Alina Okhotnikova
Go-To-Market (GTM) | Business Operations and Enablement | Global Initiatives @ Amazon Web Services (AWS)
Amazon Web Services (AWS)
ex-IBMMy passion is to empower companies and people to achieve more - to make smarter decisions, increase team performance, scale business and improve customer experiences. I believe that collaboration is key to
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Areas of expertise: • Go-To-Market strategy, Product Launch, Communication & Enablement• Process improvement, scalable mechanisms and productivity• Chief of Staff, Business and Finance Operations • Amazon Interview Bar Raiser• AWS Certified AI Practitioner • People Management: Hiring, Onboarding, Career Growth, Performance Evaluation and Promotions• AWS Women in Tech founder, speaker, mentor
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- GTM (GTM) Strategy Lead, S…1Y 1M
Go-To-Market (GTM) Strategy Lead, Sr. Business Development Executive
Amazon Web Services (AWS)
AWS Professional Services combines AI-enhanced delivery, specialized solutions, deep industry expertise, and dedicated centers of delivery excellence to help organizations design, build, migrate, and manage their AWS workloads and applications. Businesses get unique access to AWS innovations, proven frameworks, and specialized capabilities to accelerate timelines, reduce risk, and deliver faster time to value.
- Head of Global Services, A…5Y 2M
Head of Global Services, AWS Marketing Technology and Measurement
Amazon Web Services (AWS)
Head of Global Services and Chief of Staff to the Director, AI & ML and Operations, supporting a global team of 300+. Led cross functional office with four key areas of responsibilities: Customer and Product Success Program: Go-To-Market (GTM) internal center of excellence to support product teams with ready-to-use packages for the pre, during and post product launch activities (e.g. user guides, User Acceptance testing resources, product launch assets) to improve product adoption and satisfaction. Rhythm of the Business and Finance Operations: I oversee annual planning and goal setting, key vendor relationships, deliver monthly/quarterly business reviews, manage budget and headcounts. M…
- UNIVERSITY OF WASHINGTON - MICHAEL G. FOSTER SCHOOL OF BUSINESSJOB
- MBA1Y 9M
MBA
University of Washington - Michael G. Foster School of Business
- PEGASYSTEMSJOB
- Customer Engagement (Accou…6M
Customer Engagement (Account-Based Marketing) Manager
Pegasystems
• Account-based marketing (ABM) strategy for North America and Europe
- IBMJOB
- Cloud PMM, Central and Eas…3Y 10M
Cloud Product Marketing Manager, Central and Eastern Europe
IBM
• Increased Cloud sales by 12% by developing and executing a go-to-market strategy for Infrastructure as a Service products across Russia, Poland, and the Czech Republic • Spearheaded a marketing partnership with the first customer in a region- Mariinsky Theatre (leading ballet theater in Russia) to accelerate the adoption of cloud solutions. The customer success story was published and promoted worldwide • Managed a cross-functional team of sales, product experts and web developers to create digital sales channel for IBM Cloud by redesigning the IBM website in Central & Eastern Europe resulting in an increase of lead generation by 60% • Initiated and launched the first IBM Cloud event in C…
- Demand Generation Programs…3Y 1M
Demand Generation Programs Team Lead
IBM
• Lifted marketing contribution to total sales revenue pipeline from 26% to 34% by optimizing marketing plan, improving ROI of campaigns and changing the quarterly marketing planning process • Decreased the number of non-performing events by 50% by completing root cause analysis, building a roadmap and coordinating marketing, sales, and business intelligence teams across 7 brands
- Mktg & Communications Oper…1Y 5M
Marketing & Communications Operations Leader, Russia and CIS
IBM
• Designed marketing metrics dashboard to analyze performance of external-facing events and digital tactics. Presented results to the marketing leadership team quarterly to support the planning process • Developed the on-boarding training for new marketing managers on marketing performance and business metrics
- DELOITTEJOB
- Expert in Audit department…1Y 9M
Expert in Audit department (Consumer & Industrial Products)
Deloitte
- Job: University of Washington - Michael G. Foster School of Business — MBA · 2018-09 – 2020-06 · 1y 9mo
- Job: IBM — Demand Generation Programs Team Lead · 2011-09 – 2014-10 · 3y 1mo — • Lifted marketing contribution to total sales revenue pipeline from 26% to 34% by optimizing marketing plan, improving ROI of campaigns and changing the quarterly marketing planning process • Decreased the number of non-performing events by 50% by completing root cause analysis, building a roadmap and coordinating marketing, sales, and business intelligence teams across 7 brands
- Job: IBM — Marketing & Communications Operations Leader, Russia and CIS · 2010-04 – 2011-09 · 1y 5mo — • Designed marketing metrics dashboard to analyze performance of external-facing events and digital tactics. Presented results to the marketing leadership team quarterly to support the planning process • Developed the on-boarding training for new marketing managers on marketing performance and business metrics
- Job: Pegasystems — Customer Engagement (Account-Based Marketing) Manager · 2019-06 – 2019-12 · 6 mo — • Account-based marketing (ABM) strategy for North America and Europe
- Job: Deloitte — Expert in Audit department (Consumer & Industrial Products) · 2008-07 – 2010-04 · 1y 9mo
- Job: IBM — Cloud Product Marketing Manager, Central and Eastern Europe · 2014-10 – 2018-08 · 3y 10mo — • Increased Cloud sales by 12% by developing and executing a go-to-market strategy for Infrastructure as a Service products across Russia, Poland, and the Czech Republic • Spearheaded a marketing partnership with the first customer in a region- Mariinsky Theatre (leading ballet theater in Russia) to accelerate the adoption of cloud solutions. The customer success story was published and promoted worldwide • Managed a cross-functional team of sales, product experts and web developers to create digital sales channel for IBM Cloud by redesigning the IBM website in Central & Eastern Europe resulting in an increase of lead generation by 60% • Initiated and launched the first IBM Cloud event in C…
- Job: Amazon Web Services (AWS) — Head of Global Services, AWS Marketing Technology and Measurement · 2020-07 – 2025-09 · 5y 2mo — Head of Global Services and Chief of Staff to the Director, AI & ML and Operations, supporting a global team of 300+. Led cross functional office with four key areas of responsibilities: Customer and Product Success Program: Go-To-Market (GTM) internal center of excellence to support product teams with ready-to-use packages for the pre, during and post product launch activities (e.g. user guides, User Acceptance testing resources, product launch assets) to improve product adoption and satisfaction. Rhythm of the Business and Finance Operations: I oversee annual planning and goal setting, key vendor relationships, deliver monthly/quarterly business reviews, manage budget and headcounts. M…
- Job: Amazon Web Services (AWS) — Go-To-Market (GTM) Strategy Lead, Sr. Business Development Executive · 2025-09 – present · 11 mo — AWS Professional Services combines AI-enhanced delivery, specialized solutions, deep industry expertise, and dedicated centers of delivery excellence to help organizations design, build, migrate, and manage their AWS workloads and applications. Businesses get unique access to AWS innovations, proven frameworks, and specialized capabilities to accelerate timelines, reduce risk, and deliver faster time to value.
- School: University of Washington - Michael G. Foster School of Business — Master of Business Administration - MBA, Strategy and Marketing
- School: Novosibirsk State University (NSU) — Bachelor of Science - BS, Economics and Management
- School: IBM Leadership Development Program
- School: Amazon Machine Learning University
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