Farhan Mohammad
CRM, Go-To-Market, Product, Strategy, Operations and Execution
Gartner
ex-Amazon Web Services (AWS)With two decades of experience across various roles and assignments, I transform how companies innovate, sell, service, and market to their customers.
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I have built and led teams, created, launched, and redesigned programs, delivered high touch, end-to-end selling motions, and deployed innovation at scale. I look past orthodoxies, both internal and external, in order to impact my stakeholders. My values include trust, transparency, equality, and empowerment. I approach everyone I interact with in this manner.
GTM Index
- GARTNERJOB
- VP - Product Management -…5M
VP - Product Management - Sales, Marketing, and Database Technology
Gartner
- AMAZON WEB SERVICES (AWS)JOB
- Head of Product and GTM Sy…4Y 1M
Head of Product and GTM Systems - Salesforce CRM Center of Excellence
Amazon Web Services (AWS)
- PEGASYSTEMSJOB
- Global Head - GTM & Operat…1Y 1M
Global Head - Go-To-Market & Operations
Pegasystems
Responsible for defining a global strategy for Pega’s $250M Customer Service and Sales business, owning all Go-To-Market initiatives, operations, processes and tools. Delivered 45% YoY revenue growth in 2021 through implementation of organizational vision, strategy, and performance management across sellers, partners, enablement, and marketing.
- SALESFORCEJOB
- Global Head, Travel & Hosp…3Y 11M
Global Head, Travel & Hospitality | Go-To-Market Strategy, Operations, and Execution
Salesforce
Architected and launched Salesforce’s Travel & Hospitality industry, growing the business at an 84% CAGR from $80M to $500M over 3 years. Developed and executed the go-to-market charter, operationalizing at scale, globally for Americas, LATAM, EMEA and APAC.
- Managing Dir - Digital Tra…1Y 8M
Managing Director - Digital Transformation
Salesforce
Created and launched an innovative, end-to-end, customer engagement model to help businesses conceive and realize business transformation, in line with strategic plans and organizational objectives. Hired and led a team of Digital Transformation Executives who engaged with C-level business and IT executives to deliver an average of 129% Revenue Growth YoY, while reducing Sales Cycle Duration by 59%.
- Principal Solution Eng1Y 11M
Principal Solution Engineer
Salesforce
Shaped and delivered strategic enterprise presentations and solutions designs in line with existing and potential customer needs. Led all phases of the sales cycle, from research to discovery, solution design, and delivery.
- INFORMATICAJOB
- Solution Consulting Leader…4Y 5M
Solution Consulting Leader - Information Lifecycle Management
Informatica
• Led a team of global Solution Consultants for Informatica’s Information Lifecycle Management (ILM) portfolio, which included Data Archive, Data Subset, Persistent Data Masking, and Dynamic Data Masking • Participated in all stages of sales cycle: account planning, discovery, technical qualification, RFI/RFP assistance, presentations, workshops, Proof of Concept/Pilot engagements and handover to professional services • Built customer relationships and tied their initiatives to Informatica solutions in order to ensure customers’ success • Empowered internal sales engineers through the creation and delivery of reusable assets, such as demo scripts, presentations and training documents • Prov…
- APPLIMATION (AQUIRED BY INFORMATICA)JOB
- Sales Eng2Y 10M
Sales Engineer
Applimation (aquired by Informatica)
- DELOITTEJOB
- Consultant2Y 9M
Consultant
Deloitte
- Job: Gartner — VP - Product Management - Sales, Marketing, and Database Technology · 2026-05 – present · 3 mo
- Job: Amazon Web Services (AWS) — Head of Product and GTM Systems - Salesforce CRM Center of Excellence · 2022-02 – 2026-03 · 4y 1mo
- Job: Pegasystems — Global Head - Go-To-Market & Operations · 2021-01 – 2022-02 · 1y 1mo — Responsible for defining a global strategy for Pega’s $250M Customer Service and Sales business, owning all Go-To-Market initiatives, operations, processes and tools. Delivered 45% YoY revenue growth in 2021 through implementation of organizational vision, strategy, and performance management across sellers, partners, enablement, and marketing.
- Job: Salesforce — Global Head, Travel & Hospitality | Go-To-Market Strategy, Operations, and Execution · 2017-02 – 2021-01 · 3y 11mo — Architected and launched Salesforce’s Travel & Hospitality industry, growing the business at an 84% CAGR from $80M to $500M over 3 years. Developed and executed the go-to-market charter, operationalizing at scale, globally for Americas, LATAM, EMEA and APAC.
- Job: Salesforce — Managing Director - Digital Transformation · 2015-06 – 2017-02 · 1y 8mo — Created and launched an innovative, end-to-end, customer engagement model to help businesses conceive and realize business transformation, in line with strategic plans and organizational objectives. Hired and led a team of Digital Transformation Executives who engaged with C-level business and IT executives to deliver an average of 129% Revenue Growth YoY, while reducing Sales Cycle Duration by 59%.
- Job: Salesforce — Principal Solution Engineer · 2013-07 – 2015-06 · 1y 11mo — Shaped and delivered strategic enterprise presentations and solutions designs in line with existing and potential customer needs. Led all phases of the sales cycle, from research to discovery, solution design, and delivery.
- Job: Informatica — Solution Consulting Leader - Information Lifecycle Management · 2009-02 – 2013-07 · 4y 5mo — • Led a team of global Solution Consultants for Informatica’s Information Lifecycle Management (ILM) portfolio, which included Data Archive, Data Subset, Persistent Data Masking, and Dynamic Data Masking • Participated in all stages of sales cycle: account planning, discovery, technical qualification, RFI/RFP assistance, presentations, workshops, Proof of Concept/Pilot engagements and handover to professional services • Built customer relationships and tied their initiatives to Informatica solutions in order to ensure customers’ success • Empowered internal sales engineers through the creation and delivery of reusable assets, such as demo scripts, presentations and training documents • Prov…
- Job: Applimation (aquired by Informatica) — Sales Engineer · 2006-04 – 2009-02 · 2y 10mo
- Job: Deloitte — Consultant · 2003-07 – 2006-04 · 2y 9mo
- School: Texas McCombs School of Business — BBA, Management Information Systems (MIS), Business Honors
- School: The University of Texas at Austin — BBA, Management Infornation Systems & Business Honors
Skills
Playbooks
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