Nishan Raja

CRO | CCO | VP Sales & Channel | APAC Revenue Leader | GTM Strategy | Channel & Partner Management | P&L | Telco & Technology | Revenue Growth | APAC Regional Director | Scaling Revenue | Open to New Opportunities

Independent - Commercial Leadership for Dynamic Markets | APAC Regional Expertex-Telstraex-Samsung Electronics

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I am a senior revenue and commercial leader with 20+ years of experience scaling businesses across the telecommunications and technology sectors in APAC.

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My career has been defined by building and transforming go-to-market engines: designing partner ecosystems, leading enterprise sales organisations and driving the GTM strategies that convert market opportunity into sustained, profitable growth. I hold full P&L accountability and have a consistent track record of delivering double and triple-digit revenue outcomes. Across VP, Director and Principal-level roles at Telstra, Samsung Electronics, Westcon-Comstor & Brightstar Corp, I have led some of the most significant commercial transformations in Australian and APAC technology and telco markets: -Grew APAC revenue 12x, from $18M to $219M in 36 months at Westcon-Comstor, building a global ecosystem with AT&T, BT, Vodafone, IBM, NTT and Singtel Group -Delivered 132% revenue growth and 9% incremental market share (est. $90M+) in Samsung's B2B carrier segment through joint business planning with Telstra and Optus Enterprise -Scaled a Microsoft CSP practice 5x, from $20M to $100M ARR, through strategic channel partnerships and partner capability uplift -Managed a $1B Annual Sales Value partner channel portfolio at Telstra, overseeing 120 enterprise and mid-market partners across mobility, data, cloud, IoT and security My engineering background gives me genuine technical credibility at architecture and solutions level with customers, partners and technology vendors, while my commercial track record demonstrates the ability to lead revenue organisations, negotiate complex multi-party contracts and design the partner programs and GTM frameworks that create scalable, sustainable growth. I have built teams across the full commercial cycle, of up to 200 people across enterprise and consumer sales, channel partner management and GTM marketing functions spanning multiple APAC markets. I operate at the intersection of strategy and execution; setting commercial direction at board and executive level, then translating it into the sales motions, partner programs and GTM incentives that teams can deliver. I am actively exploring senior executive opportunities CRO, CCO, VP/SVP Sales & Channel, APAC Regional Director, or GM/MD roles, where I can drive revenue transformation, build high-performance commercial teams and deliver significant P&L outcomes in a technology or telco environment. Open to conversations about executive leadership, board advisory and strategic consulting engagements across the APAC region.