Farhan Mohammad
CRM, Go-To-Market, Product, Strategy, Operations and Execution
With two decades of experience across various roles and assignments, I transform how companies innovate, sell, service, and market to their customers.
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I have built and led teams, created, launched, and redesigned programs, delivered high touch, end-to-end selling motions, and deployed innovation at scale. I look past orthodoxies, both internal and external, in order to impact my stakeholders. My values include trust, transparency, equality, and empowerment. I approach everyone I interact with in this manner.
GTM Index
- GARTNERJOB
- VP - Product Management -…3M
VP - Product Management - Sales, Marketing, and Database Technology
Gartner
- AMAZON WEB SERVICES (AWS)JOB
- Head of Product and GTM Sy…4Y 1M
Head of Product and GTM Systems - Salesforce CRM Center of Excellence
Amazon Web Services (AWS)
- PEGASYSTEMSJOB
- Global Head - GTM & Operat…1Y 1M
Global Head - Go-To-Market & Operations
Pegasystems
- SALESFORCEJOB
- Global Head, Travel & Hosp…3Y 11M
Global Head, Travel & Hospitality | Go-To-Market Strategy, Operations, and Execution
Salesforce
- Managing Dir - Digital Tra…1Y 8M
Managing Director - Digital Transformation
Salesforce
- Principal Solution Eng1Y 11M
Principal Solution Engineer
Salesforce
- INFORMATICAJOB
- Solution Consulting Leader…4Y 5M
Solution Consulting Leader - Information Lifecycle Management
Informatica
- APPLIMATION (AQUIRED BY INFORMATICA)JOB
- Sales Eng2Y 10M
Sales Engineer
Applimation (aquired by Informatica)
- DELOITTEJOB
- Consultant2Y 9M
Consultant
Deloitte
- Job: Gartner — VP - Product Management - Sales, Marketing, and Database Technology · 2026-05 – present
- Job: Salesforce — Principal Solution Engineer · 2013-07 – 2015-06
- Job: Salesforce — Global Head, Travel & Hospitality | Go-To-Market Strategy, Operations, and Execution · 2017-02 – 2021-01
- Job: Pegasystems — Global Head - Go-To-Market & Operations · 2021-01 – 2022-02
- Job: Informatica — Solution Consulting Leader - Information Lifecycle Management · 2009-02 – 2013-07
- Job: Salesforce — Managing Director - Digital Transformation · 2015-06 – 2017-02
- Job: Applimation (aquired by Informatica) — Sales Engineer · 2006-04 – 2009-02
- Job: Deloitte — Consultant · 2003-07 – 2006-04
- Job: Amazon Web Services (AWS) — Head of Product and GTM Systems - Salesforce CRM Center of Excellence · 2022-02 – 2026-03
Skills
Playbooks
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