Giancarlo Anania

Global Strategic Alliances & Ecosystem Leader | Former Salesforce, Razorfish, Deloitte | Elected MACH Alliance ’Co-Chair’ Admissions

MACH Allianceex-SMITHex-Hoover's, a D&B company

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Strategic Alliances & GTM Leader with a cross industry focus leading partnerships with a wide range of modern best-of-breed technology vendors.

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BACKGROUND: - Strategic Alliances & GTM Strategy - Digital Commerce Strategy & Transformation - Partner Program Development - New Market Development & Brand Building - New Product & Service Innovation • 20+ years of enterprise alliances, business development and consulting experience • Deep business knowledge of both technology vendor and GSI/agency ecosystems • Led GTM market, partner playbooks, sales plays, deal strategy and client engagements resulting in large wins with global brands • Won multiple Partner of the Year and client projects and delivery excellence awards throughout my tenures • Have served—and currently serve—on several Partner Advisory Boards (PABs). • Composable evangelist, currently serving pro-bono roles in the MACH Alliance. ———————— I know digital commerce: • Conceptualized and Launched a pure-play subscription based Skincare Brand - com • Built the business from ground up, led product R&D, established the GTM, business plan, social & brand ambassador program and marketing strategy • Launched in Austin, TX • 2k+ net-new subscribers in first fews qtrs-all organic growth • Current role as advisor ————————— Consulted and Advised the following executive boards and their PE firms on GTM & Alliance program expansion for the NA market: • blucarat / dotbox, Social Commerce platform based in NYC (acq. by MDC Partners) • SEOShop, eCommerce platform based in Amsterdam, Netherlands (acq. by Lightspeed POS) + Sortal, SMB social commerce platform based in Tel Aviv, Israel + com, eCommerce platform based in Jacksonville, Florida