Neil Kelly

Head of FSI | Enterprise Sales & GTM | General Management | CX, Cloud, Content, Data, AI

Sydney, New South Wales, Australia3k followers

Adobe

ex-Wunderman Thompson

ex-Capgemini Consulting

I am a senior technology executive with over 15 years’ experience leading and scaling software, consulting and go-to-market organisations across Europe and Asia-Pacific.
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In my current role as Head of Financial Services at Adobe, I hold end-to-end accountability for market strategy, revenue growth, profitability and executive relationships across the region, working with tier-1 enterprises to drive large-scale digital and customer experience transformation. My background combines general management, enterprise sales leadership, partner ecosystem development and transformation delivery. I have built and led multi-disciplinary teams across sales, pre-sales, consulting and delivery, and I am experienced in navigating complex stakeholder environments to deliver $10M+ technology and transformation programs across financial services and retail. My leadership style is outcomes-driven, focused on building high-performing teams, establishing repeatable GTM models, and delivering sustainable, long-term growth through modern software platforms, data and AI-enabled capabilities.

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GTM Index

ADOBEJOB
1. Head of FSI Sales & GTM
  4Y 11M
WUNDERMAN THOMPSONJOB
1. Partner
  2Y
WPPJOB
1. Strategic Client Leader
  2Y
PUBLICIS SAPIENTJOB
1. Associate Dir
  3Y 2M
DELOITTE DIGITALJOB
1. Product & Business Strategy
  3Y 2M
CAPGEMINI CONSULTINGJOB
1. Senior Consultant
  2Y 1M

Job: Adobe — Head of FSI Sales & GTM | Professional Services | AUNZ · 2021-11 – present · 4y 9mo — Executive lead for Adobe’s Financial Services business across ANZ, with accountability for revenue growth, profitability, industry strategy and executive relationships. Own a $15M+ annual portfolio and lead the definition and execution of FSI go-to-market strategy, including sales plays, partner models and multi-year growth planning. Responsible for scaling tier-1 enterprise accounts, orchestrating complex C-suite pursuits and aligning sales, pre-sales and delivery teams across the region. Co-Led Adobe’s largest ANZ transaction — a $41M multi-year agreement — while improving business unit profitability through operational discipline, workforce alignment and partner leverage.
Job: Wunderman Thompson — Partner | Business Consulting, Transformation & Innovation · 2019-11 – 2021-11 · 2y — Senior executive responsible for building and scaling the digital and consulting capability across AUNZ, with accountability for GTM strategy, sales, BU P&L and capability investment. Led a national team of 60+ across consulting, technology and delivery. Reset agency strategy to focus on priority industries and enterprise clients, drove cross-sell and partner-led growth, and improved contribution margin through operational and resource optimisation. Played a key leadership role in WPP-wide growth initiatives, delivering sustained YoY growth across tier-1 clients.
Job: Capgemini Consulting — Senior Consultant | Digital Transformation Strategy · 2011-05 – 2013-06 · 2y 1mo
Job: Deloitte Digital — Product & Business Strategy · 2013-06 – 2016-08 · 3y 2mo
Job: Publicis Sapient — Associate Director | Commerce & Experience Management Strategy · 2016-09 – 2019-11 · 3y 2mo — Leader responsible for enterprise transformation programs across Financial Services and Retail, with accountability for client relationships, pre-sales, delivery outcomes and team leadership. Led large, multi-disciplinary delivery teams across Australia, the US and India. Directed multi-year, $10M+ global transformation initiatives, including large-scale eCommerce and platform modernisation programs. Acted as a trusted advisor to executive stakeholders, balancing commercial outcomes, delivery quality and long-term client partnerships.
Job: WPP — Strategic Client Leader | Business Consulting · 2019-11 – 2021-11 · 2y — Appointed by the WPP AUNZ CEO to lead group-level growth strategy and executive alignment across strategic industries and clients. Operated at a holding-company level to unify GTM strategy, account governance, revenue growth and performance management across multiple agencies. Defined and led enterprise account strategies, restructured senior account leadership, and introduced group-wide KPIs across pipeline, margin, coverage and client engagement. Delivered significant portfolio growth, including a 180% increase in retail pipeline within 12 months, while reducing internal friction and improving executive decision-making.
School: The Manchester Metropolitan University — 1st Class, BA (Hons) Marketing Management
School: Chartered Institute of Marketing — Post Graduate Diploma, Chartered Postgraduate Diploma in Marketing

Skills

SalesforceBusiness Advisory ServicesExecutive LeadershipGeneral ManagementEnterprise Technology SalesSoftware SalesComplex SalesOnline MarketingMarketing StrategyDigital StrategyCustomer ExperienceWeb AnalyticsBusiness RequirementsOmnitureService ImprovementOperating Model DesignVolumetric AnalysisCRMDigital MarketingChange Management

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Neil Kelly

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