Nishan Raja
CRO | CCO | VP Sales & Channel | APAC Revenue Leader | GTM Strategy | Channel & Partner Management | P&L | Telco & Technology | Revenue Growth | APAC Regional Director | Scaling Revenue | Open to New Opportunities
I am a senior revenue and commercial leader with 20+ years of experience scaling businesses across the telecommunications and technology sectors in APAC.
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My career has been defined by building and transforming go-to-market engines: designing partner ecosystems, leading enterprise sales organisations and driving the GTM strategies that convert market opportunity into sustained, profitable growth. I hold full P&L accountability and have a consistent track record of delivering double and triple-digit revenue outcomes. Across VP, Director and Principal-level roles at Telstra, Samsung Electronics, Westcon-Comstor & Brightstar Corp, I have led some of the most significant commercial transformations in Australian and APAC technology and telco markets: -Grew APAC revenue 12x, from $18M to $219M in 36 months at Westcon-Comstor, building a global ecosystem with AT&T, BT, Vodafone, IBM, NTT and Singtel Group -Delivered 132% revenue growth and 9% incremental market share (est. $90M+) in Samsung's B2B carrier segment through joint business planning with Telstra and Optus Enterprise -Scaled a Microsoft CSP practice 5x, from $20M to $100M ARR, through strategic channel partnerships and partner capability uplift -Managed a $1B Annual Sales Value partner channel portfolio at Telstra, overseeing 120 enterprise and mid-market partners across mobility, data, cloud, IoT and security My engineering background gives me genuine technical credibility at architecture and solutions level with customers, partners and technology vendors, while my commercial track record demonstrates the ability to lead revenue organisations, negotiate complex multi-party contracts and design the partner programs and GTM frameworks that create scalable, sustainable growth. I have built teams across the full commercial cycle, of up to 200 people across enterprise and consumer sales, channel partner management and GTM marketing functions spanning multiple APAC markets. I operate at the intersection of strategy and execution; setting commercial direction at board and executive level, then translating it into the sales motions, partner programs and GTM incentives that teams can deliver. I am actively exploring senior executive opportunities CRO, CCO, VP/SVP Sales & Channel, APAC Regional Director, or GM/MD roles, where I can drive revenue transformation, build high-performance commercial teams and deliver significant P&L outcomes in a technology or telco environment. Open to conversations about executive leadership, board advisory and strategic consulting engagements across the APAC region.
GTM Index
- INDEPENDENT - COMMERCIAL LEADERSHIP FOR DYNAMIC MARKETS | APAC REGIONAL EXPERTJOB
- Chief Revenue Officer5M
Chief Revenue Officer | Fractional CRO, GTM Strategy & Channel Growth Advisory
Independent - Commercial Leadership for Dynamic Markets | APAC Regional Expert
- TELSTRAJOB
- Dir of Sales, Partner Chan…1Y 10M
Director of Sales, Partner Channel & GTM
Telstra
- Technical Specialist1Y 11M
Technical Specialist | Inter-Networking Solutions
Telstra
- SAMSUNG ELECTRONICSJOB
- Head of Enterprise Sales &…3Y 11M
Head of Enterprise Sales & Channel Strategy
Samsung Electronics
- WESTCON-COMSTOR ASIAJOB
- VP Sales, Global Accounts…4Y 6M
VP Sales, Global Accounts & Service Providers, APAC
Westcon-Comstor Asia
- BRIGHTSTAR AUSTRALIAJOB
- Dir of Sales & BD, ANZ3Y 11M
Director of Sales & Business Development, ANZ
Brightstar Australia
- Dir of Sales & Channel Ope…3Y 11M
Director of Sales & Channel Operations
Brightstar Australia
- CRAZY JOHN'SJOB
- State General Mgr3Y 11M
State General Manager | Enterprise, Retail & Channel
Crazy John's
- ERICSSONJOB
- Telecommunication Eng R&D2Y 11M
Telecommunication Engineer R&D | Fixed and Mobile Core Networks
Ericsson
- Job: Brightstar Australia — Director of Sales & Channel Operations · 2008-01 – 2011-12
- Job: Independent - Commercial Leadership for Dynamic Markets | APAC Regional Expert — Chief Revenue Officer | Fractional CRO, GTM Strategy & Channel Growth Advisory · 2026-03 – present
- Job: Telstra — Director of Sales, Partner Channel & GTM · 2024-01 – 2025-11
- Job: Telstra — Technical Specialist | Inter-Networking Solutions · 2003 – 2004
- Job: Ericsson — Telecommunication Engineer R&D | Fixed and Mobile Core Networks · 2000 – 2002
- Job: Westcon-Comstor Asia — VP Sales, Global Accounts & Service Providers, APAC · 2015-04 – 2019-10
- Job: Samsung Electronics — Head of Enterprise Sales & Channel Strategy · 2020-01 – 2023-12
- Job: Brightstar Australia — Director of Sales & Business Development, ANZ · 2011-01 – 2014-12
- Job: Crazy John's — State General Manager | Enterprise, Retail & Channel · 2004-01 – 2007-12
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