives, Tech Refresh, and SaaS acceleration strategies to drive predictable revenue growth. Champion adoption of the LAER (Land, Adopt, Expand, Renew) sales model across the customer lifecycle—enhancing deal progression, boosting renewal velocity by 60%, and enabling smooth product migrations. Build scalable, repeatable sales motions aligned with evolving customer needs and business priorities; improve pipeline health and increase seller productivity. Partner with regional leadership to align GTM execution with strategic priorities, unlocking new cross-sell opportunities and deepening account penetration.
- Job: F5 — Global Sales Strategy & Operations - Saas Products · 2021-10 – 2023-06 · 1y 8mo — Designed and operationalized global sales execution frameworks for SaaS and Cloud products, collaborating with Customer Success, Sales, Renewals, Product, Finance, and Analytics. Defined and managed operating rhythm for the Cloud Sales business, including forecast reviews, strategic planning cycles, risk mitigation, and performance measurement. Acted as a strategic advisor to global sales leadership—driving resource alignment, quota and territory planning. Adopted CRM workflows from hardware to SaaS using LAER principles, reducing pipeline leakage and increasing sales visibility.
- Job: F5 — Global Business Operations Manager - Strategic Initiatives (Solutions Engineering) · 2018-12 – 2021-10 · 2y 10mo — Managed operational cadence for the global Solutions Engineering (SE) organization, leading forecast reviews, hiring ops, and planning sessions across regions. Launched global sales enablement programs, including the annual field conference attended by 1,500+ employees across multiple geographies. Introduced structured hiring and DEI practices that improved candidate quality and increased diverse applicant pool by 30%. Supported the VP of Solutions Engineering as Chief of Staff—bridging strategy, operations, and communication across global teams. Led transformation of internal operating models to align with evolving GTM motions and SaaS business priorities. Designed the Associate Solut…
- Job: Northwest Girlchoir — Member, Racial Equity Committee · 2021-01 – 2022-12 · 1y 11mo
- Job: zulily — HRBP Leader - Technology, Marketing and Operations · 2017-05 – 2018-11 · 1y 6mo — Designed and Implemented Compensation modeling and Job leveling for Tech employees Built efficiencies in HR and Business operations to ensure better employee engagement scores Designed HRIS system transitions
- Job: frog — Studio HR Head · 2016-03 – 2017-05 · 1y 2mo — Led HR functions for the studio, overseeing talent strategy, employee retention, global mobility, and recruitment initiatives. Designed and implemented a creative-centric performance management framework tailored to designers and technologists. Enhanced employee engagement and clarified growth paths, contributing to improved retention in a highly competitive talent market.
- Job: PG Singh Consulting — Founder and Principal Consultant · 2014-01 – 2016-12 · 2y 11mo — Consulted on compensation frameworks, organizational design, rewards and recognition programs, and HRIS system selection and evaluation. Authored strategic HR content and contributed articles to PayScale, Business Insider, and Forbes, establishing thought leadership. Supported diverse clients across startups and established businesses in technology, nonprofit, and consulting industries to improve talent management and communication effectiveness.
- Job: PATH — Global HR Programs Leader · 2013-04 – 2013-12 · 8 mo
- Job: Deloitte — HR Business Partner / HR Generalist · 2011-08 – 2012-06 · 10 mo
- Job: Google — Career Development Manager - Japan and Asia Pacific · 2010-10 – 2011-08 · 10 mo
- Job: Google — HR Business Partner and Career Development Program Manager · 2007-07 – 2010-10 · 3y 3mo
- Job: GE Capital — Employee Relations Manager / HR Business Partner · 2005 – 2007 · 2y
- Job: F5 — Global Co-Chair F5's Women's Inclusion Group · 2020-03 – 2022-03 · 2y
- School: Jawaharlal Nehru Technological University — B Tech, Metallurgy
- School: XLRI Jamshedpur — Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General
Skills
Playbooks
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